INTERNATIONAL PRIVATE LABEL SHOW THE ONLY SPECIALISED PRIVATE LABEL EXHIBITION IN RUSSIA AND CIS
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The major networking platform for private label insiders in Russia & CIS
II International PRIVATE LABEL AWARDS for manufacturers and retailers
Know-how on a private label industry in Russia & CIS
FOR IPLS 2016 EXHIBITORS
5–6 APRIL 2017 MOSCOW, CROCUS EXPO, PAVILION 2, HALL 10
DISCOUNT 10% TILL JUNE 1, 2016
WHO EXHIBITS?
EXHIBITION SECTIONS:
125 EXHIBITING COMPANIES: 74% RUSSIA 26% INTERNATIONAL:
Belarus, Bulgaria, China, Czech Republic, Denmark, Finland, France, Germany, India, Israel, Italy, Poland, Serbia, Spain, Sri Lanka, Taiwan.
WHICH GOALS DOES IPLS HELP TO ACHIEVE?* • Find newFind clients and partners new clients and partners • Support company’s image image Support company’s • Present novelties Present new products and services with existing partners • NetworkNetwork with existing partners • Enter the market Enter the market Market reseach • Market research Other • Other
94% 83% 80% 79% 76% 64% 50%
* According to IPLS 2016 exhibitor survey
FOOD l Spirits l Non-alcoholic beverages l Groceries l Snacks l Сonfectionery, bakery, chewing gums l Tea, coffee l Sauces, vinegars and condiments l Dairy and fat products l Meat products l Fish products l Canned, frozen food l Fresh fruit, vegetables l Superfoods (ECO, BIO, functional foods) l Ready meals, ethnic food
NONFOOD l Car care and accessories l Household chemicals l Pet food and accessories l Medical products l Cosmetics and perfumery l Hygiene l Household, kitchenware, garden, DIY goods l Apparel, footwear, textile l Baby products l Household appliances and electronics l Office supplies l Furniture
PACKAGING, DESIGN EQUIPMENT, SERVICE
TESTIMONIALS 1stTIME
EXHIBITOR
IPLS is a very good exhibition of a normal size where we can talk with many clients and receive them well. We know all names of people who have been at the show; we feel a little like in Paris. I absolutely recommend all the French and Europeans to exhibit at this show! Joel Curcio, export & private label director SEGAFREDO ZANETTI France
1stTIME
EXHIBITOR
We decided to participate in IPLS because Russia represents a big challenge for us. It is an enormous and steady market in our view, and we believe we must be there. We have made several good contacts with retailers. Without participating at the show, it would be difficult. Mladen Jeremic, advisor at Tortilla Mexicana (PIP DOO), Serbia
1stTIME
3 YEAR
EXHIBITOR
EXHIBITOR
We had a lot of people visiting us. It was worthwhile coming all the way from India to Moscow. IPLS is a wonderful platform: you can do a year’s job in one day because you’ve got a conglomeration of all the suppliers and buyers at one place so you have all the prospective customers in one location! Nikhil Nanda, managing director at JHS SVENDGAARD LABORATORIES LIMITED, India
At IPLS 2016 we had so many visitors, we did not expect such an influx, probably this year private labels develop fast indeed, so the show has also become very popular and this is noticeable. Anna Tulina, head of marketing department Bumfa Group, Russia
FOR IPLS 2016 EXHIBITORS
EXHIBIT AT IPLS TODAY – PLACE YOUR PRODUCT ON A STORE SHELF TOMORROW
DISCOUNT 10% TILL JUNE 1, 2016
OVER 200 RETAIL CHAINS VISIT IPLS WHICH HAVE PRIVATE LABELS IN THEIR ASSORTMENT
VISITORS PROFILE*
*Visiting chains profile: food and non-food FMCG supermarkets, hypermarkets, discounters), pharmacies, perfumery and cosmetics stores, drogeries, fixed price segment, household retail (household appliances, kitchenware, gardening goods, DYI, furniture, etc.), fashion retail (apparel, footwear, lingerie, accessories), auto accessories, gas stations, and others.
1,752 unique visitors:
2,0%
Heads of private label departments of federal and regional retail chains , purchasing managers of online retailers, pharmacies, HoReCa (hotels, cafes, caterers, airlines), wholesalers and distributors of foods and non-food products, representatives of import, export companies, and producers (brand-owners).
Siberia, Ural, Far East
1,5%
Other countries
4,9%
St. Petersburg and North West
to find new offers and meet with existing partners.
Distributor, wholesaler 24% Government, media, associations - 3%
CIS
Distributor, wholesaler 24% Government, media, associations - 3%
- 2% POSITIONS ANDPharmacy DECISION-MAKING
26% AUTHORITY**
HoReCa - 1%
84%
ÔËÌËχ˛Ú Make decisions ¯ÂÌËÂ Ó Á‡ÍÛÔ͇ı or take part in ëíå ËÎË Û˜‡ÒÚ‚Û˛Ú a decision-making ‚ Ëı ÔËÌflÚËË
Online retailer - 3%
24%
Pharmacy - 2% 26%
HoReCa - 1% Other (equipment, packaging, services) - 11%
** According to IPLS 2016 visitor survey
Executive level Head of department Specialist
VISITOR TESTIMONIALS** Tatiana Dolinnaya, own brand specialist at Metro Cash & Carry:
Other (equipment, packaging, services) - 11% "Despite our constant busyness with suppliers, everybody from our
Retailer - 26% 30%
Volga district
Online retailer - 3%
Producer (brand owner) - 30% 11%
4,6%
Caucasus
30% 24%
Central district
2,3%Producer (brand owner) - 30% South 2,1% and Northern Retailer - 26%
11%
* According to IPLS 2016
COMPANY PROFILE
78%
Moscow and Moscow region
1/3 visits IPLS every year
**
4,7%
Executive level Head of department Specialist
company liked the show, in overall and in terms of organisation. We will surely be glad to participate at the next year, and we hope to see more suppliers!" Nadezhda Protasovskaya, head of private label department at New Trade Systems: "The show is getting better and more effective each year. The distinct difference from other shows is that here we are focused on private label issues, and we are in our circle". Alexey Boitsov, advisor, official representative at RegionMART JSC: "More exhibitors, more food companies than before... Obviously, a course of development was chosen correctly, and more companies are getting to know about the show and that it’s worth exhibiting at".
VISITORS PROFILE
FOOD
Bakery & Confectionery Groceries Tea, coffee Dairy and fat products Soft drinks Alcoholic beverages % OF VISITORS Frozen food INTERESTED IN FOOD Infant food CATEGORIES (OF TOTAL Canned goods NUMBER OF INTERESTED Snacks IN FOOD):* Meat food Dried fruit and nuts Ready meals Fruit, vegetables Olive oil Fish products * According to IPLS 2016 visitor survey
IPLS 2017 SPECIAL ZONES • SUPERFOODS (ECO, BIO, functional foods) • ETHNIC FOOD Please contact your manager for details.
44% èÓÒÂÚËÚÂÎÂÈ visitors
Á‡ËÌÚÂÂÒÓ‚‡ÌÌ˚ı are interested in‚ FOOD* food*
FMCG RETAIL CHAINS AT IPLS 2016: Metro Cash & Carry, Azbuka Vkusa (ABC of Taste), Lenta, Auchan, Dixy, Victoria, SPAR Russia BV, X5 RETAIL GROUP (Perekrestok, Pyaterochka), Billa, Globus, Magnet (Tander JSC), O’KEY, New Trading Systems (Leader of the Economy, Melissa, Sunberry, Supermarket Plus, Dobryanka), Commandor, Monetka, Chibis, Verniy, Druzhba, Eataly, City supermarket, Utkonos, Pervyi Krasnogorskiy, Izbenka, Beer League, Eat at Home, Fresh market, VkusVill, Sputnik, Europe, Sputnik, etc.
VISITORS PROFILE
NONFOOD Perfumery and cosmetics
56% 56%
Household chemical goods Packaging
visitors are èÓÒÂÚËÚÂÎÂÈ Á‡ËÌÚÂÂÒÓ‚‡ÌÌ˚ı interested in ‚ NONFOOD* nonfood*
Personal hygiene Paper products
% OF VISITORS INTERESTED IN NONFOOD CATEGORIES (OF TOTAL NUMBER OF INTERESTED IN NONFOOD):*
Household goods Aerosol products Autochemistry Children goods Medicines and medical goods Textile Household appliances and Office supplies Footwear & accessories
* According to IPLS 2016 visitor survey
Animal food and accessories
NONFOOD RETAIL CHAINS AT IPLS 2016: Leroy Merlin, Alpari, Sem+Ya, Fix Price, Castorama, Good Day, Sangi Style, L’Etoile, Stroydepo, NOVEKS, Yuterra, 7 Days, Stokeast (Rainbow’s Smile), Obuv Rossii), Detskiy Mir, Tvoygadzhet, Beauty Market, Sharm, Vital, DressToUndress, Faberlic, Galamart, Three Cats, Perfume-Leader, Ulitka (Popourri), Dobrye Dela, Original Market, etc.
Drugstore chains: Tvoi doctor, 36.6, Rigla, Samson Pharma, A5, Doctor Stoletov, etc.
PROGRAMME ONLINE PLANNING
DELIVERING CONNECTIVITY. CATALYZING BUSINESS
CONFERENCE
MATCHMAKING
INTERNATIONAL SUMMIT FOR SUPPLY & RETAIL The unique combination of a relevant conference program and high-tech online tools which are both created for productive personal negotiations on supplies between manufacturers and retail chains in a business space of the leading specialized exhibitions.
PRIVATE LABEL GALLERY A bright and spectacular exposition of the best innovative private label lines of largest retailers of various specializations (pharmacies, drogerie, fashion, household & DIY, online, etc.). All show attendees and exhibitors can vote for the best private label line. PRIVATE LABEL GALLERY
PRIVATE LABEL AWARDS (By IPLS) The award was established to become a prestigious international recognition and indicator of the private label market development in Russia & CIS. During the Private Label Awards ceremony in 2016, 32 retail chains and 4 manufacturers of private labels have been awarded with prizes, diplomas and quality marks in 20 different categories. PRIVATE LABEL AWARDS (BY IPLS)
WEBSITE WWW.IPLS-RUSSIA.RU –
THE KEY PORTAL FOR PRIVATE LABEL MARKET IN RUSSIA & CIS WEBSITE AUDIENCE*
GENDER
WEBSITE TRAFFIC*
Women ÜÂÌ˘ËÌ˚
Men åÛʘËÌ˚
56% 56%
44% 44%
2,5 months to the IPLS (January 10, 2016 - March 23, 2016)
Pageviews
126,190 198,002
Sessions
58,379 94,585
Unique visitors
45,891 73,376
SPECIAL OFFER
Annual (April 1, 2015 - March 31, 2016)
A banner on a most noticeable position on website’s homepage for 6 MONTHS:
ÇéáêÄëí 18-24
AGE
59 555
45% Americas
26%
45-54
65+
Russia & CIS
Europe
8 120
35-44
55-64
For details please contact your manager
7%
25-34
1 472 €
15% 6% 2%
1 427
Middle East & Africa
1 049
GEOGRAPHY*
*According to Google Analytics - April 1, 2015 - March 31, 2016
www.ipls-russia.ru
Asia & Australia
2 210
CONTACT US
TO LEARN MORE ABOUT IPLS 2017 DOWNLOAD EXHIBITING APPLICATION FLOORPLAN SPONSORSHIP AND ADVERTISEMENT OPTIONS FIRST-TIME EXHIBITORS OPTIONS
JOIN US IN SOCIAL MEDIA
ROZA DEBERDEEVA Show Director Roza.Deberdeeva@reedexpo.ru T: +7 495 937 6861 ext. 138 M: +7 926 900 6121
ELENA GORBUNOVA International Sales Manager Elena.Gorbunova@reedexpo.ru T: +7 495 937 6861 ext. 122 M: +7 926 520 1094
www.ipls-russia.ru