ALEJANDRO AHUMADA
reddevil.design@gmail.com
Graphic Designer who loves what he does. He likes to control whatever he does, and for that he studies, as well as he can, every single project he works in. He’s capable of working in almost any design area, but what he likes best is to print his ideas... that’s the way he feels he’s fullfilled a project.
INDEX PRINT & EDITORIAL
004
ILLUSTRATION
018
CORPORATE IDENTITY
025
PHOTOGRAPHY
031
ADVERTISING
038
PRINT & EDITORIAL
005 PRINT & EDITORIAL
The Organization of American States and the Trust for The Americas have a Cultural Program called “Mi Zona” [My Zone]. For the develompment of this program they needed a working book for the children in the South American countries. Software: Corel DRAW
[MI ZONA]
PROGRAMA DE CULTURA DE PAZ
Grupo JOM International, Â for their 25th anniversary, has decided to create a book containing the basic history and the special moments since their company was established in 1982. This book includes all the Philosophy, corporate identity, goals, and all the things that have special meaning to them which has made them into what they are today. Software: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
[GOLDEN BOOK]
GRUPO JOM INTERNACIONAL 25 YEARS
007 PRINT & EDITORIAL
008 PRINT & EDITORIAL
[PROGRAMS & ACTIVITIES]
PROFILES FOR THE FUTURE
The Organization of American States (OAS) wanted to present all of the projects and activities done during 2.000 and 2.003. For this, they decided that the best way to do it was through a book containing all the plans developed during these years. Software: Corel DRAW
Despegar.com asked to design some instructions for kids to know how to build paper boats and paper planes. Software: Adobe Illustrator
010 PRINT & EDITORIAL
[INSTRUCTIONS BOOKLET]
PAPER PLANES AND BOATS CONSTRUCTION
011
PRINT & EDITORIAL
To promote Monserrate as a cultural place worth to visit, was necessary to creat a flyer that indicates the important places and restaurants , as well as a map of the place. Software: Adobe Flash, Adobe Illustrator, Adobe Photoshop
[ACTIVITY MAP]
CERRO DE MONSERRATE
012 PRINT & EDITORIAL
[ADVERTISING]
MARLBORO
Experimental anti-publicity. A project to wake the concience on people and to make them not to smoke. Software: Adobe Photoshop
013 PRINT & EDITORIAL
Proposal for a UNICEF campaign against the children doing grown-ups work. Software: Adobe Photoshop
[ADVERTISING]
UNICEF AGAINST CHILD WORKING
Proposal for a English Tea with the design rules of the APPLE / MAC brand. Software: Adobe Illustrator
014 PRINT & EDITORIAL
[ADVERTISING]
ITEA ENGLISH BLEND TEA
Personal poject for my family. These where the graduation cards for different areas of studies. The objective: to change the traditions way of the graduation cards. Software: Adobe Illustrator, Adobe Photoshop
[CARDS]
GRADUATION
015 PRINT & EDITORIAL
016 PRINT & EDITORIAL
[POST-CARDS]
DIFFERENT PRODUCTS
Pormoional post cards for different brands. Software: Adobe Photoshop, Adobe illustrator.
A set of christmas cards with different colors and items, but when they are together they could be used as a collection. Software: Adobe Photoshop.
[CARDS]
CHRISTMAS
017
PRINT & EDITORIAL
ILLUSTRATION
019
ILLUSTRA T I O N
Bulls eye illustration made with darts. Software: Adobe Flash, Adobe Illustrator.
[T-SHIRT]
BULLS EYE
Proposal for comics made with the idea of a bean. I started the idea with the Justice League, but it can be done with any other set of super heroes. They can be used for POP. Software: Adobe Flash, Adobe Illustrator.
022
ILLUSTRA T I O N
[COMICS]
JUSTICE LEAGUE
Inspired in the idea of nature, insects and flowers, I decided to create a poster with the meaning, from my pespective, of graphic design. Software: Adobe Illustrator, Adobe Photoshop.
[POSTER]
FLOWERS: MY VISION OF GRAPHIC DESIGN
023
ILLUSTRA T I O N
024
ILLUSTRA T I O N
[CHILDREN STORY]
TENGO MIEDO
Illustration for a child’s story called “Tengo Miedo” [I’m scared]. Software: Adobe Photoshop
CORPORATE IDENTITY
Promotora Convivienda, an Arquitecture and Construction company, decided they needed an Identity change because they are not well known and they were working under the image of other companies. They needed to be know by themselves. Software: Adobe Illustrator
[ARQUITECTURE & CONSTRUCTION]
PROMOTORA CONVIVIENDA
027
C O R P O R AT E IDENTITY
028
C O R P O R AT E IDENTITY
[PERSONAL IDENTITY]
REDDEVIL GRAPHIC DESIGN
For myself I created the brand RedDeviL Graphic Design. This work is the result of me as a designer. Software: Adobe Flash, Adobe Illustrator
This identity design was made to make this culture more recognizable. The objective is to make the culture of the Wayuu like a brand with whom they feel comfortable. Software: Adobe Illustrator
030
C O R P O R AT E IDENTITY
[REGIONAL IDENTITY]
WAYUU
PHOTOGRAPHY
032
P H O T O GRAPHY
[NUDITY]
EXPERIMENTAL PHOTOGRAPHY
033
P H O T O GRAPHY
034
P H O T O GRAPHY
035
P H O T O GRAPHY
036
P H O T O GRAPHY
037
P H O T O GRAPHY
[CHARACTER DESIGN]
BEHIND THE MASK
ADVERTISING
039
ADVERTI S I N G This flyer comuncate the new and improved parking service inside one of the bigest supermarket stores. Software: Adobe Illustrator
[RETAIL]
BETTER PARKING
This identity was designed for an event where corporate supermarket sales where promoted. Software: Adobe Illustrator Adobe Photoshop
040
ADVERTI S I N G
[CORPORATE SALES]
SUPERMERCADO EMPRESARIAL
042
ADVERTI S I N G
[HALLOWEEN]
HALLOWEEN TOYS
Flyer made to promote a deal where kids got benefits for wearing a costume in halloween. Software: Adobe Illustrator
A mix between Halloween and Nintendo Wii. A promo where in Halloween you got the chande to win a Nintendo Wii. Software: Adobe Illustrator
[HALLOWEEN]
HALLO-WII
043
ADVERTI S I N G
044
ADVERTI S I N G
[NEWSPAPER PROMO]
AMOR, AMISTAD Y CINCUENTAZO
045
ADVERTI S I N G Merca & Click is an umbrella campaign made to manage all the technology promotions in teh supermarket. Software: Adobe Illustrator
[RETAIL]
BETTER PARKING
045
ADVERTI S I N G
[DK]
EYE KNOW
Poster designed to promote a complete collection of books for children. Software: Adobe Illustrator / Adobe Photoshop
Proposal for McDonalds. The objective was to play like a kid. The whole idea was based on a Colombian kids game know as Frozen (congelados). Software: Adobe Illustrator / Adobe Photoshop / Adobe Lightroom
[MCDONALDS]
CONGELADOS
046
ADVERTI S I N G