Ipsa spring 17 marketing manual eng

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Raise the awareness of your Brand

Your target audience is visitors to your stand Extend the expo effect with the IPSA professional network

Let visitors know about your company long before the show

Get the priority of the target audience


ADV, BeeTL, Mix Communication, CASIO Europe GmbH, SIEMENS, ASUS, Samsung, Siemens, Kenwood, OMRON, Bayer, Berlin Hemi, Boiron, Russian Space Systems, Total, Enel, Gazprom neft, Hitachi Construction Machinery, Liebherr Russland, Bonduelle, Nestle, Kellogg Rus, PepsiCo, METRO CC, Х5 Retail Group, OBI, Avon, Red Bull, Metropol Hotel, SWAROVSKI, Yandex, Sheremetyevo Airoport, Russian Railways, Moscow State Duma, Ministry for Foreign Affairs of RF, Volvo, Scania Rus, Hyundai Comtrans, DHL Express, DPD , XXI Century Fox CIS, and many others.

*IPSA Spring 2016 results


38%

21%

17% 7%

Corporate buyers, Advertising / incl. retailers Brand / Event Agency

29%

Advertising & Producing Company

Publishing / Printing House

6% Promo goods/ Gifts Manufacturers

4%

5%

Distributors

Others

2% Equipment & Expendables

27% 14%

General / Marketing / Executive Director Advertising / PR / Owner

Account / Client Managers

11%

Administrative Manager / Procurement

5%

4%

3%

3%

Business Development

Creative / Design / Photo

Commercial Department

Technical Department



 IPSA website visitors are your potential clients who deliver 128 470 page views during the show cycle.  Advertising blocks take the priority of the website – just choose the best!  Your brand is available for website visitors during the whole show cycle – before, during and after the event

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6 months traffic - 44 278 visitors € 265/ month

Banner 1 (615 х 90)

Banner 2 (300 х 100)

€ 147/ month

Banner 2 (300 х 100) Banner 2 (300 х 100) Banner 2 (300 х 100)

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Page traffic 10 508 visitors â‚Ź 162/ month

Banner 3 (615 Ń… 90)

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Your news are at the forefront of IPSA! Freezing your news at the website main page during a week.

€44 YOUR COMPANY NEWS +FB post + translation into Russian

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Your products are at the IPSA website main page! Let visitors learn about your products and technologies in advance!

â‚Ź 73 + Bonus, see page 12!

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 Mentioning in IPSATRENDS reviews at IPSA website

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We announce and highlight the most interesting and fresh products and ideas from our exhibitors in our monthly reviews IPSATRENDS.

Please inform us about your company, products and technologies which you are going to represent at IPSA in advance!  Thoroughly complete your online listing at IPSA professional network! Add descriptions, products and pictures – so organizers, as well as all the network visitors, learn about you.  Send us your news and press releases for publishing at www.ipsa.ru The organisers reserve the right to choose one or the other product to include to the review.

BONUS IF PURCHASE CAROUSEL OF PRODUCTS OPTION

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 IPSA Professional Network is a new format of the industry portal for buyers which is always at hand!  Includes online catalogue, product catalogue, matchmaking system (Autumn 2017 launch!)

 IPSA Professional Network is available for exhibitors and visitors during the whole year.

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Company profiles have been seen for 34 409 times. Online catalogue is available for potential buyers before, during and after the show. Banner 4 (615 х 90)

€ 221 / month

HIGHLIGHTED LISTING TOP-5 of the list

€ 103

LOGO IN THE COMPANY PROFILE € 81

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 Introduce your company!  Tell the most interesting facts about it

Company name

Company name

Company name

Company description 500 char.

Company description 1000 char.

Company description 1500 char.

 Tick categories to let website visitors find you by filter

Contacts

Contacts

Contacts

3 product categories

10 product categories

15 product categories

1 product

3 products

20 products

Included in the Registration Fee!

1 social media link

3 social media links

3 brands

15 brands

 List all the brands included to your distribution portfolio  Upload brochures and presentations about your products or company

5 news

100 news

5 events

50 events

3 vacancies

10 vacancies

 Share your news and press releases with all the network visitors

1 company brochure

5 company brochures

 Attract visitors’ attention to your products, technologies and ideas!

 Planning any presentations and meetings at your stand? Announce them!  Any job opportunity? Let all the industry professionals visiting IPSA website know about it.  Add video about the product or technology

 Highlight your online exhibitor & product listing!

3 videos

€ 118

Highlighted listing Product carousel Company logo € 162

 Make the carousel of your products visible in the listing  Add company logo to your profile!

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 IPSA CHO!CE Awards – visitors’ choice!  Showcase the most fresh and interesting products to all the exhibition audience!

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IPSA CHO!CE is a contest and a special area dedicated to unique and fresh products you would like to represent to all the IPSA visitors and industry professionals. Visitors’ attention is concentrated on novelties – 72% of attendees look for new ideas and 90% - for new suppliers at the exhibition Drive the visitor's flow to your stand - the company name and stand number will be placed next to each showcased product IPSA Choice is promoted among our potential visitors: IPSA website newsfeed, Facebook, e-newsletters to our database (200 000+ subscribers) and media partners’ resources – thus attention to your products during all the exhibition cycle is guaranteed.

ONE SHOWPIECE AT IPSA CHO!CE € 74

3800+ visitors will vote for IPSA CHO!CE best products! 17


 Promotion in the show hall/pavilion is the best way to attract attention of most visitors!

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Construction Octanorm 1x2,9

Logo on the Floorplan

€ 81

€ 221

Construction Tritex 2x2

€ 265

VAT 18% included

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DISTRIBUTION OF MARKETING MATERIALS

1 PROMOTER BADGE for 3 days

at the Registration desk

15 000 руб.

20 000 руб. € 221

€ 310

LOGO ON LANYARDS

For all the visitors, exhibitors and organisers (1 color, 5000 pieces)

€ 2950

VAT 18% included 20


 The printed show guide is the main onsite tool for all the 3800+ visitors.  Advertising accents in the show guide boost your visibility and highlight your brand among other companies.

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AD. MODULE 1/1 4 cover

AD. MODULE 1/2 4 cover € 147

€ 250

LOGO NEXT TO THE COMPANY NAME

€ 81

VAT 18% included

LOGO ON THE FLOORPLAN

€ 81

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 Try a ready made cocktail of options – the best mixes at the best price!

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PACKAGE 1 «LOGO+BANNER»

PACKAGE 2 «3 LOGO»

228 € 206

243 € 221

• Logo next to the company name in the printed show guide

• Logo next to the company name in the printed show guide

• 300х100 fixed banner in a RHC at www.ipsa.ru, 1 month

• Logo in the online listing

PACKAGE 3 «LOGO+ MODULE+

PACKAGE 5 «360о»

OCTANORM»

• Logo on the Floorplan in the Pavilion

449 € 420

582 € 545

• ½ Ad module in the printed show guide

• Logo next to the company name in the printed show guide

• Logo next to the company name in the printed show guide • Octanorm 1x29 m ad construction in the Pavilion

• 615 х 90 banner at the Online Catalogue page, 1 month • 1 promoter badge for 3 days

PACKAGE 4 «LOGO + E-SHOT»

€ 457 • Still 550х80 banner in 3 IPSA e-shots to 200 000 + subscribers), in the bottom. • Logo in the printed show guide

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 Your status. Your presence. Your audience

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€ 2950 ONSITE PROMOTION • Tritex Advertising construction 4,5 х2,5 m in the show pavilion • 2 promoter badges for 3 days • Logo on the Floorplan in the show pavilion PRINTED SHOW GUIDE • Ad. Module 1/1 • Logo next to the company name • Logo on the Floorplan ONLINE MATERIALS • Logo on the e-ticket for all the registered online • Logo + status in the online listing at the IPSA Professional network • TOP-listing, 1 place in the online listing at the IPSA Professional network • Fixed banner 300х100 px in a RHC at the website (1 month.) • 3 company news in the website newsfeed and on FB page • Mentioning in show press releases

VAT 18% included

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€ 2210 ONSITE PROMOTION • Tritex Advertising construction 2X2 m in the show pavilion • Logo on the Floorplan in the show pavilion PRINTED SHOW GUIDE • Ad. Module 1/2 • Logo next to the company name • Logo on the Floorplan

ONLINE MATERIALS • Logo on the e-ticket for all the registered online • Logo + status in the online listing at the IPSA Professional network • TOP-listing, 2 place in the online listing at the IPSA Professional network • 3 company news in the website newsfeed and on FB page • Mentioning in show press releases

VAT 18% included

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€ 1470 ONSITE PROMOTION • Octanorm Advertising construction 1X2,9 m in the show pavilion • Logo on the Floorplan in the show pavilion PRINTED SHOW GUIDE • Logo next to the company name • Logo on the Floorplan ONLINE MATERIALS • Logo on the e-ticket for all the registered online • Logo + status in the online listing at the IPSA Professional network • TOP-listing, 3 place in the online listing at the IPSA Professional network • 2 company news in the website newsfeed and on FB page • Mentioning in show press releases

VAT 18% included

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 If you would like to hold a meeting or a presentation during the show dates just rent a comfortable meeting room!

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Meeting room № 1 (entrance from Hall 5) Available for 10-12 persons, 23,5 sqm € 88 / 1 hour € 221 / half a day € 368 / the whole day

VAT 18% included

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To order or to learn more about any represented option, please contact:

Natalya Babina International Sales Manager natalia.babina@reedexpo.ru Tel.: +7 495 937 6861 ext. 127 Mob.: +7 926 520 8682

WWW.IPSA.RU


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