EXPLORE THE RUSSIAN MARKET!
26th EXHIBITION OF THE PROMOTIONAL PRODUCTS INDUSTRY Russia’s largest promotional products and advertising articles trade show *
PTEMBER E S 20 5 1 -2
* by number of exhibitors
4
23
CROCUS EXPO MOSCOW, RUSSIA
WWW.IPSA.RU
WHY EXHIBIT AT IPSA?
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Russia covers 1/8 of the Earth’s inhabited land and is the largest country in the world
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Long-term economic growth potential of the country
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Moscow is economic and financial center of both Russia and CIS
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Majority of Russian advertising agencies are concentrated in Moscow
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From 2014 IPSA is organised by Reed Exhibitions – the World’s Leading Event Organiser with global reach and trust (more than 500 events a year in 41 countries)
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The Russian market of promotional products is enjoying strong expansion, with experts estimating the growth potential to be at 15-20%, while some companies are reporting up to 40% increase. Promotional products make up approximately 6% of the Russian advertising market; promotional products market size exceeded $1 billion in 2012
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In terms of geographic coverage, the bulk of promotional products sales in Russia is in the Moscow Region (70-80%)
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IPSA is supported by PSI (Germany) – the leading promotional products fair in the world also organized by Reed Exhibitions
FIND NEW BUSINESS PARTNERS IN RUSSIA IN JUST 3 DAYS! MOSCOW
IPSA: HIGHLY EFFECTIVE TOOL TO GROW BUSINESS
85%
86%
95%
74%
44%
68%
of exhibitors are satisfied with the exhibition results
of exhibitors plan to participate in IPSA Autumn 2014
of exhibitors established new business contacts at the exhibition
of visitors plan to attend again in autumn 2014
of visitors came in search of new products and suppliers
of visitors established new contacts at the show
According to the results of IPSA Spring 2014 survey
IPSA: RUSSIA’S LARGEST PROMOTIONAL PRODUCTS AND ADVERTISING ARTICLES TRADE SHOW*
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IPSA is the ideal place to enter Russian growing market, discover new opportunities, find distributers and enlarge business scope
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Russian advertising market is still young and constantly growing, full of opportunities
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Your future partners and customers are waiting for you: – over 4500 advertising agencies in Moscow – over 13500 advertising agencies in Russia
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The event delivers promising contacts, content, communities, and inspiration with the power to transform your business *By number of exhibitors
VISITOR PROFILE 3
2
GEOGRAPHY G 1
1. Advertising agencies
35%
2. Manufacturers
11%
3. Printshops
5%
4. Corporate buyers
23%
5. Wholesale dealers
8%
6. Other
16%
7. Media
2%
81%
2 2. Russian regions
17%
3 3. International
2%
7
6
SPECIALIZATION
1. Moscow&Moscow region 1
1
5
4
2 3
According to the results of IPSA SA Spring 2014 survey
IPSA PRODUCT GROUPS: THE COMPREHENSIVE SHOWCASE OF DIVERSE PROMOTIONAL PRODUCTS INDUSTRY ●
Wide range of promotional products
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Gift packaging
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VIP business gifts
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POS materials
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Clothing and accessories
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Stationery
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Leather goods
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Equipment and technologies
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Prizes & awards
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Printing and other services
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Foodstuffs
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Soft toys
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Sweets, chocolates & confectionaries
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Craftwork items
ADVANCED PROMO-CAMPAIGN: ALL FOR TARGET AUDIENCE
● E-mailings and direct mailings to the database of over 80 000 contacts
Telemarketing: personal invitation of owners and top managers from 5 000 advertising agencies
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Advertisements and exhibition information on all industry internet portals
Advertising and interviews in specialized magazines ●
Radio advertising
Contact us directly to be sure you book the best place!
Reed Events LLC C
Leonid Pchelnikov E-mail: leonid.pchelnikov@reedexpo.ru Tel.: +7 (495) 937 68 61, ext. 123 Mob.: +7 (926) 244 71 85 Valeria Berzin E-mail: valeria.berzin@reedexpo.ru Tel.: +7 (495) 937 6861 ext. 171 Mob.: +7 (926) 001 9375
DATE: 23-25 September 2014
VENUE: Organized by
Crocus Expo, Moscow Pavilion 2, Hall 10
TRADE VISITORS 24/1, Bolshaya Nikitskaya st., bld.5, entrance 2 125009 Moscow, Russia Tel: +7 495 937 68 61 Email: ipsa@reedexpo.ru
WWW.IPSA.RU
7,000 (estimated)