2017FAMILY AND MWR REDSTONE ARSENAL
ADVERTISING GUIDE
TABLE OF CONTENTS
Redstone Arsenal Demographic Information- page 1 Advertising Goals- page 2 Electronic and Digital Advertising - page 3 - 7 Print Advertising - pages 8 - 15 Outdoor Advertising - pages 8 - 15 Advertising Checklist - page 21
1
REDSTONE ARSENAL DEMOGRAPHICS
• • • •
39,000+ Employees 18,000 Army Contractors 20,000 DOD Civilians 1,100 Military (67% Officers, 33% Enlisted)
• $87,000 Average Salary • Total Annual Salaries $3.4B • 69% with Bachelors Degree or higher
2
ADVERTISING BUSINESS GOALS Introduce a new product in the market Fight competition Enhances good-will Educate the customer Positive association with Team Redstone Establish a positive brand perception Provide relevant content directly to our community 3
ELECTRONIC AND DIGITAL ADVERTISING
WIFI SPLASH PAGE Location of MWR Wifi Hotspots: AMC AMRDEC Challenger Bingo Diane Campbell Conference Center (CAC) Goss Road swimming pool Heiser Hall MDA MWR Library Outdoor Recreation
Pershing Welcome Center SED Sparkman Center The Cliffs at Redstone The Firehouse Pub The Links at Redstone The Magnolia Room The One Stop (MILPO) The Summit at Redstone Vincent Park
Who: Reach hundreds of people a day who access our wifi network. Your audience consists of the Redstone Arsenal workforce and visitors to the installation. People use our network during lunch breaks, conferences, planning meetings, ceremonies and more so that they may have access to information quickly and on the go. What: A 400 x 150 PNG/JPEG pixel advertisement w/hyperlink Cost of Advertisement: $3,000 / 12 months $1,800 / 6 months $350 monthly
4
ELECTRONIC AND DIGITAL ADVERTISING
MWR SNAPSHOT
Location: An official Command approved electronic newsletter that is emailed out every Thursday to a Redstone distribution group informing the community of upcoming programs and events. Who: Reach thousands of employees every week with a distribution of approximately 30,000+. What: A 5x7 200DPI PNG/JPEG advertisement w/text included Cost of Advertisement: $1,000 for a 4 week promotion. Current Family and MWR Sponsors can enjoy this perk at half price.
5
ELECTRONIC AND DIGITAL ADVERTISING
MONITOR ADVERTISING PACKAGE Locations: Redstone Lanes (Bowling Center) Challenger Bingo Post Restaurants Who: Reach close to 4,000 customers a day, totaling just over 1 million impressions a year! Your digital ad will be displayed for all to see for up to 15 seconds. The ad will be on a loop with other advertisements so it will be on a constant rotation ensuring that it is seen multiple times a day. What: A 1080 x 808 pixel advertisement that rotates with other advertisements Cost of package advertisement (includes all locations): 12 month pricing: $8,000 6 month pricing: $6,000 3 month pricing: $4,000 Cost of advertisement per location: Redstone Lanes $4,000/12 month Post Restaurants (4 locations)- $4,500/12 months Bingo $1,500/12 months
6
ELECTRONIC AND DIGITAL ADVERTISING
FAMILY AND MWR WEBSITE Location: www.redstonemwr.com Who: Reach thousands of website visitors. The Family and MWR website is an informational tool serving any person who wants to learn more about our brand, activities, programs and special events. Customers are driven to the website on all Family and MWR marketing materials to include: special event flyers, posters, banners, handbills, tickets, etc. The website address is featured on all Family and MWR branded promotional items, as well as, in all print advertising such as: the MWR Magnifier, The MWR Snapshot, The MWR Spectrum. What: Your choice of a 728x90 pixel leaderboard ad, a 300x250 sidebar ad, and a 300x250 bottom page ad that will rotate with other business advertisements. Cost of Advertisement: 12 month pricing: Leaderboard - $1,000, sidebar top-$800, bottom - $600. 6 month pricing: Leaderboard- $800, sidebar top - $600, bottom - $400 3 month pricing (minimum allowed): Leaderboard- $600, sidebar top - $400, bottom - $200
7
ELECTRONIC AND DIGITAL ADVERTISING
DIGITAL KIOSKS Locations: The Exchange, The One-Stop, The Pershing Welcome Center, IHG Army Hotels, Redstone Arsenal Who: Reach thousands of people at different locations in one step. The Exchange has an average of 48,000 customers per month, The One-Stop and Pershing Welcome Center both individually average around 10,000 a month. Customers utilizing these facilities are: Military, DOD Civilians, Retirees, Spouses, Army Contractors and new government employees What: A 30 second 1080 x 808 pixel digital ad or video ad that rotates in and out with other advertisements. Cost of Advertisement: $2,000/valid for 12 months $1,200 for 6 months $250 for 4 weeks.
8
PRINT ADVERTISING
MWR SPECTRUM Distribution: All Family and MWR facilities and newcomer orientations Who: 1,000 Military, DOD Civilians, Army Contractors, retirees, NASA employees and guests of the installation What: 1.9" high x 8.7" wide ad space. Cost of advertisement: $1,000/12 months $800/6 months $300/1 month
9
PRINT ADVERTISING
Golf Scorecards Location: Links at Redstone Who: over 40,000 Military, DOD Civilians, Army Contractors, retirees, NASA employees and guests of the installation What: Front cover color ad 4.5” x 3.75” and 4” w x 1”h inside color ad Cost of advertisement: Front cover - $1,500 Inside cover - $900
10
PRINT ADVERTISING
Window Clings Location: The Links at Redstone, Pagano Gym, Redstone Lanes, Pershing Welcome Center Who: Military, DOD Civilians, Army Contractors, retirees, NASA employees and the spouses and guests of the installation. What: A full color, static, window cling advertisement. Each window dimension is sized differently. If interested, please call 256-955-7250 for specifications.
Cost of advertisement: Links at Redstone Window Cling- $4,000/12 months Pagano Gym Window Cling- $6,000/12 months Redstone Lanes Window Cling- $6,000/12 months Pershing Welcome Center Window Clings- $2,000/12 months If you are interested in a different Family and MWR facility, please let us know.
11
PRINT ADVERTISING
Banner Advertising Location: Banners can be displayed at any Family and MWR facility. Some outdoor locations include: baseball fields, soccer fields, softball fields, tennis courts and outdoor pools. Most locations are located off highly traveled roads on the installation. Who: Military, DOD Civilians, Army Contractors, retirees, NASA employees and the spouses and guests of the installation. What: A color 4x6 banner ad Cost of advertisement: $1,000/12 months $600/6 months $450/3 months
12
PRINT ADVERTISING
Brochure / Flyer Advertisements Location: 24 Family and MWR Activities Who: Military, DOD Civilians, Army Contractors, retirees, NASA employees and the spouses and guests of the installation. What: A 8 ½ x 11 color flyer or a bi/tri fold brochure (must be approved by the MWR Sponsorship and Advertising Office prior to distribution. Printed material must contain a disclaimer that No Official US Army or DOD endorsement is implied. Advertiser must provide display.) Cost of advertisement: pricing varies per location/foot traffic and length of visibility. Please contact 256-955-7250 for more information.
13
PRINT ADVERTISING
Redstone Lanes Pin Sweep Advertising Location: 32 lanes inside the Redstone Lanes Who: Military, DOD Civilians, Army Contractors, retirees, NASA employees and the spouses and guests of the installation. What: A 4’ x 2 1/2 color advertisement highlighting your company message or name Cost of advertisement: 32 pin sweeps- $2,000/12 months, $200 for individual pin sweeps.
14
PRINT ADVERTISING
Light Box Advertising Location: The Summit at Redstone, The Links at Redstone, Redstone Lanes (Bowling Center) Who: Military, DOD Civilians, Army Contractors, retirees, NASA employees and guests of the installation. What: The Summit Light Box Ad has a 57” x 30” viewable area The Links at Redstone Light Box Ad has a 70” x 40” viewable area Redstone Lanes Light Box Ad has a 66” x 42” viewable area. Cost of advertisement: Each Light Box Ad can be purchased individually for $1,500. If an advertiser would like to purchase all three the will be sold at a discounted rate.
15
PRINT ADVERTISING
THE SUMMIT CATERING AND CONFERENCING GUIDE (2 GUIDES)
Location: The Summit at Redstone Who: reach Military, DOD Civilians, Army Contractors, retirees, NASA employees and guests of the installation who are looking to host a conference, wedding, workshop, training, retirement ceremony and special event at any of our centers. What: 8”x 3.5” color ad in JPEG/PNG Cost of advertisement: Ad featured in both the conferencing and catering guide, inside cover - $1,600 other pages - $900 Ad featured in one guide (of your choice) inside cover - $900 other pages - $450
16
PRINT ADVERTISING
MWR MAGNIFIER MAGAZINE Locations: All tenant organizations on Redstone Arsenal, featured in all MWR Facilities and distributed to some locations in Research Park Who: Print quantity 25,000 to reach Military, DOD Civilians, Army Contractors, retirees, NASA employees and guest of the installation What: Premium, Premium (page 2 or 3), Inside back, Full page, 2/3 page, ½ page, 1/3 page, 1/6 page Cost of ads: $1,975-$375 based on 4x run in magazine For ad purchases, please contact Donna Counts at (256)714-7152
17
PRINT ADVERTISING
Facility Counter Wraps Location: Any Family and MWR Activity Who: Military, DOD Civilians, Army Contractors, retirees, NASA employees and the spouses and guests of the installation. What: a counter wrap featuring your brand and a special message or offer for the Redstone community. Cost of advertisement: Pricing will be determined based on size, location and visibility. For more information, please call 256-955-7250.
18
OUTDOOR ADVERTISING
Golf Hole Advertising / Tee Marker Advertising Location: Links at Redstone Who: Military, DOD Civilians, Army Contractors, retirees, NASA employees and the spouses and guests of the installation. What: Two for one! With this package you get a color 20� x 10� hole advertisement to be displayed on an outdoor board at the available hole of your choice on either the Patriot or Warrior. This also includes a 12x12 engraved granite plaque on the tee marker. Cost of advertisement: 12 month pricing - $1,800
19
OUTDOOR ADVERTISING
Driver Range Advertising Location: Links at Redstone Who: Military, DOD Civilians, Army Contractors, retirees, NASA employees and the spouses and guests of the installation. What: Driving range balls engraved with your company logo. Used for practice play, warm-ups, golf lessons, and for anyone who uses the driving range. Cost of advertisement: 12 month pricing- $2,500
20
ADVERTISING CHECKLIST Please make note of all the advertising opportunities of interest to your brand. Digital
Print continued
• Wifi Splash Page_____ • MWR Snapshot_____ • Family and MWR Website_____ • Digital Kiosks____ • Electronic Monitors____
• Catering and Conferencing Guides____ • Family and MWR Magnifier____ • Counter Wrap____
Outdoor Print
• Family and MWR Spectrum____ • Links at Redstone Golf Scorecards____ • Window Clings____ • Banner Advertising____ • Brochure/Flyer Advertising_____ • Lightbox Advertising____ • Redstone Lanes Pin Sweep Advertising____ 21
• Links at Redstone Driving Range____ • Sports and Fitness Inflatable Arch____ • Links at Redstone Hole/Tee Marker Advertising ____ • Lightbox Advertising____ • Banner Advertising____ • Window Clings____
NOTES
22
SPONSORSHIP AND ADVERTISING COORDINATOR 256.955.7250
1500 WEEDEN MOUNTAIN DRIVE, REDSTONE ARSENAL, AL 35898