An attractive region, rich in experiences

We want all parts of our region to be an attractive and ex-

citing place to live, work, and study. We want to help create the framework for new experiences, based on the region’s cultural, historical and natural strengths and distinguishing features, and by embracing new directions in dialogue with the people of Southern Denmark. We are committed to participating in joint efforts to improve our citizens’ life quality and opportunities for living an active lifestyle.

The cultural attractions of Southern Denmark, our peerless countryside and recreational areas contribute to developing, defining and generating attention for the region’s towns, cities, coast and rural areas. Culture, nature and recreational spaces give a location its identity and distinguishing features, and bring life and activity to towns, cities and local areas. The world heritage sites and the cultural and natural heritage in the region, alongside the remarkable history of the distinctive border region, constitute a special Southern Denmark strength that deserves to be cultivated and brought into play.

Culture builds bridges between people, and our initiatives in this area are to generate experiences and communities in all parts of the region – and even beyond the regional boundaries. This will make the region more attractive, bring new residents to the area and help attract and retain young people.

In addition, we aim to reinforce development and innovation by showcasing the region’s special skills and knowledge in the sphere of design and creativity. And we want to help establish a framework to ensure that the people of Southern Denmark can enjoy an active lifestyle with strong social communities. We can do so by finding new and innovative ways to boost involvement among the people of Southern Denmark, and by providing support for major strategic initiatives. For example, activities involving interaction between culture, nature and healthy living conditions can help establish the best possible conditions for an active lifestyle and greater well-being among the citizens of Southern Denmark.

REGIONAL GOALS:

• Use experiences to promote residency in the region and increase its general attractiveness. • Promote well-being and an active lifestyle among citizens. • Continue developing and utilising Southern

Denmark’s strengths in the fields of culture, nature and creativity – the world heritage of Southern Denmark, for example, as well as the special history and unique character of the border area.

Initiatives in the fields of culture, nature and recreational areas, innovation and design are manifested in a culture strategy.

This strategy track aims to contribute to UN Sustainable Development Goal no. 3 Good health and well-being, no. 9 Industry, innovation and infrastructure, and no. 11 Sustainable cities and communities.

Southern Denmark, rich in experiences

Examples of experiences in the region

Southern Denmark is home to three of the seven Danish attractions of outstanding universal value inscribed on the UNESCO World Heritage List. In addition, the Municipality of Kolding has been accepted into the UNESCO Creative Cities Network:

Other attractions in Southern Denmark include the Wadden Sea, Little Belt and North Sea National Parks, as well as the three natural treasure areas in the region: 1 Trelde Næs and Trelde Skov 2 Mandø and the Wadden Sea 3 The Svanninge hills

1 Christiansfeld 2 The Wadden Sea 3 The Jelling Monuments 4 Municipality of Kolding, Creative City

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The ten most visited attractions are:

1 Legoland 2 Aquadome – Lalandia Billund 3 Givskud ZOO 4 Odense ZOO 5 Egeskov Castle 6 Tirpitz 7 LEGO House 8 Kongernes Jelling (Viking Kings),

National Museum of Denmark 9 Koldinghus Museum 10 Universe REGION OF SOUTHERN DENMARK