February 2011
financial & retail design brand environments protomodel concepts branch/store design customer experiences signature elements interiors retail design
CREATING THE CUSTOMER EXPERIENCE Our Approach
reillystudios is an architectural and interior design consulting studio focused on the inventive conception of built environments. We utilize the right blend of architectural and interior design with graphics and technology to convey the branding and positioning of financial institutions and retailers of all types. We provide compelling spaces that sell. We specialize in providing innovative design solutions to companies striving to accommodate a chosen demographic. We help them leverage the retail branch and their stores to engage the customer on a more personal level. Reilly Studios brings together, through strategic partnerships, the right talent at the right time to fulfill each clients’ needs. We strive to provide the most efficient way possible for large, small or de novo institutions to benefit from our experience, and that of our partners, to bring them the exceptional creativity and service one might expect of a much larger studio.
the studios we are a design firm that believes design matters. we strive to provide inspired environments for how you live work bank shop relax retail
commerical
financial
interiors
hospitality
fine residential
it’s our diverse experience providing inspired environments for retail, financial, hospitality, corporate, commercial and fine residential clients of all sizes that shapes, influences, and complements our work for them all
we create
inspired customer experiences...
•we utilize the right blend of architectural and interior design with graphics and technology to convey the branding and positioning of retailers and financial institutions. •we provide compelling spaces that sell for retailers and financial institutions striving to accommodate a chosen demographic. •we help retailers and financial institutions leverage the retail branch to engage the customer on a more personal level.
retail & financial design •environmental brand translation •protomodel concepts •store & branch design •interior design •customer experiences •retrofit concepts •signature elements •millwork design •fixture/retail elements
we design fine residential •distinctive homes •vacation getaways •condos •lofts •specialty structures
interiors •residential •commercial •corporate •hospitality •loft/condo •model units •furniture
hospitality •boutique hotels •inns •spas •design concepts •interiors •graphics
financial •banks •credit unions •signature elements •retail fixtures •branded palettes •digital fixutres|content
retail •retail concept development •branded environments •customer experiences •store planning •fixture design •restaurant •food service
commercial •design feasibility studies •project concepting •building design •approvals materials •design partnering •joint ventures •as-built documentation real estate graphics •architectural rendering •preliminary concepts •presentation materials •approvals materials •marketing material •as-built documentation
collaboration contract consulting •third party design consulting •sales support|presentations •on call design concepting •production|presentation support •illustration|rendering •retainer or hourly consulting
design collaboration •on site team member •design charrettes •in-house design consulting •CAD consulting/production •design concepting •presentation
strategic partnerships •architects •interior designers •industrial designers •graphic designers •visualization & animation consultants •brand & strategy consultants •real estate developers •real estate brokerage houses •promotional resource shops •design/build companies •millwork shops
greatenvironments should create a deeper, richer experience for you, your clients, customers and employess by creating memorable and tangible experiences they must clearly communicate tangible features and intangible benefits that will attract customers’ attention and draw them into interaction
wsfs bank, greenville, de
1st advantage federal credit union
brandenvironments there are two sides to every brand • the part you create • the part that is kept in the mind of the consumer
Since your brand really is the promise you make to your customers, shouldn’t your environment reinforce that promise with a great customer experience?
investment banking suite concept for amsouth bank
novobranch protomodel
STORE DESIGN Our work
retailstoredesign store concepting
retailstoredesign fixture concepting
retailstoredesign retail fixtures
display solutions
themed kiosks self service
•technology kiosks •white board displays •promotional kiosks •community displays •self service terminals •window displays •exterior merchandising •wayfinding / signage window displays
designprocess
meeting notes & sketches
retailstoredesign
element store
store design concepts
retailstoredesign
Once a company that provided corporations and financial institutions with brand extensions and rewards programs Element looked to pursue and bricks and mortar presence. Working with element marketing reillystudios is designing a new branded retail environment. The goal is to create a bright, energetic experience utilizing cost effective, environmentally sensitive materials, and a color palette that reinforces the element brand.
retailstoredesign
lindt & sprungli factory store
retailstoredesign
A conceptual design proposal for a regional auto parts and service chain. The goal was to create a more retail-oriented environment with a better customer experience. Special attention was given to how customers and employees would navigate and use the space. Better representation of product and service offerings was also key to its success.
vip tires parts service
retailstoredesign
mens salon concepts
Reilly Studios was asked by the client to develop very early concepting for an upscale salon geared toward men. It would be a place to hang out, get a haircut, and maybe watch the game while they wait. All in an atmosphere that is reminiscent of an old lounge or men’s club but with all the contemporary style and technology guys crave.
retailcenterdesign
Reilly Studios worked with RRW Architects on concepts for a developer repositioning a former single tenant retail building into a mulit-unit building with a more contemporary look that had more visual presence from the adjacent highway.
miami mall of the americas
retailcenterdesign
north hampton
retailstoredesign
cinema plaza shops
Concepts for a developer repositioning a former movie theater complex into a retail center. The goal was to renovate the building to give it a more upscale look while meeting the demands of a tight schedule and budget.
brandspacedesign
bean group sales office
reillystudios is currently working on a “common office palette protomodel� for a real estate company that is expanding their network. The goal is to create a palette and kit-of-parts that could be utilized while being able to be tailored to the local demographic. The offices would be a hoteling space that can act as a landing pad for agents.
bean group’s meredith, nh office was the first roll-out to use the ‘common office palette’ opening in the 2010
FINANCIAL RETAIL Our work
financialretail point of view “Personlized service, convenience, and ease of use are key factors that customers consider when selecting a financial insitution.”
“For the majority of customers, branches still constitue the preferred channel for opening an account.”
Pricewaterhouse Coopers LLP 9/09
today’scustomers Customers are now adopting alternative delivery channels
29% cite ATMs/kiosks as 1st or 2nd channel of choice.
11% cite online banking as their preferred channel PwC Advisory
today’sbranch evolution of the branch •redefine role of the branch •examine services provided in the branch •re-visit the square footage and staff counts required to provide an optimal brand experience •provide spaces for higher return products - wealth management, insurance, financial planning services •individual branches within a network need to cater to specific audience and their individual needs
PwC Advisory
today’sbranch features •designed to deliver privacy, safety, and sense of security across all interactions •digital marketing and signage facilitate branch navigation and makes offerings in new ways •self-service channels emphasized for routine low-return transactions •education tools displayed prominently
drivers •customized branch designs to serve needs of diverse customer base •consistency of branch design is important in order to provide customers with a reliable experience across branches and to enhance their self-service experience and reinforce the brand PwC Advisory
designprocess
“the design of a protomodel”
The following is an example the process we take on all of our projects. It all starts with a understanding of your brand. Your personal brand or that of your company. The process is the same be it a home, hotel, or a new retail environment.
1 conceptual design
• initial concept diagram
2 schematic design
• initial building concepts
3 design development
• final floor plan
• revised building concepts • exterior computer rendering
• building forms • initial interior concepts
• concept floor plan
• interior computer rendering
“from an old burger king to an inspired branded financial retail environment”
4 example of implementation of the protomodel
• existing burger king floor plan
• existing burger king photo
• final bank floor plan
• computer visualizations
renderings courtesy of Tangram3DS
• photos of the finished project
smallerbranches convential/traditional
•staff are group in activity zones •zones are arrayed around perimeter •large inefficient central spce •staff levels decline they become isolated •isolation interferes with ability to adapt to traffic fluctuations CSRs and tellers can’t adapt quickly •can’t to multiple tasks in close proximity
efficient/evolved
•activity hub •maximizes teamwork by decreasing barriers •increases communication between staff •easily shift between tasks in response to traffic volume •provide consistent, high quality, customer experiences at all times and level of activity •branch can actually function with fewer FTEs Ryan Bank Concepts
smallerbranches the “activity hub�
protomodelconcepts
branchdesign
** computer renderings courtesy of Tangram3DS
“brand icon”
“designed to be migratable”
retrofitconcepts “more efficient/effective retail environments�
existing plan
proposed plan
retrofitconcepts
“meets pricepoint”
branchrefresh
existing
existing
branchrefresh
Reilly Studios, utilizing the new prototype palette, designed the renovation of a 2500 sf shopping center branch in Wilmington, DE to improve the operation of the branch as well as unifying the look. New millwork components were designed to emulate the new prototypes developed for the bank.
existing
brandpalettes
10 Main Street Rochester, NH 03839 Ph: 603.335.1400 Fx: 603.335.4542
“embraces technology and provides opportunities for remote branding� Š2005 BrandPartners Retail Inc. All rights reserved. Information, material, and designs in this document are proprietary to and owned by BrandPartners Retail Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from BrandPartners Retail Inc.
signatureelements
. FCU 1st Advantage Gloucester
2005
custommillwork
custom millwork
displaysolutions
retailfixtures
•technology kiosks •white board displays •promotional kiosks •community displays •self service terminals •window displays •exterior merchandising •wayfinding / signage
in-storebranches
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10 Main Street Rochester, NH 03839 Ph: 603.335.1400 Fx: 603.335.4542 ©2006 BrandPartners Retail Inc. All rights reserved. Information, material, and designs in this document are proprietary to and owned by BrandPartners Retail Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from BrandPartners Retail Inc.
ALASKA USA Federal Credit Union
DD Bid Package
Design Development Phase
1.05.06
SELF SERVICE SURROUND RETROFIT
A.9
mallbranches
buildingconcepts
first national bank of bar harbor
“branches should be a brand icon that respresents the personality of the institution and fit comfortably in its surroundings �
1st advantage fcu
regions bank
bankatlantic
retailbranchdesign
inlinebranches “efficient/effective retail environment”
“a kit-of-parts”
ontheboards “a look at some of the work currently in design �
financial retail design
novobranch
• point-of-sale material design • logo / brand
financial retail design
novobranch II
financial retail design
new prototype plan rendering of proposed new prototype design interior of new prototype and its signature millwork components and palette
cutaway view of proposed Edmont branch
wsfs bank
financial retail design
millsboro denovo branch
greenville branch retrofit
before
prices corner branch retrofit
wsfs bank
financial retail design
new prototype design
rendering of proposed new prototype design
new prototype plan
“designed to be migratable”
viking bank
interior of proposed new prototype look and feel
images courtesy of tangram3ds
VIKING BANK
“brand icon”
financial retail design
viking bank
financial retail design
new bank protomodel
Reilly Studios collaborated with brandpartners to design a new branch protomodel package that could be utlized in not only de novo branches of varying sizes, but in the retrofit and renovation of existing branches abtained thru acquisition. The goal was to create a strong physical brand identity in an efficient model.
financial retail design
suntrust bank
financial retail design
mainsource
Reilly Studios is currently working on designs to reposition a former car dealership’s showroom into a regional bank branch for an Indiana bank. The program calls for a new retail branch environment, a large community space geared to meetings and community events as well as offices for regional operations.
financial retail design
alaska usa fcu
Reilly Studios provided a design program to efficiently and cost effectively refresh the look of Alaska USA’s current branch network to better express alaska usa’s brand in the alaska and seattle markets through a system of signature components, merchandising elements and new finish and furniture palette.
financial retail design
capital one bank
Reilly Studios worked with Branch Development Group on design concept proposals to migrate Capital One Bank’s current palette into smaller, more efficient branches that could be rolled out more cost effectively.
financial retail design
fauquier bank
financial retail design
Reilly Studios designed the repositioning of a former national pizza chain’s location into a new branch for a midwest community bank.
the farmers bank
financial retail design
northern bank & trust
Reilly Studios is currently working on designs for the complete renovation of a tired old branch formerly occupied by a large national bank.
university of kentucky fcu
Ron Reilly was the designer for the newest branch for the University of Kentucky FCU. The goal was to create a branch that had a dynamic interior as well as an exterior that met all the strict design guidelines of the development where the branch was to be built.
financial retail design
Ron Reilly was the lead designer of the design and implementation of the new headquarters retail branch for 1st Advantage Federal Credit Union. The design utilized the same palette and signature elements used throughout their entire footprint.
1st advantage fcu
financial retail design
1st advantage fcu
“designed to your region and demographic�
rocky moutain bank design concepts
how we work • concepting, a la carte or complete design services
brands are all about relationships
strong
reillystudios believes in the power of relationships.
• design collaboration with in house marketing and retail teams • collaboration with your local architect and engineers • collaboration with corporate facilities group • collaboration with your ad agency or branding consultants • material sourcing or bidding to local trades with your general contractor • complete flexibility
Relationships with your employees, your customers, your shareholders and your local community. It is because of these relationships that we have created a design firm with the flexibility to collaborate in a way that best suits your needs. At reillystudios, we work to create a lasting relationship with you and those that work with you.
Ron Reilly, Principal/ Design Director Ron Reilly is an architectural designer with over twenty years experience in a broad range and scale of commercial, retail, corporate, and hospitality architecture. He is a versatile designer able to work in traditional, contextual, and contemporary architecture as appropriate for each clients unique program and region. With a wide range of expertise in all phases of various project types, he understands the various challenges and complexities of the planning and implementation of environments from the early concept through final construction. He has worked for a variety of large national design firms doing projects for a wide array of clients including GE, Fidelity, WSFS Bank, The White Barn Inn & Spa and Marriott International. Ron studied Architecture and Historic Preservation at Roger Williams College and The Boston Architectural Center.
*all work and design product represented in this document has been done entirely by Ron Reilly at reillystudios llc or by Ron Reilly while at, or in collaboration with, other design firms. Š2011 Reilly Studios LLC Design Collaborative. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC.
financial & retail design reilly studios llc one washington st suite 3100 dover, nh 03820 603-343-2298
rreilly@reillystudios.com
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