EVENT DAY KIT - INSTRUCTIONS
EQUINE WELLNESS
AMBASSADOR PROGRAM When we launched the Equine Wellness Magazine more than 15 years ago, we believed it would be the beginning of an incredible journey – a journey of compassion, learning and sharing. We were not disappointed! As we travelled to shows, spoke with thousands of people about integrative health and spread the word about Equine Wellness, an amazing thing happened. We found our message resonated with more people than we thought possible. As we reached out to people, they reached back, with wonderful stories about how much they enjoyed the magazine and how it had assisted them in helping animals. As part of the next chapter in our journey we are excited to reach out to you, our passionate Equine Wellness Magazine Ambassadors in order to help you earn more money to save more animals lives. We look forward to sharing this experience with you.
Tim Hockley Co-founder Publisher
Dana Cox Co-founder Editor in Chief
THANK YOU! Equine Wellness Magazine would like to thank you and your organization for becoming an Ambassador. The Equine Wellness Magazine – Ambassador Program is designed to help shelters, rescues, humane societies, SPCA’s, Sanctuaries, Therapy Clinics and other organizations that are connected to the well being of horses.
The 3 goals of our Ambassador Program are: • Raise money for your organization • Save more animals lives • Create awareness of wellness issues Please make sure you do one or all of the following to help your organization succeed in raising funds through this program:
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Install & link the EW Subscription button on your website. Post subscription offers on your Facebook & Twitter Page every month Mention our partnership and the subscription offer in every Newsletter Place the Announcement letter in every adoption kit.
Do you have an event coming up? Let us know and we can send you an Event Kit as long as we have 30 days notice.
O UR GOA L
To ra is e $10 0 ,0 0 0 fo r EQ UINE W EL FARE G RO UPS acro ss N or th A m er ica
EVENT DAY KIT -
List of Contents
1 • Event Day Kit Instructions 2 • Table Display Stand complete with Subscribe Today Show Special poster 3 • Equine Wellness Magazine 4 • Subscription Forms x20 5 • Tally Sheet 6 • Accounting & Remission Form 7 • Self Addressed Envelope
EVENT DAY -
How to sell subscriptions
The following information should be woven into your natural conversation with potential subscribers at your event. These are the main selling points. •E quine Wellness Magazine is the #1 Natural Health and Lifestyle magazine for horses that is full of life saving tips, vet advice, practical solutions for everyday problems, top products, rescue stories and special contests & giveaways in each issue! This publication will help you give your horse the longest healthiest life possible! We want to ensure that after you adopt your pet that you have all the education you need and EW is the best way to guarantee this. • Equine Wellness is published 6 times a year and is shipped directly to your home. • You will also get a FREE Bonus digital subscription directly to your computer • Our organization will receive 40% of the subscription price from the publisher • The Show Special is only $20.00 and includes a BONUS copy (given to them at the event). Simply stroke out the price printed on the form and write $20.00. • This Show Special has a value of over $50.00 that is only available at this event!
• Please tell all your friends that have a horse and give them our unique subscription code so they can order their subscription online which will help support our organization
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EQUINE WELLNESS
• Make all cheques payable to Equine Wellness Magazine
Equine
Your natural resource!
WELLNESS
SPECIAL ISSUE:
Barn &Farm BUILDING A PADDOCK
Paradise
Raindrop THERAPY
DEVELOPING A
Herd Health
Fire!
PROGRAM
Help your fire department help you
Cool
KEEP YOUR
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GIVE DUST THE
How to manage your horse’s hydration
REBUILDING
CONFIDENCE
AFTER A FALL
FREE
WHAT COMES NATURALLY An interview with
$5.95 USA/Canada
august/september
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Uta Gräf
BONUS ISSUE
Display until October 8, 2012 VOLUME 7 ISSUE 4
4
5
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EquineWellnessMagazine.com equine wellness
Sign up for a subscription and1 year receive your 7th issue for FREE!
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16/07/12 2:01 PM
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SUBSCRIBE TODAY!
40% goes to support our organizatio
n!
SHOW SPECIAL
$20
Includes BONU S 7th issue CA$H
LIFE SAVING INF
ORMATION
Natural diets & nutrition Disease preven tion and treatm ents Veterinary ad vice Natural health care Natural produ ct recommend ations Gentle trainin g information Contests and much more!
Thank you for helpi
ng us save more horse
s!
EquineWellne
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Media Kit
1 year/ 7 issues
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ACCOUNTING & PROCESSING SUBSCRIPTIONS Subscription Form – How to Fill out
Subscriptions Paid via Cash
Please print clearly, press down as you are making 2 copies • Name, Address, City, State, Zip Code, Email Address • Make sure you include the email address so we can send them a digital subscription • Yellow copy goes to subscriber • White copy retain and return in self addressed envelope.
DO NOT SEND CASH IN THE MAIL! Please deposit the cash into your personal or organizations bank and write your own/orgainzations credit card number on the bottom of the subscription order form along with the expiry date, CVV code and your signature. We will process the order on our end. Please add the subscribers name to the tally sheet and include the white part of the subscription form in the self addressed envelope.
Tally Sheet • Your organization name, your name, your email address & total subscriptions sold • Calculate the total subscriptions income by adding together A + B + C = TOTAL • Please include your credit card information for the cash sales (or include a check) • Ensure you include this and the white part of the subscription form in the envelope supplied. • Make all checks payable to “Equine Wellness Magazine”
Subscription Tracking Sheet • Fill out your contact info • Include each individual purchasing a subscription, and the method of payment
Subscriptions Paid via credit card. Please ensure that the credit card number, expiry date and the 3 digit CVV code is clearly visible on the subscription form and that the subscriber has signed the order form. We will process the order on our end. Please add the subscribers name to the tally sheet and include the white part of the subscription form in the self addressed envelope.
Subscriptions Paid via Check Please ensure that the check is made to “Equine Wellness Magazine”, is filled out properly, completely and signed. Make sure to check the subscribers driver license to ensure it is the proper person. We will process the order on our end. Please add the subscribers name to the tally sheet and include the white part of the subscription form in the self addressed envelope.
Self Addressed Envelope - What to put inside? • White copy of each subscription order form • Tally sheet listing all the subscriptions sold • Enclose all checks – payable to Equine Wellness Magazine • Credit card numbers must be clearly marked on subscription forms(if credit cards are used) • Your unique code on the Tally Sheet – to identify your organization • Accounting & Remission form. Please ensure you mail this within 48 hours after the event – and confirm with us by email that the Event Day Return Envelope has been mailed. Note: Your 40% donation will be sent out within 15 days from when we receive the Event Day Return Envelope.
EVENT DAY PHOTOS Please send us high resolution photo’s and a brief description from your event to share in Equine Wellness Magazine and on social media. Make sure to tag us in postings or facebook!
YOUR NEXT EVENT Please give us 30 days notice of your next event se we can send you more magazines and a new kit.
Questions? Contact John M. Allan Director - EW Ambassador Program (866) 764.1212 ext405 John@EquineWellnessMagazine.com EquineWellnessMagazine.com
160 Charlotte Street, Suite 202, Peterborough, Ontario K9J 2T8 • Phone: (866) 764.1212 • Fax: (705) 742.4596 • RedstoneMediaGroup.com