CUBISM Target customer Age: 18-40 Female Fashion conscious ; Updated in trends High school students to women in the workforce Average to high family income Key competitors: Bebe Urban Outfitters Theme and Target Market Trend On my second group, I will show another movement of art which was first seen during the 20th century. It was another avant garde movement pioneered by famous artists. It is the most influential art movement during the 20th century. Connected to this art movement are futurism and constructivism. “Cubism”, the line, will show three dimensional designs which is shown by the printed fabric that is present in all of the designs. The lines and shapes are shown by style lines and contrast fabrics. For Spring 2015, “Cubism” shows luxury and glamour. Like the previous group, it will show elegance that can be worn everyday. There are variations when it comes to the silhouette, jackets that can be worn during the spring are included too. It is not too formal, and not too casual for the tastes of a lot of fashionistas. It is affordable and also, very fashion forward. Fabric Selection Base: Light weight chino Chino is a light weight fabric that is very good for suitings and pants, Using this for the bases will give it structure but it will not be to warm to the body. Layer I: Broadcloth Broadcloth is a plain woven fabric that is breathable and comfortable to wear especially this type since it is made out of cotton. It will be comfortable to wear during spring and summer. F or structure, some of the garments will require stiffening finish of the Broadcloth. Layer II: T-shirt Jersey T-shirt Jersey is a light weight knitted fabric that is known for its great drape. It is also very comfortable to wear. Knit is also known for its warm feel, but this jersey is breathable which will be perfect for spring and summer. Key Silhouttes Jackets: There are two different silhouettes for the jacket, one is cropped with no enclosure, and another is to the waist. Bottoms: High waisted shorts and skirt Tops: Cropped top ,sleeveless, drape and layering Wholesale Price Tops: $45-70 Bottoms: $75 - 150 Jackets: $150 - $200
CUBISM Contemporary Spring 2015
Light weight chino cotton/polyester
Braque Brown
Broadcloth 100% Cotton
Metzinger Red
T-shirt Jersey Cotton/spandex
Broadcloth 100% Cotton
Picasso Black
Gleizes Green
Leger Yellow
Gris Gray
Pearl cube
Stone Cube
CUBISM
Style#19283 High waisted shorts with center back enclosure -Invisble zipper enclosure at center back -1/2� hem
Style #48372 Cropped jacket with no enclosure -Back style lines for fit -1/2� hem -fully lined -cut outs on both sides
Style#21837 High waisted skirt with contrast fabric pleats -Invisible zipper enclosure at center back -2 hem stitches
CUBISM
Style #48123 Jacket with sleeve cut out -Hook and eye enclosure of center front with one button -1/2� hem -Fully lined
CUBISM
Style #82746 Asymetrical neckline blouse with sleeves -Printed fabric on left side -invisible zipper enclosure on center back -1/2� hem
Style #74837 Fitted backless blouse -Center back invisible zipper enclosure -Front style lines for fit -Sleeves with sweetheart neck line
Style #46371 Asymmetrical neckline sleeveless blouse -Back style lines for fit -right shoulder cut out -Center back invisible zipper enclosure
CUBISM
Style #84937 Cropped blouse with asymmetrical neckline -Center back invisible zipper enclosure -Darts on bust area for fit -1/2� hem
CUBISM
Style #64738 Kimono sleeve top with cut out -Cut out above the bust -round neck with sweetheart neckline above the bust area -1/4” hem
Style #91827 Above the waist blouse with wide sleeves -Small gathers on armhole seam for drape -Contrast fabric at the hem -1/2” hem
Style #53627 Cropped knitted top with wide shoulder -contrast fabric on shoulders and hem -1/2”hem -Garter on the hem
CUBISM
Style # 73829 Wide sleeves with drop back -Low back -1/2” hem -3/4” sleeve