GRAPHIC DESIGN
Portfolio
Regina Tracy
HELLO! My name is Regina Tracy. I enjoy doing things related to craft & design. Through design, I believe I can channel my creativity as well as produce visuals as a solution that answers the required needs. I would like to learn and explore more about design, hence I can improve my skills and creativity. Here is my portfolio which consists of my projects. Please enjoy!
ABOUT ME
CONTACT
Regina Tracy 1997 Jakarta Graphic Designer Love embroidery & crafty little things!
a.reginatracy@gmail.com @rtracyy
EDUCATION 2015-2019 Universitas Multimedia Nusantara Majoring in Graphic Design
EXPERIENCE July 2018 - October 2018 Noote & Netoo - Graphic Design Intern September 2019 - June 2020 GoPay - Graphic Designer September 2020 - May 2021 ERHA - Sr. Graphic Design Specialist
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TABLE OF CONTENTS 01.
10.
29.
Introduction
Regular Promos
GoPay Illustration
03.
12.
31.
Table of Contents
Acneact
Mac & Cheese
05.
15.
35.
Fore #AntiNgantuk
Dermies
Bakso Jawir Calendar
07.
18.
37.
AEON Hemat Banget
Littlerha
Aming Coffee T-Shirt
09.
21.
38.
Informational Graphics
SIKAT, RAWAT, SEHAT!
Closing
01.
PROMOTION
Gopay - Fore #AntiNgantuk Gopay - AEON Hemat Banget Gopay - Infomational Graphics Gopay - Regular Promos ERHA - Acneact ERHA - Dermies ERHA - Littlerha
GOPAY
01/Promotion/GoPay/Fore #AntiNgantuk/2019
Fore #AntiNgantuk
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01/Promotion/GoPay/Fore #AntiNgantuk/2019
#AntiNgantuk is a tactical promotion of Fore and GoPay. In order to reflect #AntiNgantuk, fresh environment is used as the theme of the visual. There are several collaterals to support this promotion, such as LED display screen, train station, social media platforms, banner, and tent card.
GOPAY
01/Promotion/GoPay/AEON Hemat Banget/2019
AEON Hemat Banget
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01/Promotion/GoPay/AEON Hemat Banget/2019
HEBAT (Hemat Banget) is a tactical campaign of AEON and GoPay. The photo in this design depicts GoPay as a convenient payment method to use any time. There are several collaterals to support this promotion, such as social media platforms, hanging banner, and concrete pillars.
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GOPAY
Informational Graphics
01/Promotion/GoPay/Informational Graphics/2019-2020 GoPay has several features in its application. Therefore, informational graphics is needed in order to help audience to understand how to use various features..
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01/Promotion/GoPay/Regular Promos/2019-2020
GOPAY
Regular Promos
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01/Promotion/GoPay/Regular Promos/2019-2020
Regular promos are daily promos that I created at GoPay to inform promotions from various merchants. Several collaterals are commonly used to advance the promo, such as social media platforms, banner, and tent card. These are examples of instagram stories & in-app banners to announce and promote several promotions.
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01/Promotion/ERHA/Acneact/2020-2021
ERHA Acneact
ERHA Acneact offers fun experience in dealing with our acne problem. The target of ERHA is Generation Z, therefore the approach taken on social media visuals is to use bright colors and playful graphics and photos. Motion graphics is also often used to make the content more attractive and engageable. The digital platforms that I handled for ERHA Acneact are social media & website. The works varied from daily content, monthly ads, to in-app banner.
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01/Promotion/ERHA/Acneact/2020-2021
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01/Promotion/ERHA/Dermies/2020-2021
ERHA
Dermies
Dermies provides skincare and treatment for youths, especially Generation Z who have skin problem. Color blocking with vibrant colors and using geometric shapes as the supporting elements is the main visual identity of Dermies brand. Daily content often requires motion graphics to summarize much information so it can be compactly delivered and understood by the audiences. The promotion I handled for Dermies’ social media ranged from daily content to monthly ads.
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01/Promotion/ERHA/Dermies/2020-2021
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01/Promotion/ERHA/Littlerha/2020-2021
ERHA
Littlerha
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01/Promotion/ERHA/Littlerha/2020-2021
Littlerha is a sub-brand by ERHA for babies & toddlers. They offer products that not only suitable for infants, but also can soothe the sensitive skin.
The promotion that I handled for Littlerha was mainly for digital platforms, such as social media and website.
Pastel colors and childlike graphics/images are applied to emphasize the friendliness and gentle impression of Littlerha.
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02.
EDITORIAL
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SIKAT, RAWAT, SEHAT!
02/Editorial/SIKAT, RAWAT, SEHAT!/Final Project/2019
SIKAT, RAWAT, SEHAT! Final Project
SIKAT, RAWAT, SEHAT! is a children book that educates about dental and oral health. The concept of this book is witty, which is shown through the playful illustration, color combination, and several interactive elements, such as quizzes and simple games. There are also some supporting media, such as journal, drawstring pouch, toothbrush case, gargle cup, bookmark, pin, and sticker.
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02/Editorial/SIKAT, RAWAT, SEHAT!/Final Project/2019
02/Editorial/SIKAT, RAWAT, SEHAT!/Final Project/2019
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03.
ILLUSTRATION
GoPay Mac & Cheese
GoPay
These are some illustrations that I made during my time at GoPay. GoPay has witty characteristics in its illustration, hence facial expression is accentuated in order to make the character more expressive and also comical. There are various types of illustrations that depict food, groceries, also various activities such as shopping, and watching movies.
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03/Illustration/GoPay/2019-2020
03/Illustration/Mac & Cheese/2020-2021
Mac & Cheese
Mac & Cheese is a personal project that I did with my partner. The name Mac & Cheese came from Macaroni and cheese which is an inseparable combination.Thief eye masks in the illustration depicts the phrase “partner in crime”, it also became Mac & Cheese’s essential feature.
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04.
MERCHANDISE
GoPay - Bakso Jawir Calendar 2020 GoPay - Aming Coffee T-Shirt
04/Merchandise/GoPay/Bakso Jawir 2020 Calendar/2020
GoPay
Bakso Jawir 2020 Calendar
Calendar created for Bakso Jawir to welcome 2020. The cover illustrate New Year celebration, hence it was made to look festive. Each page of the calendar has a photo which represents Bakso Jawir menu.
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03/Merchandise/GoPay/Bakso Jawir 2020 Calendar/2019
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04/Merchandise/GoPay/Aming Coffee T-Shirt/2019
GoPay
Aming Coffee T-Shirt
A T-Shirt as a merchandise of Aming Coffee and GoPay. There are logos on the front side, and illustration on the back side. The illustration depicts a woman buying a coffee using GoPay.
Front View
Back View
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Thank You Please don’t hesitate to reach out to me through my email :)