HILDA RUSCONO

from REGISTRY INDONESIA - MRS. HILDA RUSCONO

Empowering Change Through Philanthropy and Culture

In the vibrant landscape of Indonesian philanthropy and social activism, Hilda Ruscono stands out as a prominent figure, actively contributing to positive change through her involvement in Perempuan Untuk Negeri (PUN). PUN emerged in the aftermath of the 2009 earthquake in Padang. Spearheaded by Yanti Airlangga, the organization aimed to coordinate efforts to raise funds for the earthquake victims. Hilda emphasizes the humanitarian drive that led to the formation of PUN, rooted in a shared commitment to helping those affected by natural disasters.

As a socialite with a wide circle of celebrity friends, Hilda acknowledges the significant contributions her peers make to PUN's events. The support from fellow artists plays a crucial role in the success of the organization's initiatives, reflecting a shared commitment to the cause.

Beyond social gatherings, PUN actively engages in fundraising for disaster victims and individuals suffering from specific illnesses. Hilda underscores the organization's commitment to making a tangible impact on those in need. She believes that women play a pivotal role in driving positive change in Indonesia, especially through active participation in organizations like PUN.

Balancing a life filled with diverse engagements, including her role in Perempuan Untuk Negeri (PUN), business pursuits, and philanthropy, requires effective time management. Hilda underscores the significance of finding a balance between personal and professional commitments, allowing her to thrive in each sphere.

Her other social organizations outside of PUN include, DPP PPLIPI (Perempuan Perempuan Lintas Profesi Indonesia) since 2016, Perhimpunan Kebayaku and Kebaya Foundation. Additionally, she participates in Women’s Pro and Sahabat Kartini. Through these affiliations, Hilda exemplifies a holistic approach to her societal contributions, combining her dedication to physical well-being with active participation in diverse social initiatives.

Known for her love of kebaya, Hilda shares that her favorite is the traditional Javanese kebaya. While appreciating modern adaptations, she emphasizes the importance of preserving the authenticity of this cultural attire. According to Hilda, when Indonesian women wear kebaya, it radiates the charisma, grace, and inherent beauty of Indonesia's cultural heritage.

Her gentle demeanor, graceful presence, and elevated social consciousness, makes her a remarkable figure. Balancing the intricacies of being a homemaker and managing her business, she skillfully carves out time for her social endeavors. In the midst of her bustling roles, Hilda not only engages in personal philanthropic initiatives but also collaborates with various organizations alongside her friends.

Her soft-spoken nature finds resonance in the elegance of traditional Javanese kebaya, a cultural emblem she ardently cherishes. This commitment extends beyond her wardrobe, intertwining seamlessly with her philanthropic pursuits. Hilda's delicate yet impactful presence reflects not only in the charisma and grace of the kebaya she adores but also in her unwavering dedication to social causes, a testament to her holistic approach to life's diverse facets. Hilda's multifaceted approach to making a positive impact is not confined to her wardrobe or charitable contributions but extends to her holistic lifestyle choices, emphasizing the importance of both cultural preservation and compassionate giving in shaping a meaningful existence.

Hilda's involvement in philanthropy is marked by a genuine connection to causes close to her heart. Supporting foster children and contributing to an orphanage, she exemplifies a philanthropic spirit driven by a deep-seated empathy for those in need.

Her commitment to making a positive impact extends to her beauty regimen, where she shares the importance of exercise, a fruit-rich diet, and a positive mindset, accompanied by a diligent skincare routine. Hilda is devoted to a wellness-oriented lifestyle. In her perspective, consistent exercise not only sustains her well-being but also plays a pivotal role in preserving a youthful visage.

Juggling the roles of a mother to three grown sons, she adeptly harmonizes her parental duties with a dynamic and successful way of life. Having once been a fashion designer with her own brand, Hilda draws inspiration from her childhood fascination with the world of fashion. Despite her early success, she chose to step back from the industry after marriage and motherhood, considering her most significant achievement to be raising her well brought up children.

Beyond the realms of fashion and philanthropy, Hilda has a known passion for travel. Reflecting on her most memorable travel experience, Hilda fondly recalls her journeys in Switzerland. Her favorite destination in Switzerland that holds a special place in her heart are the picturesque cities of Montreux, Lugano, and Lucerne. Even after multiple visits, she has never gotten tired of the breathtaking landscapes of Switzerland. The country provides her with a unique sense of tranquility, unlike any other destination and through her lens, Switzerland is not just a place; it is a source of inner peace.

Reflecting on the empowerment of women, Hilda asserts that the success of every man is complemented by the presence of a great woman behind him. She believes that women, driven not only by intellect but also by heart, bring about positive outcomes. In the era of women's emancipation, Indonesian women contribute positively with ideas that can lead the nation towards a brighter future.

Hilda's advice to young Indonesian women aspiring to contribute positively to society is to persevere in their positive endeavors. She encourages them to embrace the understanding that success is a process, not an instant result. Through dedication and commitment, they can make a lasting impact on their communities and beyond.

Guided by the inspirational mantra, "Positive thinking will let you do everything better than negative thinking will," Hilda's outlook on life encapsulates her optimism and resilience. Looking toward the future, she envisions continuing her pursuits aligned with her passions, aspiring to inspire women in Indonesia both in the world of fashion and through her involvement with PUN. Hilda Ruscono's story is one of a multifaceted individual who seamlessly integrates her personal and professional life while making a meaningful impact on those around her.