Legendary
Effortless
Timeless
Raised on the sun-drenched beaches of Southern California, Bo Derek took her first modeling job at 15 with hopes of buying a new surfboard. She first entered the public consciousness with her breakout role in the hit film “10�, when her natural beauty and cornrow hairstyle ignited a global fashion craze. With this exposure came her status as the unrivaled sex symbol of an entire generation, forever associated with beauty, confidence, and an untamed spirit.
Today, Bo continues to follow her passions as a model, an actor, and and an activist.
brand vision
To tap into the “perfect 10� in everyone through products that reflect the style, beauty and effortless grace of the legendary pop culture icon.
brand strengths
• Global reach and name recognition • Singularly unique look • Continued pop cultural reference/relevance • Extensive wholly-owned image library • Retro Bo and contemporary Bo: opportunities to reach multiple consumer demographics • Brand consumer target: female 25-44; male 25-54
quotes & facts “ Bo is a star who defined her particular era. And she is and continues to be an icon.” Hugh Hefner
“ Bo became a legend in the movie 10 … suddenly she is this icon.” Anthony Hopkins
“ When you live with a face like Bo every day, your standards get pretty high.” Shania Twain
“ There’s no doubt about it, Bo was so beautiful and so pleasant, so open. She’s like the all-American girl.” Anthony Hopkins
“ Bo walked in and that was it. I took one look and was startled at what I was looking at.” Blake Edwards, director of 10
“ When she came out of the water (in 10), everybody went 'A hhhh…' She was magnificent looking.” Ann-Margret
facts • Appeared on the cover of Playboy Magazine a record 5 times • Named one of People Magazine's 50 Most Beautiful people
From her iconic role in "10", through the many photo shoots that followed, Bo Derek's public image is inseparable from the beach. This connection makes her the perfect pop culture icon to promote consumer products geared to the Southern California lifestyle.
beach wear
beach wear
Bo cares deeply about the earth and actively supports environmental and animal welfare causes. Having spent much of her life in a natural setting, living and working on her own land, Bo is an ambassador of the California ranch lifestyle. This presents opportunities to appeal to consumers of rural and rustic chic.
equestrian
equestrian
Handcrafted Boots
Still in the spotlight after decades of popularity, Bo Derek is a walking testament to the enduring attractiveness and sensuality that come from healthy living, high fashion, and a natural beauty regime. As an ambassador for related products, Bo represents the promise of a full and rich life.
fragrance
beaut y
haircare
brand categories
Fragrance Swimwear Gifts
Beauty Equestrian Jewelry Intimates
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David Reeder | Managing Director www.reederbrandmanagement.com 310.924.9658