Redfire Tourism Ebook by Redfire Design

Travel & Tourism Case Studies

A great brand isn’t just something you choose, “it’s something you feel. It’s that personal

connection that forms in the hearts and minds of your customer. It’s an emotional reaction to a product, it’s packaging, name or image. That reaction sparks a decision and that decision can influence behavior. This is where we come in. Colin Downing - Strategic Director

”

Redfire Redfire is an interdisciplinary brand communications agency and works seamlessly across a variety of traditional and emerging media for a diverse range of clients. We offer a wealth of experience and talent in the travel and tourism sector that spans naming, brand development, creative design, marketing, advertising, research, packaging, emerging media and the web. Weâ&#x20AC;&#x2122;re a professional and experienced team who are passionate brand builders and keen to work with clients who are looking for something fresh, innovative and functional, to deliver tangible results.

Our experience We work with a diverse range of clients from travel & tourism to gourmet food, from wine to designer furniture, from small business to large corporates. We’ve worked with some great travel and tourism brands like United Travel, Ski Traveller, Ace Rental Cars, Cavalier Travel, 360 Discovery, Travel Solutions International (TSI), and Quest Hotels to name a few. We know the industry is very competitive and successful businesses need an effective creative brand strategy to compete in today’s marketplace. We’ll help you stand out. The overall process we use to define and determine our approach to building brands is our in house branding tool – Brand Evolva. Brand Evolva establishes a holistic, yet scalable approach to brand building and aims to deliver an approach that ensures all key elements or drivers of your brand are evaluated to deliver a cohesive and integrated brand experience.

Hereâ&#x20AC;&#x2122;s a few case studies of our strategic and creative work in the travel and tourism sector. 360 Discovery

Cavalier Travel

Ski Traveller

Ace Rental Cars

Travel Solutions International (TSI)

United Travel

Naming, brand identity, marketing collateral, channel marketing, website, advertising, environmental branding & brand guidelines.

Brand identity, marketing collateral, emerging media, trade displays, website, advertising & environmental branding.

Brand development & application, website design & development & global brand usage guidelines.

Brand identity revitalisation, website, marketing collateral, corporate collateral, advertising & e-newsletter.

Brand communications, marketing collateral, channel marketing, advertising & environmental branding.

Corporate collateral, advertising & e-mail signatures.

Client: Kiwi Kat Cruises Ltd Brand: Formerly Kawau Kats now 360 Discovery Task: Naming, brand identity and brand execution Region: National (NZ) Our Work: Naming Brand identity Brand architecture Marketing collateral Channel marketing Website Advertising Environmental branding

It’s like we’ve just been found When we asked our client how the new brand name, identity and marketing collateral was working for them they said “It’s like we have just been found”. Kawau Kat Cruises had an established brand that had been around for 14 years. Kawau Kat needed to reinvent themselves and the challenge was to determine what brand value existed. Redfire was faced with updating their existing brand identity or to totally change their name and create a new identity. Our internal Brand Evolva research showed there was some brand recognition, however the brand was now not relevant to the offer and focussed on the “boat fleet”. The brand confused the local consumer and did not effectively market the experience to the international tourist.

REDFIRE determined through market analysis that the key objective should focus the brand towards the experience. The key was to sell, market and brand the “EXPERIENCE”. The drive was to continue to build local consumers and more importantly target the international tourist with a focus on “Soft Adventures”. REDFIRE developed a new name - 360 Discovery that was engaging and emotional. It was centred around the premise of going on an adventure, to discover and experiencing something new. 306 Discovery has recently been acquired by Fullers and the brand continues to grow.

Client: Ski Traveller Ltd Brand: Ski Traveller Task: New Brand Launch Region: Australasia (Main distribution NZ & Australia) Our Work: Brand identity Marketing collateral Trade displays Website Advertising Environmental branding Emerging media - blog Adwords campaign

Clean & fresh, the new look in ski travel The Ski Traveller team entered a competitive niche market with the knowledge that the main players would fight to protect their market share. They had to offer something different and be more innovative than the rest. The result was to build the business from their brand up and focus on their brand philosophy of offering the ultimate experience. This includes all touch points through to the unique products, resorts, and partnerships they have forged. REDFIRE worked very closely with the key management to determine their identity, positioning and brand execution into the market.

The launch has rocketed Ski Traveller into the forefront of the industry on both a local and global scale. Given the nature of the target market, REDFIRE uses both traditional and emerging media to build the brand profile as well as cost effectively communicate to their Australasian client base. Ski Traveller has very quickly established itself as a leading agency for the ultimate snow holiday.

Client: Travel Solutions International Brand: Travel Solutions International Task: Launching a new Global Brand Region: Global Our Work: Brand Development Global Brand Usage Guide Website Design & Development

Global travel brand takes off Travel Solutions International (TSI) is a new global network partnership that focuses on bringing consistency, clarity and standards to the management of travel expenditure across international markets for the corporate traveller. The network is an exclusive collection of privately owned travel management companies with partners in the UK, USA, India, China, Singapore, Hong Kong, Nigeria, United Arab Emirates, New Zealand and Australia. REDFIRE worked with the guiding principal based in the UK to develop the new global brand. The key was to capture the essence of travel without boundaries.

We used graphical elements to describe the global network as well showing energy and flight. It is a positive device depicting freedom, weightlessness, revitalisation and spirit. Each component within the wing device symbolises the global partnership that comes together to provide a total solution. It’s a great feeling when a New Zealand based company like ours gets a rap from all the global partners on both the quality of our design and communications work, through to achieving results in tight time frames.

Travel Solutions International http://www.tsi.biz

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Travel Solutions International http://www.tsi.biz

The TSI Solution

About Us

Partner Profile

International Travel Network

Locations

Links

Press

FAQ

Contact

Subscribe to newsletter

The TSI Solution

About Us

Partner Profile

International Travel Network

Locations

Links

Press

FAQ

Contact

TSI Client Success Stories

Press

Feature: Serviced Ofﬁces Price Waterhouse Coopers enlists TSI to consolidate their travel spend.

The TSI Solution

TSI adds representation in London & Singapore! We are delighted to announce representation agreements in London and Singapore... Read more | 23 May 08

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feugait, velenis am zzriusto duis nulluptat utpat. TSI adds representation in London & Singapore! We are delighted to announce representation agreements in Giatum eugait luptat. Ut vulluptat la facipsustrud tie del exeros elit ut aliquat inciduis nulla consequat. London and Singapore...

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Read more | 23 May 08

TSI adds representation in London & Singapore! We are delighted to announce representation agreements in London and Singapore... Read more | 23 May 08

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FAQ

TSI Identity Guide

Icon & Logotype • Approved formats

Logotype approved formats: The TSI logotype is to be used primarily with the full company name: Travel Solutions International. The logo without the company name may be used is situations where the company name is either not required or is hard to reproduce - such as printing the logotype at very small sizes. The logo will usually appear on a white background or within a black box. When it is necessary to place the logotype on a coloured background use the logotype enclosed within a black box.

Members ¦ ©TSI 2008 ¦ Contact Us ¦ Sitemap

Logotype: Positive & negative formats

Identity by Redfire

Client: Cavalier Travel Brand: Cavalier Travel Task: Rebranding & collateral design Region: National (NZ) Our Work: Brand identity revitalisation Website Marketing collateral Corporate collateral Advertising E-Newsletter

Refreshing a corporate travel brand Given the fact that Cavalier Travel has heritage and have operated for over 25 years in corporate travel we had to ensure the rebranding project we were undertaking did not alienate their existing client base, however was appealing and encouraged new business and growth potential. We used our Brand Evolva process to clearly define the Cavalier Travel audience, both current and future targets, positioning, brand personality and unique proposition. This lead the way for development of their brand identity, which was then transferred onto a new look website, corporate collateral, marketing collateral and advertising.

CA1005 Business Card PRESS.indd 1

Due to the nature of the travel business, quick and easy communication was vital for Cavalier to communicate with their client base. We built their website with an integrated blog news function, as well as a fully integrated newsletter writing, editing and delivery system that was traditionally done through a third party. The website is also kept up to date with a comprehensive Content Management System (CMS), allowing Cavalier staff the ability to easily update or make changes to their website on an immediate basis.

8/5/08 2:59:38 PM

Keryn Smith Managing Director ksmith@cavaliertravel.co.nz DDI: +64 9 520 9197 Mobile: 021 990 122

www.cavaliertravel.co.nz First Floor, 333 Remuera Road Auckland, New Zealand PO Box 3744, Auckland Phone: +64 9 529 0888 Facsimile: +64 9 529 0892

CA1005 Business Card PRESS.indd 2

8/5/08 2:59:39 PM

Travel Checklist Name:..........................

.......................................

Date of Departure:..........................

....................

Ticket

E-Ticket

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Valid Passport CA1005 Travel Checklist

Visa PRESS.in1 1

Seat request

www.cavaliertravel.co.nz First Floor, 333 Remuera Road Auckland, New Zealand PO Box 3744, Auckland Phone: +64 9 529 0888 Facsimile: +64 9 529 0892

For all group, business & corporate travel

Visa not required 7/16/08 11:28:44 AM

Frequent flyer details Departure card

DX CX10173

Departure tax Vouchers enclosed

CA1005 Letterhead PRESS.indd 1

Insurance

7/16/08 2:22:45 PM

Not required

Foreign exchange ....................................................

........................

....................................................

........................

www.cavaliertravel.co.nz

....................................................

PO Box 3744, Auckland Phone: +64 9 529 0888 Facsimile: +64 9 529 0892

........................

Consultant: ..........................

..............................

Date: .......................... .........................................

WITH

www.cavaliertravel.co.nz

First Floor, 333 Remuera Road Auckland, New Zealand PO Box 3744, Auckland Phone: +64 9 529 0888 Facsimile: +64 9 529 0892

OMPLIMENTS

CA1005 Travel Checklist

PRESS.in2 2

Call Aaron Nagel, Business Development Manager DDI: 529 0890 Mobile: 021 893 114 Email: anagel@cavaliertravel.co.nz

7/16/08 11:28:46 AM

www.cavaliertravel.co.nz First Floor, 333 Remuera Road Auckland, New Zealand PO Box 3744, Auckland Phone: +64 9 529 0888 Facsimile: +64 9 529 0892

www.cavaliertravel.co.nz

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7/16/08 2:20:52 PM

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11/9/08 4:24:17 PM

Client: Ace Rental Cars Brand: Ace Rental Cars Task: Brand Communications Region: NZ & Australia Our Work: Marketing collateral Advertising Environmental branding Print management Channel marketing

Adding personality to a leading brand When Ace asked us to revamp and refresh their marketing collateral, we quickly grabbed the people aspect as a unique proposition and applied the human touch to all their collateral. What was once brochure’s about vehicles and price, is now enhanced with people and experiences.

Car Rentals

These guys were lucky They took Ace Platinum insurance and were covered for vehicle damage, loss of personal belongings and medical expenses.

Daily from

*minimum hire period applies

$ Auckland Airport

Nationwide locations

Wellington

*Nelson

Agencies *

Daily from*

One way hires are our specialty

Daily from*

• Free unlimited mileage • 24/7 Roadside Assistance provided by the NZAA • Free comprehensive insurance • Taxes - GST inclusive

enjoy your holiday without a worry.

• Free pick up from inner city • Free itinerary and accommodation guides • Free goin’ places tourist guide & maps • Free phone number for any communication

Long term hires negotiable

0800 50 22 77 í

PRICES VALID FROM 1ST OF APRIL TO 31ST OF OCTOBER

✆ Freephone 0800 502 277

Daily from*

• Auto • 2.5 Litre • Mazda Bongo Auto Free Top, Ford Freda or similar

10 OF%F

rental

8 3

HOLIDAY VAN

8 3

10 SEATER

• Manual/Auto • 2.0/2.4 Litre • Toyota Hiace, Ford Econovan or similar

now! Contact usAustralia Free call within

1800 620 408 Free call from

5 4

PEOPLE MOVER

your next with saver this card

5 4

4WD STATION WAGON

Daily from*

5 3

STATION WAGON

• Manual/Auto • 2.4 Litre • Toyota Lucida, Estima or similar

www.acerentalcars.co.nz

5 3

PREMIUM TOURIST

Daily from*

* info@acerentals.co.nz

• Manual/Auto • 1.8 Litre • Nissan Bluebird, Mazda Capella or similar

• Manual/Auto • 1.8/2.0 Litre • Radio/Stereo • Subaru Legacy or similar

65 $60

5 3

TOURIST

Daily from*

✆ Freephone

• Manual/Auto • 1.5 Litre • Toyota Corolla, Nissan Sunny, Mazda Familia or similar

• Manual/Auto • 1.8/2.0 Litre • Radio/Stereo • Mazda Capella or similar

4 2

ECONOMY

Daily from*

36 50

.org.nz

4 2

PREMIUM COMPACT

• Manual/Auto • 2.2/2.4 Litre • Radio/Stereo • Toyota Camry or similar

ber

• Air-conditioning and heating • Stereo and AM/FM radio

With our service

Daily from*

• Manual • 1.3 Litre • CD/Radio/Stereo • Daihatsu Sirion or similar

All hires include

In your car

• Manual/Auto • 1.3 Litre • Radio/Stereo • Toyota Echo or similar

Airport

Ace Platinum insurance is our fully comprehensive insurance policy designed to give you total peace of mind, so you can Always ask for Ace Platinum Insurance.

SUPERSAVER

Daily from*

Auckland City

We are New Zealand’s Picton *Greymouth largest independent rental car company. You can ﬁnd us Christchurch Airport in all major tourist centres Queenstown throughout the country. *Dunedin Queenstown

Ace Rental Cars is New Zealand’s largest independent rental car company and operates throughout New Zealand and on the East Coast of Australia. Apart from offering the best rental car deals, Ace is very much a business focussed on people. From senior management through to front line staff, the business is focussed on providing the very best in customer service and ensuring customer experiences are memorable.

New Zealand

0800 000 155

2158 Phone 3862 Pty Ltd Rentals (Aust) Ace Tourist Road, Albion, 35 Sandgate Australia Queensland 4010,

m.au info@acerental.co m.au www.acerentals.co

10 3

Client: United Travel Remuera Brand: United Travel Task: New advertising and collateral design Region: New Zealand Our Work: Marketing collateral Advertising Email signatures

Communicating in a cluttered market The local travel market is cluttered with many players generally offering the same deal and packages. This means visual communications plays a huge role in enticing and attracting customers.

Utilizing their existing brand look and feel we developed a sub brand, specifically for United Travel Remuera and utilised strong visuals and imagery to reinforce the relaxed holiday proposition.

United Travel Remuera approached Redfire with the need to refresh their corporate and advertising collateral. It was important to visually cut through the competition and communicate clearly and concisely to their target market.

The new creative was then applied to corporate collateral material and used in conjunction with new advertising layouts.

Mary Phillips Manager

YOUR

CRUISING HOLIDAY

DDI: 09 520 8333 MOB: 021 390 087 Cruising on the Queen Mary 2 maryp@unitedremuera.co.nz Mediterranean Icons - Barcelona to Lisbon 10 nights from $3,195 per guest Insignia departs Barcelona 14* Nov 2008 Cruise Highlights: Barcelona, Rome, Naples, Capri, Palermo, La Goulette, Tangier, Seville, Lisbon. Cruise Highlights: Barcelona, Rome, Naples, Capri, Palermo, La Goulette, Tangier, Seville, Lisbon. Cruise Highlights: Barcelona, Rome *25% Single supplement offered on this departure.

Sue Scoggins

Robin Grundy

Senior Consultant

Travel Designer

Planning your next or maybe your first cruise is very exciting. The choices in cruising today in terms of regions, duration, style and price are excellent. There are round-the-world cruises, world cruise sectors, cruises for those wishing to explore culturally and historically important places, to cruises that island hop. There is river cruising providing opportunities to see and sample different regional cuisines and wines, or captain your own boat along the many canals of France or the UK. There is pricing to suit all and with my many years of travel experience and consulting, a visit to see me will help you in your choice.

With over 25 years of wholesale and retail travel experience, and personal travel spanning dozens of countries, Robin still loves talking travel. She has a passion for cruising and specialises in this growing niche market, believing it is most important to match first-time cruisers to the ship which suits them best. Robin has firsthand experience of both river cruising and ocean cruising and thrives on seeking exciting destinations for her regular and new clientele.

Call 09 520 8332 or sues@unitedremuera.co.nz

Call 09 520 8337 or robing@unitedremuera.co.nz

Society Islands, Marquesas & Tuamotus Departs 27 December 2008 12 Days, fares from US$4,490*

VISIT ISRAEL Register your interest for a truly memorable tour of Israel, with Sue their Scogg Peter Bolot and his wife Shifra Horn, who divide timeins between Senior Consul Auckland and Jerusalem. Shifra is a 7th generation “sabra” (Israeli), tant majored in biblical studies and anthropology, and is acknowledged Robin Grun Plannin g your next dy as one of Israel’s finest writers. or maybe Travel Design your first cruise er is very exciting The choices . * With over Inclusions: in cruising today 25 years of • 12 nights accommodation 4´ or 5´in terms of regions, duratio wholesale and style and price n, retail • Air-conditioned private vehicle travel experie Highlights include visits are There are round-t excellent. nce, • Arrival/departure transfers on group basis he-world to Caesarea, Haifa, and personal travel cruises for cruises, those • Fully escorted from arrival Israel by Peter world Bolot and spanning dozens important places,wishing to explore cultural cruise sectors, Golan Heights, Nazareth, Shifra Horn countries, Robin of ly and historic cruising providin to cruises that island ally Sea of Galilee, Herod’s still She hop. There • Government accredited english-speaking guide throughout loves talking has a passion is river regional cuisines g opportunities to see for cruising Dead Sea, and speciali travel. in thisPalace, • Sightseeing and entrance fees as specified and in itinerary sample differen growing niche the many canals and wines, or captain ses t market, believin most your own boat • Gratuities Old Cityntof Jerusalem, of France or importa g it is suit all and along to match fi the the rst-time cruisers • Breakfast daily, 2with lunches, 7 dinners UK. There is pricing my many ship which 2 night stay on a kibbutz. consult years to to a visitto/from hand experie suits them best. Robin Note: excludesing, airfares Israel.of travel experience to see me has firstnce of both and will help you Call 09 520 river cruising ocean cruising in your choice. Call Robin 8332 or sues@u and and thriveson destinations on Israel has a plethora of historic sites - anitedre country combining muera .co.nzthe past for her regular seeking exciting 5208337 and new clientel with the present, East with West and the old with the new. With its Call 09 520 e. to 8337 discuss this or robing wonderful museums, narrow alleys, vibrant markets, fascinating @unitedremue ra.co.nz traditions and ancient history, our tour is designed to inspire and exciting experience impress. We will show you the sights that make Israel a unique and intriguing destination. To ensure you have a true Israeli experience, *Share twin, based we include a hosted Sabbath meal shared with local personalities, on 15 passengers. and a two-night stay on a kibbutz.

12-24 May 2009

Hong Kong to Beijing (V9207)

27 March, 2009 - 15 Days Cruise only fares from US$5,995**

Beijing to Hong Kong (V9208)

05 April, 2009 - 15 Days Cruise only fares from US$5,995**

I was a reluctant starter on the 2006 trip to Recei Israel, theve usual upexcuses, a long way, was it

to safe? Well I went: and I was wrong on all US $ the above.

200

ONBO It is an ARD amazing experience, and I have CRED IT I will never visit, per stateroo not been to, and suspect m!**

a capital city as special as Jerusalem. Peter Bolot and Shifra Horn are gracious hosts showing the land and the people they love; Israel.

Mediterranea

BARCELON

10 nights

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A TO LISBO

from $3,19

5 per

Insignia depart guest s Barcelona 14* Nov 2008 Cruise Highli ghts: Barcelo Naples, Capri, na, Rome, Palermo, La Tangier, Seville, Goulette, Lisbon. *25% Single supple travel@unitedremuera.co.nz ment offered on this depart ure.

09 520 8330

*Paul Gauguin Cruise: Cruise only fare is quoted per person, double occupancy, in U.S. Dollars, based on category F stateroom accommodation. Accommodation subject to availability at time of booking. Cruise fare includes governmental, handling and security charges (US$330) and fuel surcharge (US$165). Promotional fare is capacity controlled and may be withdrawn at any time. **2009 Asia Bonus Cruise: Cruise only fares shown are in U.S. Dollars, per person, double occupancy, based on category E shipboard accommodation, including port, security and handling charges (US$270-US$300) and fuel surcharge (US$132-US$180). 2009 Asia Bonus Voyages is valid for a limited time only, subject to availability, and may be withdrawn at any time. Complimentary two-category upgrade applies if booked in categories E, D or C for voyages 9207, 9208 and 9209. US$4,000 per suite savings ($2,000 per guest, only applies to first two guests in same suite) applies if booked in categories PH, PS, or CP on voyages 9207 and 9208. All itineraries, cruise fares, programs and policies are subject to change. Accommodation subject to availability at time of booking.

www.unitedtravel.co.nz

UN1008 Darling Ad July08 3.indd 1-2

Ad June08

5949

EXPERIENC E THE ROYAL

per person

Book one of Crystal Symphony’s selected 2009 Asia cruises and receive a complimentary two-category upgrade or save up to US$4,000 per suite.

UN1002 Darling

United Travel Remuera Ground Floor, Tudor Mall 333 Remuera Road, Remuera Mediterranean Icons - Barcelona to Lisbon Street, PO Box 3744, Shortland 10 nights from $3,195 per guest Insignia departs Barcelona 14* Nov 2008 Auckland 1140, New Zealand Telephone: 09 520 8330 Facsimile: 09 520 8331 www.unitedtravel.co.nz

The accommodation is excellent, the small group form a friendly compatible tour. Our guide was knowledgeable on all religious groups who call Israel their holy land. I am Christian, and Tanya fulfilled all that I could wish for in a guide through Israel.

Ambika’s

Shadows

13/6/08 2:37:33 PM

It is impossi ble to detail the three incredib weeks we had in Delhi, Agra le I now have We had three and Rajasth the superb hosts, an. of India & the most marvelous memor (Chuck) Sisodia, Durga pratap ies gorgeous variety sinh the Mahara architecture his daughter j of Pratapg & people. Everyth of land, life, Ambika, and arh, organised by Singh. We nephew Sanjay ing was well appreciated you, Ambika that in India us a happy organize a to & healthy time & Sanjay. You gave tour Lady Phillipa together. is nothing short such as this without problems Tait, Auckla of a miracle impeccable nd and their connections What a wonder had us dining members of the with I am still raving ful trip you all gave us. given a special Rajasthan royal families , to everyone lecture on as it was so Indian miniatu paintings, enterta about it, magical. re Anna Bidwill fireworks, enjoyin ined by dancers and , Auckland g a silver in a formal garden in the service barbeque What an astonish desert and pooja perform having ed How will I ever ing time you gave us. religious festival by the holy men during a thank you the experience for my Indian Lyndy Sainsb at Pushkar. – it exceede ury, Auckla d all my expecta Jane William nd tions. s, Auckland

ent

from

All tickets puchased get you Fly Buys points.

Sue Scoggins 33 PM 13/6/08 2:37: 9

UN1001 Business Card.indd 2

13/6/08 2:36:54 PM

DDI (09) 520 8333 robing@unitedtravel.co.nz

www.unitedtravel.co.nz

itedremuer

uera United Travel Rem Mall r Ground Floor, Tudo Remuera , 333 Remuera Road t, Shortland Stree PO Box 3744, , New Zealand Auckland 1140 520 8330 Telephone: 09 8331 Facsimile: 09 520 o.nz vel.c www.unitedtra

Robin Grundy

DDI (09) 520 8333 sues@unitedtravel.co.nz

travel@unitedremuera.co.nz

travel@un

a.co.nz www.unit edtravel.co.n z

DDI: 09 520 8333 087 MOB: 021 390 era.co.nz maryp@unitedremu

Sue scroggins

DDI (09) 520 8333 maryp@unitedtravel.co.nz

09 520 8330

Manager

Mary Phillips Manager

7/28/08 5:04:40 PM

1-2

Mary Phillips

ess Card.indd

200

per stateroom!**

Prices are per person, NZ$, share twin, based on lead in, interior stateroom. Gratuities and port taxes included. Price includes a fuel supplement of NZ$14 per person, per day. No allocations are being held. Special conditions, currency fluctuation and availability restrictions apply. All fares and taxes are correct as of 16 May 2008 & remain subject to change without notice up until date of sailing. Valid for sales to 30 June 2008. **Single occupancy staterooms will receive up to US$100 per stateroom onboard credit.

5/29/08 11:49:15 AM

UN1001 Busin

Receive up to

US $

ONBOARD CREDIT

next tour

UN1001 Business Card.indd 9

of the Anci

TO ROME

YOURSELF IN LUXURY

WITH THESE 2008 MEDITERRANEAN CRUISE SPECIALS

01 Nov – 24 Nov Call us to discu this exciting ss experience

offers: • History, art, beautiful • Informed Palaces & Forts cultural touri • Plenty of sm time to explo • Special re by your experienc selves es not avail tourist or able to norm groups. al

$4,220 per Nautica depart s Istanbul 06* guest Nov 2008 Cruise Highli ghts: Istanbu Kusadasi, Herakl l, Mitilini, Ajaccio, Florenc ion, Athens, Naples, Capri, e, Pisa, Rome. *25% Single supplement on this depart offered ure.

Prices are per person, NZ$, share twin, supplemen based on lead t of NZ$14 in, interior per person, restrictions stateroom. per day. No apply. All fares Gratuities and allocations are being held. and taxes are port taxes included. sailing. Valid correct as of Special conditions, for sales to Price includes 16 May 30 June 2008. currency fluctuation a fuel **Single occupancy 2008 & remain subject and availability to change staterooms without notice will receive up until date up to US$100 of per stateroom onboard credit. 2 pathe1-2

Stay in Pala ces, Forts, Havelis & Royal Hun ting

Craig Fraser

ISTANBUL

HERITAGE OF THE

Tents Last year Ambik Rajasthan for adevi Sisodia, organised members of a 19-day tour which was the Auckla of very succes sful and everyond Museum Circle, You will stay ne had a fabulo in us time. and have the Palaces, Forts, and the Royal huntin privilege of meeting some g tents, Princes and Princesses who of the Maha rajah’s, are in reside nce.

Thank you Peter and Shifra for taking me on board.

10 nights

Cruise Highlights: Barcelona, Rome, Naples, Capri, Palermo, La Goulette, Tangier, Seville, Lisbon. Cruise Highlights: Barcelona, Rome, Naples, Capri, Palermo, La Goulette, Tangier, Seville, Lisbon. *25% Single supplement offered on this departure.

Senior Consultant

Travel Designer

We’ve done a diverse range of brand work and have specific integrated brand and communication experience in the travel & tourism markets with each solution tailored to our clients needs, budgets and brand strategy. As we say, “It all starts with a conversation”. We’re keen to develop our client base in the exciting travel and tourism sector and would welcome your call to discuss how we can add value to your business. Even better we’d love to meet you. Cheers. Colin Downing

Redfire Design The Steelworks, 3-13 Coles Avenue, Mt Eden PO Box 128 108, Remuera Auckland 1541, New Zealand Phone: +64 9 358 5692 Fa x : + 6 4 9 3 5 8 5 6 9 4 w w w. r e d f i r e d e s i g n . c o . n z