POST SHOW REPORT
CONTENTS Message from the Show Director
3
CONTENT TOKYO is…
4
Show highlights
6
Figures
11
Participants’ comments
12
Media coverage
14
Booths are selling fast
15
Next edition of CONTENT TOKYO
16
Contact Information
17
Edited on: October 29, 2015
2
MESSAGE FROM THE CONTENT TOKYO SHOW DIRECTOR “On behalf of CONTENT TOKYO Show Management, I would like to warmly thank you for your interest towards our show and an even bigger thank you to those who participated. The 2015 show was another successful and amazing edition with 1,323 exhibitors and 30,511 professional visitors from across Japan and the world. From what we have been hearing post-show, many of the participants were able to seal deals resulting in sales from thousands to millions of Japanese yen. So as a trade show, it has been blooming wonderfully. Also, the show gathers various professionals from the industry such as creators, licensers, licensees, tech, IT, marketing experts etc., so it has yet again served as a completely new and exciting platform for such participants to network and negotiate future business and ideas for content. There is no other show in the world like CONTENT TOKYO offering such a comprehensive base for international business so we hope to continue excelling both in scale and in the international profile so professionals from Japan and overseas will be able to utilise it to exchange contacts and seek the latest services and technologies for further developments of the content business. It really is a brilliant show to enjoy both traditional and new styles of Japanese and international content. Please use this show report to get a taster of what our show can offer and we look forward to your active participation in the coming editions.�
Keisuke Amano, Show Director Reed Exhibitions Japan Ltd.
3
CONTENT TOKYO IS… CONTENT TOKYO is Japan’s largest comprehensive trade show specialising in various products, technologies and services for entertainment content business. The show unites 6 powerful exhibitions (LICENSING JAPAN, Production Companies Expo, Content Solutions Expo, Advanced Content Technology Expo, Content Marketing Expo, Creators’ Expo) under one roof allowing all professionals involved in entertainment content business to efficiently negotiate, network, discover inspiration and new ideas.
“There is no other Comprehensive & Exciting Trade Show in the World like CONTENT TOKYO”
4
6 Specialised Exhibitions for Content held under one roof
CLICK HERE to view Floor Plan with Company Names
CLICK HERE to search Exhibitors and Products
5
SHOW HIGHLIGHTS
6
CONTENT TOKYO consisted of:
Japan's largest exhibition for brand & character licensing gathering 164 exhibitors. The scale expanded by 50% from the previous edition. Japan being the largest market in Asia for licensing business, LICENSING JAPAN served as the best venue to seek characters and brands from across Japan, Asia and the world.
Japan's leading exhibition for production companies of all genres including video, animation, game, music, book/magazine, web content, mobile content, apps, etc. Production companies from around Japan and the world participated to gain production orders, sell content, & find co-producing partners/investors.
7
A cross-border showcase for solutions in content creation, management, distribution and interaction. Its wide range of exhibits attracted numerous professionals from every sector of entertainment/media industry in Japan and other Asian countries.
Japan’s leading exhibition gathering the latest, most innovative and quality solutions for entertainment experiences and interactive technologies. In its first year, it has already become the must attend exhibition to find quality entertainment content related technologies.
8
Japan’s leading exhibition gathering various solutions for content marketing such as graphics, webpages, podcasts and videos. Launched this year to provide a platform for professionals to seek hints and tips for the trending content marketing from Japan and Asia.
A dynamic exhibition where 700 individual creators of various genres such as authors, cartoonists, illustrators, photographers, game developers, etc. gathered to promote themselves to the attendees of CONTENT TOKYO. A brilliant base to find creative skills, content & co-producing partners.
9
CONFERENCE
The CONTENT TOKYO Keynote Session was led by Tsuguhiko Kadokawa, Chairman of the Board ofKADOKAWA/ KADOKAWA-DWANGO who discussed ‘content business’ in reference to various business models such as the market entry of ‘NETFLIX’ into Japan, ‘NICONICO MUSIC PARTY’, ‘COOL JAPAN FOREST’ etc. Kadokawa also introduced IoT (Internet of Things) and O2O (Online to Offline) as opposing but essential concepts to work towards further developments of the business and projected various challenges to overcome. At the CONTENT TOKYO International Conference, Daito Manabe, Director of Rhizomatiks shared the examples of the latest, innovative ways to combine advanced content technology with live performance such as dancing and fencing, linking movements to cameras, drones, lighting and visual effects. From Tokyo University, Susumu Tachi the Professor Emeritus discussed how the different areas of advancements in robot technology and virtual reality have brought a revolutionary change to entertainment and daily lives in recent years. Michitaka Hirose, Professor of the graduate school of Information Science and Technology of Tokyo University shared the potential of using media content in the real world such as ARG (alternate reality games).
10
FIGURES Number of Exhibitors: 1,323 Domestic: 1,246 / International: 77 Number of Visitors: 30,511 Number of Conference Attendees: 7,653 Number of Conference Sessions held: 39 Number of Press Visitors: 450 Number of Exhibiting Countries/Regions: 16 (Argentina, Australia, France, Hong Kong, Indonesia, Ireland, Italy, Japan, Korea, Russia, Singapore, Spain, Taiwan, Thailand, UK, USA)
11
CONTENT TOKYO 2015 PARTICIPANTS’ COMMENTS “It was the first time exhibiting at this show and found we have interests from people from many different industries…apparel, accessories, toys, electronics, etc. In total we had 133 meetings during the show and already closed deals with several of them..” PERFETTI VAN MELLE (CHUPA CHUPS, FRISK etc.), LICENSING JAPAN Exhibitor, Spain “We had around 50 meetings with visitors that are interested in doing apparels, stationery, foot wear, and a wide variety of products with us. Along with our agency, we have been following up with approximately 5 deals very closely. We hope to generate business and continue to expand our presence at LICENSING JAPAN.” DISCOVERY CONSUMER PRODUCTS, LICENSING JAPAN Exhibitor, USA “It’s a very dynamic show with interesting contacts. We had 45 meetings and already signed 1 contract with a partner and have 3 in negotiation. We hope to continue to develop our licensing processing in Japan through LICENSING JAPAN..” TEO JASMIN, LICENSING EXPO Exhibitor, France “We are a 3D animation production company from Korea. As the Japanese market is around 10 times bigger than Korea, we are thrilled to exhibit at such an international event. Although this is our first time participation, we have had very good meetings with Japanese TV stations and potential licensees. We are very pleased to gain the excellent result which was far beyond our expectations. We will come back next year with a much bigger booth to develop our business more in Japan.” KEYRING, LICENSING JAPAN Exhibitor, Korea *** “It’s been terrific. We’ve been meeting people from lots of different businesses. From creatives from all sorts, television, from broadcasters to advertisers. All different sorts of creative people. Its been really good and a really good exposure to the Japanese market.” AUDIO NETWORK, Production Companies Expo Exhibitor, UK “As we are a market place, we have to talk to our potential buyers and potential suppliers, so it’s a great venue for us because we are able to meet up with our potential buyers like PR agencies, production companies. At the same time we are here with just like the other exhibitors as production companies and they will be our potential suppliers too. So I think its a perfect place for us to be at.” MOTION ELEMENTS, Production Companies Expo Exhibitor, Singapore “Compared to last year we have had so many more customers come to our booth this year. We have mainly had Japanese customers come to our booth who are seeking partners who would work with them to promote Japan to potential Thai tourists. We are definitely going to be exhibiting next year too.” KORI PLANNING, Production Companies Expo Exhibitor, Thailand *** “We have participated in academic conferences in the past but it’s our very first time introducing our immersive auditory display "Sound Cask" at a trade show. We have been having meetings with numerous exhibitors as well as visitors discussing potential new projects like collaborating with creators of 3D head mount displays to create 3D sounds, combining our sound technology with books to make a completely new form of picture books, creating art work by collaborating with 3D visual effects etc. Something is definitely going to be born from this experience.” TOKYO DENKI UNIVERSITY, Advanced Content Technology Expo Exhibitor, Japan
12
“We are an industrial robot manufacturer from Germany and showcased our next generation robot highly adapted to work with humans with fitted cameras allowing to film TV commercials and movies. By participating, we were able to exchange many contacts and find new ways to contribute to content related business as an advanced technology provider.” KUKA ROBOTICS, Advanced Content Technology Expo Exhibitor, Germany *** “It was our first time exhibiting. We were able to gain more than 1,000 contacts and had around 100 business discussions during the show. The general speed of business as a new exhibitor was the best we have had compared to all the other shows we have been involved in. We are expecting to make JPY 3.7 million in sales.” USER LOCAL, Content Marketing Expo Exhibitor, Japan “We were able to exchange contacts with more than 500 companies and received orders from 4 firms already which will potentially reach JPY 3.5 million in sales. We felt we were able to earn more results by exhibiting compared to our usual methods of making sales.” FULLSPEED, Content Marketing Expo Exhibitor, Japan *** “We were approached by various visitors for example corporate, media, universities, colleges etc. about our video platforms. After the show we have been working on 10 leads and this will potentially build up to JPY 6 million in sales by the end of the year.” EVIRY, Content Solutions Expo Exhibitor, Japan “We made our booth so it visually stands out and dictates what our business is about. Effectively we were able to attract numerous professionals from the game industry to come negotiate at our booth and as a result expected to earn JPY 10 million from the exhibit.” CYPHERTEC, Content Solutions Expo Exhibitor, Japan *** “I mainly showcased my latest high quality-budget friendly animation at the show and I was able to get 17 orders from major video production companies, film companies, character licensers, publishers, stationery makers, bridal companies, etc.” YUKI IKE, Animation/character creator, Creators’ Expo Exhibitor, Japan “I am already working on designs for a tumbler, a children’s clothing line and an emblem. I recently received an additional order from a bag maker who I met at the show too. Publishers have always been my main clients so exhibiting at Creators' Expo has expanded my range of work.” HATTORI NANAMI, Illustrator, Creators’ Expo Exhibitor, Japan “Including bridal companies and game companies from Japan and Taiwan, I received orders from 10 firms. Exhibiting at Creators' Expo has definitely stimulated my urge to keep creating better music.” AKIYUKI KUBOTA, Music/sound creator, Creators’ Expo Exhibitor, Japan *** “It was definitely an interesting show to visit. We were able to speak to many creators with a lot of potential as well as keeping up-to-date with the latest technologies and good case studies for content marketing solutions.” Web Designer, CONTENT TOKYO Visitor, Japan “Its been great! A lot of interesting stuff. As the advanced technology is something every one is really interested in at the moment, its been really good coming here to see the latest stuff.” Press, CONTENT TOKYO Visitor, Japan (Comments excerpt from on-site and post-show interviews, questionnaires)
13
MEDIA COVERAGE
14
BOOTHS ARE SELLING FAST With a growing profile of exhibits, quality conference and expanding international mix of both exhibitors and visitors, the show concluded with a positive note with majority of the booth space sold-out already for the coming edition. Exhibitors are urges to contact Show Management to discuss available booth space. Below is a photograph of the floor plan shot at the reservation counter on the final day of the show. The red squares represent the booth space that has been already reserved.
For the latest space availability: content-tokyo.eng@reedexpo.co.jp (Eiko HAN (Ms.)/Kaoru IWATA (Ms.))
15
NEXT EDITION OF CONTENT TOKYO
Dates: June 29 – July 1, 2016 Venue: Tokyo Big Sight, Japan Organiser: Reed Exhibitions Japan Ltd. www.content-tokyo.jp/en/
16
CONTACT INFORMATION CONTENT TOKYO Show Management Reed Exhibitions Japan Ltd.
Tel: +81-3-3349-8519 Address: 18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan
Exhibiting Inquiries:
content-tokyo.eng@reedexpo.co.jp (Eiko HAN (Ms.)/Kaoru IWATA (Ms.))
Visiting Inquiries:
visitor-eng.content@reedexpo.co.jp (Itsuki IMAMURA (Ms.))
Press/Partnership Inquiries:
pr-eng.content-tokyo@reedexpo.co.jp (Ena MASUI (Ms.))
17