Certified Audit
DELIVERY AND READERSHIP VERIFICATION PERIODICO EL ORIENTAL • PERIODICO LA OPINION DEL SUR • PERIODICO EL REGIONAL DE GUAYAMA
CAC of Circulations
Do you frequently purchase products or services from the ads in periodico El Oriental/periódico La Opinión del Sur/periódico El Regional de Guayama?
Do you or some member of your household read the classfied advertising section of periodico El Oriental/periódico La Opinión del Sur/periódico El Regional de Guayama?
Frequently Occasionally Seldom Total
Always Occasionally Seldom Never Total
DELIVERY AND READERSHIP VERIFICATION In conformance with its Auditing Rules, Certified Audit of Circulations Inc. conducted a verification of carrier delivery on Periodico El Oriental/Periodico La Opinion Del Sur/Periodico el Regional de Guayama as detailed below:
PURPOSE: Independent verification was conducted to determine the degree of household coverage of the publisher's carrier delivery system. METHODOLOGY: Primary market was defined by zip code within Periodico El Oriental/Periodico La Opinion Del Sur/Periodico el Regional de Guayama publisher designated circulation area. Respondents within the defined area were randomly selected from directories by zip code according to quotas required to achieve a 95% confidence level for receivership. Only adult members of residential households were eligible as respondents In total, 382 telephone interviews were conducted between the dates of June 22 and September 8, 2009. QUESTIONNAIRE: A copy of the questionnaire is attached to this report. FINDINGS: Survey results directly correlate to the number of regular receivership margin of error for regular receivership not to exceed plus 0 8%/minus 1.0%. Complete findings of this study are contained within. Are you regularly rceiving periódico El Oriental/periódico La Opinión del Sur/periódico el Regional de Guayama?
Yes 92.2%
Yes 379 No 3 Total 382
One Two Three or more Total
Certified Audit
No 0.8%
of Circulations
Do you or some member of your household read any portion of periodico El Oriental periódico La Opinión del Sur/periódico El Regional de Guayama? % 240 63.3 133 35.1 3 0.8 3 0.8 379 100.0
Never Seldom
CAC of Circulations
54 176 149 379
Two 46.4%
CAC
Frequently 50.7%
Occasionally 39.3% Certified Audit
Certified Audit
CAC
CAC
of Circulations
of Circulations
Always
Occasionally
Seldom
Never
The following respondents are not regularly receiving periodico El Oriental/periódico La Opinión del Sur/periódico El Regional de Guayama Humacao (00791) Vista Hermosa - (787) 852-7897 - Sánchez, V. Anton Ruíz - (787) 852-3724 - Torres, F.
Ponce (00731) Cond. La Trinidad - (787) 843-7564 - Jimenez, M.
One 14.3%
How long do you keep periódico El Oriental/periódico la Opinión del Sur/periodico El Regional de Guayama in your household? % 240 63.3 One Day 133 11.1 Two Days 3 13.7 Three Days 3 68.9 Until Next Issue 379 100.0 Total
Next Issue 3 Days 2 Days
CAC MEMBER: Periódico el Oriental, Inc. Humacao, Puerto Rico.
Respondents were asked:
PUBLICATION: PERIODICO EL ORIENTAL PERIODICO LA OPINON DEL SUR PERIODICO EL REGIONAL DE GUAYAMA
Are you regularly receiving periódico El Oriental/periódico La Opinión del Sur/periódico El Regional de Guayama?
FREQUENCY OF ISSUE: Weekly - Wednesday.
FINDINGS: Findings indicated that 99.2% of the households in the defined circulation area regularly receivedperiódico El Oriental/periódico la Opinión del Sur/ periódico El Regional de Guayama.*
PURPOSE: To certify that CAC. as part of its auditing procedure, conducted an independent verification to determine the degree of household coverage of the publisher's delivery system.
*Percentage of regular receivership is subject to a maximum margin of error of plus 0.8% /minus 1.0% at a 95% confidence level and will be stated under paragraph 5 of the Audit Report.
Certified Audit
Regularly
% 198 52.2 150 39.6 18 4.8 13 3.4 379 100
of Circulations
Occasionally Certified Audit
Seldom 10.0%
Three or more 39.3%
Certified Audit
CAC
Regularly Occasionally Seldom Never Total
How many members of your household read periódico El Oriental/periódico La Opinión del Sur/periódico El Regional de Guayama?
192 149 38 379
CAC of Circulations
September 22, 2009 Revised
Un Day
METHOD: Between the dates of June 22 and September 8, 2009, CAC conducted telephone interviews with adult members of a random selection of households within the publisher's defined area of circulation. Sample design and procedure followed accepted market research standards.
Certified Audit of Circulation, Inc. 155 Willowbrook Boulevard Wayne, NJ 07470