JENNIFER PIERSON

Jennifer Pierson wasn't afraid to take the jump. After thriving as a top producer for the bulk of her career at CBRE, Pierson started her own company, Dallas-based STRIVE, in 2017. And the results? STRIVE, too, has been a success, with Pierson's company now boasting a roster of more than 30 professionals.

Pierson and her team now advise owners in the disposition of office, industrial, retail and multifamily properties throughout the state of Texas. And they do this well. Just look at the honors that Pierson has received during her career. In 2021, she was a top-five finalist for the prestigious DCEO of the Year award. And in 2020, she was nominated for the same honor.

This success hasn't come easy. Pierson has had to log long hours and study her market continuously. She also works hard to provide top service to her clients. These are the same challenges that most CRE professionals face. But Pierson had to do this while working in an industry that has traditionally been dominated by men.

"Being a female has its challenges, though not from a 'getting business' standpoint. From that perspective, being a woman is an advantage because you don't look like all the guys," Pierson said. "Being a female, though, can be challenging from an isolation standpoint. I don't have many peers who do what I do. Camaraderie with the guys can only go so far."

This industry veteran has also become a sought-after speaker at real estate events. This isn't surprising: With more than three decades of experience, Pierson understands the commercial real estate market, and has become one of the most knowledgeable industry experts in her Dallas market.

Pierson has served as an expert panelist at events held by REjournals, REDnews and the Appraisal Institute.

How has Pierson navigated these challenges and built a successful business? She points to the old-fashioned formula of working hard.

"I think there is one common denominator in successful people in this business -- in any business, actually -- and that is hard work," Pierson said. "Hard work is the great equalizer. I show up every day and I stay focused. I work long hours. It is not for everyone, but I find it to be meaningful work. The good news is it is far from rocket science."

When she isn't serving her clients or studying her market, Pierson enjoys spending time with her family.

"I like sitting around talking about life, traveling, snow skiing, gardening, drinking good wine and painting," Pierson said.