3 minute read
Promising Young
His recording career took off like a space shuttle and he has never looked back. One of the things that made his style so popular was the truth in it. Unlike so many fakers out in the hip hop world that pretend to be “hard, tough and raw” singing about living a gangster life and run ins with law, and “poppin caps or being shot,” even though they never even had a parking ticket; Curtis Jackson really did live that life. He was really did have run ins with cops, he really was shot, and shot others, he did live in the streets, and do things to survive, he really was a boxer, and his real life story is apparent. He has a boxer’s physique, he has bullet wound scars and a criminal history in the public record. He was truly one of the few “gangsta rappers” alive that was really a gangster. This made his music relatable to youth and adults in similar situations, but his beats and taglines made his songs huge hits with everyone else, every club goer in the world to be more precise. You would not know it by looking at him, but he is truly a lyrical and musical genius. The rags to riches story would end right here for most people, going from the streets to a multi diamond recording artist, but it did not for Curtis. Instead of taking the millions he made from his recording career and falling back on old habits, he took that money and branded himself into a multi-million dollar empire. He got into acting, and even producing and directing movies. He invested in the things he saw as popular in the world like video games, liquor and vitamin water. He was a heavy early investor into the vitamin water franchise and multiple video games, some featuring him self. Those were nothing short of genius investments, and the simple way of looking at them, in the sense that they were popular aspects of society, paid off in spades. Vitamin infused drinks and video games are too incredibly rapid growing industries with no signs of slowing down. And on the liquor side of things he was part of three successful liquor brands; Branson VSOP Cognac, a $1,000 a bottle champagne Le Chemin du Roi and his Effen vodka brand; all three have been hits with connoisseurs everywhere. More recently he has proven to the music world that he has still got the touch, when earlier this month he release a new single “Part of the Game” which became the number one song on urban radio. 50 Cent also handled Pop Smoke’s No. 1 album Shoot for the Stars, Aim for the Moon. And he also wrote one of the catchiest TV theme songs for the show Big Rich Town. Curtis Jackson aka 50 Cent may have got his start in a dark place, but he is truly an inspiration to anyone that takes the time to learn his story. He proved that anyone, from any walk of life can achieve incredible success in life, if they are just willing to change their habits and focus on their strengths. In April of last year, 50 cent released his autobiography, Hustle Harder, Hustle Smarter, giving readers everywhere a chance to learn about his amazing story of redemption, growth and success. He is a true champion of the music and business worlds with millions of dollars in the bank, enormous investments and a brand empire to prove it.
By Michael Devine u