2 minute read
Myna Making a splash with
Bahrain Food Monitor chats to the newly appointed CEO, Joao Lopes about this home grown brand.
What is Myna?
Myna, a low sodium bottled water, is the natural choice for health-conscious consumers.
Where is the water sourced from?
Derived from a natural water source deep beneath the island, myna is bottled in a state-of-the-art facility with a low sodium mineral balance. The result is a refreshing and healthy premium brand of bottled drinking water that is ‘the truly natural choice of Bahrain’.
What makes Myna sustainable?
Bottles are reused and recycled at the end of their life. it means no virgin plastic is added in the economy. This means reduced plastic waste, reusable water bottles, reduced CO2 emissions and reliable own water source (borewells) at two strategic locations and bottled in its own factory. It’s a natural water without any process of desalination which makes it more environmentally friendly and sustainable.
Take us through the water sourcing and bottling process?
Myna meets the Gulf Standard Organisation (GSO 1025) standard for bottled drinking water.
Borewell water undergoes reverse osmosis (RO) to eliminate contaminants from water before bottling. In RO, water is forced through a semipermeable membrane. The membrane permits the minuscule water molecules to pass through while straining out impurities dissolved in the water. The water is re-mineralized, disinfected with UV and Ozone and rigorously tested in the inhouse lab.
How would you describe your technical expertise?
Professionally managed company under the leadership of AMA Group. Proper management structure and qualified staff handling state-of-the-art equipment with quality accreditations.
What are the expansion plans?
The demand for pure and safe water is increasing and it’s matching the added value that Myna is providing to our customers. Providing quality premium water to each home/office at an affordable price is the goal. The increase in health awareness will increase the demand for our bottled water market and our company will expand accordingly.
Myna�is a premium brand of mineral water launched by Ahmed Mansoor Al-A’ali Co. a leading multidisciplinary company long established in the Kingdom of Bahrain.�Myna� originates from a natural water source deep beneath the island. From here, it is hygienically treated and bottled in apurpose-built, state-of-the-art facility. Myna�has been formulated with a mineral balance to create healthy, refreshing water; ideally suited to Bahrain’s environment. This has resulted in a product that can truly be called “The natural choice of Bahrain”.
Are there threats to water supply in the gulf?
Water scarcity is the single biggest risk for the Middle East. Modern and efficient ways of water production is the top priority for the country. The Bahrain government has invested in a new desalination plant and wastewater treatment plant which would reduce the threat level significantly in the short term. The willingness on the part of government to involve private sector companies in water management can bring modern technologies and the know-how to train a new cadre of local water experts and managers. Myna water is and will continue to contribute to the solution in terms of volume and quality of our water.
Bahrain is predicted to have a water crisis in 25 years what can the country do?
The drinkable ground water source is not much in Bahrain hence, the sea water desalination is the only major source of water supply in the country and hence the country will have to keep building desalination plants. The underground water in the deep aquifer is known to flow from the Kingdom of Saudi Arabia to Bahrain and the management and control of it will of critical importance. Changing public mindset through education on social responsibility and sustainability to prepare the next generation would bring the change in consumption and waste. The Government must continue its efforts on public awareness for more sustainable water consumption and keep supporting the private sector companies on the investment in this sector. We at AMA will keep contributing to the management of water in Bahrain and to deliver it at the highest standards.