Show Report
Message from Japan IT Week Show Management “Japan IT Week Spring 2014 has been a very successful edition and on behalf of Show Management, I would like to thank all the exhibitors, visitors, the conference committee members, speakers, press delegates who participated. In just the 3-day show period alone, the majority of the exhibit space was booked for the 2015 edition of Japan IT Week Spring. We consider this to be the reflection of the positive image and successful on-site business experienced by show participants. We will endure our effort in providing a firm platform for business and to keep attracting key professionals from all over Japan, Asia and the world. This report summarises the overall result of Japan IT Week Spring 2014 with the official figures and photographs which may help you get a better understanding of what to expect next year. In the final page you will also find some information about the long awaited show “Consumer IT Product Expo (C-PEX)” which will be launching at Japan IT Week Spring 2015.” We look forward to your active participation and feel free to consult a member of Show Management with any questions or quires.”
Shuhei Shimada Show Director, Japan IT Week
May 29, 2014
Contents: 1. Facts & Figures 2. 11 exhibitions of Japan IT Week Spring 2014 3. Great energy throughout the show 4. 92 Conference Sessions 5. Show Highlights …. Becoming more international - Embedded Systems Expo …. Big Data was a Big Topic …. Importance of information security addressed …. IoT at Wireless M2M Expo …. Growing direct commerce market in Japan …. Smartphone and Mobile solutions for business-use
6. Government-based Pavilions 7. Press Coverage 8. Next Year’s Show 9. Contacts
Facts and Figures Japan’s Largest IT Trade Show with:
11 Exhibitions 92 Conference Sessions 1,365 Exhibitors (from 17 countries) 82,874 Professional Visitors 19,073 Conference Attendees 423 Press Delegates
11 specialised exhibitions were held under the scope of Japan IT Week Spring 2014:
Great energy throughout the show
Being the leading and largest show of its kind in Japan, Japan IT Week Spring 2014 served as a reflection of the current Japanese IT market. With the recovery of the Japanese economy combined with the positive effects of the Tokyo Olympics 2020, the overall energy of the show had lifted and the show ground was busy and filled with professionals negotiating in booths and lounges throughout the 3-day show duration. The total net floor area of the show had grown by 8% and there was 25% increase in overall international exhibitor numbers.
92 Technical Conference sessions
Held concurrently to the exhibitions was a Technical Conference covering all of the 11 IT sectors of Japan IT Week Spring 2014. The sessions were conducted by experts from top international firms such as MICROSOFT JAPAN, FRAUNHOFER, VOLKSWAGEN, MAZDA, TOSHIBA, HITACHI AUTOMOTIVE SYSTEMS, DENSO, WOWOW COMMUNICATIONS, EXPERIAN, SNIA etc. Throughout the 3 days of the show, 92 sessions were held and 19,073 attendees took part in the conference.
Show Highlights Becoming more international - Embedded Systems Expo Embedded Systems Expo gathered various embedded systems related products and technologies from all over Japan, and the world. Major Japanese firms such as NEC, TOSHIBA, MAMEZOU, HEARTLAND.DATA, MITSUBISHI ELECTRIC, YOKOGAWA DIGITAL COMPUTER, AXWELL, UBIQUITOUS etc. exhibited this year. Various firms from overseas such as MICROSOFT, INTEL, CONGATEC, SWISSBIT, ADLINK TECHNOLOGY, IGATE GLOBAL SOLUTIONS, TREND MICRO etc. also had great presence, launching their latest products, technologies and solutions into the Japanese market. Over all there was a 16% increase in net area covered by overseas exhibitors at Embedded Systems Expo this year. Show Management arranged a special invitation program during the show period aimed to facilitate international business between ESEC exhibitors and various system designers and developers from Asia. 33 VIP guests from 18 major firms took part in this program from Korea, Taiwan and China Overall 353 leaders and decision makers of this particular field gathered at the Embedded Systems Expo reception party.
Big Data was a Big Topic At this year’s Japan IT Week Spring, there is no specialised exhibition or conference dedicated to the specific sector but “Big Data” was a very popular topic abundant on numerous sign boards and talked about business topic throughout the 11 exhibitions and Technical Conference sessions. Lifenet Insurance Company, Japan’s leading insurance company, and Tokyu Hands, one of the top department stores in Japan, lead a session about the utilisation of Bid Data. The head of the CRM division of Microsoft Japan also conducted a talk on the changing dynamics of CRM applications. Due to many requests by industry professionals, Data Warehouse & CRM Expo, as of the 2015 edition will change its name to “Big Data Management Expo”
Importance of information security addressed With the rise in identity fraud, unauthorised access and cyber-attacks, interest towards information security has been rising in Japan by various firms, organisations, institutes etc. With this trend, Information Security Expo was one of the most popular shows among Japan IT Week Spring attracting Risk/Security Systems Administrators and Managers, Information Systems Departments, Security System Integrators and other professional visitors as well as the media to source for solutions and information. From identification systems, monitoring software, back-up solutions to shredders, various information security related solutions were showcased. A number of firms such as IBM, F5 NETWORKS JAPAN etc. exhibited for the first time at Information Security Expo, portraying the increasing attention towards this sector of business. As interest towards security is rising in various sectors of IT, new security related zones were newly launched in other shows of Japan IT Week Spring, for instance an “Embedded Security Zone” in Embedded Systems Expo.
IoT at Wireless M2M Expo Like Big Data, IoT was another one of the key themes of the show, especially at Wireless M2M Expo and Embedded Systems Expo Intel showcased devices, software and services for IoT, Cloud-based platforms by Ubiquitos, small CPU boards for IoT by SUZUDEN, sensing device engineering service by Toshiba, IoT connecting solution demonstrations by ALTIMA…are few of the many examples of the exhibits. IoT was also a theme covered by a number of sessions at Technical Conference. The Cisco’s senior manager of the IoT Incubation laboratory in Japan conducted a session about “IoT, cloud and the developing embedded systems”. In response to the requests of show participants and industry professionals, the most closely related exhibition to IoT, Wireless M2M Expo will be changing its exhibition name to “IoT/M2M Expo” from Japan IT Week Spring 2015 to improve the segmentation of exhibitors with exhibits related to IoT and direct the right traffic to such exhibitors during the show period. The total scale of Wireless M2M Expo had increase by 30% this year with great traffic so the next edition is anticipated to be an even bigger success with the new alterations.
Growing direct commerce market in Japan With the increasing market for ecommerce and e-mail order business in Japan these past few years, Direct Commerce Solutions Expo was launched last year and has grown into Japan’s largest exhibition of its kind. The show has continued to grow involving major players such as NIHON UNISYS, SYSTEM INTEGRATOR, ECBEING, HYBRIS, NIFTY etc. exhibited. This year, JAPAN POST exhibited for the first time with the recent announcement of entering into the market. Various products, technologies and services such as website construction tools, traffic attracting tools, logistic solutions, direct mail printing etc. were showcased.
Smartphone and Mobile solutions for business-use As mobile and wearable technology is increasing popularity, Smartphone & Mobile Expo and Web & Mobile Marketing Expo were also popular exhibitions among the visiting professionals and media. Exhibits for business related users were one of the major themes this year for both of the shows due to its current market popularity. Technologies, applications and solutions for various business types such as offices, sales, retail, factories etc. were showcased. For example, PANASONIC showcase included new tough tablets for business-use, SOFTBANK TELECOM exhibited workflow solutions linked to google applications at Smartphone & Mobile Expo. Majority of the exhibitors of the Web & Mobile Marketing Expo were conducting sitdown consultation sessions directly on-site with professionals seeking mobile and web marketing issues.
Government-based Pavilions
Poland Pavilion
Korea Pavilion
Taiwan Pavilion
Vietnam Pavilion
The Philippines Pavilion
India Pavilion
Myanmar Pavilion
Hungary Pavilion
Indonesia Pavilion
Various countries exhibited at Japan IT Week as international government-based pavilions with products, technologies unique to their countries. On the whole 18 pavilions from 11 countries exhibited this year. This year there has been a 23% increase in the percentage of overseas exhibit area contributed greatly with the rise in the number of international government-based pavilions. This increase portrays the countries’ interest in investing in the Japanese market. As well as Asian countries, Eastern European countries (Poland, Hungary etc.) have recently been increasing their presence to find new partners in the Japanese market. India, Korea, Myanmar, The Philippines have already signed up for next year.
Press Coverage Below are a few examples of the press/media coverage of the show. Various exhibitors and their exhibits caught the attention of local and overseas press/media.
Next Year’s Show
Majority of the booth space for next year has been reserved Below is a photograph of the floor plan shot at the reservation counter on the final day of the show. The red squares represent the booth space that has been already reserved. For the latest space availability: itweek-spring@reedexpo.co.jp (Kenichi MATSUMOTO (Mr.)/Yoshiki OGURA (Ms.))
New show launching next year
In response to requests from various show participants and industry professionals, a new B-to-B exhibition “1st CONSUMER IT PRODUCTS EXPO (C-PEX)” will be launching at Japan IT Week Spring 2015. Being held under the security of an already successful comprehensive IT solution trade show, C-PEX participants will be able to make new connections with a vast range of professionals from all over Japan and Asia as well as specific target customers such as retail buyers, ecommerce/mail order business buyers, distributors, system integrators, enterprise users, licensors, property owners…etc. For more information: http://www.c-pex.jp/en/
Contact: Japan IT Week Show Management C/O Reed Exhibitions Japan Ltd. Exhibiting Inquiries: itweek-spring@reedexpo.co.jp (Kenichi MATSUMOTO (Mr.)/Yoshiko OGURA(Ms.))
Visiting Inquiries: itweek-spring@reedexpo.co.jp (Kenichi MATSUMOTO (Mr.))
Press/Media Partnership Inquiries: jiw-pr-eng@reedexpo.co.jp (Ena MASUI (Ms.))
* * * Tel: +81-3-3349-8519 Address: 18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan