CATEGORY STR ATEGY
ADAPTING the BUSINESS
DuringCovid-19
‘We’re incredibly proud of the way in which the organisation has responded to these difficult times. Like everyone else in the world, we had no idea of the scale or extent to which the pandemic would impact our lives, but we took it in our stride, moved everything online and continued to work as best as we could’ - JAMES BUCKLEY -
STAY SAFE
T
009
his last quarter has
PULLING TOGETHER:
thrown our industry
I caught up with Mark Widnell from Enigma, Phil Reid
into (yes, I think you
from The Promotions Company and Rob Cotterell
know what’s coming..)
from RedSeven to discuss how they have managed
‘unprecedented’ terri-
to adapt their respective organisations in response
tory. The ramifications
to covid-19. Mark shared that, ‘For us it’s been pretty
of a global pandemic
full on. When these things happen, you can either
are almost unfathom-
sit back on your laurels, feel sorry for yourself and
able and it can be dif-
wait for everything to blow over, or you can pull to-
ficult to focus on ‘the week ahead’, let alone ‘the
gether and look at the ways in which you can adapt,
future’ when faced with such a vast scale of eco-
grow and alter the business in response to what’s
nomical and social disruption; however, whilst anxi-
been happening in the world. We’ve really made the
ety levels can be high and finances unstable, it is
best of the situation and I’m incredibly proud of my
important to stick together. Forging strong connec-
team’. It’s as much about attitude as it is about any-
tions and enhancing the support network has nev-
thing else, and so one of the first things Mark did
er been more important as we work to sustain a pro-
was to ensure that his team felt as if they were still
ductive level of motivation and keep our business
part of a collective despite their respective isola-
moving. Positivity and team-building have always
tion - ‘The first 4-6 weeks was all about bringing the
been at the heart of our company and whilst these
community together. We’re used to working in quite
are incredibly testing times, our sense of ensemble
a disparate fashion, so it was important to establish
and ability to think outside the box stand us in good
a sense of togetherness from the get go, to main-
stead for coping with the chaos. It’s about adapt-
tain a connection with everybody across the com-
ing; finding alternative methods of approaching the
pany’. Once they had established a sense of unity
workload that came before, whilst simultaneously
as a company, it was time to step into the virtual
implementing new strategies for the future. Now,
office space, hosted by...yes you’ve guessed it...Zoo
more than ever, is the time to connect with your in-
m.
ner Entrepreneur. Take a breath, fill your ‘glass half full’ and step out into the unknown.
continued --->
