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“We Don’t Talk About Bruno” Currenlty #1 in US

Courtesy Alamy Disney’s Encanto poster features Camilo Madrigal, one of the characters who sings in “We don’t talk about Bruno.” Lauren Phillips Staff Writer

The hit song “We Don’t Talk About Bruno” from Disney’s 2021 animated film “Encanto” is officially the number one song in the United States, dethroning Adele’s “Easy on Me” over the course of the past several days.

“Encanto” has grown to become a wildly popular family film from Disney’s recent releases. The story follows the Madrigals, a family with magical powers that live a secluded life in the mountains of Colombia. When the family is threatened, a character named Mirabel (who is seemingly the only one in her family to lack a magical gift) embarks on a journey to restore balance and understand her long-lost uncle, Bruno. The story itself is a heartfelt and wholesome tale of compassion and family dynamics and the music has resonated with many viewers long after the film’s end.

“We Don’t Talk About Bruno,” a song that occurs early in the film, has been streamed over one hundred million times on Spotify. The entire soundtrack for “Encanto” also has sixteen million monthly listeners on the app.

Notably, the song was written by Lin-Manuel Miranda, most known for his work in introducing the world to the Broadway Musical “Hamilton” and his work on Disney’s “Moana.” The lyrics of “We Don’t Talk About Bruno” may sound familiar to those who have seen Miranda’s production, as both offer up intricate lyrics that make repeat listens necessary and enjoyable. This catchiness also pairs well with the genre of the song falling under Latin Pop. Each segment of the song is unique, but still features many of the defining characteristics that have launched other Latin Pop songs to their world-renowned status, such as Luis Fonsi’s “Despacito.” Fans have even taken to social media platforms, such as TikTok and Instagram, to show their appreciation for “Encanto” through the use of memes and lipsyncing.

For Disney, the song’s popularity means that their previous top charting song from 2014, “Let It Go,” from “Frozen,” has been surpassed. The last time Disney released a number one charting song was in 1993, when “A Whole New World” from “Aladdin” took the top spot. Due to the ease of accessing streaming services in today’s world and Disney now being a primary household name for entertainment, “Encanto” remains on the rise.