B
reast
are
to enlist the support of the general public,
the UK’s leading breast
Cancer
Now
encouraging them to sign up to the charities
cancer
charity.
and donate even as little as £1 a week. This
Breast cancer is the most
new initiative has already garnered a fantastic
common type of cancer in
response, increasing the number of donors and
the UK, with over 55000
raising awareness across the board. I caught
women being diagnosed
up with Rob Cotterrell over at RedSeven to hear
each year. BCN are spearheading a campaign that
about their new Lottery Campaign in collaboration
hopes to be able to say that by 2050, everyone
with Breast Cancer Now and Bloodwise.
research
who develops breast cancer will live; however, in order to meet this goal, they need the support of as many people as possible. It all begins with research, so with 380 researchers across 31 institutions in the UK, it is paramount that they receive as much financial support as possible. The work spans across four areas: risk and prevention, early detection and diagnosis, treatment and secondary breast cancer.
So first of all, how does the Lottery Campaign actually work? The BCN campaign that we’re running is a Lottery Campaign where donors sign up to play the Pink Ribbon Lottery on a weekly basis. Every Friday, they get given a set of their own unique numbers to play with, they’re subsequently entered into a draw and can win one of 18 cash prizes that range
Bloodwise is the UK’s leading blood cancer
between £10 - £1000 each week. All the proceeds
research charity. Established in 1960, they have
go to BCN. We started that last month - May - and
made a huge impact in the fight against blood
have had some incredible results. Customers love
cancer; however, there is still a long way to go. Their
it. The guys are really invested in the campaign
research extends across laboratory based work
and it’s good fun! It’s not just giving information
and clinical trials, and without any government
out to our donors, it’s reframing their involvement
funding at all, Bloodwise solely rely on the support
with the Charity by including them, changing the
of their donors to enable this (potentially) life-
dynamic and making them feel like they are part
saving research to go ahead.
of something, whilst also providing them with an opportunity to win something back. It changes the
Both charities rely extensively on funding from donors, so part of what Rob and his team do at RedSeven is come up with new ways in which
format of donating slightly, adding a sense of play to the process. We've had an amazing response to this so far.
