DISCOVER A NEW LEVEL OF


MARKETING EXCELLENCE


A PREVIEW OF JOHN GRANDT | REF REALTY WITH COLDWELL BANKER GLOBAL LUXURY
MEET JOHN GRANDT | REF REALTY As a luxury expert in the Denver metro area, John Grandt, a Luxury Property Specialist with Coldwell Banker Global Luxury offers a wealth of knowledge and expertise that is unsurpassed; you can always trust his service and commitment to you.
John Grandt has served his clients since stepping off the ice as a Linesmen in the National Hockey League. Many of the skills he developed as a professional referee have translated to the real estate world including attention to detail, hard work, empathy and a strong foundation. These critical skills he brings to the real estate industry make a difference in outcomes and help clients get the results they expect. As a Denver native, he offers a keen insight into the rapidly changing real estate market. His expertise and high-level negotiation skills are why his clients are excited to refer his services to to their family, friends and colleagues. He is a Broker Associate, Coldwell Banker Global Luxury Property Specialist, Certified Luxury Home Marketing Specialist and Certified Real Estate Negotiation Expert.
John lives in Broomfield where he is currently an active member of the community. He frequently hosts educational seminars to teach residents how to maintain and increase the value of their homes.
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Coldwell Banker Global Luxury Property Specialist
Certified Luxury Home Marketing Specialist
Certified Real Estate Negotiation Expert
Colorado Native
Former Linesmen with the National Hockey League


JOHN GRANDT
RENE | LICENSE #FA100074635
720.351.8488
FULL SERVICE LUXURY REAL ESTATE When you hire Coldwell Banker Ref Realty, John will become your home’s: MARKETING MANAGER • Showcasing your home with the finest marketing
• Developing and implementing a customized marketing plan
• Determining the best price in line with current market conditions
• Communicating regularly with you so you stay informed
LIAISON MANAGER • Introducing new buyers to your property
• Pre-qualifying the buyers to avoid time wasters
• Providing you with timely updates on showings and feedback
NEGOTIATOR • Presenting and negotiating with potential buyers on your behalf
• Advising you on the merits of each offer
• Always keeping your best interests as top priority
CLOSING MANAGER • Providing information to the buyers in a timely manner
• Only accepting certified bank drafts
• Liaising with your lawyer/notary and delivering necessary documentation
• Facilitating answers, resolving any issues during the closing process and ensuring the process is completed seamlessly
CONCIERGE • Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display experts, painters, handymen, home inspectors and moving services
DEDICATION | COMMITMENT WHAT MY CLIENT’S ARE SAYING “John did a great job as our realtor on our recent Denver home search. With the hyper-competitive market and low inventory levels in the Denver Metro area, we needed someone who was on his game when it came to responsiveness and knowledge of the market, and John was definitely able to deliver. He helped get us into a beautiful 1906 bungalow in Sunnyside. With over a hundred couples touring the property in one day, we were definitely a little out of our element, but John walked us through the whole process and had us under contract two days later. We have now been in our home for about a month, and could not be happier with the decision we made. Thank you, John!”
-Brady and Lindsay
“This is the third house we've sold and John is the best of the best. Johns marketing plan was extensive, rapidly set in motion and effective. I especially appreciate the way John talked and listened to us. He really listened and worked with us (I travel weekly). John showed us how to set the house for pictures and the results were astonishing. The photos and 3D walk through really captured the value of the house. John also managed an open house with virtually no requirement from our end. In the end we had an offer in 48 hours that was much higher than our asking price (which we jumped on). John also stayed the course and hand walked us through the closing with every form sent by email for signature (due to my travel). Top notch job and results. You will not regret having John as your realtor! John is the best.”
“John is a great realtor, the first house he showed us we bought! John is very professional, attentive to detail and very easy to work with. He stayed the course through a very trying and frustrating buying/closing process. John is a straight shooter and extremely honest with us. I can highly recommend him to anyone seeking a truly professional Realtor.”
-Eric and Wendy
-Robert and Cheryl
-Brandon and Chelsea
“John is always willing and eager to go the extra mile to take care of his customers! Was excellent at negotiating the right price for our new home. We were out of state buyers and John took care of everything.”
COLDWELL BANKER GLOBAL LUXURY When you choose John Grandt and Coldwell Banker Ref Realty, you also choose to work with one of the most elite and sophisticated brokerages in the world, Coldwell Banker Global Luxury.
Coldwell Banker Global Luxury redefines the world of luxury real estate marketing. The prestige of the Coldwell Banker® name, combined with state-of-the-art technology, bespoke marketing strategies, and one of real estate’s most robust global networks encompassing 88,000 independent sales associates in approximately 3,000 offices in 49 countries and territories, culminates in extraordinary representation that crosses oceans, continents and language barriers. Coldwell Banker Global Luxury Property Specialists — many of whom rank among the top luxury real estate agents in the world- have a track record of representing some of the most significant properties of all time. Your luxury is our legacy.
PRESTIGE. PEDIGREE. POWER. THE GLOBAL LUXURY DIFFERENCE.
LOCAL COMMUNITY SUPPORT At Coldwell Banker Ref Realty, John is focused on the Alzheimer’s Association of Colorado. He feels the most gratifying part of his life is giving back to his community and support those efforts through the Colorado chapter of the Alzheimer’s Association. That is why he hosts an annual golf tournament and fundraiser to raise money for Alzheimer’s research.
The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. Their mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.
For more information please visit alz.org
THE POWER OF COLDWELL BANKER GLOBAL LUXURY
COLDWELL BANKER GLOBAL LUXURY A LEADER IN THE INDUSTRY MARKETSHARE AND AGENT PRODUCTIVITY Coldwell Banker Global Luxury associates average more sales than any other real estate agents in the world.
BRAND NAME AWARENESS Coldwell Banker Global Luxury is the most recognized brand in real estate. Their national advertising campaign positions the Coldwell Banker Global Luxury name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as coldwellbankerluxury.com, topof-mind when someone decides it is time to buy or sell their home.
ADVERTISING In the United States, Coldwell Banker Global Luxury has presence in national television advertising, helping to make the Coldwell Banker Global Luxury a recognized and respected real estate company.
WEBSITE TRAFFIC AND ONLINE SEARCHES ColdwellBankerLuxury.com is a highly visited real estate website, with over two million visitors annually. This site features 9,600+ luxury property listings across the globe, plus a built-in referral network.
PROFESSIONAL EDUCATION Coldwell Banker Global Luxury agents lead the industry in professional designations, awards and recognitions.
NUMBER OF COUNTRIES SERVED Coldwell Banker Global Luxury encompasses 88,000 independent sales associates in approximately 3,000 oďŹƒces in 49 countries and territories, culminates in extraordinary representation that crosses oceans, continents and language barriers.
INSTITUTE FOR LUXURY HOME MARKETING The Institute for Luxury Home Marketing is fully endorsed by Coldwell Banker Ref Realty and Coldwell Banker Global Luxury. Their professional luxury real estate agents are encouraged to acquire their designation course and become lifetime members.
The Institute exists to provide resources, training and guidance to their members. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes.
The Institute is the premier independent authority in training and designation for real estate agents working in the luxury market. For agents working in the multi-million dollar market, an added recognition is awarded for members of the Multi-Million Dollar Guild.
GLOBAL CONNECTIONS
POWER IN NUMBERS
88,000
3,000
COLDWELL BANKER AFFILIATED SALES ASSOCIATES
OFFICES
49
COUNTRIES AND TERRITORIES
THE SUPPORT OF A GLOBAL LUXURY LEADER
World-class marketing resources
The credibility of a luxury leader
A wide-scale network of industry-leading sales associates
DETERMINING THE VALUE OF YOUR HOME
THE OBJECTIVE Our mutual objective is to sell your home:
• FOR THE HIGHEST POSSIBLE PRICE • IN THE SHORTEST AMOUNT OF TIME • WITH THE MOST FAVORABLE TERMS
Prior to any marketing being implemented, it is critical to go through the process of discovery — determining the fair market value, the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.
Selling luxury homes requires a different level of expertise and strategy and exceptional marketing to the right buyers is key to maximizing the true value of your home.
A FOCUS ON YOUR HOME LUXURY MARKETING FOR A NEW LEVEL OF EXCELLENCE
YOUR HOMES COMPLETE MARKETING PLAN AT A GLANCE GETTING STARTED: • Professional Staging Services
• Professional HDR Photography
• Matterport Virtual Tour
• Pre-Inspection Completed
• Pre-Appraisal Completed
• Home Warranty Ordered
• Yard Sign w/ Mobile Rider
• Yard Sign Lights
ONLINE AND ELECTRONIC: • Professional TV Spot on weekly Coldwell Banker TV Show
• Video Uploaded to Coldwell Banker YouTube Channel
• Matterport Virtual Reality Tour
• Custom Website with unique home address URL
• Virtual Tour w/ Photos
• Home featured on the ColoradoHomeStyle Blog • • • • • •
and shared to Coldwell Banker social media accounts
Just Listed E-Flyer sent to thousands of potential Buyers and Co-Op Brokers throughout the area
Agent Announcement through the Coldwell Banker E-Newsletter sent to thousands of brokers throughout the area.
Ads featuring your home purchased on Facebook and Instagram
Mobile Brochure created and opened using the Yard Sign Rider
Home featured on RefRealty.net with links to electronic marketing pieces
Perform a reverse prospecting search to attract potential buyers within the MLS
continued on next page
YOUR HOMES COMPLETE MARKETING PLAN AT A GLANCE ONLINE AND ELECTRONIC (CONT): • Your home featured on up to 900+ syndicated websites including Zillow, Trulia, Realtor.com and Homes.com
• Your home featured on Coldwell Banker websites including ColdwellBankerHomes.com, and ColdwellBanker.com
• Your home will be loaded into both REColorado and IRES. The Denver Metro areas most prominent MLS systems.
PRINT MEDIA:
• Professionally printed, glossy, property brochures available in the home for potential buyers
• Stunning tri-fold neighborhood announcement sent to at least 100 addresses in metallic silver envelope
• Just Listed cards sent to at least 100 households in my personal database
• Elegant 1/6th page ad in 5280, 5280 Home or Colorado Homes & Lifestyle Magazine
THE FINISHING TOUCHES: • Broker Open Houses
• Open Houses
• Meet with preferred lenders to access their buyer network
• Monitor buyer and agent feedback and make any necessary changes
• Provide seller with a list of preferred vendors
• Provide seller with a weekly update related to all showings, website activity and any other relevant information.
PRICING YOUR HOME EFFECTIVELY PRE-APPRAISAL Pricing your home accurately is the most effective way to ensure a successful sale. No amount of marketing can sell an overpriced home. Many sellers are tempted to list their home with the agent who quotes the highest price. Keep in mind, the agent doesn’t set the price, the seller doesn’t set the price — the market will set the price, or value, for your home.
The most effective method of pricing your home is to have a professional appraisal. When you list your home with John, he will pay for a pre-listing appraisal by a respected Denver appraisal firm.
Benefits of having a professional appraisal:
• You receive an unbiased, third party, opinion of the market value of your home by a trained professional.
• You are positioned to quickly recognize and respond to a market offer
• You are positioned to effectively challenge a low lender’s appraisal of your home, maintaining your higher contract price. A lender will consider a well-known appraisers valuation- they will not consider an estimate provided by a real estate agent.
• You avoid the common practice of a real estate agent “buying your listing” by suggesting a higher price than can be achieved. Because the agent would then be reluctant to suggest a price reduction early in the marketing process, you lose valuable time during those critical, first several weeks on the market.
AVOIDING COSTLY SURPRISES PRE-INSPECTION Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule. Having your house in move-in condition also helps you avoid delays to closing and demonstrates to buyers, agents and the buyer’s home inspector that your house has been very well maintained. We want buyers to focus on how they would live in your home - not what they would have to repair.
Additionally, your house will stand out from the competition as a better value and command a higher price.
When you list your home with John, he will pay for a pre-listing inspection by one of Denver’s most experienced, and respected, inspection firms.
John will also recommend trustworthy, professional contractors to address any repairs that are needed. The extent that these repairs are made will directly affect your listing price. You have the ability to command a higher asking price, and substantiate it, when your home is in top condition.
PROFESSIONAL STAGING SERVICES
Home staging is not decorating; decorating appeals to the person living in the house. Staging is positioning the home to appeal to the psychological needs of buyers by creating a series of impressions that build an emotional connection to help buyers imagine themselves living in the home. An AOL Money & Finance poll revealed that 87% of respondents said home presentation makes the dierence in most sales.
You only get one opportunity to make a positive first impression with potential buyers. Well staged homes look better, photograph better, show better and sell faster than non-staged homes.
When you list your home with John, he will pay to have it staged by an experienced Denver stager.
PROTECTING YOUR HOME HOME WARRANTIES While your home is listed with John, it will be covered by a nationally recognized home warranty from American Home Shield. The benefit to you is many of the normal day-to-day repairs are covered under this plan while your home is listed.
When you list your home with John, he will pay to have an American Home Shield warranty transferred to your buyer.
By advertising a comprehensive warranty for your home, we increase buyer confidence in your home and set it apart from the competition.
LUXURY MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience but it will probably also be an emotional one. As a real estate professional, I have found that the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies and extensive brokerage resources.
TOGETHER WE WILL: • Prepare for the “Window of Opportunity”
• Leverage the attributes of your location
• Prepare and present your home ready for sale
• Highlight your home’s features through professional photography
• Showcase your home to the market through professional and strategic marketing
• Maximize the exposure of your home through our extensive network
• Leverage the brokerage’s reputation and recognition
• Cooperate and communicate to maintain your home’s perception of value
• Promote your home locally, nationally and internationally
• Maximize your homes web exposure
• Prepare your home so that it is always ready to be shown to potential buyers
• Discuss and review the market analysis of your home- feedback is essential to knowing the perceived value and potential for negotiation
• Finalize your sale
• Find your next dream home
THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure.
In order to capitalize on this window, it is crucially important that your home is ready for sale, priced at Fair Market Value, is prepared to showcase its features and attributes and a marketing strategy is implemented to further increase its exposure.
ACTIVITY
MAKING THE MOST OF INITIAL INTEREST
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TIME ON MARKET (Weeks)
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MARKETING YOUR LOCATION
According to real estate convention, the three most important criteria to consider when purchasing a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, neighborhood or even a certain street, well before settling on a specific home.
Understanding your location’s positives and negatives are important to know when determining price, but are actually very significant in the marketing of your home. Misconceptions, preconceptions and knowing the nuances of your home can make a significant difference in how a home is marketed, when its shown and how its positioned — one man’s displeasure can be another’s delight!
PREPARE TO PRESENT YOUR HOME First impressions are lasting. Preparing your home is one of the most diďŹƒcult, emotional and critical steps to maximizing its value — together we will review, recommend, prepare and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved or wellmaintained your home is it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed for sale.
PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive.
Take advantage of new technology to showcase the true essence of the property within its environment, especially because your buyer is likely to be from outside your local area. Lifestyle videos and Matterport virtual reality walkthroughs provide a realistic depiction of the intended space and livability.
A photo shoot is the time when a home must shine- both figuratively and literally. A fully prepared home, clean, tidy, clear sight lines and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
PROFESSIONAL STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and the local real estate professional’s listing service. It needs to be a carefully prepared, strategically implemented plan.
Your home must become a highly prized commodity, launched on the market with maximum impact, to create the right exposure and reach the right buyers.
YARD SIGNS AND DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective and easy to spot. Directional signs help guide people to the home.
JOHN GRANDT REF REALTY
720.351.8488
PUBLIC AND PRIVATE SHOWINGS Broker tours and Open Houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important- sometimes real estate agents are more particular than the buyer.
NETWORKING AND REFERRALS Real estate agents have a large database at their disposal. especially their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with well-respected agents with an extensive network of contacts.
CLHMS DESIGNATION AND MEMBERSHIP Working with agents who are fully certified in Luxury marketing is critical as you look to maximize the exposure of your home. Knowledge, expertise and access to a unique and targeted network is second to none.
LUXURY ADVERTISING For luxury homes, local advertising is not sufficientthese unique, often specialist appreciated homes need exposure to the elite and discerning. I showcase your home to these affluent buyers through publications such as the Wall Street Journal, Unique Homes, The New York Times, Robb Report, Mansion Global and more.
WEB EXPOSURE 95% of buyers look at homes online as their first step in the home buying process. This trend will continue to increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally and internationally, whether it is on a computer, tablet or cell phone.
VIRTUAL TOURS/ ONLINE VIDEO MARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.
VIRTUAL REALITY TECHNOLOGY
In addition to professional photography and HD video, John will create a Matterport virtual reality tour of your home. Matterport is a complete, three-dimensional representation of your home created from 2D imagery and 3D data from a specialized camera. Matterport can be navigated on a desktop, mobile web browser and in virtual reality, creating a complete 3D media ecosystem to properly market your home.
Matterport tours are perfect for potential buyers relocating from out of state, millennials and anyone who starts their home search online. Matterport tours dierentiate your home from the rest of the competition.
HI-DEFINITION VIDEO In addition to professional photography, John will create a high-definition video of your home. A well-scripted and produced video gives potential buyers a feel for what living in the house will be like long before they make a personal visit. Video allows us to “tell a story� about your home, making an emotional connection for Buyers. We are able to address the emotional needs for comfort, family, relaxation and more that photos alone cannot communicate.
PROFESSIONAL PRINTING & DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers and other real estate professionals is one of the most powerful ways to spread the message that your home is for sale.
Your neighbors will be the first to tell their friends and family about your home- they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within a 10-mile radius of their present home.
GLOBAL AND DIGITAL SYNDICATION
ColdwellBanker.com automatically syndicates listings to hundreds of web partners, including the most visited real estate websites like Fang, Rightmove and 99Acres.
SOCIAL MEDIA PRESENCE 52
MILLION
2.6
MILLION
1
MILLION
video views of Facebook and YouTube
blog views
average views per month on Pinterest
250
THOUSAND
79
MILLION
90
THOUSAND
Social engagements with brand content
followers on Twitter
Facebook followers
SHOWING THE HOME
Your home needs to be “show ready” at all times — this is difficult to balance if you are still living in the home. However, ensure the preparation is done up front- unnecessary items removed, space has been created and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for me to add around your busy schedule.
Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure the features and nuances are showcased and explained to maximize the perception of value.
MARKET ANALYSIS
My market analysis report is compiled from a system that tracks your showings, all real estate professional and buyer feedback as well as all my marketing effectiveness on your home. This report provides you with an indepth analysis and a comprehensive list of actions, recommendations and objectives.
FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, mortgage approval and escrow items. This final step can be overwhelming with all its moving parts.
Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceedings and keep things on schedule.
DISCOVER A NEW LEVEL OF LUXURY MARKETING TO FIND YOUR NEW HOME
MARKETING FOR YOUR NEXT HOME
If you are looking to buy another property, let my knowledge of your requirements, needs, likes and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.
In the world of luxury, it takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills and exceptional knowledge open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
DEFINING YOUR GOALS & OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.
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Where are you thinking of moving — local or out of state?
Do you have a budget?
What do you and your family need from your next home?
Are you looking for a turnkey or renovation property?
What are your essential requirements during our search?
Are there additional financial considerations?
When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of the homes and that their current selling price reflects an amount that the property is “worth” to you.
LOCATING THE RIGHT PROPERTY
When helping you look for a property, I will make recommendations based and my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.
And when you find that perfect home, I will help negotiate the best oer based on the condition of the home, length of time it’s been on the market, activity, location and urgency of the seller. Ultimately, I will protect and represent your best interests.
I would like to thank you for giving me the opportunity to present this preview of the home selling process. I’d be delighted to assist you with the sale of your current home and the purchase of your next home, and the next one, because I am not just providing a service, I am building relationships. Please let me know when I can be of service. Call me before making any important real estate decisions, you’ll be glad you did.
JOHN GRANDT | REF REALTY COLDWELL BANKER GLOBAL LUXURY 720.351.8488 | JOHN@REFREALTY.NET | WWW.REFREALTY.NET