IPSA PRODUCT GROUPS: THE COMPREHENSIVE SHOWCASE OF DIVERSE PROMOTIONAL PRODUCTS INDUSTRY ● Promotional materials
● VIP business gifts
● Promo goods
● Merchandising/POS materials
● Gift packaging
● Printing production and printed goods
● Corporate style ● Textile and leather goods
EXPLORE THE RUSSIAN MARKET! MEET MAJOR RUSSIAN & CIS CUSTOMERS AT IPSA 2015!
● Prizes & awards ● Equipment and technologies for the industry
● Stationery
INTERNATIONAL PROMOTIONAL PRODUCTS AND MERCHANDISE INDUSTRY SHOW MOSCOW, RUSSIA
CROCUS EXPO TODAY: ● ●
one of the largest and best equipped exhibition centers in Russia ●
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State of Art Exhibition Center
an advanced air conditioning system
electricity, Wi-Fi internet upon request, telephone/fax, water, sanitary connections, and compressed air facilities ●
number of food courts and restaurants ●
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28TH AUTUMN EDITION
17-19 MARCH
23-25 SEPTEMBER
free parking to all guests
metro station in just 2 min walk from the venue ●
Contact us directly to be sure you book the best place!
4* hotel in pavilion 3 of Crocus Expo
ELENA ALEKSEEVA, Exhibition Director E-mail: elena.alekseeva@reedexpo.ru Tel.: +7 495 937 6861 ext. 123 Mob.: +7 926 244 7185
IT’S PROMO TIME!
NATALIA BABINA, International Sales Manager E-mail: natalia.babina@reedexpo.ru Tel.: +7 495 937 6861 ext. 127 Mob.: +7 926 520 8682
WWW.IPSA.RU
Reed Exhibitions is the world’s leading organiser of exhibitions and conferences. Today Reed’ events are held in 43 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 41 fully staffed offices. Reed’s portfolio of over 500 events serves 43 industry sectors. Reed Exhibitions is a part of Reed Elsevier Group plc, a FTSE100 company and world-leading publisher and information provider.
Reed Events LLC
ORGANISED BY
WWW.IPSA.RU
2015
2015
escalators as well as cargo and passenger elevators for exhibitors and visitors ●
27TH SPRING EDITION
ORGANISED BY
IPSA: INTERNATIONAL PROMOTIONAL PRODUCTS AND MERCHANDISE INDUSTRY SHOW
WHY RUSSIA? WHY IPSA?
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Russia was and will remain the 6th most attractive region for investment and 70% of investors consider Russian domestic market as the most attractive with its 146 mln consumers.
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Long-term economic growth presents huge opportunities for your business.
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Moscow is economic and financial center of both Russia and CIS
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The majority of Russian advertising agencies are concentrated in Moscow
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From 2014 IPSA is the part of the extensive Reed Exhibition’s portfolio – the World’s Leading Event Organiser with global reach and trust (more than 500 events a year in 43 countries)
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Turnover of the Russian promotional and souvenir products market is approximately $1 bln. in 2014.*
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In terms of geographic coverage, the bulk of promotional products sales in Russia is in the Moscow Region (70-80%)
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IPSA is supported by PSI (Germany) – the leading promotional products fair in the world also organized by Reed Exhibitions ●
ENTER THE RUSSIAN GROWING MARKET ●
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DISCOVER NEW OPPORTUNITIES AND EXPAND YOUR EXPERTISE
FIND NEW DISTRIBUTORS, SIGN NEW CONTRACTS AND INCREASE YOUR PROFIT!
IPSA: HIGHLY EFFECTIVE TOOL TO GROW YOUR BUSINESS
MOLESKINE (ITALY) “We are participating for the first time in IPSA in Russia. We haven’t presented our B2B line in Russia before, so our goal is to find distributors for Moleskine personalized products. And I must say that the exhibition is very productive for us so far - a lot of agencies and potential distributors who are interested in our products and happy to see Moleskine in Russia.” DRAGON GIFTS (CHINA) “For our company IPSA is not just an exhibition, it has always been the place and the time for meeting our customers in Russia. Our head office is located in China, so we take our chance to socialize and negotiate with our existing and new Russian partners and clients at IPSA. The exhibition is going great for us – and it couldn’t have been otherwise, as we have done a lot of preparation and have done everything we could to invite our customers!” DEONET (THE NETHERLANDS) “Good organisation of the show and a lot of potential distributors for our products among visitors.” MARCH DESIGN STUDIO (LITHUANIA) “We are presenting our products on the Russian market for the first time, but our expectations have come true. Russia is a big market for design products. We invent and produce products “with ideas”, conceptual stuff, and we have encountered a lot of interest for such things here. We are looking for distributors in Russia, and there are a lot of target visitors for us at the show.”
VISITOR PROFILE 7
85%
of exhibitors are satisfied with the exhibition results
86%
of exhibitors plan to participate in next IPSA exhibition
95%
of exhibitors established new business contacts at the exhibition
*According to expert evaluation
IPSA Spring 2014
1
6
1. Advertising agencies 36%
5 4 3
2
2. Corporate buyers
23%
3. Manufacturers
11%
4. Wholesale dealers
8%
5. Printshops
5%
6. Distributors
3%
7. Others
15%