WHEELS

Best of the Best 2021

Experience Ultimate Luxury in a Genesis

By Annika Borg Photos courtesy of Genesis

In the world of luxury cars, Genesis is the new kid on the block. Launched by Hyundai in 2017 as a separate luxury brand, Genesis strikes the perfect balance between innovation, unparalleled customer service and state-of-the-art technology to produce a vehicle that will wow even the most discerning connoisseur.

Hyundai is well-known for building high quality yet affordable vehicles; the brand has grown exponentially over the years and it was imperative that the introduction of a luxury division would have the same impact and craftsmanship.

Genesis incorporates years of topworkmanship with the finest materials, including genuine quilted Nappa leather and polished aluminum, and offers a sleek design that is both functional and eye-catching. Every detail has been optimized for exceptional comfort and convenience, making Genesis the ultimate luxury vehicle.

“There is a Genesis for everybody,” says Genesis Halifax experience manager Josh Beaudreau. “The multi awardwinning G70 is the smallest of the trims, but it’s a sport luxury car. It will drive like a performance car and will cater to someone in their 20s or 30s or someone looking for a stylish ride later in life.” Genesis recently released the brand’s first SUV, the Genesis GV80. The vehicle features a panoramic roof, ventilated seats, heads up display and automatic high beam assist.

Shopping for a new car can often be time consuming. Genesis has made it easy for customers to find the perfect vehicle: “We’re the first luxury car maker to offer a fully online experience — from test drive requests to credit applications to ordering the car,” explains Beaudreau.

“Now the customer doesn’t have to wait in the dealership or sit at a desk while the paperwork is being readied. We wanted to eliminate all that headache.”

Having worked in the automotive business for more than 17 years, Beaudreau says it is the Genesis worryfree ownership experience that makes it stand out as a brand. Genesis ownership comes with complimentary navigation system updates, 24/seven enhanced roadside assistance, complimentary scheduled maintenance for five years or 100,000 km, and at-home valet with courtesy vehicle service.

“Once you’re the owner of a Genesis and you need to make a request for service, we’ll come pick up your car and we will leave you another Genesis as a loaner until your car is ready,” says Beaudreau. “Respecting the customer’s time is important to us. We make sure you don’t have to rearrange your day because you don’t have your car. Whatever we can do to make your life easier as a car owner is what we’re trying to do.”

“We really look after our customers,” says Beaudreau. “With Genesis, you aren’t just buying a car, you’re buying an entire service. We want people to try our cars and experience the Genesis difference.”

Genesis Halifax Showroom Sunnyside Mall 1095 Bedford Highway, Bedford Josh Beaudreau Genesis Experience Manager 902.209.3138 Josh.beaudreau@genesishalifax.ca genesishalifax.ca “ We’re the first luxury car maker to offer a fully online experience, from test drive requests to credit applications to ordering the car.” – Josh Beaudreau