pattern play

PATTERN play

Chevron, and stripes and plaid… oh my! A bold blend of patterns has captivated this season’s stylists, mannequins and customers. Nathaly Suquinagua explores the significance of the decadence.

By Nathaly Suquinagua

As we get older, we start seeing clothing as not just items we put on, but as a way to express our fashion and style. Expressing ourselves through clothing is what most people find important about fashion. As you start looking for inspiration, you stumble across many designers such as Tom Ford, Gucci and really notice how different many brands and designers are.

Recently, a lot of wellknown designers have incorporated various bold prints and styles into their clothing line, which has brought more attraction to the younger generation.

“Heaven by Marc Jacobs I think is an interesting brand and I am really into it right now,” says Evie Lugo, a Freshman fashion enthusiast and writer for Her Campus.

Lugo mentions how many designer brands can slowly incorporate clothing that caters to Gen Z. Especially with the use of social media, Tik Tok is one of the platforms where people share their love for fashion and design. As Lugo mentions, it is really able to cater to everyone’s liking and have styles that are great for anyone who is interested in fashion and clothing brands. Clothing brands not only create new pieces for the runway shows, but also for people such as Lugo to draw inspiration and start wearing similar styles.

Rylee Mahnesmith, a freshman student writing for the fashion and beauty column of Her-Campus Magazine, mentioned that brands such as Dilara Findikoglu’s SS23 collection were able to incorporate various patterns and materials to convey a message about rebirth and sexual liberation. The collection had mini pannier dresses that upcycled Victorian era materials.

Slowly, but surely, younger consumers will start seeing brands showing their outlook on fashion, and also have a chance to achieve these looks as well. Brands such as Heaven by Marc Jacobs have increased accessibility for younger generations who want to get more into the fashion industry, but don’t want to spend too much. Looking back into the 90s, brands such as Seventeen Magazine and how their aesthetics are really inspired Heaven by Marc Jacobs.

Heavily inspired by the 90s, Marc Jacobs incorporated plaid, art designs and graphic art, and lots of color into the collection. The designer has reimagined many items that people have forgotten about, but are making a comeback: baby tees, distressed hairy sweaters, lace camisoles, oversized hoodies, coresets, mini skirts and their signature teddy bears along with glitter and platform heels.

The most recent collection in Heaven incorporated pink tones and a lot of puffy material added to the clothing.

The brand has also included a lot of collaborations with other brands such as Bladee, the swedish rapper, Harley Weir, Nong Rak and the most well-known being Doc Marten.

With the Bladee collection, Heaven by Marc Jacobs included old and original painted pieces for their clothing. One of the designs includes a puffer vest with vibrant and colorful designs that look like paint splatter. Looking from afar at the clothes in this collection, they are all connected by similar patterns across their shirts, sweaters, and beanies.

These unique patterns and colors incorporated in the new designs for clothing gravitate towards people who will actually wear these clothes and these brands are starting to make a shift in how they will be able to reach individuals who don’t want to always compromise on how they look and dress.

More and more clothing brands can spread their creativity to more of the average consumer and can change the way we dress and style every day.