CATEGORY GROW TH / EXPANSION
FACE-TO-FACE MARKETING
& The Power of Human Connection
A
w/ RedSeven
s the business grows
them develop their skills. You can recruit people
and
ex-
that have the skills already, but they come at a cost.
pands, we have shift-
We prefer to bring people in who want to learn, who
ed our focus slightly;
can utterly invest in the company and the core val-
whilst
ues we have in place from the off.
the
we
team
are
still
concentrating on recruiting the best of
Hi Nina! How have things been going in terms of
the best and sourc-
expanding the business? Has anything changed
ing fresh new talent,
in terms of your modes of recruitment and the
we are also focussing on developing those people
type of talent you’ve been scouting?
TRENDS 2019
that we already have. It’s just as important to invest
033
energy into expanding our team’s potential, so this
We’ve been consistently taking on about 2 people
means maximising their assets, encouraging them
a week, but we’ve had this new guy start up with
to push themselves, set targets, enhance their skill-
us, Dave, who actually used to work on a building
set and ultimately become the best Entrepreneurs
site, so he’s come from a very different background
they can be. I caught up with Nina from Redseven
indeed; however, we’re always open to taking
to chat about this process of self-development,
on talented people regardless of their previous
subverting traditional methods of recruitment, and
experience. He applied to work with us after a
the power of face-to-face communication…
friend of his had suggested to him that he’d be great in Sales seeing as he’s a very confident guy!
Nina: Our team’s in a phase where, because we’ve
On his way to the building site each day, he’d been
taken on lots of new people, we’re now in the pro-
plugging into podcasts and listening to pieces on
cess of developing those people, training them up.
sales and marketing to bring himself up to speed.
The business is still growing but we’re investing
He got inspired, which is really fantastic!
a lot in the people that we already have. Helping
