The Strategy of Success
T he FormulaBehind Expansion ‘Our business model is all about taking baby-steps. We teach our Brand Ambassadors how to sell. Once they can sell we give them Leadership skills. Then we teach them how to build a team, how to replace themselves through coaching ,and finally help them move towards the role of Managing Director. As a result, people have to prove that they can take on the role before we promote them, so it’s a pretty fail-safe formula’ - Rob Cotterell -
W
e caught up with Phil Reid over
RedSeven’s big goal is to open 8 new offices in the next
at Promotions Company and
18 months. They’ve recently opened a second office
Rob Cotterell from RedSeven
in Cheltenham and in April will be moving into Oxford,
to
plans
with further plans to begin working in Cardiff, London,
for expansion over the next
Manchester, Northampton, Chelmsford and Leicester. Rob
quarter.
expands upon their strategy, explaining how ’We split the
chat
about
their
country up into territories, so each area has to have a certain
Promotions Company has had a fantastic opening year. We
radius of customers. We’re looking at cool cities, fun places to
set an office-wide competition last year in the Charity Field
live, looking at the demographic, the atmosphere…and base
which they won, beating every other marketing company in
our locations upon that. Places that will have high levels of
the UK - a huge triumph. In the final week of the year, they
recruitment and the quality of the demographic. Places we
completed 300 sales which was one of the highest turnovers
want to live and work in’.
we’ve had in recent years - a huge congratulations to all involved! They’ve won competitions to send guys to Ibiza, Sri
With ambitious plans for the next few months, the focus has
Lanka, Miami and this year are opening up in Leeds (headed
been on strategy; implementing a solid quarterly structure in
by Vik Verma) and also in Cardiff (lead by Josh Keeble and
order to maintain control and ensure that there are enough
Magda Zaworksa). Phil only opened Promotions company
people on board to head the new offices. Our strategy
in April last year after a break from the industry, and if his
involves four main considerations: Location / Recruitment
ambitions are realised over the next few months, they will
/ Coaching / Promotion. This sequence is essentially on
have essentially gone from nothing to having a team of
loop as the company grows, enabling a cyclical process of
almost 50 people and plans to be working in 4 different cities.
development to emerge; one that can be sustained and one
In just 16 months, that’s definitely something to be proud of
that covers all bases.
and Phil tells us how ‘it really did surpass my expectations in terms of progression; it’s been sensational’.
013
