Corporate identity manual by REDGREEN official

THE REDGREEN CORPORATE IDENTITY MANUAL

REDGREEN INTRODUCTION Our identity is a maritime design and a unique icon that together create our distinctive visual style. It is essential to follow the guidelines in order to achieve consistency in the application of our identity and build strong awareness and recognition for our brand. This identity manual outlines the design guidelines for implementing our identity and icon. On the following pages listed, you will find all necessary information about the icon ( also called our logo ), and the rules of how to use it. The manual is designed both for our own employees and our partners, such as ad agencies, graphic studios and designers, printing offices, and other license partners and suppliers.

A NORDIC BRAND

ELEGANT NORTH Established in Denmark in 1983, REDGREEN has always been true to its roots. Over the years REDGREEN has maintained its focus on a unique concept, blending nautical fashion, clean-cut design, premium quality and functional clothes into elegant Nordic collections.

A NORDIC BRAND / THE REDGREEN CORPORATE IDENTITY MANUAL

COASTAL INSPIRATION The essence of the REDGREEN comes from the Danish coasts and the North Sea, and we always seek inspiration in these elements combined with the nautical world including the active and lively harbor life.

CLASSIC BRAND REDGREEN will always maintain its classic status, but we believe that it is always vital to continue to innovate, broadening its appeal to other market sectors. This is why we always seek new oppurtunities in extending our range of product together with existing and new license holders.

TA BLE OF CON T E N T S

01.

Design DNA

02.

Icon

03.

Logotype

04.

Color Scheme

05.

Embroideries

06.

Labels & Hangtags

07.

Rules

Pg. 09

Pg. 11

Pg. 13

Pg. 15

Pg. 19

Pg. 27

Pg. 37

DESIGN DNA THE REDGREEN CORPORATE IDENTITY MANUAL

. 01 . DESIGN DNA Ever since the beginning, we have kept close to the sea, letting our icon navigate us through the decades of changing trends and tendencies. No matter where fashion has taken the world, our design and inner compass has made sure we remained close to our authentic maritime ancestry. Authenticity is a priority to us in our design: staying true to who we are and where we come from â&#x20AC;&#x201C; and for this reason, the mainstay of every REDGREEN collection is a take on the classic navy pea coat. We look at authentic, traditional garments and give them a subtle twist to match collections, seasons and the man and woman of today. Another compass piece, showing the direction of the collection and the brand, will be items in luxurious, authentic cable knit. Perpetuating a traditional craft of intricate patterns that can be traced to the region a sailor came from, these pieces will guide us towards further perfecting the collections from REDGREEN.

THE SYMBOL

SQUARE /OUTLINE

SQUARE /FILL

UPPER TRIANGLE

LOWER TRIANGLE

3-Colour

Navy

White

Green

Red

20 mm

file can be reproduced at any size without compromising quality.

DESIGN DNA / 02 THE REDGREEN CORPORATE IDENTITY MANUAL

16,8 mm

18,3 mm

The symbol was originally created in Adobe illustrator. This vector-based EPS

20 mm

Pls. note:

18,3 mm

“ Shown here is the symbol in colour. It is the primary version of the REDGREEN icon - and should be used whereever possible in full color. Do not reproduce the symbol in colours other than those specified in this document - pg. 14 ”

16,8 mm

. 02 . OUR ICON The REDGREEN icon is the international symbol for the sailing terms “port” and “starboard”. The terms, and therefore the icon, have their roots in ancient Viking sailing practices. From ancient times, port and starboard have been the guiding points on sometimes-rough seas, and they remain so today. The icon is an internationally known and appreciated symbol for sailors around the world, and symbolizes a feeling of being home on the ship even though the surrounding waters are deep. To us at REDGREEN, we feel at home in this icon, appreciating and respecting its history, keeping an eye on the water, as well as on our maritime home which is so close to our hearts.

REDGREEN is the only brand in the world whose icon is an internationally accepted nautical symbol, and an icon for sailors around the world.

REDGREEN LOGOTYPE IN CORRECT FULL VERSION

THE REDGREEN NAME IN TYPEFACES

COLOUR VARIATIONS

Always: the symbol + the types

Must never stand without the symbol.

Used on white or light background. Used on navy or dark coloured backgrounds.

2. 1.

20 mm

10 mm

19 mm

160 mm

Pls. note:

Primary typeface:

Substitution typeface:

Never allow typography or other elements to “invade”the typeface or the symbol. Always reproduce the logotype in correct proportions ( never be to strechted! ).

Conduit ITC Light

Warnock Pro Light

THE LOGO AND CLEAR SPACE

LOGOTYPE / 03 THE REDGREEN CORPORATE IDENTITY MANUAL

Used for HEADLINES and titles.

ABCDEFGHIJKLMNOPQRTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!”#€%&/()=?

Usd for body text, large passages.

ABCDEFGHIJKLMNOPQRTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!”#€%&/()=?

Measure clear space by the half hight of any letter - both veritacal and horizontal.

. 03 . OUR LOGOT YPE Corporate fonts are a fundamental part of our visual style that helps achieving a unique and consistent look across our materials. The Primary fonts must be used on all printed materials and communications - and if possible, also on website and online communication. Substitution fonts are provided for situations when Primary fonts are not available or suitable.

REDGREEN is the only brand in the world whose icon is an internationally accepted nautical symbol, and an icon for sailors around the world.

Primary and logo colors

Secondary colors

GREEN

RED

BLUE

OFF WHITE

GREY

Ever green: 19-5420 TC

Rio red: 19-1656 TCX

Ultra marine: 19-4010 TCX

Navy dust: 19-3921 TCX

Tinted champagne: 11-0701 TCX

Moroccan sand: 17-1212 TCX

C M Y K 100 44 0 76

C M Y K 75 55 40 40

C M Y K 100 0 57 42

C M Y K 0 100 61 43

C M Y K 5 4 8 0

C M Y K 17 20 25 42

50% 75% Pantone®

3298 C

Pls. note: These colors are specified for textile use ( TCX ), ofset printing on white paper (CMYK and Pantone) and for the use on computer monitors (RGB).

COLOR SCHEME / 04 THE REDGREEN CORPORATE IDENTITY MANUAL

Pantone®

202 C

Pantone®

5395 C

Pantone®

7546 C

Pantone®

9043 C

Pantone®

Warmgrey8 C

“ This color guide helps to create uniformity and to maintain a consistent look of the REDGREEN brand. When reproducing the Company colors on different material, always make sure the color visually match approved colors. ”

. 04 . THE COLOUR SCHEME Our icon colors are a distinct and crucial part of our identity as they make our brand instantly recognizable and shows our DNA. When applied consistently, our icon colors also provide a strong visual link across various materials and communications and set our company apart from our competitors. Itâ&#x20AC;&#x2122;s not allowed to use any other color apart from the ones specified.

REDGREEN is the only brand in the world whose icon is an internationally accepted nautical symbol, and an icon for sailors around the world.

THE SYMBOL

PLACEMENT ON GARNMENT

is an icon for sailor aroud the world.

Therefore, a logo placed on the outer backside of the neck will always look like this:

A logo placed on the front of the body will always look like this:

A port lantern Red Red lantern

A port

Starboard Starboard Green lantern

A port

Starboard Starboard Green lantern

A port Red lantern Red lantern

Green lantern

Pls. note: This is a little helpfull reminder. Picture yourself as a ship – then the green part of the logo must always be the starboard of your body and the red part the port.

“ The REDGREEN icon is the international symbol for the sailing terms “port” and “starboard”. The terms, and therefore the icon, have their roots in ancient Viking sailing ”

EMBROIDERIES / 05 THE REDGREEN CORPORATE IDENTITY MANUAL

. 05 . REDGREEN EMBROIDERIES The REDGREEN logo was originally used by ship navigators as an essential tool for ensuring safe passage. A ship is divided into two parts along its length with the bow at the front and the stern at the back. The right hand-side of the ship is starboard and illustrated by the colour green. The left-hand side is port and shown by colour red.

REDGREEN is the only brand in the world whose icon is an internationally accepted nautical symbol, and an icon for sailors around the world.

Men & women logo embroidery on WOOLEN COATS

Men & women embroidery on BACK