FRANCHISE OPPORTUNITY
SEEING RED In 2004, the first Red Energy Promotions Showroom opened on the Sunshine Coast in Queensland, Australia. After spending 20 years in mainstream media sales, Founders John & Kylie Leach saw fragmentation in traditional advertising and launched Red Energy Promotions as a complementary marketing medium to help businesses get their message through to their clients.
PROMO PRODUCTS
Red Energy Promotions have created a big impact in the promotional marketing industry. Combining industry leading sales skills, creative thinking and access to one of the widest product ranges possible through our Showrooms, Australasian businesses have found a new home for their branding needs. Today, Red Energy Promotions Showrooms are backed by a significant Franchise Support Organisation, supporting and sharing in Franchisees success as they grow their businesses under the one powerful brand.
FSO SIGN
Corporate profile Page 1
iw th it n g o it n and h y r n b A ur yo
MARKETING’S SECRET WEAPON The promotional products industry continues to defy worldwide trends. Whilst traditional media rely on expensive repetition to drive their message home, promotional products not only reach their target market, but stick with them for a longer period of time. In an increasingly virtual world, promotional products and merchandise will always have that intrinsic ‘touch and feel’ element that other media just can’t match.
LIKELIHOOD OF RETENTION AT LEAST 2 YEARS
MORE THAN A YEAR
It is for this reason that promotional products are a low cost but highly effective marketing tool.
7-12 MONTHS
ABOUT 6 MONTHS
ABOUT A MONTH
*Source: Australasian Promotional Products Association
Corporate profile Page 1
THE GIFT THAT KEEPS ON GIVING For more than 200 years, branded items have been a vehicle of promotion, integrating their way into our daily lives serving not only as useful tools, but as powerful, long lasting brand ambassadors. It is this inherent usefulness, coupled with the strong branding opportunity and their proven longevity that ensures the value of a promotional product extends many times beyond their traditionally low purchase cost. The promotional product spend in Australasia is around $2.5 Billion annually, with a further $8 Billion in business printing, in which the promotional products industry shares. With consumers being inundated with advertising messages every day, the challenge for businesses is to find ways to cut through the clutter and to not only reach their target market, but to resonate with them. Promotional products are designed to do just that and as a result, the category continues to defy other marketing trends and grows year on year. In a recent APPA* survey, 95% of all respondents expected their promotional product spend to either stay the same or increase, highlighting the inherent strength of the promotional products industry
87% 87% 81% 79% Increase brand awareness
Help connect with their consumers
Encourage brand loyalty
Stand out from competitors
Corporate profile Page 1
EXPERIENCE RED In an industry that continues to grow, Red Energy Promotions sets the standard in client service and unique product development.
• Shared knowledge resources across showrooms for access to a wider range of products and branding ideas
Whilst the industry can be plagued with complacent or product focussed competition, we maintain our client focussed approach to deliver truly outstanding results… it has been the foundation of our business and continues to be the reason for its success.
• First tier support and preferential pricing across key suppliers
A Red Energy Promotions business benefits from
• My Red Zone, our industry leading software system which allows you to manage orders from conception right through to payment
• Inhouse creative design team for concept product development and artwork services.
• Technology based selling aids, such as our customised online product portals for client e-commerce solutions
• Comprehensive marketing resources including our annual Red Book, the promotional product industry’s most comprehensive Catalogue
Corporate profile Page 1
THE SHOWROOM Red Energy Promotions Showrooms are a destination for businesses seeking a one stop shop for uniforms, promotional products and merchandise and our ‘Brand Bar’ creates an informal yet focussed environment to discuss brand building. As a long-time member of APPA , the Australasian Promotional Products Association, Red Energy Promotions Showrooms have hundreds of products on display for clients to touch, feel and group together to build a branding strategy. There’s also loads of FREE giveaways to inspire clients on ways to promote their brand so no one leaves empty handed. The Showroom positions Red Energy Promotions as a leader in their market and gives clients the ultimate brand building experience.
Corporate profile Page 1
JETTS Jetts and Red Energy Promotions joined forces in 2007 in the early foundation years of the Jetts network, with only 4 clubs opened within Australia. Move forward to today and as long time partners, REP now works with over 200 clubs Australia wide, providing their full merchandise and clothing range to all staff. The team at Jetts pioneered 24/7 fitness in Australia and today Red Energy provides a 24/7 custom online ordering platform to support them. This EComm solution means dispatch within 24 hours anywhere across Australia, keeping their team clothed and stocked with merchandise without delay.
Corporate profile Page 1
LEND LEASE Lend Lease Retail & Retirement have been working with the Red Energy team since 2004. The retirement sector has seen massive growth and with Lend Lease one of the major operators, Red Energy Promotions offers a great solution for their 50+ villages to order a range of product as required, direct to location. From individual resident gift packs to event day merchandise, their custom Ecommerce platform and direct delivery to locations takes the hassle out of merchandise management, leaving them to focus on their core business.
Corporate profile Page 1
ECOMMERCE In an increasingly busy world, marketing and HR Teams are looking to spend less time spent on facilitating and more time on proactive brand management - this is the driving force behind an online managed merchandise or uniform program. They want an ECommerce platform, warehousing, logistics and delivery and they want simple reporting to track performance. Every client’s needs are different so each individual ECommerce Store is developed based on those needs – it’s all about establishing what your client needs and developing a system that works both with them and for them. Customised Ordering Platform For a seamless user experience, we design your clients online ecommerce platform to reflect their brand so their staff, customers, suppliers, partners or stakeholders can easily access their merchandise anywhere, anytime.
Physical Stock to Client for Distribution
Sales/Distribution through Ecommerce Store
Corporate profile Page 1
Corporate profile Page 1
WE’RE TURNING NEW ZEALAND RED Joining the Red Energy Promotions Team could be the rewarding business opportunity you’ve been seeking.
‘We’d owned a promotional products business for 18 years, my Dad started it. We knew we could do it better and “turning RED” just made sense… we’ve never looked back’
As a business owner, you’ll benefit from a strong brand and our long term industry experience. Applicants must have proven business to business (B2B) sales skills as well as great management and customer service skills. If you’re keen to see Red, contact us today for an information request form.
Rowland Percy Conversion Franchisee
‘Having worked in the industry for many years, I was looking to go it alone and build my own brand. However, the power of the Red Energy Promotions brand, the Red Book Catalogue, My Redzone and the experienced Support Team made my decision easy in the end, I knew I was simply securing my future’ Dave Stewart Franchisee
redenergypromotions.co.nz info@redenergypromotions.co.nz 0275 452418