Nails magazine 2014 02 by Reforma Nails CZ

FEBRUARY 2014

WWW.NAILSMAG.COM

NAILS Next Top Nail Artist:

3 l a n ⇒ e h meet t

SPRING FASHION WEEK 2014: What They Wore

7 DIY Salon Design Projects

THE NEXT GENERATION OF E-FILES

4 Steps to Make a First Impression Last

Jeff Pink, creator of the French Manicure and ORLY

It all started with Pink.

Since creating the French Manicure in the 70’s, Jeff Pink has continued to turn industry heads with his innovative products, color expertise and unwavering commitment to Salon Professionals.

Trend-setting Color & Innovative FX Patented Rubberized Gripper Cap™ Always Professional.

www.nailsmag.com/ﬁﬁ/12101

461 PASSIONFRUIT AVAILABLE AT SALLY BEAUTY SUPPLY, ULTA, PROFESSIONAL SALONS & BEAUTY SUPPLY STORES AND AUTHORIZED DISTRIBUTORS.

orlybeauty.com

DRENCHED IN COLOR CHARGED WITH SHINE

LIQUID SAND™ MINI PACK Samba-dy I’m Brazil What’s a You’re Loves Nuts Over Little Rain So Flippy Purple You Forest? Floppy

12-PIECE DISPLAY

MINI-PACK

36-PIECE DISPLAY

COLORS SHOWN FROM LEFT TO RIGHT: Next Stop…The Bikini Zone, Don’t Bossa Nova Me Around, Taupe-less Beach, I São Paulo Over There, OPI Scores a Goal!, AmazON…AmazOFF, I Just Can’t Cope-acabana, Where Did Suzi’s Man-go?, Toucan Do It If You Try, Kiss Me I’m Brazilian, Live.Love.Carnaval, Red Hot Rio

NATIONAL RELEASE DATE: 2/5/14

#OPIBrazil

cnd.com ÂŠ2014 Creative Nail Design, Inc.

NEW! OPEN ROAD COLLECTION CND SHELLAC & VINYLUX

™ ™

Explore new horizons with the top down, hair blowing, tunes blasting. New shades inspired by earth’s sun-washed reﬂections. Free-spirited. Limitless. Unexpected. Discover the new Open Road Collection at a store near you. Log on to cnd.com/ﬁnd-distributor

gelish.com

Performs like Gel, Applies like Polishâ&#x201E;˘

Everyone loves a Fairy Tale. Romantically chic and unique, the Gelish Once Upon A Dream collection creates the most fairest manicures of them all. Guaranteed to leave you happily ever after.

6-Piece Display* *Display not sold at CosmoProf and Armstrong McCall locations

12-Piece Display

Featured on Model

MY ONE BLUE LOVE

ALL HAILE THE QUEEN

SHE’S MY BEAUTY

FAIREST OF THEM ALL

KISS ME, I’M A PRINCE

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HM-2812

OH WHAT A KNIGHT!

â&#x20AC;&#x153;no need to compromise... nails can truly have it all!â&#x20AC;?

14 days of

exceptional color and shine + the TLC nails deserve. Introducing essie•gel Our first 2-in-1 color + care gel system. 36 oh-so-essie quality shades that clients will ask for by name. Super-thin formula plus our powerful LED lamp means precision application that cures quickly to a flawless finish. Infused with keratin-care technology.

For more information, call 1.866.313.7845

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Power Polish

On Like Polish. Wears Like Gel. Off in Minutes. No Nail Damage*. (Really!)

Hands say it all. Make sure your client’s hands say it powerfully with the only Power Polish by CND. Beauty Professionals are the pulse of CND, that’s why we’re committed to remaining a 100% professional brand. Finally, the power is in your hands.

Model is wearing CND Shellac Rock Royalty layered with metallic glitter.

ÂŠ2014 Creative Nail Design, Inc.

* When used as directed.

COLOR AS EXPRESSIVE AS YOU Break Free. Enhance your creativity with a brand new range of colors that cannot be found anywhere else. Morgan Taylorâ&#x20AC;&#x2122;s boundarybreaking lacquers are perfect for expressing every mood, attitude and personal style. With imagination, selection and performance like this, your clients will fall in love with color again and again.

BE FIRST TO EXPERIENCE THE COLORS Available May 2013 at CosmoProf and BSG Call 714.733.9758 or go to MorganTaylorLacquer.com for more information Featured Shade: Stop, Shop, & Roll DBP, Toluene and Formaldehyde Free.

EXPRESSION IN COLOR Each Morgan Taylor shade was distinctively developed with a unique story and personality to suit every mood, attitude and style. Our creative palette knows no bounds, ranging from classic to avant-garde, and subtle to unconditionally spectacular. Morgan Taylor Nail Lacquer is available in 100 exclusive colors. Indulge yourself.

AVAILABLE AT

Call 714.773.9758 or go to MorganTaylorLacquer.com ÂŠ2013 Nail Alliance-Morgan Taylor HM-3065

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COLOUR

www.ArtisticNailDesign.com

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More to See!

It’s time for GEL POLISH to get a helping hand. BEFORE* IBX SYSTEM treatment under Gel Polish

YOUR NAILS Protective Nail Shield Under All Gel Polish

AFTER* IBX SYSTEM treatment under Gel Polish

BEFORE*

NATURAL NAILS that won’t grow? PEELING, SPLITTING, SHREDDING?

IBX SYSTEM used for Natural Nail Growth

YOUR NAILS Natural Nail Strengthening System AFTER* IBX SYSTEM used for Natural Nail Growth * All photos are unaltered.

facebook.com/FamousNamesProducts pinterest.com/FamousNamesLLC @FamousNames

Famous Names’ revolutionary NEW

™

IBX SYSTEM CREATING NAILSTRENGTHFROM WITHIN

1system, 2products, 2revolutionary uses YOUR NAILS Protective Nail Shield Under All Gel Polish

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To learn more about IBX™ & IBX™ REPAIR, go to IBXNails.com

Visit us at the ISSE Long Beach Show Booth #514

FAMOUS NAMES LLC THE NEXT GENERATION OF AWARD-WINNING NAIL PRODUCTS

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NAIL ART TRENDS BEGIN

@SALLY

BEAUTY NOW Trending @SallyBeauty: #PurpleisthenewRed

ASP™ Soak Off Gel Polish

This Valentine’s Day create unique nail designs full of passion and emotion with ASP™ Soak Off Gel Polish. Professional nail color that lasts when the love fades away. SallyBeauty.com 800.ASK.SALLY

FALL IN LOVE WITH

ASP™ Soak Off Gel Polish 24 TRENDSETTING, FASHION-FORWARD COLORS

Love is in the air @SallyBeauty with nail colors that help you unleash your individual passion and style. With up to 2 weeks of complete color coverage, ASP™ Soak Off Gel Polish will not smudge or chip and leaves nails with a brilliant shine and luster found only at the ﬁnest professional salons. BLUE CRUSH #156726

LIGHTEN THE MOOD PINK

#156714

IN THE DIAMOND LANE

#156730

ese n h t e io at Cre e Pass pl Pur ooks

e! v o L

Download our easy-to-use step-by-step Gel Polish instructions at: aspnail.com/howto/gelpolish

Model is wearing ASP™ Soak Off Gel I’M ROYALTY PURPLE #156725

Get everything you need here

If you love everything nails, you’ll love the new ASP™ collection of easy-to-use professional nail kits. Find these and other ASP™ Professional Nail Products at 2800 Sally Beauty® locations.

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Visit cnd.com/additives for inspiring ways to create gorgeous nails.

SCAN. WATCH. LEARN.

cnd.com ÂŠ2014 Creative Nail Design, Inc.

CND ADDITIVES ADD. BLEND. CREATE. Flaunt your creativity and delight your clients! CND introduces a new way to bring color to your clients: Additives, an eye-opening collection of pure pigments and lustrous effects. Blend Additives into any CND sculpting powder or gel, or layer over CND Shellacâ&#x201E;˘ for the ultimate artistic freedom. Additives. From CND. th

10 l Annua

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{in this issue}

February 2014 Volume 32, No. 1

Features 140

140 Announcing the Final Three The first-ever NAILS Next Top Nail Artist had some pretty stiff competition. So we decided to bring all three of the final competitors to Long Beach to challenge them one last time and crown the ultimate winner. 148 The Next Generation of E-Files From battery-operated to bejeweled, the newest e-files on the market aim to meet the needs of today’s nail tech. Take a look at what’s available and check out our list of helpful e-filing tips too. 152 What’s the Biggest Obstacle to Your Success? You asked the questions. We found the answers and learned how seasoned techs and industry experts overcame these common obstacles.

166

156 Don’t Do Try This At Home Why settle for the same salon decor as everyone else? These DIY projects were accomplished by salon owners just like you. Pick a design makeover at your experience level, then enjoy —and show off — your one-of-a-kind item.

148

166 Happily Ever After We all fall for a great romance. These nail artists prove that a great love story can be translated onto ﬁve ﬁngernail tips.

152 FEBRUARY 2014

WWW.NAILSMAG.COM

page 140 page 92

Cover Look

156 34 | NAILS MAGAZINE |

Nails: Melanie McCulley, Manhattan Beach, Calif. Photographer: Odessy Barbu Model: Vlada Varnavskaya from LA Models Makeup: Katie Cordero Stylist: Kendrick Osorio FEBRUARY 2014

NAILS Next Top Nail Artist:

page 156

nal 3 meet the ¿

SPRING FASHION WEEK 2014:

7 DIY

Salon Design Projects

What They Wore

THE NEXT GENERATION OF E-FILES

Steps to Make a First Impression Last

page 148 page 110

of RED

THE UNDENIABLE

GLAMOUR

for OPI

OVER & OVER A-GWEN The signature shade of Gwen Stefani featuring SWAROVSKI® ELEMENTS STUDS & CRYSTALS

opi.com/gwen

#GwenForOPI

{in this issue} 70

Technique p. 62

Business p. 104

66 Demos Step-by-steps from Artistic Nail Design and Alfalfa Nail Supply

108 Crowdsourcing How do you deal with client no-shows? 110 Make a First Impression Last Here are four steps for using a ﬁrst impression to court prospective clients and build long-lasting relationships.

70 Signature Services Step-by-steps for a Paciﬁc Island Tan Manicure and a Supreme High Maintenance Gel Manicure 74 Behind the Scenes Find out how to do the nails that are on this month’s cover.

78 Return of the Nail Wrap As shorter nails are trending, nail wraps are making their way back into the limelight.

Style p. 80

118

86 Nail Art Studio Step-by-steps on new nail art designs 92 Nail Trends From the Spring 2014 Fashion Week Runways Subtle embellishments such as matte and light dustings of glitter made an appearance at New York Fashion Week Spring 2014, and there are still a few fashion houses that enjoy showcasing nail art. 98 Buying Outside of the Box Everyone goes to the beauty supply store. Wow your clients and outdo the competition by picking up nail art supplies at unexpected locations. These nail professionals share their shopping secrets so that you think twice before you buy.

130

102 Boutique: Mugs Entice your clients to cozy up this winter with a unique and fabulous assortment of mugs.

114 The Social Game Changer We asked techs who have been in the business ﬁve years or more how technology and social media have changed their daily salon lives. 118 Salon Proﬁle A former mortgage banker, landlord, and real estate agent, Onisha Claire is now the owner of a successful nail salon — a place where professional women come together to network, pamper, and relax.

Health p. 124 128 Something to Talk About: Product Allergy The telltale signs of a product allergy are easy to identify and hard to ignore. Educate your client about what’s happening and how you can help. 130 Supercharged Nutrition For many nail techs, busy days ﬁlled with caring for clients leaves little time for self-care. But with a little know-how and a bit of planning, you can boost your energy and dramatically improve your health by eating right. 136 Chemist’s Corner: Cuticle Oil Cuticle oil is an essential part of nail services and one of the most natural products in the industry. But how does this little miracle actually work?

In Every Issue 40 42 46 48 58 60

On My Mind We Hear You Calendar Nails File Freebies & Giveaways On The Road

36 | NAILS MAGAZINE | FEBRUARY 2014

160 168 172 180 182 194

Ad Index Reader Nail Art Product Spotlight Get the Look Deal Sheet My Other Life

138 Client of the Month: The Runner From ingrown toenails to calluses to sore feet, runners face speciﬁc challenges when it comes to foot care. Here are some common maladies these clients endure and some ideas for making sure they leave your salon happy and healthy.

Introduces the

BLUSH color collection

ﬁrst blush créme

cheeky shimmer

classic contours créme

ﬂawless ﬂush shimmer

dare to bare créme

naked canvas shimmer

492 DARE TO BARE www.nailsmag.com/ﬁﬁ/12168

AVAILABLE AT SALLY BEAUTY SUPPLY, ULTA, PROFESSIONAL SALONS & BEAUTY SUPPLY STORES AND AUTHORIZED DISTRIBUTORS.

orlybeauty.com

new at

nailsmag

Find everything you’re looking for at www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll ﬁnd inspiration and answers on our website.

Pins Charming If you’re looking for a place to store salon decor ideas, nail art inspiration, or just want to promote your business, we invite you to fall in love with Pinterest. www.pinterest.com/ nailsmagazine

Love Art? Learn how to create these designs just in time for Valentine’s Day. www.nailsmag.com/valentines

Go for the Gold

NAILS BY NA NCY CRAVEN

With the Winter Olympic Games now on, adorn your clients’ nails to show support of their home country. www.nailsmag.com/olympics

Fashion Forward Take a look back at the styles from previous spring runways. Nude colored nails and hints of art are still very much in fashion (see pg. 92). www.nailsmag.com/spring2013fw

38 | NAILS MAGAZINE | FEBRUARY 2014

The Final Challenge. There’s just one day to vote for the final challenge in NAILS Next Top Nail Artist competition. Determine who will win on Sunday, January 26. www.ntna.nailsmag.com/challenges/final-challenge

Model is wearing Strike A Rose.

Blooming

THISTLE DO

PEONIES & PARK AVE

PETAL TO THE METAL

SPRING IN MY STEP

With Pops

STRIKE A ROSE

DON’T HONK YOUR THORN

IN A LILY BIT

LOTUS BEGIN

WHAT A PANSY

Colour

AT VASE VALUE

GRASS IS LIME GREENER

METRO POLLEN-TIN

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Available exclusively at ﬁne beauty supply stores.

www.nailsmag.com/fifi/12119

{on my mind} The Upside of Turnover Last year NAILS said goodbye to two long-time employees. Before that we hadn’t seen any turnover for about six years and I considered myself lucky. Both editors left to pursue careeradvancing opportunities outside of the beauty business. Both left on great terms and are still missed. But in the face of their departures, which happened about six months apart, we set out to ⇒nd new editors to join the staff. Hiring new people can seem like a hassle because it’s time-consuming during a time when you’re already short-staffed. Hopefully if your team is anything like mine, it runs smoothly because everyone plays their role to ensure success. So losing two people who helped shape NAILS into such a great magazine was scary. I’m sure it’s the same when you lose a great nail tech. It’s always hard to lose stellar employees or coworkers. But there are some bene⇒ts too. And instead of letting yourself get squashed by the stress of “OMG, what will we do now?” let’s look at a few of the positive points of turnover. 1. Fresh perspectives. Sure it’s hard to replace a really great employee, but just think of all the fresh ideas and new perspectives a new employee will bring to your team. Maybe she is a social media expert who can start a solid social marketing plan for the salon. Or maybe he is extremely knowledgeable about essential oils and he’ll be able to create some new signature service ideas to refresh your menu. Wait until your new employees have a few months to ⇒nd their bearings and then look forward to the next staff meeting or brainstorming session. 2. A little friendly competition. When someone starts at a job, other employees often step up their game. They want to establish their role in the workplace, and you might see employees who may have become complacent snap to attention. It will even help you as the manager or owner recommit to being your best self at work. (I know it did that for me!) Whatever the case, fresh blood in the salon is sure to invigorate other members of the team. 3. New clients/contacts. For salons, new employees might also mean new clients (if she has an existing clientele). But they also bring their own contacts to the table. For NAILS, that could mean new sources for stories. For you, that could mean manufacturer educators, distributor sales reps, doctor referrals, or even photographers or graphics professionals. Be open to meeting new vendors — it doesn’t bene⇒t you to stay stuck in your ways. And you might even ⇒nd a new gel-polish line to add or a cost-savings on your printed salon marketing materials. 4. Additional skill sets. Maybe your new nail tech is certi⇒ed in re⇓exology. Maybe she was trained to apply eyelash extensions. Or maybe he took a special medical pedicure course. Whatever the case, if you’ve hired someone with a specialty that you don’t already offer at the salon, this is your opportunity to add it to the menu and start reaping the rewards of a new service possibility for all of your existing clients. Overall, no matter how beloved your former employees were, it’s important to view turnover as an opportunity. We’ve welcomed Brittni (last April) and Tracy (in October) with open arms. We will continue to miss Sree and Tim (just like so many others before them), but we look forward to what’s to come as our new team really gets into a groove. It’s an exciting time.

Hannah.Lee@bobit.com

40 | NAILS MAGAZINE | FEBRUARY 2014

I hope to see ary some of you Janu ng Beach. 25-2 7 at ISSE Lo booth Stop by the NAILS the team #2153 to say hi to t Top and meet the Nex . Nail Artist finalists

COLOR AT THE SPEED OF LIGHT A SERVICE ONLY YOUR SALON CAN DELIVER!

HAND-SENSOR ACTIVATED FULL FIVE-FINGER CURING 50,000 HOURS OF LED PERFORMANCE EXCEEDS SAFETY APPROVALS IN ALL COUNTRIES OF DISTRIBUTION

OPI LEDLIGHT THE WAVELENGTH OF THE FUTURE

MIRROR-FINISH INTERIOR FOR EVEN LIGHT DISTRIBUTION

15, 30, 45 AND 60-SECOND MEMORY SETTINGS

ADJUSTABLE “FEET” FOR CONVENIENT PEDICURE USE

2 EASY-ACCESS POWER PORTS

32 STRATEGICALLY-PLACED, SILICONE-ENCAPSULATED LEDS

{we hear you} A BOBIT BUSINESS MEDIA PUBLICATION

WEB POLL

Are you friends with your salon coworkers?

What is your favorite social media site?

Publisher Michelle Mullen Michelle.Mullen@bobit.com Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com Yes, we’re a big happy family

45%

There are cliques, so I’m friends with some

Features Editor Judy Lessin I’m still a su Judy.Lessin@bobit.com for Faceb cker ook, but Senior Editor Beth Livesay Instagram Beth.Livesay@bobit.com is Senior Editor Tracy Rubert my new fa definitely v e! Tracy.Rubert@bobit.com Assistant Editor Brittni Rubin Brittni.Rubin@bobit.com Contributing Writers Instagram Michelle Pratt, Erin Snyder Dixon, Sree Roy

Friendly, yes, friends, no

22%

Frenemies is more like it

6% 25%

I work solo

INSTAGRAM

www.instagram.com/nailsmagazine

Art Director Danielle Parisi Danielle.Parisi@bobit.com Graphic Artist Kimberly Pham Kim.Pham@bobit.com Graphic Artist Yuiko Sugino Yuiko.Sugino@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com

T Thanks @poochieznails for sharing your stash of fo NAILS issues! N

#addicted I’m addicted to P interest!

Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Sales & Marketing Coordinator Amy Maletic Amy.Maletic@bobit.com Audience Marketing Director Tony Napoleone

@kaitlinskreations created this cool shadowbox for her Mermaid Treasure nails featured in the July 2013 issue.

For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com

@wild⇓owersnails shows off her custom appliqué design for her winning #NAILSNTNA look from Dashing Diva.

>>>

42 | NAILS MAGAZINE | FEBRUARY 2014

Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Officer Richard E. Johnson COO/Group Publisher Cyndy Drummey

Google+!

ntil Still Facebook u ws Instagram allo ts! landscape pos

FROM THE RUNWAY TO YOUR NAILS Makeover your manicure with TRENDS — the contemporary line of soak-off gel polishes inspired by the current fashion trends featured on the Runway and in fashion magazines. Fierce, Fabulous & Fun, TRENDS places Fashion at Your Fingertips through Fashion Forward Colors, Multifaceted Finishes, Multidimensional Glitters, Show-Stopping Shimmers, and Trendy Patterns & Effects. Innovative and unprecedented, they can be used alone for instant nail fashion, or as an overlay in combination with the shade of your choice. Feeling fancy? Use a selection of TRENDS shades to create nail couture through stylish designs. Your nails will receive a standing ovation.

HM-2610

Model is wearing #PartyGirlProblems and Girls’ Night Out by Gelish

Scan • Watch • Learn

Performs like Gel, Applies like Polish™

gelish.com 714. 773. 9758 • Made in the USA

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Where in the world is NAILS Mag gazine? Magazine?

VERY PINTERESTING

www.pinterest.com/nailsmagazine We are now up to 93 boards and are coming up with new ones all the time. If you would like to join in on the pinning fun, e-mail your Pinterest pro⇒le to beth.livesay@bobit.com for a group board invitation. Here’s a sample of what you’ll ⇒nd us pinning:

The Northwest nail tech retreat took place October 18-21 at Camp Burton on Vashon Island. I was one of the organizers of the event along with Ellen Torchia. Special guests included Vicki Peters and keynote speaker Millie Haynam..

Jess Hoel

LuvNailz, Bellevue, Wash.

Do you have a picture of yourself reading NAILS Magazine? Send a pic to Beth.Livesay@bobit.com and make sure to include your name, salon name, city, state, and a brief synopsis of what’s going on in the photo (where you are, what you’re there for).

1. Love grows on trees nail art by Alicia Rock, A Touch of Joy Salon, in Salem, N.H. has been pinned over 2,000 times. 2. For Valentine’s Day, consider putting a twist on the French manicure like this one from Khyati Babani in Gurgaon, India. Her design was pinned 282 times.

www.nailsmag.com/fifi/12265

44 | NAILS MAGAZINE | FEBRUARY 2014

TWITTER

INBOX

www.twitter.com/nailsmag

I think the live chat on Twitter was a great idea and I love what you do on a monthly basis at NAILS. I just want to thank you for all those Minx I won from participating in the chat. I was overwhelmed by the amount of them, I was pleasantly surprised, and I love them all. I am so grateful.

Nicole Minus Via e-mail

Thank you so much for publishing my nail art photo. I have had a subscription to your publication, but I had an unfortunate accident on New Year’s Eve and injured my working (right) hand. I am just now able to slowly start working again. Receiving notice of my nail art being featured was exactly what I needed to help me feel appreciated and motivate me to heal and get back into the job I’ve loved for 10 years.

Demi Lovato’s (@ ddlovato) nail art featuring her eponymous kit was retweeted 15,392 times and received 18,184 favorites.

Bonnie Haberlin Via e-mail

Retailer @ R LuisaViaRoma L retweeted our blog r @salonfanatic’s @ post p about @ chiaraferragni’s nail c polish shoes. p

I recently joined the Footlogix team and have been a fervent admirer of NAILS Magazine ever since. Every edition has a fresh approach to it and the magazine makes an arduous effort in bringing the entire nail industry together in one place. I would like to congratulate your team on the stupendous job that you all have done.

Paramita De Via e-mail

www.nailsmag.com/fifi/12265 FEBRUARY 2014

NAILS MAGAZINE

| 45

{calendar} Sun

Mon

Tue

Wed

Thu

Fri

Sat

1 Super Bowl XLVIII is tomorrow. Be prepared to adorn your clients’ ﬁngers with favorite team logos. Consider adding a Super Bowl Special complete with game-day snacks.

FEBRUARY 3

Groundhog Day…will he see his shadow leading to six more weeks of winter?

Gear up for the Sochi Winter Olympics (running Feb. 7-23). Go to sochi2014.com/ en to get nail art ideas like the mascots, the icons for each sport, and ﬂags for clients to show their support of their home countries!

Today is National Wear Red Day. Wear red to help educate clients on heart disease, the #1 killer of women. Offer specials on red manis and pedis and donate a portion of the proceeds to the American Heart Association.

honor of Valentine’s In h Day (we know you’ll painting plenty be p hearts on clients’ of h nails), make sure you nai have some lovely gift ha package options for pa the guys who pop in th to buy gifts for their sspecial someone.

2 21

277

February is Blackk History Month. Connect with your communityy and make your salon a place where people can an come together and celebrate their culture.

Close the salon in honor of Presidents’ dents’ Day and take your family or friends out on a historical excursion in honor of our ﬁrst president, George orge Washington.

25 Random fact: February is also National Cherry Month and National Grapefruit Month. Incorporate one or both of these fruits into your services for a signature service of the month.

46 | NAILS MAGAZINE | FEBRUARY 2014

February’s birthstone is the amethyst and its official ﬂower is the violet. Add some purple to your services and offer special pricing on all purple nail art for the entire month. WINTER OLYMPICS NAIL ART BY YOUNG PARK; BLACK HISTORY NAIL ART BY BERLINDA JOHNSON

PRO FESSIO NAL NAIL L ACQ U ER

RED EFINE YO UR RE DS VA L E N T I N E â&#x20AC;&#x2122; S 2 0 1 4

Nights in NaPOLI 663027

Moscow Red Square 663029

Manhattan Mayhem 663024 A Kiss In Paris 663026

Call In THE Calgary 663012

Vegas Vixen 663052

Each 13 mL bottle of nail lacquer

Available in 60 trendsetting colours.

www.nailsmag.com/fifi/12102

{nails file} Designing Woman “I wanted the salon to be very chic and luxurious but have sex appeal, all at the same time,” says Candice Idehen, owner of the new 1,400-sq.ft. Bed of Nails in New York City. “I didn’t want the salon to feel too masculine or too feminine, but have the perfect mix of both. I plan to introduce the idea of male grooming, so I kept men in mind when designing.” The hardest part of bringing her vision to life was the custom-made pedicure chairs. “I designed them with a furniture company overseas. I knew I wanted the chairs to be statement pieces and to really encompass luxury, and I couldn’t ⇒nd anything like them in stores here in New York, or the U.S. for that matter,” she says. “I didn’t want the traditional nail salon chairs with the massage button. For the look of the salon, I envisioned tufted velvet chairs similar to a headboard since the theme and name of the salon is Bed of Nails. I added the Swarovski crystal stones to heighten the luxury factor and my love of all things sparkly.” Picking the wall color was the second hardest thing to do. “I didn’t want a color that was too masculine or too feminine, and I didn’t want to add too much intensity with the brick exposure,” she says. “I bought a bunch of paint samples but ended up importing a wallpaper made in London. It’s elegant and reads silver metallic in some light but gives off a greyish lilac in other light. The events we plan to host will also work beautifully with the wallpaper because all of the chandeliers give off a beautiful re⇓ection when dimmed on the brick wall and wallpaper.”

OPI’s George Schaeffer Retires OPI founder and CEO George Schaeffer is retiring, but he will continue to work with OPI’s management team through a newly created role as OPI’s strategic board advisor. He’ll support long-standing artistic director Suzi Weiss-Fischmann and newly appointed GM Mary van Praag. “The OPI brand is my baby, which I have loved and nurtured for many years, and will continue to do so,” says Schaeffer. “I look forward to working together with Mary and Suzi, and expanding OPI’s presence worldwide.” Since founding OPI in 1981, Schaeffer has built one of the beauty industry’s most iconic and successful nail care brands. With more than 400 unique shades (all with clever, catchy names), OPI has spent the last three decades working closely with the fashion and entertainment industries. “George puts his heart into everything he does: the OPI business, the professional nail care industry, and his philanthropy,” says Michele Scannavini, CEO of parent company Coty Inc. “I would like to thank George for his commitment over the years and wish him continued success in the future.” “George is a visionary leader and entrepreneur,” says Renato Semerari, president of Coty Beauty. “I am very thankful for his leadership in making OPI such an iconic brand and for his help in making OPI become an integral part of the Coty family. I’m extremely pleased that he will remain involved in OPI’s future.” After more than 30 years leading OPI, Schaeffer, who is well known for his philanthropy, will focus on The Schaeffer Family Foundation and multiple charities that support health-related causes and children’s education.

48 | NAILS MAGAZINE | FEBRUARY 2014

Schaeffer (right) and Dr. Michael Friedman, president and CEO of City of Hope, pose with a patient.

You’ll ﬁnd a photo gallery featuring Schaeffer at www.nailsmag.com/schaeffer.

>>>

OPI SPRING/SUMMER 2014 COLOR CHART

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{nails file}

NW Nail Tech Retreat Rocked

Beauty Düsseldorf Takes Place in March From March 21-23, 2014, Beauty Düsseldorf, an international trade fair for cosmetics, nail, foot, wellness, and spa, will be the meeting place for about 50,000 trade visitors and 1,250 exhibitors and brands. The exhibitors’ wide range of products on display at the fairgrounds in Düsseldorf, Germany, will offers a comprehensive market overview. In addition to presenting new products, treatments, and services, the event will offer visitors many opportunities for further training. The nail segment will feature exhibitors with new hand and nail care concepts, current nail trends, and nail design techniques. The key focal point will be the Meeting Point Nail with its informative supporting program and numerous presentations, along with the National and International Nail Championships in the gel and liquid-and-powder categories. For more information, go to www.beautyinternational.com

50 | NAILS MAGAZINE | FEBRUARY 2014

More than 100 nail techs descended on Camp Burton just outside of Seattle to attend the third NW Nail Tech Retreat held October 18-21. Designed by nail techs for nail techs, this event focuses on fun, friendships, and fantastic nails. Over the course of four days, nail techs attended six 90-minute classes, two ⇒ve-hour hands-on workshops, and a marketing seminar presented by keynote speaker Millie Haynam. Nail Talk Radio’s co-host Athena Elliott joined Haynam for a live broadcast Sunday night, which included Lifewire speaker Ward Urion. Fundraising over the course of the weekend allowed the NW Nail Techs to donate $1,000 to Lifewire, a national organization for prevention and help for those suffering from domestic violence. The event brought together educators Vicki Peters, Amy Becker (Masterworks), Nadja Freund (Magnetic), Tanya Sisson (CND), Athena Elliott (Nail Talk Radio and Medi Pedi), Mami Grif⇒n (ShaNail), Jessica Hoel and Nicole Hollenbeck (Akzéntz), Ellen Torchia (Too Much Fun), Tami Schmidt and Christina Cronk (INM North), Tammy Becraft (Tammy Taylor), Joyce LaSilva (Graham), and Diane McQuoid (Elite Nail Supplies). In a competition organized by Vicki Peters, 25 techs applied salon style nails and were judged by Elyse Perry, Amy Becker, and Tami Schmidt. Amazing art was brought out by 10 nail techs for the mixed media competition, which was judged by Ellen Torchia, Nadja Freund, and Mami Grif⇒n. With 58 nail companies donating samples for techs to try, the swag bags totaled $530 in product for each attendee in addition to amazing raf⇓e prizes that were given out over the course of the weekend. The 2014 NW Nail Retreat will take place October 17-20 at Camp Burton, Vashon Island. Early-bird registration for attendees begins in February at $429, and the event expects to sell out completely by summer. For more information, go to www.nwnailtechs.com.

>>>

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{nails file}

Jessica Vartoughian Honored by Glamour Magazine Mexico Jessica Vartoughian, CEO and founder of Jessica Cosmetics International was honored by Glamour Magazine Mexico at their 15th Anniversary Gala along with 14 other iconic in⇓uencers. The Glam Award was presented at an invitation-only red carpet event in Mexico City where Vartoughian, “the ⇒rst lady of nails,” received the Glam Award that recognizes the achievements of industry leaders who inspired Glamour readers. Other recipients included such luminaries as Eva Longoria, Demi Lovato, fashion designer Rolando Santana, and jewelry architect Daniel Espinoza. The recipients share a passion for life, and a dream that became a reality to enliven the public. “Glamour Magazine has always been a fashion and beauty bible for young women,” says Vartoughian. “They have championed the Jessica brand since my distributors, Mario Del Duca and Ioanna Alvarez launched the range in Mexico in 2010. What made this a heartfelt moment is that the readers voted! It was such a magical evening.”

Hawaiian Adventure The 2013 Nail Those Profits At Sea Cruise to Hawaii was an unqualified success. NTP set sail September 13 from Vancouver, Canada, with professional nail techs from all over the U.S. and Canada. This 10-day adventure included visits to Hilo, Kona, Maui, and Honolulu. During five days at sea, attendees enjoyed incredible education by Holly Schippers, Jess Hoel, Tami Schmidt, and Vicki Peters. They also received goodie bags worth hundreds of dollars from NTP sponsors Akzéntz, Cácee, CND, ENP, INM, Kupa, and Lumos/Famous Names. The next NTP Cruise sails January 17-24, 2015. Ocean view cabins start at $759. A $250 deposit secures your reservation. For more information, call (800) 809-6623 or visit www.vickipeters.com.

52 | NAILS MAGAZINE | FEBRUARY 2014

The Nail Superstore Offers New Customer Incentive The Nail Superstore has introduced a new way to thank its customers for being loyal: the Refer-A-Friend Program. Nail techs can receive savings and points when referring their friends either by e-mail, Facebook, or Twitter. When your referred friend registers and places an order after 30 days from the invoice date, you get 100 reward points. You’ll be notified about these points, which are immediately active, via e-mail. New referred friends will get 50 reward points after they register and activate their account successfully. For more information, go to www.nailsmag.com/fifi/12391.

>>>

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{nails file} Q&A With a Beauty Industry Advocate Politics Beauty (www.politicsbeauty.org) is an umbrella organization that consists of state-level, grassroots advocacy organizations that initiate and address legislation that affects the beauty and barber industry. At its head is nail tech Tamara Johnson. We asked Johnson to tell us about the organization and how readers can become involved. What prompted you to start Politics Beauty? Johnson: I started the Georgia Concerned Beauty Professionals (www.gacbp.org) to address continuing education concerns here in Georgia. Then the more I researched, the more I realized the problems in Georgia were bigger than continuing education. We needed to address many issues and we had to change laws to do it. The Georgia Concerned Beauty Professionals introduced its first piece of legislation, SB64, to reform continuing education in Georgia’s 2013 Legislative Session. In the midst of it all, I started getting questions from other licensed beauty professionals who wanted change in their states. Hence, Politics Beauty was born and we currently have five other states with organizations that are working to fix the problems in the beauty industry: Florida (www.flcbp.org), Illinois (www.ilcbp.org), Maryland (www. mdcbp.org), Massachusetts (www.masscbp.org), and Arizona (www.azcbp.org). What does Politics Beauty do? Johnson: Politics Beauty is the licensed beauty professional’s voice in legislation. Our mission is to reform the beauty industry via the legislative process by addressing laws, rules, and regulations. Our goal is to create uniformity and have the cosmetology, barbering, nail technician, and esthetics licenses mirror themselves state-tostate. There should be no reason why a nail technician from one state should not be able to go to another state and work. What issues are your major concerns? What worries you the most? Johnson: Continuing education is our major concern. There are only a few of states that even recognize continuing education for the beauty industry. How can we have a professional industry without professional training? We, as licensed beauty professionals, must be educated beyond what we learned in school. What worries me the most is that many licensed beauty professionals don’t seem to think that continuing education is important and believe learning about new products is enough continuing education. The beauty industry needs more training in health, safety, sanitation, and business than many other industries. We have direct human contact, we are exposed to harmful chemicals, we expose our clients to harmful chemicals and harmful sanitation practices, and we are a cash-based business, which equates to questionable businesses practices. The beauty industry needs continuing education.

54 | NAILS MAGAZINE | FEBRUARY 2014

What else concerns you? Johnson: The licensed beauty professional and the beauty industry have been threatened with deregulation for years. Our legislators have little regard for our industry due to our lack of accountability. We have little regard for the industry because we have allowed nonprofessionals, licensed or not, to take advantage of our industry. Politics Beauty along with each state organization is bringing the professionalism back to the profession. What can our readers do? Johnson: Get involved. Politics Beauty has set the stage for each state to have an organization and align itself with other states to address industry concerns and to initiate legislation to create uniform industry standards. We are very strategic and very organized in our efforts, and we need licensed beauty professionals to make it all happen. For more information, go to www.politicsbeauty.org.

>>>

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Going Mobile After a couple of unsuccessful attempts at establishing her own nail salon, Chicago-based nail tech Wauteesha Weatherall knew she had to develop a plan that was going to make her stand out. “I had been contemplating whether I should re-lease the storefront I had previously leased back in 2003 for my ⇒rst nail salon, but the thought just did not sit well with me,” she says. “During one of my daily brainstorms I thought of an actual moving nail spa. Every detail involving this mobile nail spa was so vivid in my mind, I knew I had to embrace this vision. Within one week, a team of workers was transforming my shuttle bus inside and out. Before I knew it, a month had passed and Total Perfection Nail Spa on Wheels was ready with only a few minor adjustments needed.” The vehicle has two client service chairs that heat and massage, a waiting area with three reception chairs and a receptionist desk, and amenities such as complimentary Wi-Fi, beverages, and a high-de⇒nition television. Weatherall’s plan is to cater to spa parties, customers of hotels without spas, and movie or video sets. “I will also service individual clients at their locations and I’m searching for a centralized location where I can stand for a number of hours throughout the day,” she adds. www.nailsmag.com/fifi/12249

56 | NAILS MAGAZINE | FEBRUARY 2014

www.nailsmag.com/fifi/12109

Go to www.nailsmag.com/freebies to find web-exclusive giveaways.

freebies{and} giveaways!

To enter to win, go to www.nailsmag.com/freebies by February 28.

IBX: Creating Strength From Within Famous Names has launched IBX, a protective treatment system for use under all gelpolishes. The two-part system, comprised of IBX and IBX Repair, protects the natural nail from soak-off damage. Both IBX and IBX Repair penetrate into the nail plate with the help of heat and penetrative oils, and work to toughen it from the inside out. Twelve lucky readers can win an IBX Duo Pack.

Shooting Star’s Designer French Tips Are Stunning Six readers can win a 70-Tip Package of Designer French Tips from Shooting Star International. The designs are applied using an overlay of either clear gel or clear acrylic. There is no blending or special prep work required, so application is simple. Each 70-Tip Package will complete at least ﬁve full-sets, and with more than 100 original creations, there are styles to ﬁt every taste and season.

Grand prize winner

2nd place

3rd place

It’s So Easy Reveals Summer Fun Contest Winners Win Nail Art Tutorials From Masterclass by Color Club Masterclass by Color Club is a series of DIY nail art tutorials taught by professionals. Five can win a set of three Master Class Kits — Gemology, Metal Shop, and Geometry. To produce the tutorials, Color Club teamed up with noted nail art pro Shelley Burns, whose artistic talent and must-have style are on display.

58 | NAILS MAGAZINE | FEBRUARY 2014

It’s So Easy has announced the winners of the second-annual Summer Fun Nail Art Contest, where nail artists from around the United States entered their summer-themed creations using only stripers, paints, and polish; no enhancements or embellishments were allowed. Online voting determined the top 50 ﬁnalists and the It’s So Easy Nail Art Team placed the winners. Grand-prize winner Martha A. of Central Falls, R.I., received $1,000, secondplace winner Mary R. of Wabash, Ind., received $500, and third-place winner Pamela K. of West Mifflin, Pa., received $250. Twenty congratulation prizes of $25 gift cards to shop at Sally Beauty Supply were also awarded. For a complete list of winners and photos of the nails, visit www.itssoeasynails.com/winners.php

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{on the road} Rococo in n r e d o l meets m The Loft. Industria ressed lobby of the well-d

ses that hou . g in d il u rs old own b The Old T n is over 100 yea the salo

The Loft the to-be Bly e d i r B ! Cheers her mani/pedi. awaits

This hair and nail salon is nestled in a quaint, pedestrianfriendly strip of Old Town Camarillo, Calif. The Loft might draw you in with its spa services and bohemian decor, but clients say it’s the customer service that keeps them coming back. BY BRITTNI RUBIN

zy these co s! t u o b a ve air Clients ra tone pedicure ch es throne-lik

> When I was in Camarillo this summer for my friend Blythe’s wedding, we stopped by The Loft to get our nails primped for her big day. Nail techs Jane Tack and Heidi Hinz, who have worked together for 10 years, know a thing or two about customer service. Not only did they take our party of six after salon hours so we’d have the place to ourselves, but they let us order in Thai and crack open a bottle of complimentary champagne to celebrate. All of our Pinterest-inspired art requests were met too — Blythe got a delicate red heart on the accent nail to complement her French mani. (Make note of this for bridal clients!) > Tack and Hinz say their willingness to accommodate is what keeps their business thriving amid a changing economy. “We become friends with our clients,” explained Tack, who also offers discounted toenail trims for the elderly and home visits for disabled clients. “We’re 10% nail techs and 90% therapists.” > The Loft is focused on health as Tack has a medical background, working for many years as an ophthalmologist technician. Tack and Hinz rarely use e-ﬁles and don’t perform any service inside the salon they haven’t tried on themselves ﬁrst.

e ) work th t h ig (r z ) and Hin for two. Tack (left ing station built manicur 60 | NAILS MAGAZINE | FEBRUARY 2014

> While The Loft stays far away from acrylics, gel-polish, and ﬁberglass, wraps are available in addition to regular polish. Its highlighted service is an hour-long spa pedicure featuring a soak, exfoliating scrub, moisturizing mask, and a deep tissue foot and calf massage. Every few months, Tack and Hinz change the scents of their CND, Cuccio, and Gena pedicure products to match the season. www.thelofthairnails.com

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TECHNIQUE} Beginner Nail Art with Watercolor Paint Kari McQuitty is an Amore educator and owner of the salon All About Nails, in Alberta, Canada, where she also offers training courses for nail techs. She noticed several of her students struggling with acrylic paint, which prompted her to experiment with other paint types, including traditional watercolor paint meant for paper canvases. She soon realized they make a great introductory nail art medium. “It’s easier, more forgiving, and can easily be removed,” McQuitty says. “It’s a great thing to master before learning to paint with acrylics.” Here’s a basic watercolor nail art design McQuitty teaches her first-timers. With watercolors, it’s critical that the design is sealed properly, so make sure all art is at least a human hair’s width away from the edge of the nail. Let the design dry 100% before applying top gloss. 1. Prep, prime, and bond the nail. Apply Amore Ultima gel in Primary White where the flower will be painted and freeze cure. It’s important to map out where the flower will sit since it’s not opaque. 2. Apply Amore Ultima in Ice Palace and loose glitter to add bling. Freeze cure the design, sculpt the nail, and cure again. Next, file and buff the nail — watercolor paints glide well over buffed nails. 3. Using a #4 cat tongue brush, create the outer part of the petals using a blue watercolor paint. 4. Clean the brush with water, removing all paint. With a damp brush, smudge and soften the petal outline. If you have too much watercolor paint on the nail, remove it by simply wiping over the paint with a damp, clean brush. 5. Apply the blue again where it was smudged. This gives the petals a fuller look. Apply a dark yellow and a light yellow to create the center of the flower. If the colors are dampened before application, they will bleed together, creating a blended ombre effect. 6. Using the cat tongue brush, create leaves the same way you added the yellow center. Once the paint is dry, use a #00 round brush, held upright with light pressure, to create ultrathin lines and swirls. If your lines are choppy, you may need to add more water to your brush and paint. 7. Use the round brush to outline the petal and leaves, and add some dots to the center of the flower. Let the design dry completely. File the sides of the nails to make sure the design isn’t too close to the edges. Apply Amore Ultima Crystal Gloss to encase the design and cure for three minutes. >>> Remove the dispersion layer and apply cuticle oil.

62 | NAILS MAGAZINE | FEBRUARY 2014

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A Natural Nail’s New BFF Famous Names introduces IBX, a new protective treatment system for use under all gel-polish products. The two-part system, comprised of IBX and IBX Repair, provides a shield against damage commonly associated with the soak-off process. Famous Names refers to IBX as a “built-in insurance policy” and a “best friend” for the natural nail. Both products penetrate into the nail plate with the help of heat and penetrative oils and work to toughen the nail from the inside out. Famous Names’ motto for the product is “creating strength from within.” Rather than merely acting as a buffer between the natural nail and gel-polish, IBX seeps into the nail for a deeper protection. It’s applied just like polish and cured with an LED light. The system can be used as a preventative treatment under clients’ gel-polish or for clients whose nails are already damaged and wearing thin from gel-polish removal routines. IBX can also be worn on its own on bare nails to provide clients with a more natural look while still ﬁghting against peeling and delamination and aiding the growth and strengthening of nails. To ﬁnd out more, visit www.nailsmag.com/12411.

Permanent Makeup Industry leader since 1995 in Supplies and Education TRAINING FOR • Permanent Makeup • Tattoo Removal • Lash-Extensions • Eyelash Perm & Tint Our courses require no loss of time from your work and we will certify you. These services will bring additional customers into your salon and make you money. Average fee for a permanent makeup procedure or an eyelash extension service is $300.00. before

after

Please check out our Website www.EZPermanentMakeup.com for more complete details. or call 509.990.0925

We have the best prices in the industry on supplies for permanent makeup, lash-extensions, eyelash perms, lash & brow tint, tattoo removal.

You have Questions? We have Answers! We provide FREE information on the above courses that we provide. Both before and after you have taken a course.

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64 | NAILS MAGAZINE | FEBRUARY 2014

We Heart Spots Learn how to create this trendy Valentine’s Day nail design created by Sarah Peterson, a nail tech at Salon Legacy in Rolla, Mo. She manipulates polish marbling and a cheetah print design to resemble hearts. The subtlety of Peterson’s work makes this manicure an alternative holiday offering as well as a one that could be worn yearround or for countless other special occasions. 1. Marbleize pink and white polish forming a loose heart shape at the free edge. (It’s OK if each nail is slightly different.) 2. Add cheetah print diagonally toward the cuticle. Some spots should resemble small hearts. 3. Outline the marbleized pattern with black polish and then apply top coat.

CND’s Shellac Love Affair Just in time for the season of love, CND offers a pairing of two romantic CND Shellac shades, Ruby Ritz and Wildfire, in its limited-edition collection. Ruby Ritz is a sparkly companion to Wildfire, a classic red shade. The two create a rich result when worn together. “Wear your heart on your nails and embrace the lacquer love affair of Wildfire and Ruby Ritz,” says Jan Arnold, CND co-founder. “The pairing of these two striking shades has the makings of an incredible love story.” The collection will be available starting January 1, 2014. To find out more, visit www.nailsmag.com/12412.

Q&A

I’m noticing that my gel-polish French manicures aren’t lasting like full-color gelpolishes. The white is chipping off at the free edge. I know I swipe the end of the free edge or the tip so drying doesn’t pull it back. What could be causing this?

When troubleshooting nail problems such as the dreaded tip chip, know that working with any brand of white requires a bit of TLC during application. This is because whites are created with a pigment form of titanium dioxide. The more of it added to the formula, the brighter and more opaque the white will be. It’s also considered a natural form of sunscreen. Combine the UV shielding properties of titanium dioxide with a UV curing nail lamp, and what do you get? Bright whites that are resistant to curing. When UV rays can’t penetrate, you end up with an under-cured product that can chip off prematurely. You’ve already taken the right steps in double-checking your work. Now, with the UV-resistant quality of whites in mind, retrace your steps and focus on the smoothness and thinness of application: 1. Titanium dioxide makes white thicken up. Always shake the product well prior to use to prevent lumps and create better liquid consistency. 2. White is best in threes. Using three super-thin layers prevents shadowing in white and ensures even curing. For overall performance, check through the basics of your steps and see if any of these other issues might apply: 1. Is the preparation of the nail work immaculate? Remove all oils and cap the free edge on all layers. 2. Did you double check for peeling free edges? If this is present, lightly top ⇒le to remove any traces of loose nail layers. 3. How is the overall health of the nail? If there are too many layers of the nail that are loose, the nail can become too ⇓exible. If this is the case, the client may need a stronger base until the weak section grows out. — Hillary Fry is an educator for La Palm Products’ Gel II and owner of Nails by Hillary based in Shorewood, Wis.

Have a technique question?

(about product application, troubleshooting, etc.) E-mail it to Brittni.Rubin@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/12230 FEBRUARY 2014

NAILS MAGAZINE

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TECHNIQUE} demos 1

Artistic recently launched its Rock Hard Liquid-and-Powder Kits for creating natural looks, crisp smile lines, or customizable nail art. Three kits are currently available: Rockin’ French, Flawless French, and Rockstar.

Artistic Nail Design’s Rock Hard Liquidand-Powder Application

Rock Hard Nail products provide a more leveled surface to cut back on ⇒le time and are derived from a proprietary blend of monomers chemically altered into ⇒ne polymers and smooth oligomers. Learn how to create a basic clear nail with VIP Clear, which can be found in both the Rockin’ French and Rockstar kits. 1. After prepping the nail with a 180-grit buffer, apply pH Nail Prep and then lightly moisten the nail with Opening Act, a non-acid based primer. Apply a Get Bent Nail Form. Saturate your Artistic #8 Oval Acrylic Brush with Center Stage Monomer Nail Liquid and wipe out the liquid completely on a lint-free wipe to prepare the brush for each use. 2. Pick up a medium bead of VIP Pink or Clear and wait until it turns creamy.* Place the bead on the apex area. Tap the top edge of the bead as close to the cuticle area as possible, leaving a tiny free margin between the product and the skin. Press the bottom edge of the bead onto the nail form to create the extension. Brush the surface to smooth. 3. Pick up a second bead of VIP Polymer Powder and wait until it’s creamy before placing it at the apex of the nail. With your brush ⇓at, lightly pat the product toward the cuticle and brush the bead toward the end of the extension to ⇒ll in low spots, build the arch, and provide strength and structure. 4. During the curing process, the nail will feel warm and be ready to mold the C-curve. Carefully remove the Get Bent nail form. Use an appropriately sized Artistic C-Curve Stick under the edge of the nail and press the edge of the nail around it to create your C-curve. 5. Gently press on each side of the nail with your thumbs to hold the C-curve in place while the product continues to cure. Repeat steps two through ⇒ve on all 10 nails. 6. Re⇒ne the liquid-and-powder application by ⇒ling with a 150- or 180-grit ⇒le. >>> For more information, go to www.nailsmag.com/fifi/12311

*To pick up beads of Rock Hard Liquidand-Powder, saturate the brush with Center Stage Monomer Nail Liquid and wipe the edge of the brush on the side of the dappen dish to remove excess liquid. Pick up a medium bead of VIP Polymer Powder and wait until it turns creamy.

66 | NAILS MAGAZINE | FEBRUARY 2014

THE MIGHTY LITTLE LIGHT Introducing the ﬁrst-ever super compact, super powered LED light. Maximum results in 45 Seconds! No more need for a higher wattage light.

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TECHNIQUE} demos 1

Alfalfa introduces its newest innovation, the versaTray and iPad holder. It’s an adjustable swivel tray that rotates 360-degrees so customers can enjoy

Alfalfa’s VersaTray

their salon experience without moving from one workstation to another. The device, which attaches to Human Touch pedicure chairs (models HT-245, HT-044, HT-045, and HT123), can hold curing lamps, iPads, and serve as a manicure counter. 1. Hook the tray in place by removing the original cup holder from the pedicure chair and inserting the cup holder locknut spacer. Mount the iPad holder by attaching its gooseneck onto the tray arm. 2. Once the equipment is properly connected and safely secured, place a curing lamp (preferably the Geluv high-power LED light) on top of the versaTray. 3. Attach a tablet onto the iPad holder. 4. Create gel manicures, having the clients cure their nails in the mounted curing lamp. 5. Perform a pedicure while the client ⇒nishes curing her nails and browsing on the iPad.

For more information, go to www.nailsmag.com/fifi/12311

68 | NAILS MAGAZINE | FEBRUARY 2014

GO FULL-COVER OR GO FRENCH! Creating designed French Manicure has never been easier. No cutting required.

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TECHNIQUE} signature services Supreme High Maintenance Gel Manicure High Maintenance Glam Dolls Mobile Nail Services, Pittsburgh

High Maintenance Glam Dolls uses: CND Raw Earth Foot Mask; ground lavender petals, lavender oil, white granulated sugar, olive oil, lavender oil, jojoba oil, paraffin; gel-polish system or regular polish with gel top coat.

1. Serve the client a glass of sparkling wine. Prep nails. 2. Soak the client’s hands for about ﬁve minutes in warm water with ground lavender petals and a drop of lavender oil.

3. Apply CND Raw Earth Foot Mask to the client’s hands. Wrap the client’s hands in warm towels for about ﬁve minutes. Remove. 4. Blend together white granulated sugar, olive oil, and lavender oil. Exfoliate the client’s hands and lower arms with this scrub. (Optional: Offer the client various scent options by switching out one or more of the ingredients — such as replacing the lavender with lemongrass.) 5. Apply jojoba oil to both of the client’s hands. 6. Dip the client’s hands in paraffin. Wrap the client’s hands in plastic spa bags, then insert the hands into spa mittens for 10 minutes. Remove. 7. Massage the remaining jojoba oil into the client’s hands and lower arms. (Apply more oil if needed.) 8. Clean nails of all oil. Apply gel-polish or use regular polish with gel top coat.

p r ice: $65

>>> 70 | NAILS MAGAZINE | FEBRUARY 2014

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TECHNIQUE} signature services Paci⇒c Island Tan Manicure Venom Beauty, Bellevue, Wash.

Venom Beauty uses: Nubar Vanilla Cuticle Oil, CND Scentsations in Cucumber & Aloe, Vinylux Weekly Polish, Vinylux Weekly Top Coat.

1. Prep nails. 2. Massage the client’s nails with Nubar Vanilla Cuticle Oil. 3. Massage the client’s hands and lower arms with CND Scentsations in Cucumber & Aloe.

4. Wrap the client’s hands and lower arms in warm moist towels. Once the towels start to cool, use them to clean off any excess product. 5. Apply CND Vinylux Weekly Polish and Top Coat. Offer the client a spray tan service as an optional add-on for an extra cost. This manicure was speciﬁcally designed to include product applications that won’t resist a spray tan.

p r ice: $30

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TECHNIQUE} behind the scenes A Feather in Her Cap Manhattan Beach, Calif.-based nail artist Melanie McCulley entered our 2014 Cover Tech Contest. Two of her images were ⇒nalists, but ultimately neither was chosen by the readers to grace the January cover. The team here at NAILS loved McCulley’s feather nails image so much that we decided to award it with the “editors’ choice” award and place it on this month’s cover. McCulley offers manicures, pedicures, and airbrush tanning at her salon Well-Manicured, but she also does freelance and on-set work throughout Los Angeles. For her Cover Tech Contest entries, she worked with a team of talented artist friends to create the looks. “Being an artist, I love incorporating color and texture into my work,” McCulley says. “Feathers were a huge trend this year on the fashion runways, so translating that trend onto the nails made sense.”

Here’s how you can do these nails: 1. Complete a regular gel-polish manicure service using the color of your choice. (Do not apply top coat yet.) When choosing your base color, the lighter you go the better you’ll be able to see the details of the feather. McCulley used Gelish Medieval Madness. 2. Apply a thin layer of clear hard gel to the nail, covering the entire area. Choose your feather. Begin to ⇒t the feather on the nail bed and press in with an orangewood stick. The excess will be hanging off of the end of the nail bed. 3. Cure the nail in an LED or UV lamp. (McCulley does one ⇒nger at a time, switching back and forth between hands.) 4. Once cured, use small scissors to trim the excess feather off the end, getting as close as possible to the free edge. 5. Next, use your gel brush and apply another thin coat of clear hard gel, swiping upwards in the same direction as the feather ⇒bers. This will give it more of a protective coating and secure it in place. Cure the nail. Take a 240grit ⇒le and lightly ⇒le and shape the surrounding edges, smoothing any overhanging feather. You can use black gel to ⇒ll in any inconsistencies in the feather on the nail tips and cap the free edge. Once you’ve reached the desired blended look, cure the nail. Finish with one thin coat of Gelish Top It Off. Cure, and remove sticky residue with alcohol or nail cleanser.

74 | NAILS MAGAZINE | FEBRUARY 2014

A closer look at the materials McCulley used to create this month’s cover.

Melanie McCulley, left, created this month’s cover with a team of artist friends, including stylist Kendrick Osorio, photographer Odessy Barbu, model Vlada Varnavskaya, Well Manicured business partner and consultant Melinda Milner, and makeup artist Katie Cordero.

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TECHNIQUE} WHO’S THE IDEAL CLIENT?

Return of the Nail Wrap As shorter nails trend, many nail techs are using nail wraps as a way to give their clients stability while still maintaining that natural look. And as nail wraps make their way back into the limelight, other creative product uses are emerging as well. BY BRITTNI RUBIN Developed in the early ‘80s, nail wraps are thin products made from paper, silk, linen, ⇒berglass, mesh, or other fabrics applied to the nail for extra reinforcement. They can be embedded within acrylics and gels or used as a natural nail coating or extension and sealed with resin. “Nail wraps, in a way, are the redheaded stepchild of the nail industry because of how popular acrylics became around the same time,” says Elaine Watson, VP of marketing and sales for Star Nail. “But they’re coming back as we continue to realize exactly what the product can do. Techs started doing overlay services, and resin and silk wraps can go well under polish. Fiberglass, also, has the same end result as dip acrylics: a stronger natural nail with longer-lasting polish.” According to Watson, tip sales have been decreasing recently and the rise of soak-off gels has changed the general feeling about how nails should look and should be shaped. Many clients are generally moving toward a more natural nail and the trend is short, says Watson. “A lot of clients seem to be looking for a service just to keep their short nails strong and colored for longer.” Nail wraps ⇒t the bill.

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The most common customer will most likely be a client who’s looking for a natural nail overlay. Nail wraps can also be used to create a bit of a tip as well, if the client’s nails are too short. “Fiberglass or silk gives it a nice natural overlay without being thick and bulky,” says Watson. Master nail technician Vicki Peters says, if they haven’t already, nail techs should revisit nail wraps because of how undamaging they are to the nails. “If a client needs some help growing out her natural nails, wraps are the perfect service.” Michael Megna, Backscratchers’ founder and CEO, recommends nail wraps for clients who are allergic to acrylic or primer, or the elderly. As well, he says it’s a common service for clients looking to extend damaged toenails during the pedicure season. Nail wraps are also great for “transitioners,” or clients who’re giving up acrylics and want to grow out their nails. Transitioners have weaker nails and are subjected to a higher chance of breakage along the road to recovery. “When you have acrylics, you don’t have to be too careful with your hands,” says Watson. “If you reach for something and bang your nail, it probably won’t break. But when you’re going back to natural nails, this can be shocking. When wearing nails with an overlay, you’re going to tend to adjust to them better as they’re growing out.” Additionally, anyone with naturally weak nails or someone prone to stress cracks is a prime client for this service since nail wraps work so well on the natural nail.

NAIL WRAP SERVICE FOR ‘TRANSITIONERS’ A perfect way to transition an acrylic client to growing her own natural nails is by performing what master nail tech Vicki Peters calls the “magic manicure.” A traditional fiberglass or silk wrap sandwiched in a few layers of base/ top gel provides the client protection and flexible support while she grows out her nails. Maintenance is easy with a quick buff and a layer or two of the base/top gel every two to three weeks until the nails are healthy enough to go alone. 1. Apply one coat of sticky primer to the nails. 2. Apply one thin, even coat of base gel, making sure you have good coverage over the entire nail. Cap the tip’s edge and cure. 3. Measure the pre-cut wrap to fit the whole nail and cut it to size, leaving a small overlap on the tip’s edge. 4. Dry wipe the sticky layer of the base gel with a lint-free pad (don’t use cleanser) and remove the sticky layer, leaving a small amount of the sticky surface. Place the wrap on the nail with tweezers so you don’t actually touch the nail with your fingers and deposit any oils. 5. Apply one coat of the top gel on the wrap so it becomes evenly transparent and cure the nail. Repeat this step if you feel your client needs more strength. 6. Remove the sticky layer with a lint-free pad. 7. File down the excess wrap with a 180-grit file. 8. Shape the excess wrap down to the natural nail’s free edge shape. As an option, buff the surface and apply one more layer of the top gel and cap the edges to seal in the tip’s edge after filing.

BEFORE

AFTER

HOW SHOULD WRAPS BE PRICED IN THE SALON? Megna says he’s seen a wide range of pricing, but the most common tends to be $5 to $10 more than that salon’s acrylic pricing. “Once you get the education and perfect your skills, you can do a set in 30 to 35 minutes, but keep in mind if the system takes longer, you need to charge for it,” says Megna. Watson suggests calculating the cost per usage on the product by weighing the product before and after a service. How much of your wrap are you using per service? “All businesses know exactly how much they’re getting out of their product. Consider cost per usage, how long the service takes, and then determine a value on the service per hour,” says Watson. “You want to make your cost back and then a proﬁt — that’s the most important aspect of paying yourself.”

CREATIVE USE TODAY More and more nail techs have been experimenting with nail wraps for 3-D nail art. You can lay rhinestones and other embellishments directly on the finished wrapped nail and then encase it with another layer of resin. According to Megna, you can put anything on top of fiberglass. Linen or silk wraps can be Michelle Aab, technical advisor with Nubar used as nail art decals. Paint Cosmetics, creates floral nail art for her clients or airbrush on a design, cut it using silk wraps out, and remove the backing. A simple layer of top coat will make the fabric transparent. This is a great activity to do in advance so you can have it ready for your client if your books are full. Paint on animal print or herringbone for a full nail decal. Nail wrap decals, especially made with fiberglass, work with regular polish as well.

FEBRUARY 2014

NAILS MAGAZINE

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STYLE}

Nails With Panache

Lemieux

The Contessa Awards celebrated their 25th year at the Westin Harbour Castle in downtown Toronto. Among several winners in hair categories, ElďŹ Lemieuxâ&#x20AC;&#x2122;s collection helped her to take top honors in nails. The Canadian Nail Artist of the Year for 2014 presented a collection with several on-trend looks including art deco, smoky, and negative space. Lemieux is from Montreal and works at Salon Panache. Learn more about past Contessa winners by visiting www.nailsmag.com/contessa.

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PHOTOGRAPHY BY PIERRE MANNING

>>>

INTRODUCING 12 SIZZLING NEW SHADES!

GELCOLOR • OVER 100 ICONIC OPI SHADES • COLOR AT THE SPEED OF LIGHT! GELCOLORS SHOWN FROM LEFT TO RIGHT: Next Stop…The Bikini Zone, Don’t Bossa Nova Me Around, Taupe-less Beach, I São Paulo Over There, OPI Scores a Goal!, AmazON…AmazOFF, I Just Can’t Cope-acabana, Where Did Suzi’s Man-go?, Toucan Do It If You Try, Kiss Me I’m Brazilian, Live.Love.Carnaval, Red Hot Rio

Model is wearing GelColor by OPI AmazON...AmazOFF

#OPIBrazil

at Trend W

s l e n a P r Shee

Stripes are always nice, but they don’t have to be color blocked to create an effect. Leave negative space or create a peek-a-boo panel to break up nail art.

Victoria Zegarelli, Nail Bar Lounge, Long Island, N.Y.

WE ARE ICONIC

Kate Spivey, Kate Nails It, Albany, Ore.

Jae’tte Burneo, Hand Jobs Nail Salon, Costa Mesa, Calif.

2 1

Getting Karat’ed Away

The latest trend seems to be the more bling on your nails, the better. “Black Diamond King” Azature one-upped its $250,000 polish with a white diamondinfused nail lacquer. The white diamond polish contains 98 carats of white diamonds, one black diamond, and 1,400 diamonds set in the platinum cap. Sure to be the priciest polish on the market, this gem sells for $1 million with proceeds going to lupusla.org. Another jewelry designer turned nail a⇒cionado, Odile Tull spent a year perfecting her collection of sterling silver, 18K gold, and precious diamond press-on nail tips. The stones in the diamond and cubic zirconia tips are handset by jewelry craftsmen and can run upwards of $400. While not a jeweler, Mariah Carey does have a penchant for sparkle. OPI’s 18K white gold and silver leaf top coat, Pure, is inspired by the glamorous taste of the Grammy winner. 1. Odile Tull’s press-on nail jewelry 2. Azature’s White Diamond 3. OPI’s Pure top coat www.nailsmag.com/fifi/12122

A Little Red Goes a Long Way Virgin Atlantic pulled out all the stops for their Little Red Campaign, which promotes their domestic ﬂights within the U.K. A pop-up beauty suite in Manchester (one of Little Red’s destinations) featured travel-themed services such as hair and nails. CND Vinylux was the official sponsor of the nail portion at this suite. Attendees received destination nail art inspired by New York, Shanghai, Los Angeles, Johannesburg, and Miami done by CND’s Samantha Birkett-Leigh.

WE ARE INNOVATIVE

Kickstarting k i A Custom C Polish Machine Mélange, a start-up company out of MIT, is dedicated to connecting technology and the beauty industry. What better way to do that than by creating custom nail polish? The company competed against startups from Harvard in the Crimson on Cardinal Innovation Series Event and placed second. Their next move is to run a Kickstarter campaign through February that will make their custom color nail polish machines available for your salon. Salons can pre-order machines to mix their own creations for weddings, showers, or sporting events. Colors for polish can be chosen by selecting a hue from the color wheel, uploading a photo to get the best match, or entering the color code or hex value. Users even have the option to print out the color to make sure it’s an exact match. Outsmart your competition by offering custom colors with a machine that has major brain power. >>> For more information, visit www.nailsmag.com/ﬁﬁ/12421. www.nailsmag.com/fifi/12122

SKETCH BY JULIE VENTURA, BLISS HOBOKEN, UNION CITY, N.J.

Something Sketchy WE ARE IBD

Sometimes the beginnings of a nail art design can be as intricate and ambitious as the ⇒nal look. Because we think that some of your nail sketches are pieces of art in and of themselves, we are looking for your sketches. Share insight into your creative process by submitting sketches and the resulting nail design to beth.livesay@bobit.com. We’ll feature them regularly right in this section.

Behind the Nails: Love Is Love The best love stories are those that have to be fought for, and nobody is ﬁghting harder for love than the LGBT community. I chose to use the subject of marriage equality as my inspiration because it’s very important to me. I had the honor of being the witness at the wedding of my best friends Wes and Anthony Phoenix in March of 2012. We ﬂew to Iowa because Oregon has yet to implement marriage equality laws. I feel strongly that no one is equal until everyone is. — Brandy Nelson, NV Salon, Eugene, Ore.

Have you created a set of nails that has a deeply personal story behind them? Submit them to beth.livesay@bobit.com to possibly appear in a future installment of Behind the Nails. www.nailsmag.com/fifi/12122

INTRODUCING IBD NAIL LACQUER

The standard of excellence in gel technology, ibd is excited to answer your need for high quality nail lacquers. Our signature line of seasonal collections will showcase the hottest trends and colors, latest deco technology and offer a full service range, complete with corresponding gel shades. CUTTING-EDGE EFFECTS • TREND-SETTING COLORS • QUALITY FINISHES

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STYLE} nail art studio Valentine Candy Hearts 1. File, shape, and buff gel or acrylic nails. A sheer, pink glitter acrylic is pictured here. Apply two acrylic pink balls next to each other and shape into a heart. 2. Add a smaller heart using a soft purple. 3. Apply the last heart in a bright pink acrylic. After they have dried, apply an acrylic sealant to the entire surface. Place two rhinestones in the sealant, and then cure for two minutes in a UV lamp. Vicki Jenson, Contempo Salon, Ann Arbor, Mich.

Sochi Nesting Doll

Victoria Zegarelli, Nail Bar Lounge, Happauge, N.Y.

1. Paint the nail with red polish. Draw a baby pink circle toward the top of the nail. Create the neckline with a wavy black line, as shown. 2. Draw mittens on each side of the nail with blue paint. Apply yellow at the top of the face for hair. Draw a black line to the right to create the coat. Draw three lines horizontally across the vertical black line. Paint ďŹ ve dots in the Olympic colors where shown. 3. Fill the center of the dots with smaller red dots to create the rings of the Olympic patch. Using black paint, draw a face; outline the face and hair. Draw shoulders connecting to the mittens. Draw small triangles on the ends of the horizontal lines. Paint a black line across the bottom of the tip and ďŹ ll in. Create the shape of a hood at the top. Highlight the mittens with a light blue paint, and the hood with white paint. Lightly highlight the top of the arms and coat closures. Seal with top coat.

Valentine Love Wave 1. Swirl sparkly white, pink, and silver acrylic on the tip. After creating the smile line, add the wave on one side by shaping a small ball of pink and white with an acrylic brush. 2. Fill the rest of the nail with sheer, pink sparkly acrylic. With a detail nail art brush, paint a swirl design with acrylic craft paint. 3. In the bottom corner, paint an open heart with the same detail brush as the swirls. Add a few more swirls and a small rhinestone. Finish with a shiny gel top coat, and cure for two minutes in a UV light. Jade Sewell, Just Nails, Great Falls, Mont.

86 | NAILS MAGAZINE | FEBRUARY 2014

PHOTOGRAPHY BY KELLY BRACKEN

>>>

his and hers

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Whether flying solo or a cozy couple offer a sparkling beverage or champagne.

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Smooth away calluses gently with a Stone. Revive soft skin and soft heels.

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Offer clients a cozy robe to wear during their service.

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Massage his & her toes and calves to improve circulation. Try our Mango Lotion!

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STYLE} nail art studio Pink Fantasy 1. Prep nail as usual for gel. Apply blush gel, and cure. 2. Apply two coats of Light Elegance Perfect White gel, and ﬂash cure after each coat. 3. Dip a dry brush into loose glitter (Elegant Glass Shimmer #22 shown here), and gently pat onto base of nail, heavier at the base and lighter toward the middle of the nail, then cure. 4. Using a small art brush, paint along the base of the nail and upward into stripes using Light Elegance Diamond Gel, then cure. 5. Apply gel top coat and cure. If necessary, buff nail and reapply top coat for a smoother ﬁnish. Kathy Dent, Salon Glow, Reno, Nev.

Black Lace 1. Apply a nude base color or leave the nail natural. Mark out some ﬂoral shapes around the nail. 2. Fill in the shapes with small crosshatching lines. 3. Use a calligraphy pen and watereddown black paint to create the larger netting of the lace. Make interlocking squiggles to ﬁll in all empty space. Seal with top coat. Lexi Martone, Finger Painted, Dix Hills, N.Y.

Valentine Stitch Hearts 1. Apply two coats of nude gel-polish color to the nail and cure. 2. Make vertical dashed lines down the nail in a rose-pink, water-based paint. 3. Paint hearts in three different areas of the nails with light pink paint. 4. Outline the hearts with black paint. Add short lines to the edges of the hearts to form the stitches. Once dry, add gel top gloss. Talia Scherer, Sculpted Gel Nails by Talia, Alberta, Canada

Want to see your nail art how-to here? Mail your tips (one for each step) and instructions to Tracy Rubert, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information.

For more nail art step-by-steps, visit www.nailsmag.com/style, then click on Nail Art. When mailing us tips for Nail Art Studio, please mail them in a padded envelope or box to keep the nail tips fully intact in transit. FEBRUARY 2014

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STYLE} Nail Trends From the Spring 2014 Fashion Week Runways Nails remained near naked while the clothing combos popped at New York Fashion Week Spring 2014. Subtle embellishments such as matte and light dustings of glitter made an appearance, and there are still a few fashion houses that enjoy showcasing nail art. The models at Cushnie Et Ochs rocked custom-made China Glaze stiletto tips applied by celebrity nail artist Patricia Yankee. The idea to place a sterling silver band over a milky white color was so the nail would mimic the look of a straight jacket. To get the look, apply Dandy Lyin’ Around followed by a coat of Moonlight, and a sterling silver band. File the nail into a stiletto shape. Photography by Matthew Carasella.

This Aurora Borealis manicure was created using Morgan Taylor’s Could Have Foiled Me, Adorned in Diamonds, and the Sweetest Thing for Betsey Johnson’s always entertaining show. Photo courtesy of Morgan Taylor.

The nails CND created for The Blonds explore the paradox of strong animation set against a backdrop of iridescent neon yellow, chrome metallic, and holographic teals in reptilian armor-like textures and protective spiked shapes. The clothing and nails referenced familiar blondes in art, animation and pop culture, including Tweety Bird, Marilyn Monroe, and the Bionic Woman. Photo courtesy of CND.

A layer of Essie’s Midnight Cami, then a coat of Mademoiselle was topped off with a layer of Matte About You for the Costello Tagliapietra show. Photo courtesy of Essie.

92 | NAILS MAGAZINE | FEBRUARY 2014

Models walked the runway wearing OPI’s Samoan Sand, a soft neutral shade perfect for 2014 at the BCBG Max Azria show at Lincoln Center. Photo courtesy of OPI.

>>>

www.nailsmag.com/fifi/12253

Designers Katie Holmes and Jeanne Yang selected the sheer shade So Many Clowns…So Little Time from OPI but added a slanted French tip in I Saw…U Saw…We Saw…Warsaw for a pop of color. Models wore the deep blue on their toes as well. Photo courtesy of OPI.

Mesh made for some amazing nail texture at the LOVE by Diego Binetti show. Morgan Taylor’s Make it Last top coat gave the mesh a gleaming ﬁnish. Photo courtesy of Morgan Taylor.

Nails glistened at Jenny Packham, thanks to Essie. Use a coat of Eternal Optomist followed by a layer of Allure then bedazzle with Luxeffects A Cut Above and Set in Stones to recreate this look. Photo courtesy of Essie.

For the show at Nicholas K, Zoya Noot was paired with matte top coat. An arrow chevron tip in Edyta gave the nail design the perfect twist. Photo courtesy of Zoya.

Apply two coats of Essie’s A-List and top it off with Good to Go for vibrant red nails like those seen at Naeem Khan. Photo courtesy of Essie.

Morgan Taylor’s Adorned in Diamonds added a subtle shimmer to nails at the Douglas Hannant show. Photo courtesy of Morgan Taylor.

>>>

Nail Veils made its Fashion Week debut appearing at the Anya Calliendo show. Photo courtesy of Nail Veils.

This graffiti manicure was created for Veronica Beard using two coats of Essie Vested Interest crosshatched with Matte About You. Photo courtesy of Essie.

94 | NAILS MAGAZINE | FEBRUARY 2014

Inspired by sapphires set in platinum, Morgan Taylor’s Rhythm and Blues silhouetted in Chain Reaction made for beautiful manis at Malan Breton. Photo courtesy of Morgan Taylor.

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HM-2673

4th

5th

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Zoya Alexa and Zoya Edie were used to create waves on the nails at Peter Som. Photo courtesy of Zoya.

Hawaiian prints and bright colors at Cynthia Rowley were made even more lively when paired with Essie color and Luxeffects. The blingedout look included a layer of Ridge Filling, followed by two coats on each nail of either For the Twill of It, Midnight Cami, or Licorice. Top with a coat of Stroke of Brilliance or Set in Stones. Photo courtesy of Essie.

Priti NYC’s Pink Jewel Carnation with Silver Comet overlay gave the models at Tocca a slight sparkle. Photo courtesy of Priti NYC.

Rebecca Minkoff’s spring collection was inspired by Frida Kahlo, so it only made sense that Essie nail artists translate Day of the Dead designs to nail tips. Photo courtesy of Essie.

German painter Gerhard Richter was the inspiration behind Nonoo’s spring collection. Get this painterly design by using a base of Morgan Taylor’s Mint Chocolate Chip blended with All White Now, Later Alligator, and Luxe Be a Lady. Photo courtesy of Morgan Taylor.

Vanity Projects made its NYFW debut polishing the nails at Alice + Olivia’s runway show with Floss Gloss’s Dinge to complement the pastel-inspired all-American girl look created by designer Stacey Bendet. Photo courtesy of Floss Gloss.

A French twist was made for the Wes Gordon show using two coats of Essie’s Lilacism or San Tropez. Rim the nails with the opposite color and apply top coat. Photo courtesy of Essie.

Polished Girlz leader Alanna Wall and her team worked with Orly to create fun accent nails for Raul Penaranda‘s collection. Accents included rhinestone embellishments and polka dots along with Mayhem Mentality and Choreographed Chaos to boldly match Penaranda’s clothes. Photo courtesy of Orly.

OPI’s white nails ﬁt with JOIE’s Mediterranean-inspired collection. Models wore crisp, classic white tips in Alpine Snow capped off with a glossy OPI top coat. Photo courtesy of OPI.

For more Fashion Week nail styles, visit www.nailsmag.com/spring2014fw.

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After Hours

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Buying Outside of the Box

STYLE}

Everyone goes to the beauty supply store. Wow your clients and outdo the competition by picking up nail art supplies at unexpected locations. These nail professionals share their shopping secrets so that you think twice before you buy.

Kenneth Vo, Rose N ails, Richmond, Va.

2 3

Where he shops: I shop where I sh op because none of my loca l supply stores ha ve what I want. I started bu ying on eBay and no w I have two business pa rtners (@Designe and @PINKNOVE rNailSupply LERA) who send me free supplies promotion. I star for a cross ted networking on Instagram, w how I use my pu here I show rchases. 1. Designer Nail Su pply: 3-D colored lips 2. Designer Nail Supply: Gold nail jewelry 3. Designer Nail Supply: Nail chain s 4. Designer Nail

Supply: 3-D skul ls

Lorri, Lorri Silvestre, Nail Candy by Grover Beach, Calif. ative nail supplies Where she shops: Get cre kyard and home. right from your own bac already have them? Why pay more when you to get a used with a clear acrylic 1. Food coloring can be ct. stained glass or mosaic effe

e to nails, y to add color and textur 2. Leaves are a great wa if you m fall. You can dry the out especially in the spring or work with. wish, but they are easy to look or of thread to customize a 3. Use two or three spools embed in acrylic. twirl the colors together and bedding o or more colors and em 4. Grating crayons of tw look for que h a beautiful and uni them in acrylic make suc doesnâ&#x20AC;&#x2122;t it easy to work with and each client. Crayon is so bleed out either.

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Aki Ishiguro, Akyish Nails, Houston,

Texas

Where she shops: Tat (ww w.tatusa.enstore. com) just launched and they sup ply a lot of the art supplies I buy when I go to Jap an. 1. This J Pen is like a fountain pen for nail art, it creates really det ailed designs. I bought white and blac k ink to try it out. So far so goo d; I may buy more colors!

2. This brand has so many cute gems in different colo rs and finishes. I bought 2 and 3 mm round shapes and 3 x 6 mm diamond shapes. In Texas I wou ldnâ&#x20AC;&#x2122;t have been able to find the se anywhere else.

ils by LaShara, LaShara Davis, Na Spokane, Wash. 1 2

the Dollar s: Craft stores, Where she shop es. and hardware stor Store, pet stores, free. metal screen for t 4 x 4 pieces of ge I e: or st e ar 1. Hardw akeskin for free; lly give you real sn ua us ill w ey Th 2. Pet store: just ask for it.

tyreâ&#x20AC;&#x2122;s Salon Anne VanSpronsen, McInMich. and Day Spa, Portage, erican Bass Pro Shop, Am Where she shops: k for loo hardware stores. I Certified Bullion, and . ing art wherever I am go things I can use in nail ers 1. Bass Pro Shop: Feath and silver and have Bullion: They sell gold 2. American Certified use for an upgraded loose leaf gold that I sent me free vials of where these gold Clients love knowing e. nc rie pe ex art il na leaves came from.

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1 2

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STYLE} boutique

Sara Tingey Gordon’s heartshaped mug is perfect for your clients or their honeys to snuggle up with. Every porcelain cup is handmade and wheel-thrown. Each one is unique and beautifully finished to fit comfortably in the hand. Food- and dishwasher-safe, each mug is priced at $7. www.nailsmag.com/fifi/12431

Mugs Entice your clients to cozy up this winter with a unique and fabulous assortment of mugs. Hand-crafted or novelty, there is a mug for every salon-goer to brave the snow.

Dylan Kendall’s “Stay On Your Toes Mug” takes a stand against boring dishware. Turning traditional dishware on its head, the Efeet Collection proves that functional can be fun and whimsical. www.nailsmag.com/fifi/12434

Flavour Design’s “Baby Buddha Bowls” are the original ergonomic bowl. Enjoy a moment of Zen with these handmade bowls. Who knows? Maybe your clients will find enlightenment in their morning latté. www.nailsmag.com/fifi/12432

Taos Gargirl’s

mugs are perfect for your coffee or mead. Individually handcrafted in New Mexico, these unique cups can be customized with your favorite quote or saying. They are beautiful and durable to boot! www.nailsmag.com/fifi/12435 Sarah Welch Pottery’s

“Sidekick Mug” is a new twist to the old tea mug, with a pouch to stash your tea bag! Many layers of lead-free and food-safe glazes are applied to each piece to achieve a rich and varied finish. www.nailsmag.com/fifi/12433

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PHOTOGRAPHY BY KELLY BRACKEN

95 shades of rich, intense color with spectacular shine, supreme durability and exceptional coverage, all in a flawless, one-coat application. And with a palette of solids, creams, glitters, neons and special effects, you can create any look your heart desires. The all-new, professional line of FingerPaints nail colors. Available at Sally Beauty Supply locations. SallyBeauty.com 800-ASK-SALLY

www.nailsmag.com/fifi/12273

BUSINESS}

MiniLuxe Launches Moroccan Oil Pedi Moroccan oil is the hot cosmetic ingredient right now. And now it’s on display as the key ingredient of the Moroccan Oil Pedicure at MiniLuxe (www.miniluxe.com), a Massachusetts-based chain of eight nail salons. “This upgrade is another luxurious way to soothe dry winter skin and bring back that summer softness and glow,” says Sue Thirlwall, MiniLuxe CEO. One of the salon’s most lavish pedicures, the client’s feet are first soaked in a jet-free, sanitary tub. Nails are cut or filed, cuticles and calluses are cared for, Moroccan Oil Body Buff is applied as an exfoliant, followed by an extended massage with Moroccan Oil Body Soufflé, and finished with a soothing spritz of Moroccan Oil Dry Body Oil. Finally, toes are polished to >>> perfection. The pedicure lasts 60 minutes and costs $59.

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Get the

Expert Touch Lacquer Remover Proven Performer Sweeps away even the darkest shades of nail lacquer while leaving cuticles soft and smooth. Perfect for removing GelColor by OPI. Available in 1 Fl. Oz., 4 Fl. Oz., 16 Fl. Oz., 32 Fl. Oz. and Gallon.

Expert Touch Removal Wraps Easy-to-Use • Economical Ingenious remover foils with attached absorbent pad in a convenient roll and dispenser! Ideal for removing all OPI soakable gels, acrylics, wraps, glitter nail lacquer and nail art. Patent Pending. Available in 20 ct. and 250 ct.

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Expert Touch Salon Mitts Disposable • Sanitary • One Size Fits All • Latex-Free Keeps hands and ﬁngers warm during enhancement removals. Also ideal for spa manicure and pedicure treatments. Available in 100 ct. and 500 ct.

Expert Touch Table Towels Sanitary • 100% Lint Free More than just a table towel! So soft, luxurious and absorbent you’ll want to use them for all your professional services, including skin treatments. Available in 45 ct.

Expert Touch Nail Wipes Sanitary • 100% Lint Free Ideal for removing nail lacquer, cleansing nails with N.A.S. 99 Nail Cleansing Solution, and for removing gel residue without leaving lint behind. Available in 200 ct. and 475 ct.

SalonPOS Software Is Now Free New York-based salon software ﬁrm Digital Right Brain (DRB) has released SalonPOS for free. Users can download SalonPOS from the iPad Apple App Store and begin managing their salon operations with this simple and intuitive software as well as store their data onto the cloud. Users can book appointments, record payments, save client information, pull reports, and set up marketing campaigns. “Free trials are not enough to determine whether or not a particular salon software is right for you,” says Albert Kim, creative director of DRB. “It’s best to get your feet wet and jump right in.” For more information, please visit www.salonpos.net.

‘‘

Do something every day to tend to your finances. Money, like a garden, needs attention. Get into the habit of doing something daily, even if it’s just for five minutes. You might check on your accounts, organize your paperwork, or find out what interest rate you are paying on your credit card debt. Give your relationship just a few minutes each day and you’ll watch it come alive. An excellent resource is www.youneedabudget.com.

‘‘

— Certi⇒ed Financial Planner Luna Jaffe (www.lunajaffe.com) is the author of “Wild Money: A Creative Journey to Financial Wisdom”

Forms for All There’s no need to start from scratch when dealing with your business paperwork. Milady’s Online Business Forms for the Salon and Spa can get you off to a good start. Each package includes dozens of forms, scripts, and tracking grids that you can download, print, and edit as needed. The forms can be viewed on any mobile device for easy reference on-the-go. Budget, Compensation and Tracking Forms help manage the budgetary aspects of your business and include a monthly expense tracker, average ticket base price i k budget, b d b i budget, and technician sales and productivity tracking. Other offerings include Employee Forms and Evaluations, Front Desk and Customer Service Forms, Recruiting and Retention Forms, and Operations and Planning Forms. For more information, got to www.miladyednet.com. www.nailsmag.com/fifi/12173

106 | NAILS MAGAZINE | FEBRUARY 2014

mylittle Nail Art Kit

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In Case of Lawsuits Proper documentation and procedures are essential in case a patron brings a lawsuit against your salon, according to Sean Brownyard, executive program manager for SASSI, the Salon and Spa Specialty Insurance program at Brownyard Group (http:// sassiagency.com). â&#x20AC;&#x153;Keep records of patrons and the details of the services they received, a general accident report ďŹ le, and up-to-date records on past employees, complete with copies of their licenses. Institute an incident management program and instruct your beauty salon employees on the best way to manage mishaps or accidents.â&#x20AC;? Here are more tips from Brownyard for your protection: > Document all patrons and the details of the services that they receive, including walk-ins. This protects your spa from false or exaggerated claims. At the minimum, each service should have a record of the name of the customer, the tech, and the date and time that it was performed. It is also helpful to make a note of any medical conditions of the client and any comments she made during or after the service. > Should you have a claim or lawsuit brought against you by a client, report it to your insurance agent/broker immediately. Do not try to handle the situation on your own. > Make a practice of maintaining records, including appointment books for a period of two years. Include customersâ&#x20AC;&#x2122; names, appointment dates, services rendered, and the products used. > Maintain a general accident report ďŹ le, with blank copies in the event of mishap or injury. Counsel employees not to discuss details of an incident with coworkers or customers. > If an accident occurs, donâ&#x20AC;&#x2122;t panic. Take charge quietly and efficiently. If it is a minor cut or bruise, apply a good antiseptic and a bandage. If the cut is serious, apply a bandage and take your client to a physician immediately. If the client reports an infection later, refer her to a physician. Never attempt to treat an infection yourself. > When an accident occurs, whether it is a slip-and-fall or a minor injury as a result of a service performed, a staff member should complete and ďŹ le an injury report as soon as possible. Documenting the details while they are still fresh in the mind could make a difference when defending against a claim. Forms should be made readily available and should, at a minimum, ask for the following information: name(s) of affected individual, date of incident, a detailed description of the incident, and names and contact information of witnesses > Keep up-to-date records on past employees, regardless of the circumstances of their leaving, for at least two years. This will help in the case where a patron brings a lawsuit to the salon after their treatment and after your technician has moved to a new job.

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For more information, visit us at nsinails.com or call 800.354.6741 Follow NSINails:

www.nailsmag.com/fifi/12135 FEBRUARY 2014

NAILS MAGAZINE

| 107

BUSINESS} crowdsourcing This month we asked nail techs:

How do you deal with client no-shows?

I call and say, “Hi how are you? I never received a courtesy call from you that you weren’t going to make it for your scheduled appointment, which we con⇒rmed the day before. Unfortunately I have to take a non-refundable deposit for your service, or you can come as a walk-in. Due to other clients’ appointments and those waiting to be scheduled, these are your two options to receive a nail service.”

A no-show who wants to rebook must pay a $25 fee for the missed appointment. Two consecutive no-shows results in the client being black-balled — no service for her. If she calls after two no-shows, she will receive an “I’m sorry, I am booked and unable to take you at this time,” response.

Kim Steeves Nail Enhancements by Kim, Digby, Nova Scotia, Canada

Kenyetta Coaxum Kenya Nail Creations, Bronx, N.Y.

If a no-show contacts me for another appointment, I say, “Thank you for contacting me to book another service; unfortunately there was no follow-up made for the missed one. You are welcome to book again, but you are required to pay for the missed service. Once payment is received, an appointment will be made, but it must be secured with a deposit equal to the service being booked and must be received by 8 p.m. the day the service is booked, not the day the service is scheduled. The deposit can be made with an Interact E-Transfer or by dropping cash off. Thanks.” There are, of course, exceptions to every rule when it comes to medical and family emergencies or being sick. A phone call is always appreciated, and most of my clients e-mail or send a Facebook private message.

Most clients come to my salon by way of referrals so the chances of someone noshowing is slim, but it has happened. When booking new clients, I always tell them that Addicted to Nails requires a 24-hour notice for cancelled/ no-show appointments to avoid full charge of a reserved appointment time. If the client no-shows, I ⇓ag her name on my online scheduler so if she calls to book again I can explain that she will need to give me a credit card number to reserve her time, and I will only book her as my last appointment of the day.

Sheera Gersh Addicted to Nails, Tempe, Ariz.

Melissa Steppler Impressions of Brilliance Esthetics Services, Regina, Saskatchewan, Canada

Next question: Log onto www.nailsmag.com/crowdsourcing to see even more reader solutions for handling no-shows.

108 | NAILS MAGAZINE | FEBRUARY 2014

Is it best to offer a wide-ranging salon menu or to hone in on a specialty or two? [Answers will be printed in the May 2014 issue.] Share your opinion on the topic by e-mailing your response by February 15 to tracy.rubert@bobit.com. Please include your name, salon, city and state, social media handles, and a high-resolution headshot with your response.

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BUSINESS}

Make a First Impression Last Here are four steps for courting prospective clients and building long-lasting relationships. BY BRITTNI RUBIN

We’ve all heard the common idiom, “⇒rst impressions are the most lasting” — it’s a dif⇒cult one to ignore. In an industry so focused on customer service, mastering the art of leaving good impressions on ⇒rst-time clients is a must. A happy client is likely to become a friend to the salon, and one of your biggest sources of advertisement. Courting a new client is a delicate balance of give and take, putting your best foot forward, and getting to know the visitor as an individual. Whether it’s in person, over the phone, via e-mail, or on a website, always be aware of the way you talk to clients and present your brand. After all, studies* show time and time again that it’s the ⇒rst few seconds of contact between two people that are the most critical. *Many studies show this, including results depicted in research article “First Impressions: Making Up Your Mind After a 100-Ms Exposure to a Face” by Janine Willis and Alexander Todorov of Princeton University.

LOVE AT FIRST SIGHT

There’s nothing quite like meeting someone faceto-face for the ⇒rst time. Human communication is complex and there are a lot of factors that go into how others precieve us and form their impressions. Words, for one, are powerful but so is body language, tone of voice, and eye contact. When you’re meeting a new client in person for the ⇒rst time, one of the best things you can do for your business is welcome them with arms wide open, so to speak. Make an extra effort to address your client by her name, look her in the eyes, and above all else, smile! Your salon should be a safe and relaxing space, and you can create that atmosphere right from the get-go. Jillian Swan-Eiffe, owner of Nailotus in Sydney, Australia says it best: “You want your client to feel welcome, wanted, and comfortable.” Make your clients fall in love with your salon at ⇒rst sight. To make things easier, have a protocol in place for handling new clients. Whether the of⇒cial meet-and-greeter is the receptionist or the nail tech performing the service, everyone should know exactly what to do. First thing’s ⇒rst, focus on making the client’s experience comfortable — take a beverage order, give her a chair. “I introduce myself while shaking her hand, then we sit down and ⇒gure out what she’s looking for: long or short term, high or low maintenance,” says Christine Olmo Schels of Fabulous Full Service Salon in Milford, Del. Stay engaged in the conversation, and of course, be yourself!

110 | NAILS MAGAZINE | FEBRUARY 2014

“EDU-DATING”

Your client’s ⇒rst service is a great time to get to know her. Making a strong initial effort to break the ice can lead to a wealth of information that will help you make her experience more personalized. But while it’s important for you to understand your client, it’s also important for her to do the same so she can build a sense of trust in you and familiarize herself with what you have to offer. Ronieka Howell of Abstract Nails & Wellness Studio in Indianapolis calls this getting-to-know-you period “edu-dating.” (A combination of educating and dating.) “This is the time where I get to know them, ⇒nd out how they like their nails shaped, and see what colors they prefer,” she says. “This time also allows the client to ask me questions about anything from sanitation to how many years I’ve been in the business. Feeling comfortable getting the answers to those questions will put clients at ease — that’s when they’ll know they’ve de⇒nitely chosen the right nail spa.” Wendy Shelton, a nail technician at Essex Hair Design in East Lansing, Mich., takes a pretty active role in the edu-dating process. During a client’s ⇒rst visit, she helps them decide which service from the menu would be the best ⇒t for them, and then explains what she’s doing step by step so the client feels comfortable.

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It’s important to give new clients the sense that they’re welcomed and wanted over phone and e-mail as well. Clients should never feel like they’re an inconvenience, even if they have more questions than you’re excited to answer. Take the time to answer each one kindly, and point them in the direction of your website or Facebook page. If a prospective client contacts your salon for an appointment and you can’t meet her needs, give her options, making her feel like your salon truly cares about earning and keeping her business. For example, let’s say a new client is looking for a last-minute pedicure and is hoping your salon will be able to help her in a pinch. You’re all booked, but rather than simply saying sorry, consider the following dialogue: New Client: “Do you have any openings for a pedicure today?” Salon: “I’m so sorry, we’re actually all booked today, but let me check to see if any of our nail techs are available this week. Does that work?” New Client: “No, I need to see someone today — I’m leaving for vacation.” Salon: “I see. We’d love to help, so let me take down your contact info and I’ll de⇒nitely call if we have any cancellations. Hope to see you later!” Don’t be afraid to create a script. It doesn’t need to be rehearsed like a school play, but creating a general outline of things to mention will help troubleshoot unexpected problems that might arise. Responding to these scenarios correctly and con⇒dently will help your salon impress — and even hold onto — these prospective clients.

CALL ME!

When the new client’s ⇒rst salon experience is complete, it’s important to follow up soon after the visit. Let them know you care with an e-mail, phone call, or coupon, depending on your style of business. “After the service, I thank the new client for being my guest and hanging out with me,” says Howell. “I walk her to the check-out counter, where she receives a coupon for her next visit. I want new clients to know their business is always appreciated.” Howell also has a policy at her salon where nail techs send out a thank you e-mail before the client gets into her car so it’s waiting in her inbox when she gets home. The e-mail is a welcome letter thanking the client again for her business and promising her another successful nail journey soon.

RELATED ARTICLES: > How to Meet and Greet > The First Impression [Really Does Count] > Communication Breakdown To read them, visit www.nailsmag.com/⇒rstimpression www.nailsmag.com/fifi/12249

112 | NAILS MAGAZINE | FEBRUARY 2014

www.nailsmag.com/fifi/12125

BUSINESS} The Social Game Changer We asked techs who have been in the business ﬁve years or more how technology and social media have changed their daily salon lives.

Social media has transformed my business by being able to connect with my customers daily and almost immediately. From a marketing perspective it has signi⇒cantly saved our company thousands of pounds as we previously paid for advertising, which in hindsight was ineffective. Social media engages you with your customer. For example, our clients book appointments with us via Facebook so it offers convenience. Customers retweet our posts on Twitter so they are creating awareness. And customers can view our work on Pinterest. Our blog page receives over 700 views per month with each customer learning about our salon and team before they have even walked in the salon door.

It’s free advertising. I can show people what I am doing on a daily basis with my hand-painted nail art. It also helps clients know the openings for the week and keeps them informed of specials and scheduling changes due to the holidays.

Leanne Rekau Nails by Leanne, Peotone, Ill.

This year marks my 37th in the beauty industry. Social media has given us the opportunity to reach the masses and have the tools that were only available for the largest, wealthiest companies. It has also given us the opportunity to run our businesses in real time. Social media updates allow us to post available openings to ensure a higher percentage of our time booked. Gone are the days when a cancellation or two could devastate our day. Those embracing this new technology have a greater chance of survival and those ignoring it are at risk.

Kendle McHarg

I have been doing nails for 20 years. In 2009 I had to relocate from Cabo San Lucas, Mexico, where I had lived for 10 years, owning a successful salon. I came back to the U.S. to ⇒nd that I was very out of the loop, still doing pink-andwhites. I had to learn a lot of new techniques and nail styles, which was both frustrating but also fun. My daughter suggested I start a Facebook page and told me to come up with a clever name. Since my last name is Edge I called my page Nails With Edge. I took a risk by booth renting and promoting myself through social media. I was able to build a clientele much faster than I would have in the traditional way. People still call me randomly after searching online. I was also voted as one of the top three nail techs in my city in 2013. I am currently in the process of opening my own salon again — all of which would not have happened without social media.

Nails By Shorty, Prince Albert, Saskatchewan, Canada

Jennifer Edge

Teresa Heppenheimer

Atelier Beauty Bar, Reno, Nev.

Tee’s Nail NV, Kitchener, Ontario, Canada

Nicola Ingram Cosmetology, Dundee, Scotland

It’s what keeps my business going. They say word of mouth is the best way to get your name out there (to me, Facebook is word of mouth). When someone likes your business they will post it on Facebook and tell everyone. Social media is by far one of the best ways to advertise for me. It brings in the most business and I get to spend more time with clients rather than spend my time on advertising.

114 | NAILS MAGAZINE | FEBRUARY 2014

Millie Haynam Beauty and Wellness, Cleveland

Being able to reach out to a mass amount of people at one time on Facebook or Twitter has de⇒nitely increased my referrals. With the push of a few keys, I can send out incentives for bookings, ⇒ll last minute openings, offer new products, etc. Clients encourage their friends to “like” our page or view their pictures online. Our clients especially love when their nails get posted on my “wall of fame” on Facebook. Prior to social media, we had to pound the pavement, send out ⇓yers, spend lots of money on phonebook ads, all for very little return on our investment. While social media takes up a lot of my spare time, it’s been the best thing for my bottom line.

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TOOLS OF THE TECHNO TRADE The good news: You no longer need a computer to run a successful nail business. However, technology is constantly changing and improving. Make sure you are staying in the know about the products you are purchasing so you don’t feel the need to buy every new thing as it comes out. > Invest in a smartphone. A phone is all you really need since it can take photos, post to social media, and communicate with people via e-mail, Skype, text, and talk. Plus, the cameras on the newest smart phones can take hi-res pictures that are fit for submitting to a magazine. > Tablets can be beneficial buys since they have larger screens. Use them to view digital-only publications like Nail Art Gallery Magazine or social networks such as Pinterest so that you can see nail details close up. Let clients peruse nail art on tablets while they wait so they have a design picked out by the time they sit down in your chair. > A DSLR or point-and-shoot camera can enhance your business. A simple point-and-shoot is great for getting shots to submit to a magazine if you don’t have a smartphone or for uploading pictures to post online. But if you want to maintain your website, blog regularly, or are seeking an agent/editorial work and don’t want to hire a photographer, a DSLR camera would be a necessary splurge. Having a camera doesn’t automatically equal perfect photos though. Software such as Photoshop or Lightroom are additional aids that can make your pictures even better. Learn more at www.nailsmag.com/photography. > Card readers from Square or PayPal make paying easy for clients. Purchase an accessory from one of these pay programs and attach it to your phone or tablet for convenient check-out.

I’ve been in business for more than 13 years now and being able to show my work via social media has been vital for me to continue my home-based salon. Considering Yellow Pages are now obsolete, Facebook/Instagram/Twitter/Pinterest have all helped considerably. It gives me more of a personal connection to my clients and followers. I can tag them and they can share pictures of designs they like that I can put my own twist on. Clients love seeing their nails posted and followers love seeing the different designs.

Sharleen Gorman Glossy, Burnaby, B.C., Canada

Instagram is my very own portable portfolio where I send my prospective clients so they know what is in store for them. It is also a great place to ⇒nd inspiration through hashtagging.

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116 | NAILS MAGAZINE | FEBRUARY 2014

THE SOCIAL ESSENTIALS After 28 years in the nail biz, I am an old dog learning new tricks! I love to post pictures of my work on Facebook for others to see. I also adore Pinterest and encourage my clients to look for nail art ideas and nails they would like me to do. I also ask clients to follow me so they can see art that I would like to do. Social media is an easy way to reach a lot of people at once.

Bren Bollard Salon Kendall, Conroe, Texas

I have been a nail tech since 1998 and in my current salon for almost eight years. In the last couple of years I have used social media for my business. It has helped my clientele grow and it has helped me grow as a tech. I have been able to ask questions to techs all over the world. I’ve learned new techniques for application and nail art. Besides, there is so much amazing inspiration out there now.

Brooke Ostler Nails By Brooke, Burley, Idaho

Since social media is a free tool, we recommend having the following for your nail business: > Instagram. Use this app to post pictures of nail products, salon decor, and nail art. Use hashtags and make sure to also tag clients and companies. > Facebook. Post at least three times a day. Choose to post openings, pictures of artwork, or salon events. Encourage clients to “like” your page and check in. > Pinterest. Store all of your nail inspiration and decor ideas in one place by organizing your pin boards to suit your needs. > Twitter. Get nail news in real time by following the brands and industry experts you trust. You can link your Instagram and Pinterest accounts to Twitter to keep your feed populated. > Nail Art Gallery. It’s like Flickr for nail art. Upload your photos and tutorials and follow your favorite artists. An app is on its way, but for now you can sign up for free at nailartgallery.nailsmag.com or just go to the site and browse the various galleries.

For more information on staying social, go to www.nailsmag.com/socialmedia.

www.nailsmag.com/fifi/12304 FEBRUARY 2014

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BUSINESS} salon profile Koco Nail Salon & Wax Studio boasts a bright, clean ambience.

Philadelphia Salon Provides Pampering for Professionals A former mortgage banker, landlord, and real estate agent, Onisha Claire reinvented herself when the ﬁnancial markets crashed in 2008. She is now the happy owner and operator of a successful nail salon — a place where professional women come together to network, pamper, and relax. BY TRACY RUBERT Onisha Claire began doing nails in 1999, renting a booth in a barbershop, in order to put herself through college. After graduating, Claire went into ⇒nance, becoming a mortgage banker and real estate agent. But when the recession hit in 2008, she decided to rethink her choices. “I began doing skills assessment to determine what else I could do with my life,” Claire says. “After some trial and error, I found myself back in cosmetology school, freshening up my nail skills.” She worked brie⇓y in a nail salon in Philadelphia, where she met Keturah Royster. The two women quickly discovered they shared the same vision: They wanted to create a space where professional women could come together to network, pamper, and relax. In 2010, the duo opened Koco

(Keturah, Onisha & Company). Initially, only the two of them Salon Name: Koco Nail Salon & Wax Studio staffed the salon —Royster waxed Location: 4161 Ridge Ave., Philadelphia, Pa. and did nails, while Claire did nails and managed. 19129 (East Falls) Though it remains a small Owner/s: Onisha Claire and Keturah Royster boutique salon, Koco now has Square Footage: 1250 eight employees. The bright, clean Opened: November 2010 space is a little over 1,200 square Number of Nail Techs: 7 feet and features wood ⇓oors, six Number of Employees: 8 manicure stations, four pedicures Compensation Structure: Commission and stations, one wax room, one wax salary based on experience station, and a large open area Website: www.koconails.com for the salon’s popular Pamper Email: kocostudio@gmail.com Parties. “We were going for a shabby chic look,” Claire says. “But it’s more modern than that. We LOCATION, LOCATION, LOCATION painted everything white, which really Koco is situated in the East Falls speaks to our dedication to cleanliness section of Philadelphia, which boasts and organization. Ultimately we want top-notch colleges and universities, our clients to feel cozy and comfortable.” high-end restaurants, hair salons, and

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QUICK LOOK

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The cozy interior features four comfortable pedicure stations.

a large residential community. When choosing a location for the salon, a huge consideration was ease of parking. “The Philadelphia Parking Authority is notoriously ef⇒cient,” Claire says. “And parking is at a premium in East Falls, so we were very sensitive to how important this would be for us to grow our business. Our current location provides ample parking for staff and clients.” East Falls also features eight miles of scenic Schuckyill River where people jog, cycle, walk, and meditate. According to Claire, it’s generally a health-conscious community, and many residents unwind after work or studying with exercise and other healthy activities. Koco caters to these professional women and students, primarily in the 25-60 age range. Says client Richelle Payne: “Koco Nails is like Cheers — warm, inviting, and everyone knows my name. Not only am I greeted and treated like a VIP, the salon is chic, neat, and lively. From the prices and products to customer appreciation parties, it’s really something special.”

QUALITY CUSTOM SERVICES The salon’s specialties are nail design, stiletto nails, Swarovski crystal/gem nails, and revitalizing pedicures. They also offer gel-polish, Minx nails, pink-and-white sculpted gel and acrylic, “junk” nails, and spa manicures. While about 70% of Koco’s business is focused on nails, they also offer full body waxing, custom lashes, Pamper Parties for adults and children, all-natural services, vegan polishes, and natural-looking nail enhancements. Their most popular treatment, the Koco Truf⇓e, is a delicious mani/ pedi treatment with Koco’s custom-blended Chocolate Soak, Koco Scrub, and Chocolate Paraf⇒n Dip. Also popular is the Jelly Pedicure, and Claire’s personal favorite, the Kocotini Pedicure with hot rocks. Manicures begin at $15 and $30 for a gel-polish manicure. Pedicures begin at $25, and go up to $55 for Signature Pedicures.

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Clearly passionate about nails, Claire recalls, “My very ⇒rst set of nails was for prom — pink-and-white — still my favorite style!” Claire is also a fan of American Apparel polishes because of their rich hues and great coverage. She says the stiletto nail has changed her life. “Being an ‘old-school’ nail tech, I thought I’d never leave the square shape behind. But I went from oval, to almond, to straight-up pointy, and I love, love, love it!”

BEAUTIFUL BUSINESS While business is steady year-round, Claire has found that Facebook and Instagram have been tremendous in helping build their customer base even more. She notes that their clients tend to be very active within social media, posting pictures, writing comments, and tagging the salon often. She has mixed feelings about Yelp, however. “Although I’m not personally a fan of Yelp — because of the occasional spiteful, amateur reviewer gone rogue — it is a tremendous source of business because we’re near colleges and there are always new, incoming students trying to ⇒nd a great place like ours.” Claire says although it’s hard not to take occasional poor reviews personally, she recognizes they usually come from customers who did not express their issue with management, and she takes those reviews as an opportunity to improve. She especially appreciates clients who rave about Koco’s successes and those who give them the opportunity to do better should the need arise. The biggest challenge in managing Koco, Claire says, is ⇒nding licensed staff who have the skill and temperament to cater to more discerning clients, and ⇒nding nail technicians who are able to perform nail enhancements in addition to natural nail services. She employs her staff, rather than renting out booth space, and prides herself on the fact that they are all highly competent and up-to-date on the newest trends and

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1. Koco’s neutral interior makes a pleasing contrast with its shelves of colorful polish. 2. The salon’s manicure stations are always impeccably clean and organized.

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techniques. She sends the entire team to IBS New York every year and uses social media to see what’s trending. “We’re like our own sorority,” Claire says. “We work smart, stay connected, deliver the highest level of customer service, and genuinely enjoy where we are.” Koco is currently working on growing the retail portion of its business with boutique items and planning to expand with a sister store in the near future. Claire plans to launch a beauty business consulting brand as well. When asked her number-one piece of advice for anyone looking to open their own nail salon, Claire suggests ⇒nding a passionate, committed business partner and/or a strong manager, rather than trying to do it all alone. “Work/life balance, expansion, execution, and managing clients and staff is not for the faint of heart, and in the beauty business so many try to do it all themselves,” Claire says. “There is a lot of fear in the small business community — especially the beauty business — around partners and partnerships, but when it’s done well, it’s beautiful and pro⇒table.” Business partner Keturah Royster agrees. “Onisha is the yin to my yang; we work well together and are able to vibe off one another. When I have a plan, O has the know-how to put the plan in action, and vice versa,” Royster says. “It is an absolute pleasure working and partnering with her, and I look forward to continuing the legacy of quality services at Koco for many years to come.”

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HEALTH}

UV Protection for the Cautious We all know UV lights are safe, but what about those clients who aren’t so sure? If one of your clients is shying away from gel-polish services out of concern that the nail lamp may increase the risk of skin cancer, you can put her at ease. Invented by a salon client who was concerned not about cancer, but about developing sunspots, the Youveeshield blocks 99.9% of the UV light. Easy to use and disposable, it provides slits to place your fingers in that expose your nails, and the nature of the material allows it to grip your finger right under the cuticle, says Renee Albera, president and founder of Youveeshield. “Each shield is interchangeable, fitting on either the right or left hand or foot, simply by turning it over,” she says. “It is dispensed out of a tissue-style box and at approximately 50 cents per shield, it’s an inexpensive item that provides clients with peace of mind.” If you’re looking for a solution with a bit of style, take a look at GlamUP Gloves. Developed by celebrity designer/stylist Sterling Capricio, these tipless gloves feature fashion trends including animal prints, hot pops of colors, and abstract patterns. For more information on Youveeshield, go to www.nailsmag.com/fifi/12451. For more information on GlamUP, go to www.nailsmag.com/fifi/12452. >>>

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Sanitary and disposable, the Youveeshield protects concerned gel-polish clients from UV light. GlamUP Gloves [seen in inset] offers protection with a bit of fun and ﬂair.

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PRO-FORMANCE

New UV/LED Hard Gel System Akzentz next generation of hard gels Same great quality you now trust and have come to expect but with the advanced features of curing under a LED lamp in 30 seconds!

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Good Karma Named an editors’ choice by Allure, Karma Naturals nail polish remover is soybean-oil based. To add to its eco-friendliness, Ridgewood, N.J.-based Karma Organic Spa packages the product in biodegradable and recyclable materials. Its sister line Karma Hues nail polish is three-free and cruelty-free (not tested on animals). The line is available at select Whole Foods Markets and on the salon’s website. For more information, visit www.nailsmag.com/ﬁﬁ/12453.

Look It Up: Athlete’s Foot Did you know that 70% of the population will experience athlete’s foot at some point in their lives? Caused by fungus, athlete’s foot is identiﬁed by dry, cracked skin, most often in the toe area. Clients may complain of burning and itching, and the skin can become so irritated that it breaks open and bleeds. A thick, creamy substance can form under the nails and, in advanced cases, the nails may ﬂake, appear discolored, and become thick. To learn more, log on to www.nailsmag.com/encyclopedia and search for athlete’s foot.

Handmade, Ecologically Friendly The Original Wooden Pedicure File from Gehwol is manufactured from Swiss beech wood sourced from sustainable forests. Almost entirely handmade, the high-quality manufacturing process ensures the ⇒le lies perfectly in the hand with no risk of injury from sharp edges or splinters. Its stability and strength compare very favorably with cheaper, plastic ⇒les, says the company. The waterproof abrasive can be used on wet or dry skin equally effectively, with the rough side for reducing calluses and the ⇒ne side for smoothing. For more information, go to www.nailsmag.com/⇒⇒/12454. www.nailsmag.com/fifi/12206

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DD Cream Mousse for Double Defense “Take your clients’ feet from woe… to wow,” says Katharin von Gavel, founder and CEO of Footlogix. The company’s DD Cream Mousse is a super-hydrating yet lightweight, creamy mousse. This unique, fragrance-free, spirulina microalgae and urea-infused mousse locks moisture into the skin with each application, day or night, to soothe and transform troubled feet. It softens and protects the skin against dryness and cracking by replenishing the skin’s moisture. Nail technicians can include the DD Cream Mousse in the final part of the Footlogix Professional pedicure right before application of the Footlogix Massage Formula. In addition, consumers can continue their daily foot care routine at home with the retail-sized format. Apply a walnut-sized amount of Mousse onto clean, dry feet at bedtime for overnight hydration. No need to wear socks since the product is absorbed immediately. For more information, go to www.nailsmag.com/fifi/12455.

Q&A

Q: I’m wondering how other techs have solved the problem of odors in the salon during

chemotherapy? I have an amazing extraction vent system, but even the slightest odor of paraffin or polish makes me queasy. It has affected the services I can offer.

While we work very closely with at-risk clients, such as those dealing with cancer, everyone reacts differently to chemotherapy/radiation treatment. Some clients have more sensitivities than others, so even the slightest odors can make them queasy. I would recommend using an eco-friendly nail polish line, such as Zoya. It’s not completely odor-free, but we ⇒nd it to be much less overwhelming than other traditional lines. If paraf⇒n is an issue, try Eco-⇒n. It’s a petroleum-free alternative to paraf⇒n, biodegradable and 100% natural. Forgo using anything with synthetic fragrance. Instead, try using essential oils such as peppermint, lemon, or tea tree. There are some real medicinal bene⇒ts to using essential oils, but do speak with your doctor before using them. Wearing gloves and a face mask can also serve as sensory barriers. While nothing is 100% guaranteed, these are some great precautionary methods to try. — Missy Malone, founder, SPAtaneity (www.spa-ta-neity.com), Fort Worth, Texas

Essential oils or aromatherapy oils can both be lightly applied to your ⇒ngertip and inserted into your nose to avoid having the breakthrough smell. Also you can spray a facemask lightly with oil and then wear it. Chewing spearmint gum helps as well. You can also use unscented paraf⇒n and go chemical-free. — Sam Rivenbark, East Coast Acrylic, Edenton, N.C.

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Have a health question?

(about salon safety and sanitation, nail disorders, science, etc.) E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/12249 FEBRUARY 2014

NAILS MAGAZINE

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HEALTH} something to talk about Product Allergy

The telltale signs of a product allergy are easy to identify and hard to ignore. Educate your client about what’s happening and how you can help.

Signs of product allergies show up in stages: first, the cuticles become red and swollen. These symptoms go away quickly, and the client may not associate the redness with her nail appointment. So she returns. In the second stage, tiny, fluid-filled bumps appear around the cuticles. This doesn’t go away as quickly and may even cause intense itching. Still, the client may not mention it. Finally, the skin begins to crack. At this point, either the client becomes so uncomfortable, she will tell you ... or you’ll notice the problem yourself. When this happens, do not apply nail product on the client. Instead, tell the client you’re going to wait for the reaction to clear completely before troubleshooting to find a long-term solution. Here’s how that conversation might go down:

Client: A couple days after my last appointment, my cuticles itched so bad! I saw little blisters around my nails! You: Oh! How long have you noticed this happening?

Client: Well, actually, my cuticles seemed red after my last few appointments, but this is the first time it’s really itched.

Client: No. That can’t be. I’ve been getting my nails done for five years. I’m not allergic to the product.

You: Actually, a person can develop a sensitivity to a product at any time — even if they’ve never had a reaction to it before. Since we don’t know what you’re reacting to, I’m going to give you a natural nail manicure instead of a fill (or gel-polish). I’m going to use polish that is free of DBP, formaldehyde, and toluene. I recommend you see a dermatologist. She may be able to determine which ingredient you are allergic to.

Client: I want you to fill my nails anyway. The itching goes away after a few days!

Client: Thank you, wise sage.

You: It sounds like you’re having an allergic reaction, and it’s getting progressively worse.

You: No, I can’t. If we keep applying product, it will only get worse, because we’ll be exposing your skin to allergens. If your skin is completely clear with no reactions for one month, we’ll begin to test different products to see if there’s one that works. If I test those products on you now, you may develop an allergic reaction to the new product since your immune system is so sensitive. Don’t worry. Your nails will still look beautiful.

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MINIMIZE THE RISK OF PRODUCT ALLERGY > Be sure to fill out a client information sheet at the client’s first appointment. You want to know if she has any pre-existing allergies to any essential oils, fragrances, preservatives, nail hardeners, nail polishes, or artificial nail coatings/enhancements. She may have had allergies to these products before, but wants to try your products. As long as the skin is healthy, go for it, but watch for early signs of a reaction. > Use a protein bonder instead of an acid primer. > FYI: Gel products have smaller molecules, so they are more likely to penetrate the skin and cause a reaction. > Be precise about powder-and-liquid ratios. If the ratio is off, the product will take longer to harden, which exposes clients to the allergen for an extended period of time. > Avoid touching the cuticles with product.

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HEALTH} Supercharged Nutrition For many nail techs, busy days ﬁlled with caring for clients leaves little time for self-care. But with a little know-how and a bit of planning, you can boost your energy and dramatically improve your health by eating right. BY TRACY RUBERT

Experts agree: We should think of food as fuel. When we eat bad fats, too much sugar, too many simple carbohydrates — empty calories — we’re sabotaging ourselves by creating a vicious cycle of lethargy, cravings, and overconsumption. But when we ditch the junk food and eat healthy foods consistently, our blood sugar stabilizes and our energy soars. “Just as higher grade gasoline makes your car run better, higher quality food is better for your body,” says G. Douglass Anderson D.C., C.C.N. “From your heart to your immune system, and your muscles to your skin, better food helps build and maintain better function and better form.” But what should we be eating? It seems everyone is on some sort of diet these days, be it low-carb, gluten-free, or vegan. It can be confusing and hard to understand the best way to obtain the vitamins and minerals we need to sustain energy. David L. Katz, M.D., Yale University Prevention Research Center Director and author of Disease Proof and The Flavor Full Diet, advises simply focusing on a variety of wholesome foods.

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“If you consistently choose vegetables, fruits, beans, lentils, nuts, seeds, whole grains, lean meats/⇒sh/seafood, and non-fat dairy, your macronutrient ratios tend to take care of themselves.”

THE SPECIFICS Carbohydrates are the main source of energy for muscle function. In recent years, carbs have played the dietary villain, but the truth is that everyone who depends on having enough energy to get through a workday should maintain a diet of approximately 60%-70% carbohydrates. Most sweets, cereals, grains, fruits, and vegetables are categorized as carbs, but they aren’t all created equal, so the trick is choosing the right ones. Choose complex carbs over simple carbs, e.g., an apple instead of a candy bar; brown rice, spelt, or quinoa instead of white rice or pasta; whole grain bread instead of processed white bread. Complex carbs will sustain you through hours of close, detailed nail work and dealing with clients. A

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BE PREPARED When we’re tired, busy, and there’s no healthy food on hand, it’s far too easy to grab a bag of chips or binge on those donuts your colleague brought to the salon. Your best defense is preparation. “Take a snack pack with you everywhere, so you have nutritious foods at your fingertips whenever you get hungry,” says Dr. Katz. “This can be as simple as raw almonds or walnuts, or as involved as a bean salad or hummus wrap. Let an apple be your umbrella.” Here’s how to make it easy: > Set aside a little time on Sunday afternoons for shopping and prepping food for the week. If you have kids, a trip to the farmers’ market can make a nice family outing, and it’s a good way to teach them about healthy eating. > Wash, peel, and cut fruits and vegetables for snacks. Store in individual plastic baggies or containers. Good choices are carrot, celery, or jicama sticks, and apple slices, which are all good for dipping in hummus, organic peanut butter, or lowfat Greek yogurt. Wash, cut, and store veggies such as kale, broccoli, cauliflower, and red pepper so you can use them in soups, salads, or to steam for side dishes. > Prepare good quality proteins and refrigerate them so they will be available to include with every meal. Roast a whole

slab of red velvet cheesecake will give you a jolt, but it will quickly send you crashing. Protein is imperative for muscle growth and repair. Quality proteins include nuts, seeds, and legumes; non-GMO tofu, seitan, and tempeh; organic, low-fat dairy and eggs; ⇒sh (wild- caught salmon is especially nutrient-dense); and lean, grass-fed, free-range poultry and meat. If you’re a vegan or vegetarian and/or also working out and trying to build a bit more muscle, try adding one serving per day of a quality protein powder, such as hemp, pea, or whey. Protein should constitute 10%-20 % of your diet.

organic chicken; cube tofu, seitan, or other vegan proteins; have cans of tuna, or chickpeas and other legumes at the ready. > Soups and stews are great make-ahead meals because they are easily transported and re-heated for lunches or dinners, and you can make extra to freeze. > It’s smart to have a ready-to-eat, complex carbohydratebased dish on hand. Consider keeping a big pot of cooked brown rice or quinoa in the fridge for a quick side dish. Combine with a quality protein such as cubed tofu or roasted chicken and some steamed veggies, and you have a perfect, complete portable meal. > Have easy grab-and-go, nutritious breakfast choices on-hand such as boiled eggs, low-fat Greek yogurt, whole grain toast with peanut butter or avocado slices, or protein smoothies. > Take a cooler to work every day that contains good-for-you snacks, such as string cheese, fruit, cottage cheese, and veggies and hummus. Be sure to include a nutritious lunch, such as vegetable salad with a low-fat protein and olive oil dressing, a savory vegetable soup, or a brown rice or quinoa dish. For a healthy and delicious recipe for Sesame Quinoa Pilaf, log onto www.nailsmag.com/superchargednutrition.

Don’t be afraid of fat! The right kind of fat is vital for health. Quality fats will help to reduce sugar cravings, burn body fat, improve digestion, and increase stamina. Your diet should be 15%-25 % unsaturated, quality fats from sources such as avocados, nuts, and ⇒sh oils. Most Americans do not get enough of a speci⇒c group of fats called omega-3s, so it’s a good idea to supplement and/or eat foods high in these essential fats. Fatty ⇒sh such as salmon and albacore tuna, walnuts, olive oil, beans, hemp seeds, and ⇓axseeds are all good omega-3 sources. Remember: The combination of complex carbohydrates, lean protein, and quality fat at every meal steadies blood sugar levels, which in turn, keeps your appetite in check.

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THE

SKINNY

If you want to lose a few pounds, try ⇒tting in 30 to 40 minutes of cardiovascular exercise daily. If this isn’t possible, sneak in a little exercise whenever you can: Take the stairs instead of the elevator, choose parking spots far from the store, or do sit-ups in front of the TV in the evening. According to Dr. Katz, most women will maintain their weight at between 1,800 and 2,000 calories per day. Lowering calorie intake by 500 calories per day should result in a loss of a pound or so a week. Do keep in mind that energy levels, mental focus, and mood will suffer if you take in too few calories. You don’t want to risk being cranky with clients and

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FUNGUS KILLING POWER!

co-workers. Most women should never drop their calories below 1,200 per day.

THE SUPPLEMENTS Nobody’s perfect. Sometimes we forget to eat our veggies, sometimes we’re stressed out from work and splurge on junk, and sometimes we hit one too many happy hour gatherings. A good multivitamin/mineral formula can act as insurance. What to look for? “My universal shortlist for women is vitamin D (about 1000 IU); calcium (about 1000 mg) in many cases; probiotics; and omega-3 (1 to 2 grams daily),” says Dr. Katz. A good quality supplement should also include extra antioxidants, vitamin C, magnesium, and essential fatty acids. You might want to supplement with iron as well, especially if you’re vegan/vegetarian. “The best dietary source of iron is red meat,” says Andersen. “Many women do not eat much red meat, but they do lose iron-rich blood each month. If the iron is not replaced when it is lost, de⇒ciency will develop over time.” If you have symptoms of iron de⇒ciency — low energy, cold hands and feet, brain fog, hair loss, leg-twitching at night — have your iron levels checked by a doctor before supplementing, as too much iron can also be harmful. FORTY WINKS AND EIGHT TO TWELVE DRINKS Of water, that is. The human body is

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made up of 75% water, so it’s important to hydrate adequately. The typical recommendation is eight to 12 eight-ounce glasses of water per day. But you may need more on hot or dry days, or on days you opt to work out. Drink eight to 10 ounces 10 to 15 minutes before exercising and at least that much afterward to replace any ⇓uid losses. Likewise, aim for seven to nine hours of quality sleep each night. During sleep, our bodies repair damaged tissues, process memories and new learning, and ward off disease. Sleep deprivation impairs immunity and can cause the stress hormone cortisol to be released; cortisol stimulates hunger and can cause belly-fat storage. And lack of sleep actually ages us faster, according to research published in Medical News Today. Growth hormones that build muscle, smooth wrinkles, and strengthen hair and nails are activated during deep states of sleep.

EVERYTHING

MODERATION

Finally, don’t feel guilty about occasional splurges. Sunday brunches, birthdays, holidays — these are the times to indulge ourselves a bit more than usual. “There are 21 meals in a week,” says Andersen. “If 18 of them are healthy, you are eating better than most people.”

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HEALTH} chemist’s corner:

Cuticle Oil

Cuticle oil is an essential part of the mani/pedi. It’s a quick lubricant that seals in moisture to keep the cuticle area and nail plate soft and flexible. Cuticle oil also promotes healthy nail growth and preserves resilience in nail enhancements. But as one of the most natural yet widely used products in the nail industry, how does this little miracle actually work? NAILS spoke to CND’s resident chemist, Dr. Dave, for answers. NAILS: How exactly does cuticle oil penetrate the nail bed? David Valia: Cuticle oil is a blend of oils in varying molecular size. The smaller molecules, like jojoba for instance, will penetrate between the nail layers and are able to go deeper into the nail to condition and soften it. The larger ones, like sweet almond, will stay closer to the surface and help condition the upper layers. The molecules penetrate and become entrapped within the nail and skin layers. NAILS: Does cuticle oil really keep polish color stable? DV: Nail polish is solvent laden (liquid heavy), and as the solvent evaporates over time, the polish coating can become brittle. Cuticle oil acts as a plasticizer and keeps the polish from becoming brittle. [Editor’s Note: As the liquid evaporates, the nail polish breaks down and cracks. Plasticizing is a method of keeping something pliable, and a plasticizer is an additional agent (in this case oil) that can be used to keep something liquid without adding extra water. The oil prevents evaporation and makes the polish last longer.] NAILS: How does cuticle oil help give the nail flexibility? DV: The oils in the product help the nail by making it more supple due to the conditioning effects of the oils, which then allows for flexibility. It prevents dryness and brittleness. I believe it was first formulated due to the above-mentioned needs — to make the nails

and our coatings more flexible, moisturized, and resilient. It became a part of the mani/pedi process due to the fact that it works. NAILS: What effect does it have on the actual cuticles? DV: It shrinks and tightens the cuticles to help prevent hangnails. NAILS: What types of ingredients should you look for in cuticle oil right now and why? DV: Jojoba oil is a light, penetrating oil that gently opens the skin’s pores to deliver the moisturizing and healing benefits of other key ingredients. Vitamin E oil is nature’s own anti-aging ingredient, and helps repair and preserve the skin’s cells. Rice bran oil, a wellknown beauty ‘secret’ naturally softens and conditions as well. NAILS: How often should it be applied? DV: Massage cuticle oil into the nail and cuticle area daily.

COMMON INGREDIENTS: > jojoba oil

> avoca avocado oil

136 | NAILS MAGAZINE | FEBRUARY 2014

> grapeseed oil

> vitamin E oil

> rice bran oil

For more information on cuticle oil, log on to www.nailsmag.com/cuticleoil.

www.nailsmag.com/fifi/12298

HEALTH} client of the month:

The Runner

From ingrown toenails to calluses to sore feet, runners face speciﬁc challenges when it comes to foot care. Here are some common maladies these clients endure and some ideas for making sure they leave your salon happy and healthy.

> MUSCLE SORENESS: Whether your client has just taken up jogging or she’s an experienced athlete training for a marathon, she will likely experience muscle aches and pains. Considering that a runner’s foot strikes the ground an average of 800 times per mile, this isn’t surprising. To ease soreness, soak your client’s feet in a soothing bath of warm water and Dead Sea salts or Epsom salts, both of which contain high levels of magnesium. According to the Epsom Salt Industry Council, this mineral/ electrolyte may reduce inflammation, which in turn relieves pain and soreness. When you massage your client’s feet and calves, be sure to start out gently, adding pressure only when she indicates you should do so.

RUNNER’S RX Look for products containing ingredients to cleanse, soothe, exfoliate, and moisturize. Pain Relievers: (anti-inﬂammatory, promotes circulation) > Lavender > Rosemary > Thyme > Peppermint > Spearmint > Chamomile > Epsom salt > Dead Sea salts > Green clay (also deodorizes) Fungal Fighters: (antiseptic and antibacterial) > Lavender > Tea tree oil Moisturizers: (emollient and nutrient rich) > Oatmeal > Vitamin E > Coconut oil > Avocado oil

> BRUISED/LOST/INGROWN TOENAILS: Many runners suffer from “runner’s toe,” a condition caused by the toe repeatedly hitting the toe box of the shoe. If you notice bruised or ingrown toenails, encourage your client to make sure her shoes are properly fitted, as toosmall shoes will exacerbate the condition. In some instances, runners can even lose their toenails. If you see a damaged or missing nail, be sure to ascertain that the nail area is completely healed over before proceeding, as pedicuring on the vulnerable, thin bed epithelium can be risky. Keep your client’s toenails short; clip the nails straight across, then gently round the corners to avoid pressure when running. > BLISTERS: Because of so much friction being applied to the skin of the feet, runners often form blisters — fluid that develops between layers of skin. If your client has blisters on her feet, you may pedicure very gently, provided the blisters are intact and not infected. Clients should be encouraged to seek medical attention if the blisters become painful or appear infected. > CALLUSED FEET: Constant friction and pressure on a runner’s feet often causes calluses — areas of skin that have thickened. These calluses are the body’s attempt to protect itself by adding another layer of covering. The abnormal pressure can be caused by ill-fitting shoes or an underlying bone problem, such as a bone spur. Rather than completely removing the protective callus, you might simply reduce it and smooth the skin, depending on your client’s wishes. There is a fine line between having a bit of toughened skin to protect the foot and having a callus that threatens to form a blister underneath. Encourage your client to maintain her softened skin between salon visits with the proper products and tools for home care, such as a pumice stone and exfoliating scrub. > PLANTAR FASCIITIS: Overtraining and imbalances can cause plantar fasciitis, a condition characterized by arch and heel pain caused by inflamed fascia (connective tissue that surrounds muscles, blood vessels, and nerves) in the sole of the foot. This pain may be most acute first thing in the morning. Runners may over pronate, causing feet to roll inward, or supinate, causing them to roll outward. Over-the-counter arch supports or custom orthotics may help to correct the structural imbalance. Gentle stretching may also help. You can incorporate specialized massage into your runners’ pedicures to help ease the pain of plantar fasciitis, and point clients in the direction of specialized products, such as plantar and Achilles stretching aids and compression foot sleeves.

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The ie Newb

Harold “Buddy” Sims Bella Dea Day Spa Omaha, Neb.

NAILS: How does it feel to make it to the

Top 3? Buddy: Being in the Top 3 is almost hard to believe! At the beginning of the competition, I wasn’t sure if there was a light at the end of the tunnel! Nonetheless, we made it! I am so very honored to be here. Being selected with the unique and talented individuals was everything, until my competitive and creative sides took over! I am overjoyed that all my hard work has led me to this point, and I congratulate everyone involved in NTNA, as this has truly been a wonderful experience. NAILS: What was your favorite challenge

of the first 10? Buddy: How could I choose!? I put all my

heart and soul into everything I did, but, seeing as you are making me choose — I loved the fashion week challenge sponsored by CND the most. I loved the tie-in of runway fashion, The Blonds, and unique materials. These elements in unison helped create some stellar designs.

NAILS: What challenge did you find the most difficult? Buddy: The most difficult challenge was the one that landed me in the bottom — Misa’s polish-themed challenge. It was a great challenge, but I was too inside my head. I think I was too literal in my interpretation and should have worked outside the box more. I still stand by the design, which took plenty of time, but I am open enough to accept those constructive criticisms. NAILS: What do you think is the greatest

strength of each of your two final competitors? Buddy: Lauren really seems to be a jackof-all trades with her own unique approach to everything she touches. I loved everything she did; her pieces were beautiful. Her strengths are many, so whatever she does at the finals will be surprising and amazing! Ryoko is very consistent and concise. She also seems to do it all! Every technique was perfectly executed. Her designs for the finals will be flawless and unforgiving, as she has the experience to back it up. NAILS: What has the experience of being in the Top 12 of NTNA been like? Buddy: Exhausting! LOL! It really has been a lot of hard work and serious dedication, but it was worth every minute. It has been fun getting to know everyone through the challenges. Each challenge was so different that I was able to do and learn many different things. I learned so much and surprised myself a few times! NAILS: Who has been your biggest supporter throughout the competition? Buddy: Though my family and loved ones were always there for me, I can’t ignore the support from my salon owner, Pam Rowland. She gave me carte blanche to do whatever was needed to take it all the way (while helping keeping my sanity)! Pam offered every product available and her words of wisdom kept my feet on the ground. She was the one who gave me the NTNA application! I really do owe her a debt of gratitude as I wouldn’t be here without her.

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NAILS: Do you have any sage words of advice to future NTNA competitors about the competition? Buddy: I think the best advice is to be as prepared as possible and make sure you can commit fully to the competition as a whole. This was not for the faint of heart. This competition has been the main focus in my life, for all the right reasons. You really have to be open to all the possibilities offered with NTNA. NAILS: Finish this sentence: “If I win NAILS Next Top Nail Artist competition…” Buddy: “… I believe it will show other newer artists/technicians that with the proper tools, education, and commitment, anyone can become NAILS Next Top Nail Artist. I hope these things in conjunction with my talent and personality earn me the title — though I already feel like a winner!” NAILS: What are you looking forward to the most about being in the final challenge? Buddy: I am looking forward to everything about the experience of the finals. It will be amazing to get this type of exposure, while finally meeting my competitors and judges. Getting out of Nebraska during the winter will be pretty great, too! I just hope my nerves don’t get the best of me…this is serious stuff.

Where the magic happens:

Some of Buddyâ&#x20AC;&#x2122;s best challenges:

eek 3, andin w n o w y ree Budd the to p th 9. in d e h is f in d week week 4 an

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NAILS: How does it feel to make it to the Top 3? Lauren: I feel excited and a little nervous.

The er Teach

Lauren Wireman Wildflowers Cape Coral, Fla.

NAILS: What was your favorite challenge of the first 10? Lauren: My favorite challenge was the CND challenge. I was in Pittsburgh visiting my family, and my dad was trying really hard to help me. He came downstairs with a memory card and my mom’s X-rays. At first I wasn’t sure but then I decided to go with it — because how often in life do you get to design a set of nails with your dad? It was priceless. NAILS: What challenge did you find the

most difficult? Lauren: I found the Gel II hometown mural to be the most difficult because I do not have a lot of experience in mural painting, and looking through former mural challenges on the website, it was difficult to figure out what the judges really like when it comes to murals. NAILS: What do you think is the greatest

strength of each of your two final competitors? Lauren: The strongest thing about Buddy is that I feel he is completely unpredictable. He’s not afraid to think outside the box and just go with it. When he nails something (no pun intended) it seems to blow everyone else’s entries out of the water. Ryoko has a strong eye for detail, design, and balance. NAILS: What has the experience of being in the Top 12 of NTNA been like? Lauren: I felt like I was in the Twilight Zone. I was constantly praying that I wouldn’t get sick because of all of the hours I was working, in addition to the hours I was spending on the challenges. That was the bad part. The awesome part was when people that you don’t even know pick your design and say how amazing it is. I just wanted to hug people through the Internet. My customers were all jazzed up about it too, which was fun! My family has been going crazy, and I have an entire high school Zumba gym class in Georgia making videos for me cheering me on! It’s an emotional roller coaster.

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NAILS: Who has been your biggest supporter throughout the competition? Lauren: Melissa McComb. She has been my #1 non-family member fan since the day I picked up a sable hair brush. I was the nail instructor, and Melissa was a student at the beauty school. NAILS: Do you have any sage words of advice to future NTNA competitors about the competition? Lauren: Clear your schedule as much as possible because you will need plenty of time for the challenges. Surround yourself with people who have an eye for design, who will give you honest feedback, and have an abundance of acrylic nail and natural nail models lined up. Do anything you can to improve your skills, or learn new ones before the competition begins. And lastly, sometimes less is more. NAILS: Finish this sentence: “If I win NAILS Next Top Nail Artist competition…” Lauren: “…I will take a vacation, and raise my prices when I get back.” NAILS: What are you looking forward to the most about being in the final challenge? Lauren: Meeting new people, and teaching other individuals as passionate about nails as I am, and inspiring them, motivating them, sharing secrets and tricks, and sometimes giving them a swift kick in the butt or a pat on the back. Who am I? If I can do this, so can anyone.

Where the magic happens:

Some of Lauren’s best challenges:

f all three o n o w n e r u La llenges — these cha 5, week 9. ek week 1, we

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Thean Veter

Ryoko Garcia Bella Day Spa Navarre, Fla.

NAILS: How does it feel to make it to the Top 3? Ryoko: I’m thankful and it’s unbelievable. I

couldn’t make it without my family and friends’ support. Also, I was able to discover my weaknesses throughout this competition, which was what I needed. NAILS: What was your favorite challenge of

the first 10? Ryoko: The Gel II hometown mural challenge

was my favorite. I’ve been doing handpainted nail art competitions for years, so that challenge really played to my strengths. But it was such a challenge for me to create them in only a week. Usually I take more than 60 hours to create this type of art. I had to give up some quality and detail because of the limited time. That tells me that I need to be able to paint faster. That is one of my next personal goals. NAILS: What challenge did you find the most difficult? Ryoko: The OPI polish challenge because nail polish is a simple tool. You can’t do too much detail with it. I was practicing every night trying to figure out what to do.

NAILS: Who has been your biggest supporter throughout the competition? Ryoko: I can’t name just one person. My family, friends, team, and hand models have all been so supportive of me the whole time.

NAILS: What do you think is the greatest

strength of each of your two final competitors? Ryoko: Buddy has an amazing creative

mind that comes up with ideas I could never imagine. Lauren has her own girly style and her work is always clean. Both of them impressed me and blew my mind. NAILS: What has the experience of being in

the Top 12 of NTNA been like? Ryoko: No life. I was super busy at the salon too, which is great, but there was no time to think about the design or what to do. I had to decide quickly and do it. My brain was full of challenges 24/7. I also found out I’m really indecisive.

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NAILS: Do you have any sage words of advice to future NTNA competitors about the competition? Ryoko: Always be bold, think outside the box. Listen to others’ opinions. NAILS: Finish this sentence: “If I win NAILS Next Top Nail Artist competition…” Ryoko: “…my career will be on the next level.” NAILS: What are you looking forward to the most about being in the final challenge? Ryoko: This is going to make it or break it; it’s the last opportunity to show my skills. Also, I can’t wait to meet the other competitors.

Where the magic happens:

Some of Ryokoâ&#x20AC;&#x2122;s best challenges:

and n week 10 in the o w o k o y R d f inished week 7, anree in week 8. to p th

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The Next Generation of

E-Files

The Super Flex by Alfalfa is a universal flex-motor drill with variable speeds ranging from 5,000 to 30,000 RPMs. With the correct speed and bit, it can be used on many materials. It features a quiet, smooth, and controlled operation for the nail tech and accepts all rotary tool accessories and attachments. The shaft is designed with flexibility, high precision, and a secureand-release mechanism. www.nailsmag.com/fifi/12461

Americanails.com’s ProFiles PN125 is a high-power e-file and an international best seller. It offers adjustable speed up to 25,000 RPMs and forward/reverse operation. The device features an easy bit change and uses 3/32-in. shank bits. It includes a sturdy hand piece cradle and three free filing bits. It comes with a nohassle warranty. www.nailsmag.com/fifi/12462

Antoine de Paris’ #300 Professional Micro Motor Drill is a powerful U.S.-made drill that’s lightweight and easy to use. It offers smooth and silent operation with forward-and-reverse options. The unit has built-in hand piece and bit holders as well as a speed control dial for safety. A one-year warranty and mandrel bit are included; users can purchase an optional foot control. www.nailsmag.com/ﬁﬁ/12463

Atwood Industries’ Bruce Almighty is a mirco motor e-file featuring forward/reverse rotation, a non-stage speed dialing system, and an optional foot pedal for on/off operation. The unit comes with a hand piece stand, chuck wrench, foot pedal, and hand piece holder. Speed ranges from zero to 35,000 RPMs and is controlled easily with a simple knob; a chuck handle allows for simple bit changing. www.nailsmag.com/fifi/12464

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From battery-operated to bejeweled, the newest e-files on the market aim to meet the needs of today’s nail tech. They feature a blend of speed and precision with details like lightweight hand pieces, forward-and-reverse operation, universal plug converters, belt clips, and no cords. Take a look at what’s available so you can file in style, and check out our list of helpful e-filing tips too.

The Pro 35 Professional Electric File by En Vogue features 30,000 RPMs, variable speed control, forward/reverse direction, an easy twist-lock chuck, an all-metal precision lightweight hand piece, no vibration, quiet and smoother operation, a foot control, and a full one-year warranty. The device is completely sealed against dust and available for either 115- or 230-volt outlets. www.nailsmag.com/ﬁﬁ/12465

Erica’s ATA’s TL-24 is lightweight, trendy, and packed with power, running at 24,000 RPMs when fully charged. Its advanced rechargeable lithium ion battery holds a nine-hour charge, specified on an LED charge indicator. A universal converter allows for plug-in anywhere on the go. The device includes on/ off foot pedals, a rubber stand, and a carrying case. It’s available in white, black, and pink. www.nailsmag.com/fifi/12466

The Mani-Pro Passport from Kupa is a portable e-file that comes with a stainless steel hand piece featuring a smaller nose and rubber grip with a body diameter of only .78-in. It runs on a cordless motor up to 30,000 RPMs with virtually no vibration. The device’s battery provides eight hours of charge and comes with a built-in hand piece cradle and belt clip. www.nailsmag.com/fifi/12467

LCN’s Quick Step File Unit is ideally suited as a second unit or for house calls. Rotation speed and direction of movement can be set with the All-in-One controller, which is decorated with a sparkling rhinestone. Other features include black matte housing, quick release for drill bits, a safety stop feature, and a speed indicator. www.nailsmag.com/ﬁﬁ/12468 >>>

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The Pro Power 20K by Medicool features a cordless rechargeable design that allows for convenient portability. The compact device can clip to a nail tech’s belt and provides up to 10 hours of battery life. It allows for easy bit change with no tools and comes with a locking chuck, speed control, high torque, no vibration, and a full year warranty. www.nailsmag.com/ﬁﬁ/12469

With power and a motor generating up to 20,000 RPMs, Nail Labo’s NL-X is a portable file that allows nail techs to work anywhere. It features a rechargeable battery with up to four hours of operating time on full charge. The operation time varies depending on use and includes a controller box, hand piece, AC charger, brush, hand piece stand, and instructional DVD. www.nailsmag.com/fifi/12470

With a computerized panel and slim hand piece, NASP’s new vacuum suction e-file helps nail techs achieve highly efficient pedicures. It comes with five vacuum bags, an operator manual, and a two-year parts and service warranty. The product features programmable memory options for rotation and speed, reduced noise and vibration, and increased RPMs. www.nailsmag.com/fifi/12471

Ram Product’s Primosa Control Box and SR150 hand piece are reliable and durable with a variable speed dial from zero to 30,000 RPMs and forward-reverse direction. The hand piece is considerably light and has a slimmer motor design with improved front-end dust protection, a quick-release chuck, high torque, a cooling fan, and a straight cord for lightweight comfort. www.nailsmag.com/ﬁﬁ/12472

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The SuperNail Ultimate Manicure Machine is cordless and rechargeable with adjustable speeds. It can be used on natural nails, acrylics, gels, and wraps and comes with one drill and base, recharged AC adapter, shank drill bits, a one- to two-week back fill bit, a large barrel bit, a large pedicure bit, a tapered barrel bit, a cone-shaped bit, one mandrel, and nine emery sanding bands. www.nailsmag.com/fifi/12473

YCC’s Ocius Electric Filing System is lightweight and powerful with 30,000 RPMs. It features a micro-motor hand piece with stainless steel sealed bearings, speeds adjustable through a control knob, and an on/off foot petal for multi-tasking. It can be used with 110 or 220 volts and has a twist-lock for easy bit changes and a built-in drill bit holder. www.nailsmag.com/ﬁﬁ/12474

HELPFUL TIPS FOR E-FILE USERS

Running at 30,000 RPMs, Young Nails’ YN-99 e-file is an ultralight hand piece designed to help techs work faster with less fatigue. It features a completely digital faceplate and a cradle and bit holder to eliminate clutter. The plug features a built-in transformer, which works with the user’s travel plug adapter, for universal traveling. Its one-year warranty includes parts and labor. www.nailsmag.com/fifi/12475

With easy access to education and improved equipment, nail techs are using their e-files for more aspects of the nail service than ever before. Here are a few practical tips from Robert Munkel, a.k.a The Drill Sergeant, a national Medicool educator based in Salt Lake City. 1. Clean between toes with a cone bit at 10,000 RPMs. Use even pressure and keep the hand piece moving to prevent heat build-up. Use a course bit first to remove the bulk and then a fine bit to smooth the skin when finished. 2. Season the arbor band by beveling its edge to remove sharp edges. Simply run it against a hand file when it’s in a low setting for a second. This will ensure you don’t nick your client. 3. Remove lifting around the cuticle area with a medium carbide or diamond bit to cut a line just behind the lifted area. Be gentle and don’t come in contact with the natural nail. 4. Thin and finish a nail enhancement by using your sanding band at the underside of the nail to reduce thickness and shorten the nail. Hold the sanding band flush under the nail’s free edge at a slow speed. 5. Perform under edge finishing by using the carbide bit at a slightly faster speed. Hold the bit flush to the underside of a clean nail and remove burrs. For more tips, visit www.nailsmag.com/13efiletips.

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WHAT’S THE BIGGEST Obstacle to Your Success? Building a Clientele

Economy Selling Direct to Public

Balance Recruiting Teamwork

You asked the questions. We found the answers and learned how seasoned techs and industry experts overcame these common obstacles. BY MICHELLE PRATT

stacDleIR1ECT ObIN G

SELL PUBLIC TO

“Manufacturers/websites selling product to the general public.” — Lindsey Jeffrey via Facebook

How to overcome it: As a nail tech, you have the opportunity to form an intimate relationship with your client. They will be more loyal to you than, say, Target, if you know your product, recommend your product, and offer a VIP reward program. These are three essentials to the client buying from you instead of a big box store. However, the ⇒rst thing you need to do is stock and merchandise your product. Retail is your pro⇒t center. So create a shopping space that encourages clients to buy. You want to be able to recommend products from a beautiful, attractive, wellstocked display. Make the effort to bring people in to shop.

— Bryan Durocher Durocher Enterprises Inc., Whiteﬁsh, Mont.

>>> 152 | NAILS MAGAZINE | FEBRUARY 2014

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ObsEtaCOclNeO2MY

THE

“The biggest obstacle is deﬁnitely the economy falling apart: layoffs, cutbacks, a tighter budget, etc.” — Evett Jordan, Polished Nail Boutique, Peoria, Ill.

How to overcome it: Changes in the economy is an ongoing problem that any businessperson should be aware of and prepared for. One way to prepare is by seeing where you can cut expenses. This will reduce stress as you keep an eye on your bottom line. A ⇒rst and obvious place to start as you look at expenses is how much your products cost. The lower your costs, the less stressed you will be if a client has to extend or cancel her appointment. Along with tightening your purse strings, it may help to modify your services, which could modify the cost to your customer. Offer express services during lunch or afternoon hours, which are often harder to ⇒ll. The modi⇒ed service could also be used to run specials for people who want their nails done but need to save money. Focus on retail! Your ⇒rst response might be, “How can I sell retail when clients have a hard time paying for their nails?” Think about it this way: Mary can’t afford to come to the salon because times are tough and she sees nails as a luxury. However, she’s upset to let her nails go. Rather than losing her business, why not suggest retail items so she can do her nails at home? Now you’re asking, “Elaine, you want me to tell my customer she doesn’t need me?” Selling retail to a client for at-home care not only puts a little money in your pocket now, it also keeps the client coming back in so that when she can afford nails again, she’ll still be loyal to you.

— Elaine T. Watson, vice president of marketing and sales and global education director, Star Nail International

ObstaMcWleO3RK TEA

“Improving teamwork.” — Vicki Peters, co-owner Polish Salon, Brea, Calif.

How to overcome it: Legwork on the front end makes for teamwork on the back end. Choose staff with the same values — people who have an ethic for sharing, for ongoing education, who are like-minded with who you are. People who are serious about managing their careers, who communicate well, who have a strong ability to prebook appointments and sell retail will be more likely to have a great attitude and avoid drama and chaos. The second part of that is to have a strong lease agreement. Let independent contractors know your expectations.

— Bryan Durocher, Durocher Enterprises Inc., Whiteﬁsh, Mont.

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ObstaAcCleLIE4NTELE

G IVE BUILDIN MPETIT ENT IN A CO M N O ENVIR

“How do I ﬁnd clients when it seems like so many people are comfortable going to salons with no appointment/ commitment/loyalty?”

— Wendy Shelton, nail technician, Essex Hair Design, East Lansing, Mich.

How to overcome it: Be ⇓exible. Look at what’s working for your competition. If it’s successful, ask yourself if you should be doing the same thing, or some modi⇒cation of it. If your book isn’t full, allow walk-ins, which means you may need to sit around and wait for clients. When a new client comes, educate her about how your salon is different, what you’re doing during the service and why you’re doing it. Educate the client about how your services are better. Tell them some of the bene⇒ts of choosing your salon, in booking appointments, and in caring for their nails, skin, and cuticles at home. When clients realize they can go longer between services, that the experience is more personal, and that you’re a licensed, knowledgeable nail tech, they’ll begin to understand the difference between salons.

— Elaine T. Watson First, are you comparing apples to apples? If you’re comparing apples to apples and still asking, “How do I compete?” the only answer is to charge less for the apple. But you’re not competing with discount salons. Discount salons compete with other discount salons. A fast, cheap, convenient salon where multiple friends can walk in off the street with no appointment is one model. In this model, the owner is trying to ⇒ll the chairs for that day. My salon uses a different model. We want to ⇒ll the chairs for tomorrow. We offer clients a safe space, where we know their preferences, and where we customize services. Plus, we build client loyalty to the salon, not just to a service provider. We want clients to come for the overall experience as well as the skill of the technician. A couple ways to increase the experience is to offer other services, such as massage, facials, waxing, or hair. Also, increase your retail section so clients will see it as a shopping destination. This encourages clients to visit between appointments. Be a resource and networking hub; I can’t tell you the number of people who call or stop in for recommendations and referrals. In a discount salon, the work might be ⇒ne — it may even be good. But the overall experience is a discount experience. Develop relationships and reasons for clients to return!

— Heather Goodwin, owner, A Totally Unique Nail Boutique and Inspiring Champions Success Coach

ObstaUcITleIN5G

RECR

“Finding technicians who have a passion, skill, positive attitude, and the know-how to provide great customer service!”

ObstaLAcNleCE6 BA

“How do you balance clients, social media, advertising, and family?”

— Ronieka Page Howell, owner, Abstract Nails & Wellness Studio, Indianapolis, Ind.

How to overcome it: The keys are: recruit, mentor, and plan. Recruit: Recruiting new or current talent is one of the most underutilized business tools. Look at every person you come into contact with and ask, “Would they make a good nail tech? Would this person be a good ⇒t in my salon?” Think about the banker who calls to alert you of a bounced check, or the waitress who has exceptional customer service, or the salesperson who always looks perfectly dressed and has beautiful nails. These are examples of potential talent. While it’s dif⇒cult for a person to change careers, many people do it every year. Look at talent already in the industry, such as spa hostesses or the front desk staff at other salons. Most industries recruit extensively — even within their own industry. So pay attention to where the top talent is and see if they are happy where they are or if they would be a good ⇒t for your salon or spa. Recruiting doesn’t need to be the sole responsibility of the owner, either. Pay a ⇒nder’s fee to staff who recruit good team members. Let everyone take ownership in recruiting your salon’s A-team. Mentor: Go to a beauty school and get to know the instructors. Offer to come in for four hours a month to work with and talk to students. Invite the students to an open house event in your salon. Let them come in for a few hours to see how the salon operates. Take a technician under your wing — even if she is working at a different salon. Offer to help her with her career. Plan: Any experienced tech knows it will take three months of school, plus a few months of jitters, plus nearly a year before raw talent becomes re⇒ned skill. So, plan ahead! If you’re looking to expand in a year, cut back your hours, or retire, you need to be recruiting, mentoring, and planning now. Many small salons feel there isn’t enough business to expand the staff. I’ve not found this to be true in most cases. The industry is huge right now. Stores like Sephora sell professional products for at-home use because people are getting sick of the “discount, assembly line” mentality. Clients are out there! Find the right staff and position yourself to bring them in.

— Michelle Cordes,

— Adrienne Shaffer, senior nail specialist, Glamour Girlz Nail Studio, Rathdrum, Idaho

How to overcome it: Balance is an issue that most working professionals struggle with, and I think the (im) balance issue is greatly magni⇒ed with women, especially mothers. For me, there will never be a balance between Nail Taxi and my family; the scales will always be balanced in the favor of my family and that’s by design. After eight years in business, I decide how much and when I work. Many days I am up at 5 a.m. so I can handle work before waking my children and managing my household. I work some while the children are in school. I try not to work in the evening before the kids and my husband go to bed. The most critical tool in managing all the tasks before you is to set a daily intention. I never have more than three intentions on my list because then I am all over the place, stressed, and nothing gets done well. Social media requires a lot of time to do it correctly, and I suggest determining a set time each day to check all your accounts and using an app to automatically post for you each day. Another key to balance is doing something for yourself other than work, such as 15-minute breaks throughout your day to stretch, go for a walk, breathe some fresh air outside, etc. These breaks will energize you and help you to refocus on the task at hand.”

— Cinnamon Bowser, owner, Nail Taxi

While you’re looking for the perfect tech, the perfect tech is looking for the perfect salon! Know what makes your salon great so you can set yourself apart from other spas. How do you advertise? What’s your reputation in town? Do you have a niche clientele? Do you pay for and attend networking events/ shows/training classes? Do you offer staff team-building opportunities — even if it’s a casual get-together one night a month? What beneﬁts do you offer?

nail tech and industry educator, Tacoma, Wash.

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Don’t Try This At Home Why settle for the same salon decor as everyone else? These DIY projects were accomplished by salon owners just like you. Pick a design makeover at your experience level, then enjoy —and show off — your one-of-a-kind item. BY SREE ROY

p roject: Create a 3-Piece Hanging Divider Panel Accomplished by: Anne Clarizio, Head to Toes Salon, Conway, Ark. Difficulty Level: Medium Must-have Tools and Materials: plexiglass, glue (like Elmer’s Glue-All), paint brush, tissue paper (various colors), S-hooks, hardware to attach to ceiling, screwdriver, drill Steps: 1. Drill holes in the top and bottom corners of three 36” x 30” sheets of plexiglass, making sure each hole is big enough for an S-hook to fit through. 2. Remove the plexiglass’s plastic films and wipe clean. 3. Mix glue and water together in a container with ratio of one part water to two parts glue. 4. Cut the tissue paper into various sizes of squares and rectangles. 5. Use a 3” bristle paint brush to apply a layer of the glue mixture to one side of each glass sheet, then lay the tissue paper onto the panel while the glue is wet. 7. Let the paper layer dry, then apply another layer of glue, followed by another layer of paper. Repeat these steps until you achieve the look you want. 8. Apply two layers of glue to seal. Let dry. 9. Clear the S-hook holes of the glue and paper, then put an S-hook in each. Hang the first sheet of glass from the ceiling using the hardware you selected. Connect the second sheet of glass to the first via S-hooks, then connect the third to the second via S-hooks. Tips: > Have on hand more tissue paper than you think you’ll need (at least three packages). Clarizio ran out mid-project and found her glue had dried by the time she returned. > Plexiglass can crack when you drill into it, so make the holes first before you put in the effort to apply the paper. > The hardware for attaching it to the drop ceiling came from a local electrical supply store. Clarizio took the advice of the store employee about what kind to buy. > The paper will turn transparent when wet, so make sure you have enough applied to get the desired look. > You can let some paper wrinkle for a fun texture. > Don’t skimp on the glue or the paper may peel off the panel. >>>

Close-up of the hardware that attaches the panel to the ceiling

156 | NAILS MAGAZINE | FEBRUARY 2014

PEDI PERFECTION

A new look from the most trusted pedicure brand. Genaâ&#x20AC;&#x2122;s pedicure system offers an array of professional products to pamper feet from heel to toe.

www.genaspaproducts.com www.nailsmag.com/fifi/12123

p roject: Construct a Non-Weight-Bearing Wall Accomplished by: Lisa Harcrow, Bombshell, Texarkana, Texas Difficulty Level: Hard Must-have Tools and Materials: 2x4 lumber, drywall, drywall mud, drywall tape, level, sandpaper, texture brush, hammer shot gun Steps: 1. Build the frame for the wall. Use framing nails to connect 2x4 lumber into the bottom, sides, top, and supports for the wall. Attach the frame to the ﬂoor with a hammer shot gun. 2. Measure and attach drywall. 3. Apply drywall tape and drywall mud to the seams. Let dry overnight. 4. Sand the seams smooth. 5. Use drywall mud and a texture tool to add texture onto the walls. Let dry overnight. 6. Sand down any high peaks in texture. Remove all dust, prime, and paint. Tips: > Have someone with construction experience help. If your measurements are off even slightly, it will cause problems down the line. > If there’s a nonproﬁt Habitat for Humanity ReStore in your area, you can purchase many of the materials there while simultaneously helping the community.

p roject: Refurbish a Vanity Into a Nail Table Accomplished by: Maya C. Gee, Salon MG, West Jordan, Utah Difficulty Level: Medium Must-have Tools and Materials: sandpaper, water-based all-surface primer; wood filler, wood glue, wood furniture appliques, wood trim, interior/exterior acrylic paint (shown in black in semi-gloss and in hot pink in high gloss) Steps: 1. Remove all of the drawers and hardware from an old vanity. Wipe down all the surfaces with a cloth and warm soapy water. Follow with a wipe with plain water. 2. Apply carved wood furniture appliques with wood glue to the client’s side of the table. Secure in place with tiny nails. Cover the nails with filler. Sand with sandpaper. 3. Measure and cut decorative wood trim at a 45-degree angle on a table saw and join them at the corners. Apply decorative wood trim to the client’s side of the table. If it’s not a perfect match, fill in with wood filler. Sand and smooth. 4. Use wood filler and a spatula to fill in all cracks, scratches, and holes the vanity may have. Let dry. Sand until smooth. 5. Wipe the table to remove dust. Apply a layer of water-based all-surface primer. Let dry. Apply a second layer of primer. Let dry. 6. Clean and prime the drawers twice also. Let dry. 7. Paint the table with interior/exterior acrylic paint. 8. Paint the inside of the drawers with a bright color of interior/exterior acrylic paint. 9. Paint the outside of the drawers with the same paint as that used for the table. Let dry. 10. Reattach the hardware. Tips: > A small spongy paint roller works great for this project. A brush can leave marks on the surface. > Gee found all of the materials at Lowe’s.

158 | NAILS MAGAZINE | FEBRUARY 2014

Before

After

p roject: Customize a Lamp Shade Accomplished by: Denise Draper, Nail Krazy, Paradise, Calif. Difficulty Level: Easy Must-have Tools and Materials: paint (shown in matte black), feather boa, glue gun Steps: 1. Paint the lamp shade a solid color. 2. Cut a feather boa to fit around the shade top circumference. Cut a feather boa to fit around the shade bottom circumference. 3. Use a glue gun to attach the boa around the top and bottom of the shade. Tip: > Cutting the feather boa first is important so that when you apply the hot glue around the rims, you can apply the feather boa as you go, as the glue cools quickly.

p roject: Reupholster a Waiting Room Chair Accomplished by: Angela Waggoner, Bella Vita Wax and Nail Boutique, Greenwood, Ind. Difficulty Level: Easy Must-have Tools and Materials: paint (shown: Rust-Oleum in black with silver glitter), fabric, screwdriver, stapler Steps: 1. Use a screwdriver to remove the chair cushion. 2. Spray paint the chair frame. Let dry. Spray paint a second coat. Let dry. 3. Pull the fabric over the cushion, making sure it’s tight. 4. On the bottom of the cushion, staple the fabric in place. 5. Use a screwdriver to reattach the cushion to the frame. Tips: > Purchase chairs at an antique store. > Hobby Lobby is a great fabric source. > The most difficult part is getting the fabric to lie smoothly on the cushion before stapling. You may need to ﬁddle with it until it’s just right.

(continued on page 164)

After

Before

FEBRUARY 2014

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{

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ad index

Fiﬁ #

12305 12149

Advertiser

For more information direct from our advertisers, go online to www.nailsmag.com/ﬁﬁ.

Page

Fiﬁ #

Advertiser

Page

Akzentz Nail Products .................................................................... 125

12125

International Nail Manufacturers ............................................... 113

Alessandro Cosmetics ...................................................................109

12204

It’s So Easy .......................................................................................... 101

America’s Beauty Show ................................................................. 177

12267

J & A USA ..........................................................................................179

12155

American Dawn ............................................................................. 179

12109

Jessica Cosmetics ..................................................................... 57, 119

12185

Antoine de Paris ...............................................................................163

12225

Kami Nail Art .....................................................................................179

12296

Artistic Nail Design ......................................................20-21, 28-29

12107

Kupa Inc. .......................................................................................... 123

12205

ASP...................................................................................................24-25

12116

La Palm Products ................................................ 87, 88-89, 90, 179

12160

Beauty Tech ....................................................................................... 179

12140

LeChat ...................................................................................................99

12265

Belava .................................................................................................... 44

12183

Lexor Intl. ........................................................................................... 193

12265

Belava .....................................................................................................45

12211

Light Elegance .................................................................................... 121

12281

Bio Creative Labs ............................................................................. 135

12304

Luraco Technologies Inc. ............................................................... 117

12187

Bio Sculpture Gel ............................................................................. 175

12253

Mia Secret Nails ................................................................................93

12298

Cacee Inc. ....................................................................................137, 171

12250

Morgan Taylor ........................................................................ 18-19, 55

12230

Cala Products ......................................................................................65

12308

Nail Superstore, The ........................................................................190

12119

China Glaze ..................................................................................39, 141

12279

Nail Tech Supply ................................................................................181

12151

Nail Tek ................................................................................................ 153

12106

Nailite ................................................................................................... 192

12249

No Lift Nails.........................................................................56, 112, 127

12135

NSI - Nails Systems International...................................... 107, 171

CND ................................................................... 4-5, 16-17, 26-27, C3 12291

Continuum Footspas ...................................................................... 131

12102

Cuccio .......................................................................................... 47, 191

12231

Dashing Diva.................................................................................67, 69

12173

DeEnterprises Inc. ........................................................................... 106

12266

Dollar Nail Art ...................................................................................179

12262

Dr. G’s ...................................................................................................134

OPI Products .....2-3, 35, 41, 48A-48B, 49, 63, 71, 81, 105, C4 12101

Orly International ........................................................................... C2-1

12168

Orly International ..............................................................................37

12214

Orly International ................................................................................61

12153

Pedi-Sox................................................................................................171

12268

Premier Nail Source ............................183, 184-185, 186-187, 188

Essie Cosmetics ...........................................................8-9, 10-11, 165

12104

Seche .............................................................................................73, 115

12110

EZ Flow ..................................................................................................97

12145

Sheba Nail Products ....................................................................... 176

12238

EZ Permanent Makeup ................................................................... 64

12166

Star Nail Products ....................................................................189, 191

12240

Famous Names ........................................................................... 22-23

12136

Supernail .......................................................................................51, 129

12273

Fingerpaints........................................................................................103

12143

T4 Spa ................................................................................................. 139

12259

Footsie Bath of Beverly Hills ..........................................................116

12258

Tweezerman International ............................................................ 133

12123

Gena ..................................................................................................... 157

12206

Valentino Beauty Pure ....................................................................126

12186

Gulfstream Plastics......................................................................... 122

12161

Venique..................................................................................................59

12285

Hand & Nail Harmony ...................................... 6-7, 43, 53, 95, 111

12128

Vetro .............................................................................................. 32-33

ibd .....................................................................................82-83, 84- 85

12260

Young Nails ...........................................................12-13, 14-15, 30-31

12276

Duri Treatments ..................................................................................76

12197

Duri Cosmetics ..................................................................................77

12201

ENP Nail Design................................................................................169

12131

Entity Beauty Inc.................................................................................75

12122

The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.

160 | NAILS MAGAZINE | FEBRUARY 2014

Razor Sharp Antoine de Paris ® Implements for the Professional Nail Technician

Cuticle Nipper #14

Cobalt Inox Stainless Steel Satin Finish . ea. Double or Single Spring

de Paris® With over 300 Professional Implements Hassle Free Ordering Direct from Antoine de Paris, Inc.

® www.antoinedeparis.com 1-800-222-3243 www.nailsmag.com/fifi/12185

6FDQ 6KRS 6DYH

p roject: Decoupage a Storage Cabinet Accomplished by: Katie Samuelson, Total Sassy Faction Salon, Omaha, Neb. Difficulty Level: Easy Must-have Tools and Materials: scrapbook paper, fine-grit sandpaper, brush, Modge Podge, polycrylic sealant Steps: 1. Sand the cabinet where you want the scrapbook paper to go. Use a damp cloth to get the dust off. Measure the paper to fit where you want it. 2. Apply a thin layer of Modge Podge to the cabinet, everywhere the paper will go. 3. Apply a thin layer of Modge Podge to the back side of the paper. (Think of it kind of like wallpapering.) Place the paper onto the cabinet. Press out all the bubbles and smooth as you go. 4. Brush another layer of Modge Podge on the cabinet to seal it. Repeat until finished. Let it dry for a day. 5. Apply a thin layer of polycrylic sealant. Let dry. Tips: > A credit card works well to smooth the paper onto the cabinet. > Keep the paper next to the cabinet so you can work quickly.

p roject: Upcycle a Secondhand Find Into a Reception Desk Accomplished by: Kylie Yarnton, Our Beauty Boutique, Strathalbyn, South Australia Difficulty Level: Hard Must-have Tools and Materials: sandpaper, paint, wood slats, saw, drill Steps: 1. Sand the desk to give it a shabby well-worn look. 2. To create a hutch, use a jigsaw to cut wood slats to size. (Yarnton used old bed slats.) Measure and mark where you want the hutch to sit on the desk. Glue the hutch together, then screw it onto the desk with a drill. If needed, brace with an offcut. 3. Paint the desk with the hutch in a creamy antique-inspired shade. Tips: > If you make a mistake, just paint over it and start again. > Scour secondhand sources like garage sales for used furniture that has potential.

164 | NAILS MAGAZINE | FEBRUARY 2014

1@@9<IK F5BK 6D5B We all fall for a great romance. Whether it’s a personal tale or one we know by heart because it has been played out on the big screen, we enjoy seeing two people live happily ever after. These nail artists prove that a great love story can be translated onto ﬁve ﬁngernail tips.

Jack and Rose Dawson had a love nothing could break. Not even a sinking ship could tear them apart. Their story shows that love has no boundaries; you never let go. Emily Sanders, Alwin Anthony Hair & Nail Salon, Grayslake, Ill.

As soon as I saw the information about decorating love-themed nails, I could not resist the temptation to create these two lovers from Pride and Prejudice.

Karolina Osinska, Sosnowiec, Poland

Gone With the Wind’s Scarlett O’Hara and Rhett Butler is the all-time great love story. Rhett always loved the young and beautiful Scarlett but could never steal her heart because she always loved another man. It wasn’t until Scarlett truly fell for Rhett that he no longer loved her. Lorri Silvestre, Nail Candy, Grover Beach, Calif.

166 | NAILS MAGAZINE | FEBRUARY 2014

OPEN BOOK IMAGE: ISTOCK.COM © KAMISOKA, NAIL TIP PHOTOGRAPHY BY KELLY BRACKEN

Disney is known worldwide for their wonderful animated love stories such as Cinderella, Beauty and the Beast, Snow White, and Sleeping Beauty. These movies are the beginning to every girl’s own love story. When I created these nails I was inspired by beautiful princesses, fairy godmothers, ball gowns, and jewels. Vanessa Porter, Baby V Nails, Charlottetown, Prince Edward Island, Canada

“Lady and the Tramp is the perfect example of puppy love.”

Alexandra Mansoor, Madison Heights, Mich.

February is a month of romance and I believe these characters from Lady and the Tramp have such a sweet, innocent love story that everyone can enjoy. Teddie Truex, Rivers Edge, Skin Care Clinic & Day Spa, Albany, Ore.

I chose Sleeping Beauty to represent the love story theme because I believe it is one of the best love stories of all time. Sleeping Beauty had a curse placed on her and only true love could wake her from her slumber. Her prince kisses her and the curse is broken. I believe it shows how love conquers all. Ashley Flaskerud, Le Fleur Salon, Denver, Colo. FEBRUARY 2014

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{reader nail art}

Amanda Schison Outerimages, Brampton, Ontario, Canada Instagram: @outerimages Terah Spomer Nail Divas, Grover Beach, Calif. Karymar Gonzalez Jayri’s Hair & Nails Salon, Caguas, Puerto Rico

Vikki Taylor Dodds Spoilt For Choice, Newcastle, U.K. Instagram: @thenailartist

Ondrej Boyd Nails of Distinction, St. Louis Instagram: @THE_NAILDUDE

Katie Lansel Nails by Katie, McCordsville, Ind. Instagram: @theduchessofnails

Rosy Doan Queen Nails Salon, Fort Wayne, Ind.

Jennifer Van Der Weele Reﬂections Spa, Sheboygan, Wis.

168 | NAILS MAGAZINE | FEBRUARY 2014

Torey Parks Nailz by Ms. T, Miami

>>>

LOVE YOUR NAILS with

{reader nail art}

Want to see your nail art here? Just e-mail digital pictures of your art to Beth.Livesay@bobit.com; please include your name, salon name, city, state, Instagram handle, and phone number. Or, mail the tips themselves to Beth Livesay, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.

Morgan Crook The Cutting Edge, Lexington, Tenn.

Laura McCarthy Divine Digitz, Bantry, Co. Cork, Ireland

Tiffany Ha Hailey Nails & Spa, Tracy, Calif.

Amanda Stephenson-Bush Itz a Gurl Thang, Lander, Wyo. Tabitha Reynolds Compliments at a Hilton Salon & Spa, Phoenix

Sam Meter-Rogers Hair & Nails by Sam, Fort Meyers, Fla.

Amanda Lehner Posare Salon, Las Vegas

170 | NAILS MAGAZINE | FEBRUARY 2014

Sue Schultes Notorious Nail Seminars, Washington, N.J. Instagram: @notoriousnailgurusueschultes

Katherine Moran Eclipse Hair Salon, Indianapolis

{nails mall}

Cácee GelAir, from Cácee, features technology that mixes nail polish with gel-polish. No UV light is required to cure, it dries three times faster than regular nail polish, and it can last up to 12 days. Cácee (800) 951-6245 www.caceeinc.com www.nailsmag.com/fifi/12298

Pedi-Sox Love makes the world go round! Give some pedicure love with Hearts of Love from Pedi-Sox® and keep clients coming back for more. Pedi-Sox® encourages pedicure services in the colder months. Freshly pedicured feet stay comfy, cozy, and skin will be softer and smoother. Pedi-Sox (888) 536-1577 www.OriginalPediSox.com www.nailsmag.com/fifi/12153

NSI If you are looking for something edgier, then NSI Polish Pro Matte Top Coat is your answer! This revolutionary top coat gives even the highestshine colors an extraordinary matte ﬁnish. Whether you are designing nail art or creating a modern French look, the NSI Polish Pro Matte Top Coat is perfect over all of our sassy shades. NSI (800) 354-6741 www.nsinails.com www.nailsmag.com/fifi/12135

For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman). FEBRUARY 2014

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{product spotlight} This spring, shoot for the stars with Orly’s Galaxy FX collection. Drawing inspiration from constellations, the lacquers are uniquely formulated with a Black Space base or Milky White base, and dusted with an array of glitters, creating a multi-dimensional, celestial finish. Clients can choose from six galactic shades. www.nailsmag.com/fifi/12317

Perfect for the season of love, Forget-Me-Nots from SO Gel Nails add a soft design to nails. These delicate, little, easy-to-apply flowers, made from a brand of polymer clay called Fimo, sing spring! Use them with a contrasting basecoat or over clear gel nails. Secure with builder gel. www.nailsmag.com/fifi/12318

Star Pro’s Intro Acrylic Kit is a professional acrylic system that creates beautiful and durable results. It’s formulated with high-quality ingredients and leaves a crystal-clear finish after application. With a smaller atomic molecular structure, the non-yellowing formula is guaranteed bubble-free without air pockets. Techs can enjoy perfect color, pickup, and blending. www.nailsmag.com/fifi/12319

LeChat’s Love Obsession set features two bottles of Perfect Match LED/UV-cured gelpolish and two bottles of Dare to Wear nail lacquer in matching colors. Sparkling pink and sparkling black are two stunningly romantic shades exclusive to the Love Obsession set. www.nailsmag.com/ﬁﬁ/12320

172 | NAILS MAGAZINE | FEBRUARY 2014

Famous Names introduces IBX, a new protective treatment system for use under all gel-polish products. The two-part system, comprised of IBX and IBX Repair, provides a shield against damage commonly associated with the soak-off process. Cured with an LED light, IBX penetrates into the nail plate and toughens the nail from the inside out. www.nailsmag.com/ﬁﬁ/12321

Entity’s Body Couture line was developed with hands and feet in mind and features a soak, scrub, lotion, and oil designed to create stunning skin. The line was formulated with skin-loving ingredients like a coconut oil base to provide deep moisture. Other specialty ingredients include apricot kernel oil, and strawberry and cucumber fruit extract. www.nailsmag.com/ﬁﬁ/12322

Duri’s Drop ‘n GO is designed with quick-drying silicones to protect nail polish from smudging while it dries. The product helps the solvent in the nail polish to evaporate quicker and features a new dropper built into the cap for easy application. Just one or two drops will keep nails resilient for days. www.nailsmag.com/ﬁﬁ/12323

Brazil by OPI brings 12 new colors inspired by tropical rainforests and warm sandy beaches for spring/summer 2014. The collection features a palette ranging from bright hues to earthy tones and includes a set of four limited-edition Beach Sandies Liquid Sand mini neon nail lacquers with a textured matte finish. www.nailsmag.com/fifi/12324

>>> FEBRUARY 2014

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{product spotlight}

Designed to complement timeless resort looks, Essie’s Resort 2014 collection features four cream shades that work beautifully with breezy beach attire or cocktails by candlelight. Colors include Find Me an Oasis (ice blue), Cocktails & Coconuts (shimmering sand), Under the Twilight (smoky plum), and Resort Fling (coral peach). www.nailsmag.com/ﬁﬁ/12325

CND launches its limited-edition CND Additives Open Road collection for spring 2014. These pigment effects and glitter can be blended into any CND polish or powder. This collection includes five hues in addition to a free smartphone wallet. The Open Road collection is also available in six CND Shellac and Vinylux shades. www.nailsmag.com/fifi/12326

Designed to cut the ingrown toenail, Antoine De Paris’ #38-B pedicure tool has a large handle that protects the user’s wrist from daily strain. With single-spring leverage, it cuts through the nail with ease and is made from cobalt stainless steel. A latch closer secures the tool when it’s not in use. www.nailsmag.com/ﬁﬁ/12327

Each Sea Salt Manicure Nail Art Kit from Color Club includes two mini sea salt textured nail lacquers and two crushed shell nail art pots. Three different kits are available: Treasure Chest, Himalayan Escape, and Coastal Waves. The depths of the sea, seaside life, and mountain getaways have never been closer to home. www.nailsmag.com/ﬁﬁ/12328

The bright spring 2014 Goodie Goodie Gumdrop collection by Light Elegance is sweet in more ways than one. Choose from indestructible UV Color Gels or soak-off gelpolish. The collection features six delicious new colors including Laffy Taffy, Sweetie Pie, Chewy Gooey, Double Scoop, Carrot Top, and Hot Tamale. Products are available starting Feb. 1. www.nailsmag.com/ﬁﬁ/12329

The end of winter’s gloom marks the onset of warmer seasons to come, signifying a fresh start. Taking a cue from new beginnings, Dermelect Cosmeceuticals launches ME’s Spring/Summer 2014 lacquer collection, Revival, featuring seven new hues inspired by a renewed sense of a woman’s self. Included are shimmering opaques, metals, and a golden peach hologram. www.nailsmag.com/ﬁﬁ/12330

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The Explore nail lacquer collection from SpaRitual features shimmering and radiant tones as well as bright neons. This season’s colors include Uncharted, Wilderness, Navigate, North Star, Firefly, and Magnify. Each of SpaRitual’s nail lacquers retails for $15 and is available for purchase online. www.nailsmag.com/fifi/12331

Tweezerman’s Silver Shimmer Slant tweezers, which come in a matching leather case, is designed to shape brows with effortless accuracy. The slant tweezer holds fast to its award-winning prowess with aligned, hand-filed tips to ensure precision. The glamorous metallic hue will add a bit of romance to anyone’s beauty regime. www.nailsmag.com/fifi/12332

Akzentz has added 16 colors to the UV/ LED Options soak-off gel line. Colors include Cashmere Red, Mint Green, Aurora Pink, Hazy Khaki, and so much more. With over 125 highly pigmented colors now available, your clients will love the different looks that you can create for them. www.nailsmag.com/ﬁﬁ/12333

For Valentine’s Day, be sure to check out Pedi-Sox’s new Hearts of Love design featuring white, pink, and red hearts. Pedisox encourage pedicure services in the colder months by keeping clients’ feet warm while leaving the toes exposed. And after the service, freshly pedicured feet stay comfy and cozy and skin retains moisture. www.nailsmag.com/ﬁﬁ/12334

New from Americanails are the ProFiles Zebra Sanding Bands. They’re the same professional quality sanding bands you know and love and are now available in zebra in medium grit. The product is available at authorized Americanails.com distributors around the globe as well as online at www. americanails.com. www.nailsmag.com/ﬁﬁ/12335

Discover the hidden treasures of the ocean this spring with China Glaze’s Sea Goddess collection, available starting February 2014. Six vibrant matte and glistening glitters include Shell We Dance, Sand Dolla Make You Holla, Wish On a Starfish, Tail Me Something, Seahorsin’ Around, and Teal the Tide Turns. www.nailsmag.com/fifi/12336

INM’s Gelavish Dual-it Base & Top Coat is a thin, low-odor, self-leveling soak-off treatment gel. Its unique formula will not chip or peel and cures to a durable and tacky finish (base) that, when wiped clean of its tacky residue, can also leave a crystal clear protective finish (top). www.nailsmag.com/fifi/12337

Seche’s Perfectly Poised collection offers a slew of springtime colors that are long-lasting, fast-drying, and contemporary. Hues range from deep rose pink to creamy nude and include Keep It You, Head to Toe, Effortlessly Styled, Perfectly Poised, Conquer the World, and Buttoned Up. www.nailsmag.com/fifi/12338 Footlogix’s DD Cream Mousse provides double defense protection for skin of the feet. Formulated with Urea, Spirulina, Primrose Oil, and CoQ10, the DD Cream Mousse locks moisture into the skin with each overnight application to soothe and transform dry, cracked skin. Its daytime counterpart is Daily Maintenance Formula Mousse, which provides hydration and forms a nonocclusive protective barrier. www.nailsmag.com/fifi/12339

>>> www.nailsmag.com/fifi/12187

NSI introduces the new Secrets Sparkle Glitters. These versatile, vibrant, and super-lustrous glitters are compatible with all NSI systems. Secrets Sparkle Glitters are available for individual purchase, and select color options are also part of NSI’s My Little Secret Nail Art Kit. The product is available starting mid-January of 2014. www.nailsmag.com/ﬁﬁ/12340

www.nailsmag.com/fifi/12145

How to contact us: Send business and editorial correspondence to:

ENP has added the newest LED version of hard gel for perfect gel enhancements to their line of Gella gel-polish and full line of ENP acrylics. ENP’s new hard gel formulation cures quickly in an LED lamp, is easy to apply, self levels, and doesn’t lift. www.nailsmag.com/ﬁﬁ/12341

3520 Challenger St., Torrance, CA 90503 (310) 533-2400, (310) 533-2507 Fax Website: www.nailsmag.com

Editorial: To contribute an article, make a suggestion, or ask a question, contact NAILS at the address above or: West Coast/Canada Call: (310) 533-2552 Fax: (310) 533-2504 Email: Hannah.Lee@bobit.com

Subscriber Customer Service: For subscription inquiries, you can: • Visit our subscriber service section online at: www.nailsmag.com/subscriptionservices/ • Email us at: subscriptions@bobit.com • Report an address change, inquire about an order, or solve a problem, call: (310) 533-2440 • To purchase back issues, books or videos, or give a gift, visit www.nailsmag.com (click on “store”)

Advertising: To find out about advertising: West Coast/Canada Call: (310) 533-2465 Email: Michelle.Mullen@bobit.com East Coast/International Call: (562) 377-0465 Email: Mary.Baughman@bobit.com

Schools: If you would like to find out more about our “Partners in Education” program for schools or to sign up to distribute the annual Career Handbook, visit our website at www.nailsmag.com/CareerHandbook/

Cuccio Naturalé offers three products for the perfect pedicure: detoxifying salt soak, micro exfoliation scrub, and purifying masque. With invigorating scents, the products are designed to enhance the salon pedicure and leave clients’ skin feeling soft, moisturized, and refreshed. A variety of aromas are available. www.nailsmag.com/ﬁﬁ/12342

>>> 176 | NAILS MAGAZINE | FEBRUARY 2014

M a r c h 2 2 - 2 4 , 2 0 1 4 | McCormick Place, Chicago

NEW! CND Shellac™ &HUWLŹFDWLRQ 7UHQGV 0DVWHU &ODVVHV (GXFDWLRQ VFKHGXOH RQOLQH

Photography: Luis Alvarez of Aquage; Hair: Shawna Parvin for Aquage; Make-up: Wanda Alvarez; Fashion Stylist: Patric Chauvez; Nails: Angi Wingle of CND Americas Beauty Show is a registered trademark of Cosmetologists Chicago.

8 0 0 . 6 4 8 . 2 5 0 5 | a m e r i c a s b e a u t y s h o w. c o m

#americasbeautyshow

{ product spotlight}

Tat’z Nail’z is a new machine that can print designs virtually onto real or artificial nails in 10 seconds or less. Incorporate an image into your client’s manicure or create custom tips in advance. The machine prints either preloaded graphics, photos loaded via USB drive, or it can take a photo of anything with its built-in camera. www.nailsmag.com/fifi/12343

Daily Moisturizing Cream for Creative Hands by Kallista is designed with the nail tech in mind. It’s a product for everyday hand care that’s fast-absorbing and rebalances hands, leaving them protected, soft, and supple during repeated washing. The brand’s Intensive Moisturizing Cream offers a rich emollient formula to immediately comfort dry, dehydrated, and overworked hands. www.nailsmag.com/ﬁﬁ/12346

Hand!Spa Nice Day hand lotion from Alessandro is a deeply hydrating formula for hard-working hands infused with pearl protein extract and macadamia oil. Dry and damaged hands quickly regain their smoothness and elasticity with this intensive moisturizing product. www.nailsmag.com/ﬁﬁ/12349

Perfect for sterilizing small metal implements such as cuticle nippers and tweezers is the Glass Bead Sterilizer from Classic Spa by FantaSea. The glass beads reach a temperature of 482°F and sterilize implements in only 30 seconds. Nail technicians will appreciate how quickly and effectively it works. Included is one bag of glass beads. www.nailsmag.com/ﬁﬁ/12344

The GELeration Essentials Kit, by Jessica Cosmetics, features self-leveling formulas that bond to the natural nail while maintaining ultimate flexibility. The gels are easy to apply and remove and won’t chip, peel or dull for up to three to four weeks. GELeration protects and promotes natural nail growth and transitions with ease. www.nailsmag.com/fifi/12345

well-being. There’s also adjustable intensity for the massage function. The product is USA-designed, engineered, and assembled. www.nailsmag.com/ﬁﬁ/12348

Chi Couture Uniforms’ new Ysabel asymmetrical zip jacket is a stylish twist on the salon uniform. Highly functional, it features one right pocket and is made from a rayon, polyester, and spandex blend. The jacket is available in charcoal, white, or black and is priced at $85. www.nailsmag.com/fifi/12347 Luraco Technologies introduces the next generation iRobotics 6S Massage chair. It’s an intelligent robotic massage chair featuring zero gravity neutral body posture, which has been developed by NASA and scientifically proven to heighten the state of relaxation and

178 | NAILS MAGAZINE | FEBRUARY 2014

The Thumb Palette from LaVaque Professional is as brilliant as it is simple. This mixing tool for nail artists is worn on the thumb. It’s a rectangular steel plate connected to an adjustable ring, making it a portable hands-free palette terrific for achieving custom colors. The tool is lightweight and easy to clean. www.nailsmag.com/fifi/12350

Kami Nail Art®

MARKETPLACE Valentine’s Day Nail Art Decals with FREE Rhinestones

18 Pre-Adhesive Decals PLUS 24 FREE Acrylic Rhinestones

Kami Nail Art® offers the most extensive line of USA-made professional nail art with hundreds of dazzling products PLUS Swarovski® Crystals — 35 colors in sizes 5, 7, 9, 12, and 16.

Order online at www.nailsuppliesdirect.com Kami Nail Art® (800)344-3299 www.kaminailart.com www.nailsmag.com/ﬁﬁ/xxxxx www.nailsmag.com/fifi/12225

www.nailsmag.com/fifi/12267

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Beauty yTec ch

TOOLS

www.ge www.geltwo.com ge ltt wo.. c o m

Deluxe 6 on. Gem Tweezer and Scoop * Use the scoop for sprinkling glitter into

gel for Rock-Star effects * Sharp tweezer end for precision placement of nail art

Stainless Steel Mini Measuring Spoons, 3 pc set * Dash 1/8 tsp., pinch 1/16 tsp.,

and smidgen 1/32 tsp * Choose the right size to measure your glitter for perfect recipes every time!

Deluxe Stainless Steel Stir Spatula * 6 3/4 in. long with 2x5/16 in. spatula

* Stir your pot or bottle gels

for perfect color consistency

* Scoop loose glitter and gemstones

* Pluck Fimo Clay Cane slice from your stash

www.nailsmag.com/fifi/12116

www.nailsmag.com/fifi/12155

Would

You

Like to Advertise In The Marketplace?

www.beautytech.com/shoppe sales@beautytech.com 1-631-981-1273 www.nailsmag.com/fifi/12160

PLEASE CONTACT: Mary Baughman - East Coast 310.533.2412 mary.baughman@bobit.com Michelle Mullen - West/Canada 310.533.2465 michelle.mullen@bobit.com

NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 310/533-2400 • www.nailsmag.com

d by this issue. re pi ins , e w s m ite up Pick

{ get the look } Intrigued by Lorri Silvestre’s idea of using thread in your nail art (p. 98)? Score a bright assortment of thread. d. www.nancysnotions.com

$19.69

Since iPads and the Square app are becoming necessary tools of the trade (p. 115), a stand can be helpful for ringing clients up. squareup.com/ stand/shop p

The orb chandeliers found at The Loft (p. 60) can be yours. www.restorationhardware.com.

$1,695-$4,695

$99

If DIY isn’t your thing (see p. 159), pick up a leopard accent chair. www.bellacor.com com om m

$198.

If you’re looking to reﬁnish a surface or create your own cute decor like the projects beginning on p. 157, you’ll need reliable eliable paint in trendy colors. www.hobbylobby.com

Get this glam skull ring, similar to the chunky one on the cover. www.viviens.etsy.com

$12

$4 .19

A lot of us sit almost all day, so getting in 30-40 minutes of cardio daily is important (p. 132). Nothing motivates us to work out more than cute shoes like these. www.store.nike.com

$100

180 | NAILS MAGAZINE | FEBRUARY 2014

If the cover look ruffles your feathers, try using Bio Sculpture’s colored, spotted feathers to layer into your nail art. www.biosculpturegel.com

In the mood for a good love story after perusing our Happily Ever After nail art story (p. 166)? Write one of your own or take notes on what your clients are looking for with these novelinspired notebooks. www.katespade.com com

$14

www.nailsmag.com/fifi/12279

FEBRUARY 2014

DEAL

183-188

S H E E T Deal Sheet shows you all the bimonthly deals offered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.

183-188 189, 191 190 192 193

189, 191

Premier Nail Source Star Nail Nail Superstore Nailite

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Lexor

192

193

Call your professional beauty products supplier directly to take advantage of this monthâ&#x20AC;&#x2122;s great deals. Tell them you heard about them in NAILS Deal Sheet!

182 | NAILS MAGAZINE | FEBRUARY 2014

1-800-727-1119 Rock Starlets Mini Pack

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Caress your cuticles with blissful moisture whenever you desire.

For the record, keeping your nails in shape just got easier!

Buy One .25 oz. Avoplex Cuticle Oil to Go Pen, Get One

Buy One .5 oz. Original Nail Envy, Get One Crystal File

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Life is a Carnaval of Color… Sizzling, Spirited and Elegant.

4-ct. $6.95

Signature Shade Display Each package includes: “Over & Over A-Gwen” Nail Lacquer, Swarovski Elements (Studs & Crystals), Nail Glue and Nail Art Designs

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FEBRUARY PROMOTIONS

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Buy 2 Nail Lacquers (.5 oz.), “OPI Red” & “ElePhantastic Pink”, Get 8 Notecards

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Nail & Cuticle Oil

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A clinically-tested professional salon formula designed to help with unsightly nail problems.

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.5 oz. $14.95 features the latest advancements in gel polish technology. Each coat cures in just 30 seconds under LED and features a custom brush for fast, polish-on application.

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iceej^ Wffb_YWj_ed [nY[fj_edWb WZ^[i_ed XkXXb[#\h[[ h[ikbji $49.95

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6.6 oz. $3.95 20 oz. $7.95

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Each kit contains six .5 oz. GelColors. Choose from 14 available Add-On kits!

Six GelColors, Base Coat, and Top Coat (.5 oz. each), Expert Touch Remover 4 oz., Remover Wraps 20-ct., BondAid 1 oz., Cuticle Stick, Color Palette, Complete Instructions and DVD

OPI TruView LED $49.95 Work Station Lamp $199.95

1 oz. $8.95

.5 oz. $8.50

OPI GelColor LED Light Cures OPI GelColors in 30 seconds without ever having to change a bulb! *#I[jj_d] J_c[h ,7,000 Hour Lifetime

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OPI Nail Treatments

OPI GelColor

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Buy One OPI Foot File with Disposable Grit Strips, Get One N.A.S. 99 4 oz.

RapiDry Spray

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DripDry Nail Lacquer Drying Drops 6-pc. Counter Display

Use together for an incredible mirror chrome finish!

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Buy One .5 oz. Start-to-Finish Original Formula Get One .5 oz. “My Vampire is Buff” Nail Lacquer

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lacquer with complimentary “Lay Down that Base”

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File Edger Titanium $14.95

OPI Absolute Acrylic Liquid 4 oz. $16.95 8 oz. $29.95 32 oz. $74.50 Gallon $199.95

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View the complete range of OPI products and promotions online at premiernailsource.com.

*FREE SHIPPING within contiguous USA on orders of $69 or more; excludes oversized items noted on our website. PRICES IN THIS AD VALID JANUARY 1 THRU FEBRUARY 28, 2014. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS. ALL PRODUCT IMAGES © 2014 OPI PRODUCTS, INC.

www.nailsmag.com/fifi/12268

TOLL FREE

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Nylon Gel Brush

4 oz. $1.00

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8 oz. $1.00

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Manicure Bowl

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Onezees Toe Seps

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Mr. Pumice Purple Pumi Bar

Mr. Pumice Ultimate Pumi Bar

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3-Way Shiner Blocks

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Want to be notified about our Weekly Hot Deals? Sign up for e-mail notifications on our website.

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8 oz. $3.95

GelĂśs Gel and Gel Polish Thinner 1 oz. $11.95

Line Out

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Kikr

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Primer

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.5 oz. $11.50

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Split Second Activator Spray

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Silk or Fiberglass

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*Prices in this ad valid January 1 through February 28, 2014. Certain items and case pricing may be subject to additional shipping costs. See website or call for details.

www.nailsmag.com/fifi/12268

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USA & ADVANTAGE CANADA TAKE OF…

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* Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $69 or more shipped in a single box weighing under 12 lbs.; excludes $19.95 brokering fee & import taxes.

Nail Whitening Paste

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1.75 oz. $4.95

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Northern Lights

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2 oz. $17.10

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Carbide Drill Bits

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Spa Redi Scrub Gels Gallons

.5 oz. Natural Nail Dehydrant

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$24.95*

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Hip Tips 20-ct. $1.00 Electric Lip Slides

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10%

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$2.95 EACH

$4.95 EACH

100-ct. $2.95 1000-ct. $24.95

UV Tunnel Lamp

9 Watt UV Lamp

9 Watt UV Bulb

WITH BUILT-IN TIMER 36 W

W/ REMOVABLE SHADE

LONG-LASTING

$39.95

$19.95

DURABLE ACRYLIC POLISH DISPLAYS TABLE TOP DISPLAY Holds 30 Bottles $19.95 Holds 60 Bottles $29.95 WALL MOUNTED Holds 36 Bottles $19.95 Holds 90 Bottles $29.95

3 BITS 6 bits, 3 sanding bands

$0.49

T-209 UV Sterilizer HOT/COLD

$2.50

$69.95

TWIN FANS

$69.95

$129.95

WITH UV FUNCTION

Treatments

Lacquers

.5 oz. $1.00

.25 oz. $1.00

.5 oz. $2.95

Air Shield

Fortè Nail Strengthener

Cuticle Oils

Birchwood Sticks

100-ct. $1.95

.5 oz. $5.95

.5 oz. $3.95

Onezees Toe Seps Manicure Scrub Brush $0.15 EACH

Box / 72-ct. $9.95

144-ct. $2.95 2880-ct. $59.95

Microplane Colossal Foot File

$9.95

Pumi Bar

20,000 RPM TM

Bubble Bowl

Parafﬁn Warmer

$19.95

Striper Lacquers $1.95

Lacquers

.5 oz. $3.95

Softeez Toe Seps

Original Thong

Pedicure Slippers $0.20 a pair $0.10 a pair 1440 pair $99.95

360 pair $59.95

DUOS

Blue Cross Blossom Floral Cuticle Oil

2.5 oz. $5.50

1 oz. $4.95

Pumice Sponges $0.55 ea.

Heavy Duty 4-Way Red Pedicure File

Box / 24-ct. $11.95

FUNG-OFF .125 oz. $2.50 .5 oz. $7.50 Pedi-Stil Pedicure Foot & Leg Rest $19.95

$0.49 each 50-pk. $19.95

Callus Remover

Lotions

Peach Oil

Peach Cuticle

Metal Foot File

Original

Gallon

16 oz.

Gallon

$9.95*

$6.95

$9.95*

Case of 6

Case of 4

Gallon

Case of 4

$4.95

$0.75 ea. 24-ct. $12.95

$29.95* $149.75*

$29.95*

$19.95*

$29.95*

FREE!

$14.75

Lyte Body Butters

99% Alcohol, Non-Acetone, or Acetone

Sani-Tablets

32 oz.

Case of 12

100-ct.

$15.95

$4.95 $49.50*

$39.95

8 oz.

$4.95

All-Purpose Wax

14 oz. $9.95

BUY 2 GET 1 FREE!

Large Wax

Slim Bendable

Applicators

Wax Applicators

50-ct. $1.00 Case/5,000

100-ct. $1.25 Case/10,000

$69.95*

$99.95*

FACIAL Waxing Strips

BODY Waxing Strips

1"x4"

3"x9"

100-ct.

$1.95

$4.95

ORDER ONLINE 24/7

WWW.PREMIERNAILSOURCE.COM

$19.95

Sani-Soft Tablets

Sani-Cal Remover

150-CT.

16 OZ.

$19.95

$9.95

600-CT.

GALLON

$59.95

$24.95*

Non-Woven Epilating Roll $6.95

SALE!

$2.95

BUY 2 GET 1 FREE!

Blue Cross Cuticle Remover

3.5"x 50 yds.

Spa Beauty Wipes

$2.95 $6.95 $8.95 $19.95

Natural Nail Treatment

OMEGA LABS Fungus Treatment

.5 oz. $4.95

Gentle Exfoliating Sloughing Cream

Pedicure Scrub

ROCK SALTS Ice Cooling Gel

32 oz. $4.95 Parafﬁn Wax

$11.95

Nail Wipes

6 LBS.

Nail and Cosmetic

Pads 60-ct.

2"x2"

E L E C T R O N I C S

A C C E S S O R I E S

T R E A T M E N T & S

P O L I S H

8 oz. $2.95 Gallon $14.95* TM Peppermint 5 Gals. $59.95* Pedicure Collection

Créme Mask

Komfort Wedge Buy One Sea Salts 19.5 oz., Get One Butter Blend 8 oz.

Electric Heated Mittens or Booties

$49.95

.5 oz. 2.5 oz. .35 oz. 4 oz. .25 oz. STRIPER + POLISH PEN 16 oz.

.5 oz. $15.95

Holds All Popular Brands

25 cups $1.95

$399.95

Out The Door Top Coat

FREE

EMPTY DISPLAYS

Spa Manicure Warmer $9.95

.5 oz. $1.00

4 oz. with

ADJ. SPEED AND 3 BITS

Hot Towel Cabinet

Nail Dryer

Lacquers

$99.95

P R O M O T I O N S

$4.50

Parafﬁn Liners

50-ct. $17.95* $2.95

CelluCotton

N A T U R A L N A I L S

SALE!

200-ct.

240-ct.

3 lbs.

$1.75

$2.95

$9.95

$12.95*

VISIT OUR WEBSITE TO SEE INSTRUCTIONAL VIDEOS READ THE LATEST ISSUE OF “SALON SAVER” ONLINE

Photos are merely representational. Items not necessarily shown to scale in relation to other products. Not responsible for typographical errors.

www.nailsmag.com/fifi/12268

1-800-727-1119 FEBRUARY PROMOTIONS

CND Additives Open Road Collection ™

CND Shellac Open Road Spring Collection

.25 oz. $15.95

CND Shellac™ Perfect Pair

$59.75 VALUE

FREE!

Powder My Nose

Sun Bleached

Desert Poppy

Clay Canyon

Mint Convertible

Sage Scarf

Limited Edition “Ruby Ritz” is the perfect Valentine’s Day match to “Wildﬁre” (.25 oz. each) 5 Pigments & Effects with FREE Logo Smart Phone Wallet!

CND Vinylux™ Open Road Spring Collection .5 oz. $4.95

Powder My Nose

Sun Bleached

Desert Poppy

Clay Canyon

Mint Convertible

CND Vinylux™ Open Road Retail Display

Sage Scarf

CND Vinylux™ Weekly Polish

delivers 14+ days of flawless wear, superior color and a mirror shine with zero dry-time and no nail damage.

.25 oz. $15.95

.42 oz. $24.95

Base Coat

Top Coat .25 oz. $15.95 .5 oz. $24.95

Remover Wraps

Nourishing Remover

250-ct. $24.95

8 oz. $4.95 32 oz. $16.95

Professional UV Lamp $149.95

is a two-step polish system, consisting of a weekly polish and a weekly top coat, that offers durability, high-gloss shine and week-long wear.

UV Lamp Bulbs 4-pack $39.95

.5 oz.

SAVE

17%

NEW!

Begin and end every manicure with treatments from CND.

Weekly Polish or Top Coat

in a larger, more economical size

2 oz. $3.00

Clear 1.5 oz. $54.75

Solar Speed Spray™

CND Nail Treatments

CND Scentsations™

Conditioning Polish Dryer

turn ordinary manicures into a spa experience.

4 oz. $9.95 32 oz. $46.95

Scentsations™ Washes

SolarOil™

8.3 oz. $4.95

Nail & Cuticle Conditioner

.25 oz. .5 oz. 2.3 oz. 4 oz.

Brisa™ Lite Smoothing Gel

in a new retail size

Includes (5) Vinylux™ Open Road Spring Weekly Polish Shades and (5) Weekly Top Coats (.5 oz. each)

CND Shellac™ – The Original Power Polish™

CND Shellac™ Power Polish™

ScrubFresh®

Scentsations™ Lotions

$3.75 $5.75 $16.95 $24.95

8.3 oz. $4.95 31 oz. $17.50

Stickey™ Base Coat or Super Shiney™ Top Coat

$4.95

.33 oz. $4.25 2.3 oz. $10.25

CND Nail Prep

CND Liquid & Powder System

Retention+™ Powders

Perfect Color Powders

Essential products for ensuring successful adhesion and removal of enhancements.

features unique, patented technology that ensures flexible, resilient nail enhancements that suit your clients’ needs.

feature superior adhesion, color stability and provide super strength and durability.

feature superior workability and extensive color and coverage options.

Retention+™ Sculpting Liquid

Retention+™ Sculpting Powders

Perfect Color Sculpting Powders

.8 oz. $10.95 3.7 oz. $32.75 32 oz. $146.75

.8 oz. $10.95 3.7 oz. $32.75 16 oz. $79.25 32 oz. $146.75

NailFresh™ 1 oz. $8.25

Cuticle Away 6 oz. $5.25

4 oz. $22.75 8 oz. $38.25 16 oz. $59.95 32 oz. $84.95 Gallon $235.25

Superior Adhesion

NailPrime .5 oz. $11.25

ScrubFresh® 8 oz. $11.25 32 oz. $25.75

CND Brisa™ Sculpting Gel

CND Brisa™ Lite Removable Gel System

is a wearable, workable, flexible nail enhancement that goes beyond traditional gels.

Removable Sculpting and Smoothing Gels

Brisa™ Bond

Brisa™ Sculpting Gel

.25 oz. $11.25

.5 oz. $19.75 1.5 oz. $51.75 4 oz. $109.75

Brisa™ Gloss Gel Top Coat .5 oz. $19.75 4 oz. $109.75

Removable Base Coat or Top Coat .5 oz. $24.95 Removable Smoothing Gel or Sculpting Gel .5 oz. $21.95

View the complete range of CND products and promotions online at premiernailsource.com.

*FREE SHIPPING within contiguous USA on orders of $69 or more; excludes oversized items noted on our website. PRICES IN THIS AD VALID JANUARY 1 THRU FEBRUARY 28, 2014. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.

www.nailsmag.com/fifi/12268

1-800-727-1119

FEBRUARY PROMOTIONS NEW!

Bubble Bowl™ Bonus Combine the effervescent action of Spa Fizz Effervescent Manicure Balls with the soothing bubbles of the Spa Fizz Bubble Bowl for the ultimate spa manicure experience!

Zebra Sanding Bands 100-ct.

Master Nail Artist’s Brush Set 15-pc.

$19.95

SAVE

FREE! MANICURE BALLS 10-CT.

$9.95

$10

PURCHASE A MACH I LED CURING LAMP FOR $49.95 GET A NOUVEAU NAIL UV/LED GEL STARTER KIT FREE!

MACH III LED LIGHT

FREE!

Ib[[a CeZ[hd :[i_]d J^h[[ J_c[h I[jj_d]i +&"&&& >ekh B_\[j_c[ )& I[YedZ 9kh[

SAVE

$50

SALON VALUE

$104.90 Single process gel cures in LESS THAN 30 SECONDS under LED and 2 minutes under UV light.

Super Seal™ Pro Pack (4 oz. Refill + .5 oz.) $49.95

Nouveau Nail Treatments

$9.95

.5 oz. $*$/+ 2.5 oz. $14.95

GLASS SEAL™ b[Wl[i W ]bWii#b_a[ \_d_i^ ed [d^WdY[c[dji$ 7_h Zh_[i _d ,& i[YedZi

Extra Strength Primer

Defense Anti-Spray

Acid Formula or Acid-Free

Refreshing Mint or

.5 oz. $11.95

.25 oz. $4.95

Super Seal™ UV/LED Gel Sealer

SAVE

$10

Defense Disinfectant Concentrate 4 oz. $6.95

NEW!

CWa[i * ]Wbbedi of hospital grade disinfectant solution!

Soothing Vanilla

8 oz. $6.95 Prep spray with natural tea tree oil dehydrates nails prior to application of lacquers and enhancements.

BUY 1 GET 1 FREE!

Sandy™ Ultra-Premium Washable Nail Files

BLACK 1&&%100 GRIT ZEBRA 100%180 GRIT WHITE 1.&%180 GRIT

Advanced Retention Nail Liquid

Advanced Formula Sculpting Powders

500-ct. $9.95

Superior adhesion primer-optional violet monomer formulated with UVA and UVB inhibitors to help prevent yellowing.

Triple sifted acrylic powders uniquely formulated to combine the adhesion properties of a hard polymer with the flexibility of a soft polymer.

$0.69 EACH MINIMUM: 12

SQUARE & OVAL

4 oz. 8 oz. 32 oz. Gallon

$11.95 $19.95 $49.95 $179.95

One-Step UV/LED Gels

4 oz. $3.95

PNI25 Classic E-File System PNI12 “The Bullet” E-File Kit $39.95

Neon, Glitter & Bold Sculpting Powders

.75 oz. $9.95 City Lights Acrylic Kits BUY 2 GET 1 FREE!

SHADES AVAILABLE

.75 oz. $6.95 2 oz. $11.95 4 oz. $19.95 48 oz. $149.95

<ekh $'(+ ep$ Acrylic Powders 2 oz. Nail Liquid

$19.95

.125 oz. $2.95

SALE!

MINI KITS AVAILABLE

500-ct. $9.95

Original UV Tunnel Lamp

SALE!

$69.95 $49.95

Top selling treatments, top coats and cuticle oils.

Finishing Wipe

VARIETIES AVAILABLE

Xtreme Nail Professional Tips

Easy application, glossy finish and unmatched strength and durability. 9kh[i _d )& i[YedZi kdZ[h B;:$

.25 oz. $9.95 .5 oz. $14.95 1.75 oz. $34.95

Dual Shape Nail Forms

Forged of stainless steel with titanium finish.

$19.95 VALUE

$199.95 VALUE

SUPER SPEED™ Fast Dry Top Coat bonds with polish to minimize chipping and maximize longevity. LINE ELIMINATOR™ - Ed[ gk_Ya im_f[ Xb[dZi j_f i[Wci WdZ [hWi[i \_bb b_d[i$

Super Glossy Gel Top Coat!

Precision Titanium Cuticle Nipper

$149.95

Easy application, glossy finish and unmatched strength and durability.

#1 SELLING

$4.95

SAVE

$20

.5 oz. $2.95 2.5 oz. $4.95 16 oz. $19.95 $149.95 $99.95

SAVE

$50

(+"&&& HFC" <M:%H;L Ef[hWj_ed Jm_ij#BeYa >WdZf_[Y[ Includes 3 Free Bits

36W

BUILT-IN TIMER Mirror panels surround hand for rapid, even curing.

50-ct. Refill $2.95 $3.95

Artistic Gems™ Rhinestone Wheels

Colour Collections™

240-ct. $2.95 1200-ct. $6.95

Polish Stencils 10-ct. $1.50

Mini LED Light $24.95 8Wjj[ho Ef[hWj[Z ;njhW IcWbb <eejfh_dj Ed[#JekY^ Ef[hWj_ed Softens cuticles, whitens nails, and releases an invigorating scent-sation!

Effervescent Manicure Balls 10-ct. $1.50

Fresh Scent Pedicure Tablets

Each collection contains 10 vials of nail art necessities in 10 vibrant colors. Choose from Foil Hearts, Foil Stars, Glitter Strips, Micro Glitter, Glass Beads or Crushed Shells

Glow-in-the-Dark 3D ArtiStickers™ 10 STYLES $1.50

9 WATT UV BULB $4.95

5-ct. $1.50

STYLES

View the complete range of Americanails™ products and promotions online at premiernailsource.com.

www.nailsmag.com/fifi/12268

1-800-727-1119

FEBRUARY PROMOTIONS

$6.00

Intense Seal

Silky Soft Lotions 8 oz. Buy Two, Get One FREE! $4.95

.5 OZ. $9.95

$38.95

Callus Eliminator 4 oz. $10.95

BUY 2 GET 1 FREE!

Cuticle Eliminator 4 oz. $8.95

Diamond Dry Top Coat .5 oz. $6.50

Salon quality sunless tanning in a bottle.

SALE! Natural Nail .5 oz. Treatments $5.50

Nail Tek Xtra For difficult, resistant nails.

16.9 oz. pump $8.95 $5.95 VALUE

Boogie Nights

SAVE

Wax Applicators

$15

Petite, Small or Large

.75 oz. $11.95

Just Gel Polish

SAVE 40%

Just Gel Polish Base Coat or Top Coat

Glitter Acrylic Powders

BUY 2 GET 1 FREE!

IBD Clear Gel BUY ONE GET ONE FREE 16 OZ.

.5 oz. $9.95

.5 oz. $11.95 4 oz. $39.95 8 oz. $97.50

Designed Color

Intense Seal .5 oz. $9.95 SAVE

IBD Builder Gel

Acrylic Powders

.5 oz. $8.95

$49.95

35%

BUY 2 GET 1 FREE!

An easy way to perfect nail enhancements in classic, gotta-have-it colors!

$64.95 VALUE

SAVE

6 oz. $13.75

.75 oz. $7.95 4 oz. $21.95 16 oz. $69.95

EzFlow’s exclusive color-stabilizing, strengthening, bubble-resistant liquid monomer

Deeply hydrating and fast absorbing for soft, smooth and healthy beea_d] ia_d$

QuickTan

A Polymer Acrylic Powders

8 oz. $29.95 32 oz. $49.95

Mini Pro Kit

Original Lotion

BUY 2 GET 1 FREE!

Q Monomer

BUY 5 GET 1 FREE!

.5 OZ. $4.95 EACH

$13.95 VALUE

BUY 2 GET 1 FREE!

BUY 1 GET 1 FREE!

Seche Vite Top Coat

FREE!

SAVE

Buy One Grand Artist Oval Acrylic Brush, Get One Q-Monomer 4 oz. FREE!

FREE!

Buy One Nail Tek Xtra .5 oz., Get One Nail Tek Renew Oil .5 oz. FREE!

.5 oz. $13.95

.5 oz. $14.95 2 oz. $29.95

SALE!

The pure IBD gel you love in an easy to polish application.

SALE!

Strong Adhesion Base Coat or No-Chip Top Coat

Nail Tek Pro Packs lacquers

SALE!

gk_Ya Zho_d] ]beiio \_d_i^

.5 oz. $4.50

Fast Freeze Quick Dry Super-fast drying liquid dries all layers of nail polish in seconds.

.5 oz. $4.95

.5 oz. $2.95

2 oz. SPRAY

$7.95 Nail Tek I

Nail Tek II

Nail Tek III

Maintenance Plus For strong, healthy nails.

Intensive Therapy For soft, peeling nails.

Protection Plus For dry, brittle nails.

4 oz. .5 oz. $6.00

Seche Vite Top Coat Patented fast-drying top coat.

.5 oz. $4.95

SALE!

Ultra-V Top Coat .5 oz. $4.95 $4.50

natural antiseptic and pure essential oil combats everything from nail fungus to athlete’s foot

SAVE

10%

The ultimate UV curable top coat.

$49.95

Original or Sensitive Pot Wax

$15

$19.95 ($5 S+H)

8h[Wai Zemd YWbbki[i in 3-5 minutes, then simply buff them away.

SALE! PEDI SCRUB PEDI CARE PEDI ICE

SALE!

Removes cuticles in SECONDS from fingers and toes.

2 oz. $4.95 4 oz. $8.95 18 oz. $24.95

PEDI SOAK

14 oz. $7.95

4 oz. 18 oz. 34 oz. Gallon

$10.95 $28.50 $47.95 $99.95

Dry Heel Eliminator Daily therapy for heels prone to drying and YhWYa_d]$

4 oz. $7.95 16 oz. $24.95

SALE!

PEDI SOFT

DuraLash Flares or Naturals Lashes $2.50 MIN: 6

SALE! 14 oz. $9.95

Callus Eliminator

Natural Beea_d] Lashes

GiGi Mini Pro Kit

GiGi Waxes

Pedicure Gallons Cuticle Eliminator Tea Tree Oil .5 oz. $6.95

$16.95

SAVE

$14.95

Available in 8 varieties.

Seche Vite Pro Kit .5 oz. & 4 oz. refill

REFILL

4 x .5 oz. $13.95

LashTite Adhesive .125 oz. $2.50 MIN: 6

QuickTan Salon quality sunless tanning in a bottle.

6 oz. $13.75

BUY 2 GET 1 FREE!

Original Lotion

Exotic Oils Lotions

Deeply hydrating and fast absorbing for soft, smooth and healthy beea_d] ia_d$

Enjoy the cool relaxation of an exotic vacation with exotic oils from around the world.

16.9 oz. pump $8.95 $5.95 Gallon $36.95

MOROCCAN ARGAN OIL

YOUR CHOICE

$8.95

16.9 oz.

TAHITIAN MONOI OIL INDIAN NEROLI OIL

View the complete range of AII products and promotions online at premiernailsource.com.

www.nailsmag.com/fifi/12268

! ng E Wagi N ck

Pa AVAILAB LE E XC LU S IV E LY AT OV E R 2800 SAL LY BE AU TY LO C ATIO N S

Prices Valid From February 1 - 28, 2014

Special Price $32.95

Acrylic Student Kit with FREE DVD All inclusive kit with FREE set of Form-A-Nails (use to make perfect nails in record time) Aspire acrylic is easy to apply, has perfect pick up and ﬂawless blending. KIT CONTAINS: 1/2 oz. Pink Aspire Bonding Acrylic Powder, 1/2 oz. White Aspire Bonding, Acrylic Powder, 1/2 oz. Clear Aspire Bonding Acrylic Powder, 2 oz. Aspire Bonding Acrylic Liquid, 20 nail forms, 50 ct. Ultra natural Tips, 2 gm. glue, Primer Pen, 1 oz. Prep N’ Clean Dehydrant, Buffer, Nail File, Acrylic Brush, Instructions, Instructional DVD.

Fast & Fabulous French Glitter Kit

12-in-One 4D Nail Art Kit

Super long lasting glitter designs, 4 different maskings to choose from; 6 different glitter colors.

Everything you need to create trend setting 4D nail art to easily enhance any acrylic, gel or natural nail manicure.

Easy to use, just apply the masking, top coat, and dip into the desired glitter.

KIT CONTAINS: 12 4-D nail art styles that can be used alone or together.

Special Price $12.99

KIT CONTAINS: 5 Glitters - 0.125 oz. (3.5g), 1 Top Coat - 1/8 oz (3.5g), 4 Design Masks

Special Price $12.99

Free Glitz & Glamour Kit

Buy 2 pens Get 1 pen FREE

with the purchase of 8 OZ ASP BONDING LIQUID AND 1.6 OZ. POWDER

CREATE ROCK STAR FRENCH TIPS

Add Sparkle & Shimmer to Your Acrylic Nail Services

Buy 2 pens Get 1 pen any color FREE

4 different glitters to choose from (pink, gold, rose gold, silver)

Shop SallyBeauty.com or call 800.ASK.SALLY for the store nearest you.

AVA I L A B L E E X C L U S I V E LY AT O V E R 2 8 0 0 S A L LY B E A U T Y L O C AT I O N S www.nailsmag.com/fifi/12166

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Itâ&#x20AC;&#x2122;s Your Last Chance to Get a SuperSonic3 Snatch up your very own SuperSonic3 while this deal is still hot! This high speed electric nail file makes filing, shaping and shortening easy!

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www.nailsmag.com/fifi/12308

february

DEALS

Exclusively at:

Prices valid through February 28, 2014. Available by phone, online and at select store locations while supplies last.

SAVE 20%

SAVE 20% Professional Manicure Extended Massage Lotion 32 oz. 663415 Reg. $15.99

$12.94

Professional Manicure Cuticle Softener 4 oz.

Professional Manicure Cuticle Soak 8 oz.

663413 Reg. $4.99

663414 Reg. $4.99

$3.94

$3.94 BUY 1, GET 1 OF THE SAME

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Effervescent Sanitizing Soak 100-ct. 109436 Milk & Honey 109427 Papaya Green Tea 109423 Sea Fizz

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Limit restrictions may apply.

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Youth Anti-Aging Hand Care Kit

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www.nailsmag.com/fifi/xxxxx 800.362.6245 theindustrysource.com T HE INDUST RY SOURCE www.nailsmag.com/fifi/12102

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Reasons why Lexor’s Luminous was voted top 5 in Pedicure equipment

Auto-Fill™

www.nailsmag.com/fifi/12183

Disposable Liner

Calf Support

LED Illumination

{

my other life

}

s getting i t n e m e v ie ach “ The great have by ourselves.” we as far as

A Woman With Drive “The car is our baby,” says Crystal Smith, owner of Polished & Pampered in New Oxford, Pa., and crew chief for her husband’s race car, a 1979 Chevy Camaro. “I met my husband James at a car show when I was 17.

Crystal Smith, salon owner In her other life: racing crew chief

He took me to my ⇒rst drag race just to watch and I had a blast. We eventually bought our car and slowly built it as our budget allowed and eventually started racing.” Smith’s duties as crew chief are too numerous to list in full. For starters, she helps get the car ready for each pass down the track by fueling it up and checking tire pressure. “I then tow my husband and the car to the lanes with our four-wheeler,” she says. “As we wait for our turn to make a pass I keep track of the weather conditions. From the lanes I direct him to where he does his ‘burn out’ and help him stage the car by putting him in the beams on the starting line. I then get beside the car and videotape the run.” Once back at their pit, Smith helps to take off the front end of the car that exposes the motor. “I personally read the spark plugs, change the jetting on the carburetors if necessary, help with clutch maintenance, and I pack the parachute,” she says. “My duties also consist of normal womanly things like packing clothes and making food for each race event, but I like being hands-on and helping with everything. I don’t mind getting dirty and I love that my husband trusts me enough to actually work on the car without supervision.” “We have won several races, ⇒nished in the top 10 in points several years in a row, and the car recently made the cover of an international racing magazine. But to me the great achievement is getting as far as we have by ourselves.” Check them out at www.jscracing.com.

NAILS (ISSN 0896-193x) (USPS 001-426) is published monthly, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your ﬁrst issue. Bobit Business Media reserves the right to refuse non-qualiﬁed subscriptions. Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission. Subscribers: If the Post Office alerts us that your magazine is undeliverable, we have no further obligation unless we receive a corrected address within 2 years.

194 | NAILS MAGAZINE | FEBRUARY 2014

LIVE A RICH LIFE Become a Nail Professional!

High fashion, high demand, high reward and high-income potential. In just a few months, you can build a rewarding career in this exciting, fast-paced industry! • Nails are the fastest-growing salon service in the US today • Thousands more Nail Professionals are needed to satisfy growing consumer demand • Nail services are recession-proof (outsold lipstick in the last recession) • Your artistic skills and premium services can drive high-proﬁt income Apply today – the sooner you start working, the sooner you start counting!

The Beauty Changes Lives (BCL) CND Tippi Hedren Nail Scholarship Forty scholarships will be awarded over a two-year period at 100% of the tuition (up to $5,000) of a Professional Nail Program at member schools of the American Association of Cosmetology Schools (AACS). Competition begins January 2014. Find out more by visiting beautychangeslives.org/scholarships.

DRENCHED IN COLOR CHARGED WITH SHINE

NEW FROM OPI FOR SPRING/SUMMER 2014 TO SEE THE ENTIRE COLLECTION TURN TO PAGES 2-3

SPRING/SUMMER 2014 Model Model is wearing is wearing Next AmazON…AmazOFF Stop…The Bikini Zone on nails. on nails.

DRENCHED IN COLOR CHARGED WITH SHINE

Model is wearing Toucan Do It If You Try on nails.

LIFE IS A CARNAVAL OF COLOR… SIZZLING, SPIRITED AND ELEGANT. Exploring new worlds. Discovering unknown territory. Sounds like tonight’s lineup on your favorite educational channel. But I’m talking about the exploration for newness in our own lives. New ways of thinking or expressing ourselves stirs new energy into our daily existence… and one of our favorite ways to express ourselves is with color. We are on a journey to explore new ways to reawaken our spirit and nail color allows us to easily do this. Women have embraced color as never before – playing with shades, texture, and pattern on their nails like they did as children with crayons and clay. As their stress-filled lives become increasingly hectic, the need to play becomes more essential to their emotional well-being. These thoughts filled my mind while contemplating the destination for this spring’s collection. It had to be somewhere filled with enough color and excitement to stir anyone’s soul. Brazil. Carnaval, where color is on display in parades, costumes, and fireworks; warm, sun-soaked beaches where vibrant bikinis adorn sun-kissed women; luscious tropical fruits and deep green jungles are the images that come easily to mind when thinking about Brazil. Brazilian women are sexy, mysterious, fun and exciting, possessing an inner and outer beauty – cool and elegant despite the hot and sultry climate.

OPI takes us on a journey of color to Brazil where vivid hues (I Just Can’t Cope-acabana, Where Did Suzi’s Man-go?, Toucan Do It If You Try, Kiss Me I’m Brazilian, Live.Love. Carnaval, and Red Hot Rio) add ﬂair to a neutral-toned work wardrobe. Sienna shades of beach and earth (Don’t Bossa Nova Me Around, Taupe-less Beach, I São Paulo Over There, and OPI Scores a Goal!) make an effortless transition from day to night, just as at-home with sequins as with denim. Shades of Brazil’s rainforest ﬂora (Next Stop…The Bikini Zone, AmazON…AmazOFF) complement designs that push the envelope with style. Finally, texture is explored in four new limited edition Liquid Sand™ shades (Samba-dy Loves Purple, I’m Brazil Nuts Over You, What’s a Little Rain Forest?, and You’re So Flippy Floppy). We invite you to explore Brazil by OPI, to discover your own renewed spirit in the rich, vibrant shades -- a color destination that is sure to stir your soul.

Suzi Weiss-Fischmann OPI Co-Founder & Executive VP

Next Stop… The Bikini Zone

Don’t Bossa Nova Me Around

NL A59 This amethyst-toned pewter suits me just ﬁne. (GC, S)

NL A60 Nobody can stop me from wearing this creamy nude! (GC)

I Just Can’t Cope-acabana NL A65 Nothing lifts your spirits like this sunshine yellow. (GC)

Taupe-less Beach NL A61 There’s nothing optional about wearing this enticing taupe.

I São Paulo Over There

(GC)

NL A62 He was sipping coffee with this mocha-toned beauty. (GC)

Where Did Suzi’s Man-go?

Toucan Do It If You Try

Kiss Me I’m Brazilian

NL A66 He went to fetch her this delicious mango smoothie. (GC)

NL A67 You have talent to achieve anything in this conﬁdent orange. (GC)

NL A68 Plant this warm luscious pink on me! (GC)

F=FROSTED | S=SHIMMER | SH=SHEER | GL=GLITTER | GC=AVAILABLE IN GELCOLOR

OPI Scores a Goal!

AmazON… AmazOFF

NL A63 Make your point in this winning shade of rich chocolate. (GC)

NL A64 I’m making the switch to this deep jungle green. (GC)

Live.Love.Carnaval

Red Hot Rio

NL A69 This vibrant and festive coral is the life of the party. (GC)

NL A70 A ruby red as hot as the most exciting city in Brazil. (GC)

Nail Lacquers feature OPI’s exclusive ProWide™ Brush (Patent Pending).

Classics

Classic

COLORS ARE LISTED IN ALPHA-NUMERIC ORDER BY ITEM NUMBER

F=FROSTED

GL=GLITTER

SEÑORITA ROSE-ALITA NL A11 (S)

DULCE DE LECHE NL A15 (AX)

THE THRILL OF BRAZIL NL A16 (GC)

LA PAZ-ITIVELY HOT NL A20 (F)

HAPPY ANNIVERSARY! NL A36 (AX, S)

TASMANIAN DEVIL MADE ME DO IT NL A44

CHOCOLATE MOOSE NL C89

BAREFOOT IN BARCELONA NL E41 (AX)

PINK FLAMENCO NL E44 (AX, GC)

SUZI SKIS IN THE PYRENEES NL E47 (F)

PAMPLONA PURPLE NL E50

POLKA.COM NL E71 (GL, GC)

OY–ANOTHER POLISH JOKE! NL E78 (S, GC)

VANT TO BITE MY NECK? NL E80

I SAW...U SAW... WE SAW...WARSAW NL E81

MY VAMPIRE IS BUFF NL E82 (GC)

JAPANESE ROSE GARDEN NL F04

LOUVRE ME LOUVRE ME NOT NL F13 (AX, GC, S)

HAVEN’T THE FOGGIEST NL F55 (S)

PEACE & LOVE & OPI NL F56 (F, GC)

KEEPING SUZI AT BAY NL F57 (GC)

INCOGNITO IN SAUSALITO NL F58

LOST ON LOMBARD NL F59

I KNEAD SOUR-DOUGH NL F60 (GC, S)

DANKE-SHINY RED NL G14 (F)

EVERY MONTH IS OKTOBERFEST NL G18 (S, GC)

MY VERY FIRST KNOCKWURST NL G20

NEIN! NEIN! NEIN! OK FINE! NL G21 (GC)

SUZI & THE 7 DÜSSELDORFS NL G23 (F, GC)

CHICK FLICK CHERRY NL H02 (AX, GC)

LUCKY LUCKY LAVENDER NL H48 (AX)

MEET ME ON THE STAR FERRY NL H49 (AX, S)

I DON’T GIVE A ROTTERDAM! NL H57 (S)

KISS ME ON MY TULIPS NL H59

PEDAL FASTER SUZI! NL H60 (GC, S)

RED LIGHTS AHEAD…WHERE? NL H61

GRAND CANYON SUNSET NL L30 (S)

CALIFORNIA RASPBERRY NL L54 (S)

DUTCH TULIPS NL L60 (GC)

CAJUN SHRIMP NL L64 (AX, GC)

OPI RED NL L72 (AX, GC)

MALAGA WINE NL L87 (AX, GC)

RUSSIAN NAVY NL R54 (AX, GC, S)

COSMO-NOT TONIGHT HONEY! NL R58 (AX, F, GC)

MIDNIGHT IN MOSCOW NL R59 (S)

NOT SO BORABORA-ING PINK NL S45 (S)

JAVA MAUVE-A NL S46

CHICAGO CHAMPAGNE TOAST NL S63 (F)

CHA-CHING CHERRY NL V12 (F)

LINCOLN PARK AFTER DARK NL W42 (AX, GC)

GOT THE BLUES FOR RED NL W52 (GC)

COLOR SO HOT IT BERNS NL Z13 (GC)

SKI TEAL WE DROP NL Z16

LUCERNE-TAINLY LOOK MARVELOUS NL Z18 (AX, S)

**Available in the EU as Lady in Black NL T02-EU

cs |

S=SHIMMER

Classics |

SH=SHEER

AX = AVAILABLE IN AXXIUM

GC = AVAILABLE IN GELCOLOR

BRISBANE BRONZE NL A45 (AX, GC, S)

KOALA BEAR-Y NL A46

OPI ON COLLINS AVE. NL B76 (GC)

FEELIN’ HOT-HOT-HOT! NL B77

MIAMI BEET NL B78 (AX, GC)

POMPEII PURPLE NL C09 (AX, F, GC)

OPI…EURSO EURO NL E72 (GC)

SUZI’S HUNGARY AGAIN! NL E73

YOU’RE SUCH A BUDAPEST NL E74 (GC)

CAN’T FIND MY CZECHBOOK NL E75 (GC)

MY PAPRIKA IS HOTTER THAN YOURS! NL E76

HANDS OFF MY KIELBASA! NL E77 (F)

YOU DON’T KNOW JACQUES! NL F15 (AX, GC)

TICKLE MY FRANCE-Y NL F16

BASTILLE MY HEART NL F17 (AX, GC, S)

BOGOTÁ BLACKBERRY NL F52 (AX, F, GC)

A-PIERS TO BE TAN NL F53 (GC)

DINING AL FRISCO NL F54 (F, GC)

MUIR MUIR ON THE WALL NL F61 (GC, S)

IN THE CABLE CAR-POOL LANE NL F62

EMBARCA-DARE YA! NL F63 (S)

FIRST DATE AT THE GOLDEN GATE NL F64

APHRODITE’S PINK NIGHTIE NL G01 (AX, F)

BERLIN THERE DONE THAT NL G13

I’M NOT REALLY A WAITRESS NL H08 (AX, GC, S)

RED MY FORTUNE COOKIE NL H42

HOT & SPICY NL H43

JADE IS THE NEW BLACK NL H45

SUZI SAYS FENG SHUI NL H46 (GC)

A GOOD MAN-DARIN IS HARD TO FIND NL H47 (GC)

VAMPSTERDAM NL H63 (GC, F)

ITALIAN LOVE AFFAIR NL I27 (AX, F)

ELEPHANTASTIC PINK NL I42

BLACK CHERRY CHUTNEY NL I43 (AX, GC, S)

YOGA-TA GET THIS BLUE! NL I47 (S)

SUZI SELLS SUSHI BY THE SEASHORE NL J11 (F)

MY CHIHUAHUA BITES! NL M21 (GC)

STRAWBERRY MARGARITA NL M23 (AX, GC)

COZU-MELTED IN THE SUN NL M27 (GC, S)

BIG APPLE RED NL N25 (AX, GC)

NOMAD’S DREAM NL P02 (S)

AN AFFAIR IN RED SQUARE NL R53 (S)

ROMEO & JOLIET NL S72 (GC, S)

BLACK ONYX NL T02 (AX, GC)

ARE WE THERE YET? NL T23 (GC, S)

I EAT MAINELY LOBSTER NL T30 (GC, S)

MY ADDRESS IS “HOLLYWOOD” NL T31 (GC, S)

A-ROSE AT DAWN...BROKE BY NOON NL V11 (F)

LINCOLN PARK AT MIDNIGHT † NL D01 (S)

ESPRESSO YOUR STYLE! † SR 6R5 (S)

** GLITZERLAND NL Z19 (AX, S)

†Limited availability!

Brights

Brights High fashion bright shades create look-at-me nails. Whether to complement a bold sense of style or to add a pop of bright and bold color, Brights by OPI has the shades that have attitude and conﬁdence all their own.

Model is wearing Mod-ern Girl on nails.

BLUE MY MIND NL B24 (S)

SIGNIFICANT OTHER COLOR NL B28 (F)

DO YOU LILAC IT? NL B29

PURPLE WITH A PURPOSE NL B30 (F)

FLASHBULB FUCHSIA NL B31 (S)

UP FRONT & PERSONAL NL B33 (AX, S)

PINK BEFORE YOU LEAP NL B34 (AX, S)

CHARGED UP CHERRY NL B35

THAT’S BERRY DARING NL B36

BRIGHT LIGHTS BIG COLOR NL B38 (S)

ATOMIC ORANGE NL B39

GARGANTUAN GREEN GRAPE NL B44

NEED SUNGLASSES? NL B46

AND THIS LITTLE PIGGY… NL B51 (S)

TEAL THE COWS COME HOME NL B54 (F)

PLUGGED IN PLUM NL B55 (S)

MOD ABOUT YOU NL B56

MY PRIVATE JET NL B59 (AX, GC, S)

LIGHT MY SAPPHIRE NL B60 (S)

OPI INK. NL B61 (AX, GC, S)

MOD-ERN GIRL NL B65 (S)

THE “IT” COLOR NL B66

THAT’S HOT! PINK NL B68

GREEN-WICH VILLAGE NL B69

DATING A ROYAL NL B70

NO ROOM FOR THE BLUES NL B83

OVER THE TAUPE NL B85 (AX)

SHORTS STORY NL B86

A GRAPE FIT! NL B87 (GC)

IN MY BACK POCKET NL B88

F=FROSTED | S=SHIMMER | SH=SHEER AX = AVAILABLE IN AXXIUM | GC= AVAILABLE IN GELCOLOR

Soft Shades

Soft, pretty shades that whisper romance, sophistication and style. This range of delicately feminine pinks, creams, violets, roses, and whites is the ideal choice for beautiful brides and prom princesses.

HAWAIIAN ORCHID NL A06 (AX, F, SH)

I JUGGLE…MEN NL F25 (S, SH)

SO MANY CLOWNS… SO LITTLE TIME NL F26 (SH)

IN THE SPOT-LIGHT PINK NL F27 (SH)

STEP RIGHT UP! NL F28 (SH)

HEART THROB NL H18 (SH)

PASSION NL H19 (AX, GC, SH)

HEARTS & TARTS NL H20 (S, SH)

FUNNY BUNNY NL H22 (GC, S, SH)

MAKES MEN BLUSH NL H26 (SH)

KISS ON THE CHIC NL H31 (SH)

OTHERWISE ENGAGED NL H33 (GC, SH)

I THINK IN PINK NL H38 (GC, SH)

IT’S A GIRL! NL H39 (GC, SH)

ALPINE SNOW NL L00 (AX, GC)

KYOTO PEARL NL L03 (AX, F, GC, SH)

CONEY ISLAND COTTON CANDY NL L12 (GC, SH)

SAMOAN SAND NL P61 (GC, SH)

PRIVACY PLEASE NL R30 (SH)

SWEET MEMORIES NL R31 (SH)

MIMOSAS FOR MR. & MRS. NL R41 (SH)

PRINCESSES RULE! NL R44 (AX, GC, S, SH)

GOT A DATE TO-KNIGHT! NL R46 (SH)

TUTTI FRUTTI TONGA NL S48 (F)

ALTAR EGO NL S78 (F, GC, SH)

ROSY FUTURE NL S79 (AX, GC, SH)

HOPELESSLY IN LOVE NL S81 (SH)

BUBBLE BATH NL S86 (AX, GC, SH)

PINK-ING OF YOU NL S95 (SH)

SWEET HEART NL S96 (SH)

BARRE MY SOUL NL T50 (SH)

YOU CALLIN’ ME A LYRE? NL T51 (SH)

DON’T TOUCH MY TUTU! NL T52 (SH)

CARE TO DANSE? NL T53 (SH)

MY POINTE EXACTLY NL T54 (SH)

PIROUETTE MY WHISTLE NL T55 (GC, GL, S, SH)

F=FROSTED | GL=GLITTER | S=SHIMMER | SH=SHEER AX = AVAILABLE IN AXXIUM | GC= AVAILABLE IN GELCOLOR

Model is wearing Pink-ing of You and Black Onyx on nails.

GelColor

THE THRILL OF BRAZIL GC A16

BRISBANE BRONZE GC A45 (S)

MY PRIVATE JET GC B59 (S)

OPI INK. GC B61 (S)

FUNNY BUNNY GC H22 (S, SH)

OTHERWISE ENGAGED GC H33 (SH)

I THINK IN PINK GC H38 (SH)

IT’S A GIRL! GC H39 (SH)

OPI ON COLLINS AVE. GC B76

MIAMI BEET GC B78

A GRAPE FIT! GC B87

POMPEII PURPLE GC C09 (F)

SUZI SAYS FENG SHUI GC H46

A GOOD MAN-DARIN IS HARD TO FIND GC H47

DID YOU ‘EAR ABOUT VAN GOGH? GC H54

I HAVE A HERRING PROBLEM* GC H58 (S)

PINK FLAMENCO GC E44

HERE TODAY... ARAGON TOMORROW* GC E48 (F)

POLKA.COM GC E71 (GL)

OPI… EURSO EURO GC E72

PEDAL FASTER SUZI! GC H60 (S)

THANKS A WINDMILLION GC H62

VAMPSTERDAM GC H63 (F)

WOODEN SHOE LIKE TO KNOW?* GC H64 (S)

YOU’RE SUCH A BUDAPEST GC E74

CAN’T FIND MY CZECHBOOK GC E75

OY–ANOTHER POLISH JOKE! GC E78 (S)

MY VAMPIRE IS BUFF GC E82

BLACK CHERRY CHUTNEY GC I43 (S)

CONEY ISLAND COTTON CANDY GC L12 (SH)

DUTCH TULIPS GC L60

CAJUN SHRIMP GC L64

LOUVRE ME LOUVRE ME NOT GC F13 (S)

YOU DON’T KNOW JACQUES GC F15

BASTILLE MY HEART GC F17 (S)

BOGOTÁ BLACKBERRY GC F52 (F)

ALPINE SNOW GC L00

KYOTO PEARL GC L03 (F, SH)

OPI RED GC L72 (AX)

MALAGA WINE GC L87

A-PIERS TO BE TAN GC F53

DINING AL FRISCO GC F54 (F)

PEACE & LOVE & OPI GC F56 (F)

KEEPING SUZI AT BAY GC F57

MY CHIHUAHUA BITES! GC M21

STRAWBERRY MARGARITA GC M23

COZU-MELTED IN THE SUN GC M27 (S)

BIG APPLE RED GC N25

I KNEAD SOUR-DOUGH GC F60 (S)

MUIR MUIR ON THE WALL GC F61 (S)

I REACHED MY GOLD! GC G02 (GL)

YOU PINK TOO MUCH GC G03 (GL)

SAMOAN SAND GC P61 (SH)

PRINCESSES RULE! GC R44 (S, SH)

RUSSIAN NAVY GC R54 (S)

COSMO-NOT TONIGHT HONEY! GC R58 (F)

CHASING RAINBOWS GC G04 (GL)

DS PEWTER GC G05 (GL)

DESPERATELY SEEKING SEQUINS GC G06 (GL)

DEUTSCH YOU WANT ME BABY?* GC G15 (F)

ROMEO & JOLIET GC S72 (GC, S)

ALTAR EGO GC S78 (F, SH)

ROSY FUTURE GC S79 (AX, SH)

BUBBLE BATH GC S86 (SH)

EVERY MONTH IS OKTOBERFEST GC G18 (S)

NEIN! NEIN! NEIN! OK FINE! GC G21

SCHNAPPS OUT OF IT!* GC G22 (F)

SUZI & THE 7 DÜSSELDORFS GC G23 (F)

BLACK ONYX GC T02

ARE WE THERE YET? GC T23 (S)

COLOR TO DINER FOR GC T25 (S)

HONK IF YOU LOVE OPI GC T28

** UNFOR-GRETA-BLY BLUE* GC G24 (F)

CHICK FLICK CHERRY GC H02

I’M NOT REALLY A WAITRESS GC H08 (S)

PASSION GC H19 (SH)

**Available in the EU as Lady in Black GC T02-EU * These shades available only while supplies last. F=FROSTED | GL=GLITTER | S=SHIMMER | SH=SHEER

Model is wearing Black Cherry Chutney and Chasing Rainbows on nails.

Choose from top selling OPI shades...with more to come! From deep and edgy, sheer to shimmer we’ve got your color! Don’t forget the essentials for a complete GelColor service. Expert Touch Lacquer Remover and easy-to-use, economical Expert Touch

I EAT MAINELY LOBSTER GC T30 (S)

MY ADDRESS IS “HOLLYWOOD” GC T31 (S)

ROAD HOUSE BLUES* GC T32

PIROUETTE MY WHISTLE GC T55 (GL)

Removal Wraps and Removal Mitts are ideal for GelColor removal. OPI Color at the speed of light! Iconic OPI colors in a polish-on gel formula! GelColor by OPI’s shineintense shades cure in 30 seconds and last for weeks!

LINCOLN PARK AFTER DARK GC W42

GOT THE BLUES FOR RED GC W52

COLOR SO HOT IT BERNS GC Z13

YODEL ME ON MY CELL* GC Z20 (S)

Designer Series

Axxium

SOAK-OFF GEL LACQUE

Designer Series by OPI, Nail Lacquers formulated with precious, dazzling diamond dust and pigments so saturated with color that they glow. DS EXTRAVAGANCE DS 026 (S)

DS TOP COAT DS T03

DS RESERVE DS 027 (S)

DS REFLECTION DS 030 (S)

Model is wearing Big Apple Red on nails.

Stunning colors that UV-cure weeks or more! DS CLASSIC DS 031 (S)

DS MYSTERY DS 037 (S)

DS RADIANCE DS 038 (AX, S)

DS BOLD DS 041 (S)

DS INDULGENCE DS 042 (S)

DS LUXURIOUS DS 043 (S)

DS PEWTER DS 044 (GC, RG)

DS LAPIS DS 045 (GC, RG)

S=SHIMMER

AX = AVAILABLE IN AXXIUM

RG = RAW GRANITE

DS RADIANCE AX 038

I’M NOT REALLY A WAITRESS AX 411

BRISBANE BRONZE AX 414

RUSSIAN NAVY AX 415

e and last up to two

MOON OVER MUMBAI AX 418

BUBBLE BATH AX 419

STRAWBERRY MARGARITA AX 420

PASSION AX 421

PRINCESSES RULE! AX 422

DULCE DE LECHE AX A15

HAPPY ANNIVERSARY AX A36

UP FRONT & PERSONAL AX B33

PINK BEFORE YOU LEAP AX B34

MY PRIVATE JET AX B59

OPI INK. AX B61

MIAMI BEET AX B78

OVER THE TAUPE AX B85

POMPEII PURPLE AX C09

BAREFOOT IN BARCELONA AX E41

PINK FLAMENCO AX E44

HERE TODAY… ARAGON TOMORROW AX E48

LOUVRE ME LOUVRE ME NOT AX F13

YOU DON’T KNOW JACQUES AX F15

BASTILLE MY HEART AX F17

BOGOTÁ BLACKBERRY AX F52

APHRODITE’S PINK NIGHTIE AX G01

CHICK FLICK CHERRY AX H02

LUCKY LUCKY LAVENDER AX H48

MEET ME ON THE STAR FERRY AX H49

ITALIAN LOVE AFFAIR AX I27

I’M INDI-A MOOD FOR LOVE AX I41

BLACK CHERRY CHUTNEY AX I43

ALPINE SNOW AX L00

KYOTO PEARL AX L03

OPI RED AX L72

MALAGA WINE AX L87

COSMO-NOT TONIGHT HONEY AX R58

ROSY FUTURE AX S79

BLACK ONYX AX T02

SUZI LOVES COWBOYS AX T12

LUCERNE-TAINLY LOOK MARVELOUS AX Z18

GLITZERLAND AX Z19

** BIG APPLE RED AX 412

CAJUN SHRIMP AX 413

SAN TAN-TONIO AX T13

Y’ALL COME BACK YA HEAR? AX T20

LINCOLN PARK AFTER DARK AX 416

HAWAIIAN ORCHID AX 417

YODEL ME ON MY CELL AX Z20

THE COLOR TO WATCH AX Z21

**Available in the EU as Lady in Black AX T02-EU

CLASSICS LISTED IN ALPHABETICAL ORDER BY NAME A GOOD MAN-DARIN IS HARD TO FIND...............................GC .................... NL H47 A-PIERS TO BE TAN ..................................................................GC .................... NL F53 A-ROSE AT DAWN...BROKE BY NOON (F) ....................................................... NL V11 AN AFFAIR IN RED SQUARE (S).......................................................................... NL R53 APHRODITE’S PINK NIGHTIE (F) .............................AX ..................................... NL G01 ARE WE THERE YET? (S) ............................................................GC .................... NL T23 BAREFOOT IN BARCELONA ...................................AX ..................................... NL E41 BASTILLE MY HEART (S) ...........................................AX ...........GC .................... NL F17 BERLIN THERE DONE THAT ............................................................................... NL G13 BIG APPLE RED .........................................................AX ...........GC .................... NL N25 BLACK CHERRY CHUTNEY (S) .................................AX ...........GC .................... NL I43 BLACK ONYX** .........................................................AX ...........GC .................... NL T02 BOGOTÁ BLACKBERRY (F) ......................................AX ...........GC .................... NL F52 BRISBANE BRONZE (S) .............................................AX ...........GC .................... NL A45 CAJUN SHRIMP .........................................................AX ...........GC .................... NL L64 CALIFORNIA RASPBERRY (S) .............................................................................. NL L54 CAN’T FIND MY CZECHBOOK ................................................GC .................... NL E75 CHA-CHING CHERRY (F) ..................................................................................... NL V12 CHICAGO CHAMPAGNE TOAST (F).................................................................. NL S63 CHICK FLICK CHERRY ..............................................AX ...........GC .................... NL H02 CHOCOLATE MOOSE ......................................................................................... NL C89 COLOR SO HOT IT BERNS .......................................................GC .................... NL Z13 COSMO-NOT TONIGHT HONEY! (F) .....................AX ...........GC .................... NL R58 COZU-MELTED IN THE SUN (S) ................................................GC .................... NL M27 DANKE-SHINY RED (F)......................................................................................... NL G14 DINING AL FRISCO (F)...............................................................GC .................... NL F54 DULCE DE LECHE .....................................................AX ..................................... NL A15 DUTCH TULIPS ...........................................................................GC .................... NL L60 ELEPHANTASTIC PINK ........................................................................................ NL I42 EMBARCA-DARE YA! (S) ...................................................................................... NL F63 EVERY MONTH IS OKTOBERFEST (S) ......................................GC .................... NL G18 FEELIN’ HOT-HOT-HOT! ..................................................................................... NL B77 FIRST DATE AT THE GOLDEN GATE ................................................................. NL F64 GLITZERLAND (S) ......................................................AX ..................................... NL Z19 GOT THE BLUES FOR RED .......................................................GC .................... NL W52 GRAND CANYON SUNSET (S)............................................................................ NL L30 HANDS OFF MY KIELBASA! (F) .......................................................................... NL E77 HAPPY ANNIVERSARY! (S) .......................................AX ..................................... NL A36 HAVEN’T THE FOGGIEST (S) .............................................................................. NL F55 HOT & SPICY ........................................................................................................ NL H43 I DON’T GIVE A ROTTERDAM! (S) ..................................................................... NL H57 I EAT MAINELY LOBSTER (S) .....................................................GC .................... NL T30 I KNEAD SOUR-DOUGH (S) ......................................................GC .................... NL F60 I SAW...U SAW...WE SAW...WARSAW ................................................................. NL E81 I’M NOT REALLY A WAITRESS (S) ............................AX ...........GC .................... NL H08 IN THE CABLE CAR-POOL LANE ....................................................................... NL F62 INCOGNITO IN SAUSALITO .............................................................................. NL F58 ITALIAN LOVE AFFAIR (F) .........................................AX ..................................... NL I27 JADE IS THE NEW BLACK................................................................................... NL H45 JAPANESE ROSE GARDEN ................................................................................. NL F04 JAVA MAUVE-A .................................................................................................... NL S46 KEEPING SUZI AT BAY ...............................................................GC .................... NL F57 KISS ME ON MY TULIPS ...................................................................................... NL H59 KOALA BEAR-Y ..................................................................................................... NL A46 LA PAZ-ITIVELY HOT (F) ....................................................................................... NL A20 LINCOLN PARK AFTER DARK ..................................AX ...........GC .................... NL W42 LOST ON LOMBARD .......................................................................................... NL F59 LOUVRE ME LOUVRE ME NOT (S) ..........................AX ...........GC .................... NL F13 LUCERNE-TAINLY LOOK MARVELOUS (S) .............AX ..................................... NL Z18 LUCKY LUCKY LAVENDER........................................AX ..................................... NL H48 MALAGA WINE .........................................................AX ...........GC .................... NL L87 MEET ME ON THE STAR FERRY (S) .........................AX ..................................... NL H49 MIAMI BEET ...............................................................AX ...........GC .................... NL B78 MIDNIGHT IN MOSCOW (S) ............................................................................... NL R59 MUIR MUIR ON THE WALL (S) ..................................................GC .................... NL F61 MY ADDRESS IS “HOLLYWOOD” (S) .......................................GC .................... NL T31 MY CHIHUAHUA BITES! ............................................................GC .................... NL M21 MY PAPRIKA IS HOTTER THAN YOURS! ........................................................... NL E76 MY VAMPIRE IS BUFF.................................................................GC .................... NL E82 MY VERY FIRST KNOCKWURST.......................................................................... NL G20 NEIN! NEIN! NEIN! OK FINE! ..................................................GC .................... NL G21 NOMAD’S DREAM (S) .......................................................................................... NL P02 NOT SO BORA-BORA-ING PINK (S) .................................................................. NL S45 OPI…EURSO EURO ...................................................................GC .................... NL E72 OPI ON COLLINS AVE. ..............................................................GC .................... NL B76 OPI RED ......................................................................AX ...........GC .................... NL L72 OY–ANOTHER POLISH JOKE! (S) ............................................GC .................... NL E78 PAMPLONA PURPLE ............................................................................................ NL E50 PEACE & LOVE & OPI (F) ...........................................................GC .................... NL F56 PEDAL FASTER SUZI! (S) ............................................................GC .................... NL H60 PINK FLAMENCO ......................................................AX ...........GC .................... NL E44 POLKA COM (GL)......................................................................GC .................... NL E71 POMPEII PURPLE (F)..................................................AX ...........GC .................... NL C09 RED LIGHTS AHEAD...WHERE? .......................................................................... NL H61 RED MY FORTUNE COOKIE ............................................................................... NL H42 ROMEO & JOLIET (S) .................................................................GC .................... NL S72 RUSSIAN NAVY (S) .....................................................AX ...........GC .................... NL R54 SEÑORITA ROSE-ALITA (S).................................................................................. NL A11 SKI TEAL WE DROP.............................................................................................. NL Z16 STRAWBERRY MARGARITA .....................................AX ...........GC .................... NL M23 SUZI & THE 7 DÜSSELDORFS (F) ..............................................GC .................... NL G23 SUZI SAYS FENG SHUI ...............................................................GC .................... NL H46

**Available in the EU as Lady in Black NL T02-EU (AX/GC) †Limited availability!

SUZI SELLS SUSHI BY THE SEASHORE (F) ......................................................... NL J11 SUZI SKIS IN THE PYRENEES (F) ......................................................................... NL E47 SUZI’S HUNGARY AGAIN! .................................................................................. NL E73 TASMANIAN DEVIL MADE ME DO IT ................................................................ NL A44 THE THRILL OF BRAZIL .............................................................GC .................... NL A16 TICKLE MY FRANCE-Y ......................................................................................... NL F16 VAMPSTERDAM (F) ....................................................................GC .................... NL H63 VANT TO BITE MY NECK?................................................................................... NL E80 YOGA-TA GET THIS BLUE! (S) ............................................................................ NL I47 YOU DON’T KNOW JACQUES! ..............................AX ...........GC .................... NL F15 YOU’RE SUCH A BUDAPEST .....................................................GC .................... NL E74 LIMITED AVAILABILITY! ESPRESSO YOUR STYLE! (S) ........................................................................... SR 6R5 LINCOLN PARK AT MIDNIGHT (S) ................................................................. NL D01

BRAZIL COLLECTION AMAZON…AMAZOFF ..............................................................GC .................... NL A64 DON’T BOSSA NOVA ME AROUND........................................GC .................... NL A60 I JUST CAN’T COPE-ACABANA ...............................................GC .................... NL A65 I SÃO PAULO OVER THERE ......................................................GC .................... NL A62 KISS ME I’M BRAZILIAN .............................................................GC .................... NL A68 LIVE.LOVE.CARNAVAL ...............................................................GC .................... NL A69 NEXT STOP…THE BIKINI ZONE (S) .........................................GC .................... NL A59 OPI SCORES A GOAL!...............................................................GC .................... NL A63 RED HOT RIO .............................................................................GC .................... NL A70 TAUPE-LESS BEACH ..................................................................GC .................... NL A61 TOUCAN DO IT IF YOU TRY .....................................................GC .................... NL A67 WHERE DID SUZI’S MAN-GO? .................................................GC .................... NL A66

DESIGNER SERIES DS BOLD (S) .......................................................................................................... DS 041 DS CLASSIC (S) ..................................................................................................... DS 031 DS EXTRAVAGANCE (S)....................................................................................... DS 026 DS INDULGENCE (S) ............................................................................................ DS 042 DS LAPIS (RG ........................................................................................................ DS 045 DS LUXURIOUS (S)................................................................................................ DS 043 DS MYSTERY (S) .................................................................................................... DS 037 DS PEWTER (RG) ........................................................................GC .................... DS 044 DS RADIANCE (S) ......................................................AX ..................................... DS 038 DS REFLECTION (S) ............................................................................................. DS 030 DS RESERVE (S)..................................................................................................... DS 027 DS TOP COAT ...................................................................................................... DS T03

SOFT SHADES ALPINE SNOW....................................................AX ......... GC ................. NL L00 ALTAR EGO (F, SH) ............................................................ GC ................. NL S78 BARRE MY SOUL (SH) ............................................................................... NL T50 BUBBLE BATH (SH) .............................................AX ......... GC ................. NL S86 CARE TO DANSE? (SH)............................................................................. NL T53 CONEY ISLAND COTTON CANDY (SH) ......................... GC ................. NL L12 DON’T TOUCH MY TUTU! (SH) ............................................................... NL T52 FUNNY BUNNY (S, SH) ..................................................... GC ................. NL H22 GOT A DATE TO-KNIGHT! (SH) .............................................................. NL R46 HAWAIIAN ORCHID (F, SH) ...............................AX ................................. NL A06 HEART THROB (SH)................................................................................... NL H18 HEARTS & TARTS (S, SH) .......................................................................... NL H20 HOPELESSLY IN LOVE (SH) ...................................................................... NL S81 I JUGGLE…MEN (S, SH) ........................................................................... NL F25 I THINK IN PINK (SH) ......................................................... GC ................. NL H38 IN THE SPOT-LIGHT PINK (SH) ................................................................ NL F27 IT’S A GIRL! (SH) ................................................................ GC ................. NL H39 KISS ON THE CHIC (SH) ........................................................................... NL H31 KYOTO PEARL (F, SH) ........................................AX ......... GC ................. NL L03 MAKES MEN BLUSH (SH) ......................................................................... NL H26 MIMOSAS FOR MR. & MRS. (SH) ............................................................. NL R41 MY POINTE EXACTLY (SH) ....................................................................... NL T54 OTHERWISE ENGAGED (SH) ........................................... GC ................. NL H33 PASSION (SH)......................................................AX ......... GC ................ NL H19 PINK-ING OF YOU (SH) ............................................................................ NL S95 PIROUETTE MY WHISTLE (GL, S, SH) .............................. GC ................. NL T55 PRINCESSES RULE! (S, SH) ................................AX ......... GC ................. NL R44 PRIVACY PLEASE (SH) ............................................................................... NL R30 ROSY FUTURE (SH).............................................AX ......... GC ................. NL S79 SAMOAN SAND (SH) ........................................................ GC ................. NL P61 SO MANY CLOWNS…SO LITTLE TIME (SH) .......................................... NL F26 STEP RIGHT UP! (SH) ................................................................................ NL F28 SWEET HEART (SH) ................................................................................... NL S96 SWEET MEMORIES (SH) ........................................................................... NL R31 TUTTI FRUTTI TONGA (F)......................................................................... NL S48 YOU CALLIN’ ME A LYRE? (SH) ................................................................ NL T51

BRIGHTS A GRAPE FIT! ..............................................................................GC .................... NL B87 AND THIS LITTLE PIGGY… (S) ............................................................................ NL B51 ATOMIC ORANGE ............................................................................................... NL B39 BLUE MY MIND (S) ............................................................................................... NL B24 BRIGHT LIGHTS - BIG COLOR (S) ....................................................................... NL B38 CHARGED UP CHERRY ........................................................................................ NL B35 DATING A ROYAL................................................................................................. NL B70 DO YOU LILAC IT? ............................................................................................... NL B29 FLASHBULB FUCHSIA (S) .................................................................................... NL B31 GARGANTUAN GREEN GRAPE ......................................................................... NL B44 GREEN-WICH VILLAGE ....................................................................................... NL B69 IN MY BACK POCKET .......................................................................................... NL B88 LIGHT MY SAPPHIRE (S) ...................................................................................... NL B60 MOD ABOUT YOU ............................................................................................... NL B56 MOD-ERN GIRL (S) ............................................................................................... NL B65 MY PRIVATE JET (S) ...................................................AX ...........GC .................... NL B59 NEED SUNGLASSES? .......................................................................................... NL B46 NO ROOM FOR THE BLUES ............................................................................... NL B83 OPI INK. (S).................................................................AX ...........GC .................... NL B61 OVER THE TAUPE......................................................AX ..................................... NL B85 PINK BEFORE YOU LEAP (S) ....................................AX ..................................... NL B34 PLUGGED-IN PLUM (S) ........................................................................................ NL B55 PURPLE WITH A PURPOSE (F) ............................................................................. NL B30 SHORTS STORY .................................................................................................... NL B86 SIGNIFICANT OTHER COLOR (F)....................................................................... NL B28 TEAL THE COWS COME HOME (F) ................................................................... NL B54 THAT’S BERRY DARING ....................................................................................... NL B36 THAT’S HOT! PINK ............................................................................................... NL B68 THE “IT” COLOR .................................................................................................. NL B66 UP FRONT & PERSONAL (S) ....................................AX ..................................... NL B33

GELCOLOR A GOOD MAN-DARIN IS HARD TO FIND......................................................... GC H47 A-PIERS TO BE TAN ............................................................................................. GC F53 A GRAPE FIT! ........................................................................................................ GC B87 ALPINE SNOW...................................................................................................... GC L00 ALTAR EGO (F, SH) ............................................................................................... GC S78 AMAZON…AMAZOFF ........................................................................................ GC A64 ARE WE THERE YET? (S) ...................................................................................... GC T23 BASTILLE MY HEART (S) ...................................................................................... GC F17 BIG APPLE RED .................................................................................................... GC N25 BLACK CHERRY CHUTNEY (S) ............................................................................ GC I43 BLACK ONYX** .................................................................................................... GC T02 BOGOTÁ BLACKBERRY (F) ................................................................................. GC F52 BRISBANE BRONZE (S) ........................................................................................ GC A45 BUBBLE BATH (SH) ............................................................................................... GC S86 CAJUN SHRIMP .................................................................................................... GC L64 CAN’T FIND MY CZECHBOOK........................................................................... GC E75 CHASING RAINBOWS (GL) ................................................................................. GC G04 CHICK FLICK CHERRY ........................................................................................ GC H02 COLOR SO HOT IT BERNS ................................................................................. GC Z13 COLOR TO DINER FOR (S).................................................................................. GC T25 CONEY ISLAND COTTON CANDY (SH) ............................................................ GC L12 COSMO-NOT TONIGHT HONEY! (F) ................................................................ GC R58 COZU-MELTED IN THE SUN (S) .......................................................................... GC M27 DESPERATELY SEEKING SEQUINS (GL)............................................................. GC G06 DEUTSCH YOU WANT ME BABY?* (F)............................................................... GC G15 DID YOU ‘EAR ABOUT VAN GOGH? ................................................................. GC H54 DINING AL FRISCO (F)......................................................................................... GC F54 DON’T BOSSA NOVA ME AROUND.................................................................. GC A60 DUTCH TULIPS ..................................................................................................... GC L60 DS PEWTER (GL) ................................................................................................... GC G05 EVERY MONTH IS OKTOBERFEST (S) ................................................................ GC G18 FUNNY BUNNY (S, SH) ........................................................................................ GC H22 GOT THE BLUES FOR RED ................................................................................. GC W52 HERE TODAY...ARAGON TOMORROW* (F) ..................................................... GC E48 HONK IF YOU LOVE OPI ..................................................................................... GC T28 I EAT MAINELY LOBSTER (S) ............................................................................... GC T30 I HAVE A HERRING PROBLEM* (S) ..................................................................... GC H58 I JUST CAN’T COPE-ACABANA ......................................................................... GC A65 I KNEAD SOUR-DOUGH (S) ................................................................................ GC F60 I REACHED MY GOLD! (GL) ................................................................................ GC G02 I SÃO PAULO OVER THERE ................................................................................ GC A62 I THINK IN PINK (SH) ............................................................................................ GC H38 I’M NOT REALLY A WAITRESS (S) ....................................................................... GC H08 IT’S A GIRL! (SH) ................................................................................................... GC H39 KEEPING SUZI AT BAY ......................................................................................... GC F57 KISS ME I’M BRAZILIAN ....................................................................................... GC A68 KYOTO PEARL (F, SH)........................................................................................... GC L03 LINCOLN PARK AFTER DARK ............................................................................. GC W42 LIVE.LOVE.CARNAVAL ......................................................................................... GC A69 LOUVRE ME LOUVRE ME NOT (S) ..................................................................... GC F13 MALAGA WINE .................................................................................................... GC L87 MIAMI BEET .......................................................................................................... GC B78 MUIR MUIR ON THE WALL (S) ............................................................................ GC F61 MY ADDRESS IS “HOLLYWOOD” (S) ................................................................. GC T31 MY CHIHUAHUA BITES! ...................................................................................... GC M21 MY PRIVATE JET (S) .............................................................................................. GC B59 MY VAMPIRE IS BUFF........................................................................................... GC E82 NEIN! NEIN! NEIN! OK FINE! ............................................................................ GC G21 NEXT STOP…THE BIKINI ZONE (S) ................................................................... GC A59

AVAILABLE IN THIS SALON

< ::: 450 ,42 < '.6

< ::: 450 ,42 < '.6 ! 8.2 4 !$ < +-. 03 &$ < ! !64-9,87 9645. ! 8.2 4 !$ < +-. 03 &$ < ! !64-9,87 9645. ( .1243- .8/.61+3-7 ( .1243- .8/.61+3-7

)19828-HDDCEf PROOF OF AUTHENTICITY

OPI PRODUCTS INC.