CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
CV & Portfolio 2017
Reinhard Andersen
Chapter #1
About Me
Curriculum Vitae
About Me Hello! My name is Reinhard Andersen (You
I'm graduating from Bunda Mulia University,
can call me Reren), I'm a experienced Graphic
Jakarta on 2014 with a Bachelor of Design
Designer and Illustrator with a demonstrated
focused in Visual Communication Design.
history of working in the financial services
I am a toy collector, bassist, amateur
industry, e-commerce industry and design
photographer, brother of twins, Japanese
agency. Skilled in Layouting, Illustration,
culture lovers, and also someone who falls in
Branding, Typography, Art Direction, Product
love with jeans and denim history.
CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
Styling, and Visual Communication.
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Chapter #1
About Me
Curriculum Vitae
Personal Data Name
:
Reinhard Andersen
Place & Date of Birth
:
Jakarta, February 28th 1992
Nationality
:
Indonesian
Current Adress
:
Metland Menteng, Jl. Menteng Purnama, Blok E2 no.35 Cakung, Jakarta Timur - 13960
Languange
:
Indonesian, English
Education Bunda Mulia University, Jakarta, Visual Communication Design
2007 - 2010
SMA Santo Yoseph, Jakarta
2004 - 2007
SMP Mogallana, Bekasi
1998 - 2004
SD Mogallana, Bekasi
Skills
Interest
• Illustration
• Denim & Jeans
• Layouting
• Japanese culture
• Art Direction
• Music
• Branding
• Collectible toys
• Character design
• Sneakers
• Photography
• Spicy food
• UI / UX design
• Leather goods
Tools Adobe Photoshop (Ps) Adobe Illustrator (Ai) Adobe Indesign (Id) Ms. Office
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CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
2010 - 2014
Chapter #1
Work Experience
Curriculum Vitae
OCT 2016 PRESENT
PT DIMO PAY INDONESIA Graphic Design Supervisor
PT Dimo Pay Indonesia (formerly FLASHiZ Indonesia) builds mobile payment acceptance network, enabling users of mobile banking and mobile wallet applications to pay with their smartphone. Focusing on user experience and technology, Dimo provides access to payment to any smartphone user, and creates a secure and simple way to pay in stores, online, in App, on delivery, and wherever transaction can occur. www.dimo.co.id
Job Desc: • Supervising social media images on Instagram, Facebook and Twitter • Directing video and photoshoot for promotional content • Internal excitement such as illustration for wall & mirror, testimonial video for employee, etc • Creating internal newsletter/internal magazine design
CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
• Creating collateral design such as poster, flyer and standing banner • Digital banner for merchants & issuers campaigns
APRIL 2016 OCT 2016
PT MITRA ADI PERKASA TBK
MAY 2015 APRIL 2016
PT MITRA ADI PERKASA TBK
Senior Graphic Designer
Digital Graphic Designer
MAP EMALL is a destination for exclusive lifestyle brands that inspires style-conscious Indonesian and enables them to stay ahead of the curve. One-stop online shopping for more than 100 top international brands such as Lacoste, Nautica, New Look, Mango, Tumi, Swatch, M&S, Camper, Dr. Martens, Swarovski, Topshop, Topman, New Balance, Converse, Adidas, etc. www.mapemall.com
Job Desc: • Art directing for all digital banners on MAPEMALL.com • Creating campaign and strategy for EDM (Electronic Direct Message/Newsletter) • Supervising social media images on Instagram, Facebook and Twitter • Digital banner for marketing & brand campaigns • Product styling for MAP EMALL editorial photoshoot • UX/UI design and style guide for website
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Chapter #1
Work Experience
Curriculum Vitae
FEB 2015 APRIL 2015
SOLID CIRCLE Graphic Designer
Solid Circle is a full web and graphic design agency. The company offers services such as graphic design (branding, packaging, etc) and web services, which include web design and e-marketing. www.solidcircle.us
Job Desc: • Digital Imaging for several brand posters and social media images • Typography for brand posters • Creating concepts for events • Creating website designs
REDSPACE ASIA Intern Graphic Designer
Redspace is a branding agency in Jakarta with many big clients such as Bank Mandiri, Mustika Ratu, Prodia, Alfamart, CIMB Niaga, SONY, and many more. www.redspace.asia
Job Desc: • Illustration for several brands • Logo & Company Profile design • Digital Imaging
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SEPT 2013 DEC 2013
Work Experience (Personal Projects)
OCT 2015
PUBERTEEN MAGIC PARTY Assistant Director & Set Officer
Puberteen Magic Party is an art video made by my friend, Wangsit Firmantika whose talk about a celebration of puberty process. Here I was given the confidence to take care of the set and also became assistant director during the shooting process. This work is displayed for 1 month (November 13th - December 13th, 2015) at Dia.Lo.Gue artspace Kemang, Jakarta in Exi(s)t #4
CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
exhibition. Exi(s)t #4 is the opening series of Jakarta Bienalle 2015.
APRIL 2015 NOV 2015
WALL OF FADES Graphic Designer & Conceptor
Wall of Fades (WOF) is the largest annual jeans and denim event in Southeast Asia. This event aims to educate the public about what the meaning and value of history behind a pair of jeans. At the 7th WOF event, I was given the confidence as a conceptor of the whole event, ranging from major theme events, logos, merchandise, decoration execution and event content.
JAN 2012 DEC 2013
BULL & PEACOCK FOOTWEAR Founder & Creative Director
Bull & Peacock Footwear idea came from the task when I was sitting on the bench lectures in branding courses, because I have big passion and interest of leather shoes and leather goods, I decided to create my own brand. The raw material from Bull & Peacock Footwear are the finnest local leather from Tangerang, Indonesia, and all production process is done by hand in Bandung, Indonesia.
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Chapter #1
Contact
Curriculum Vitae
Contact some stories. I’m a pretty fun person and can make you laugh while being bored or sad, at least that's what my friends say about me.
Jakarta, Indonesia reinhardreren@gmail.com Reinhard Andersen @reinhardreren @reinhardreren facebook.com/reinhardbass pinterest.com/reinhardreren behance.net/reinhardreff70 0812-87962448 / 0878-85299376 0812-87962448 / 0878-85299376
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Feel free to contact me! Maybe you are interested to work with me or just want to chat and share
Chapter #2
Dimo Pay Indonesia
DIMO PA INDONES CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
Dimo Pay Indonesia
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Chapter #2
AY SIA
Dimo Pay Indonesia
Dimo Pay Indonesia
CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
Some project in the form of illustration, photo, art direction and also layout that I do during work at DIMO PAY Indonesia.
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Chapter #2
Dimo Journal
Dimo Pay Indonesia
Dimo Journal Dimo journal is an internal newsletter that I created for employee dimo every month. This newsletter contains information about business development, competitors, upcoming events, and also other info
CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
about financial technology society.
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Chapter #2
Social Media Post
Dimo Pay Indonesia
CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
Social Media Post Some image post that I created for DIMO social media (Instagram, Twitter and Facebook) with variety of styles and mood.
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CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7 Chapter #2
Dimo Pay Indonesia
Dimo Infographic
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Chapter #2
Dimo Infographic
Dimo Pay Indonesia
Dimo Infographic I created this infographic to be presented to DIMO clients (Banks and Merchants) in order to make available data on the DIMO business industry more readable and understandable.
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CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7 Chapter #2
Dimo Pay Indonesia
Dimo x Simobi x PopBox
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Chapter #2
Dimo x Simobi x PopBox
Dimo Pay Indonesia
CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
Dimo x Simobi x PopBox This event is a cashless event that aims to facilitate the public in shopping with simple and fastest way. Following the existing trends in other Asian countries such as Korea, China and Japan, DIMO and Sinarmas are working to advance the cashless trend in Indonesia to reduce the use of physical money.
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Chapter #2
Wall Illustration
CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
Dimo Pay Indonesia
Wall Illustration The original hand drawing illustration was made by Ivanna Cerelia Suryo and her team, I just made the digital form of vector illustration as DIMO’s assets.
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Wall Illustration Chapter #2
Dimo Pay Indonesia
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Chapter #3
MAPEMALL.COM
MAP EMALL CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
MAPEMALL.COM
Some project in the form of product styling, digital banner, art direction, newsletter, UI/UX design and also layout that I do during work at MAPEMALL.COM (PT Mitra Adi Perkasa Tbk).
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MAPEMALL.COM Chapter #3
MAPEMALL.COM
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Chapter #3
About MAPEMALL.COM
MAPEMALL.COM
About MAP EMALL.COM is one of the largest e-commerce in Indonesia, MAP EMALL.COM is an e-commerce formed by PT. Mitra Adiperkasa Tbk, which sells a wide range of lifestyle products and is also the main distributor of many brands from all over the world Such as: Dr. Martens, Marks & Spencer, Nautica, Steve Madden, Lacoste, Kipling, Camper, Tumi, Mango, New Look, Nike, Birkenstock, Adidas, Forever New, Brooks and dozens of other brands. Moods and tones
CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
that MAP EMALL wants to show are clean, sleek, but don’t look intimidating, because MAP EMALL is present not as a fashion police but as a place of inspiration for the public about something that is hype/trend in nowdays.
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Chapter #3
Website & Mobile Site
MAPEMALL.COM
CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
Website & Mobile Site Some of the layout design and digital banner on the website and mobile site that I’ve been created.
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Chapter #3
Digital Banner
CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
MAPEMALL.COM
Digital Banner Some digital banners for campaigns. I create new banner design on a regular basis every week.
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Chapter #3
Digital Newsletter
MAPEMALL.COM
Digital Newsletter Some digital newsletter design that I blast to MAP EMALL’s customer.
CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
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CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7 Chapter #3
MAPEMALL.COM
Social Media Post
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Chapter #3
Social Media Post
MAPEMALL.COM
Social Media Post Some examples of photos that I took for social media post and also banner in MAP EMALL. In some photos I also styling products with different compositions as needed. All photos have gone through a re-tone process and some DI touches that I've done on my own.
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Chapter #3
Editorial Photoshoot
CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
MAPEMALL.COM
EDITO PHOTO
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Chapter #3
Editorial Photoshoot
MAPEMALL.COM
Sweetest Treats Editorial Photoshoot, Product Styling 2016
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CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
ORIAL SHOOT
CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7 Chapter #3
MAPEMALL.COM
Editorial Photoshoot
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Chapter #3
Editorial Photoshoot
MAPEMALL.COM
Gift For Mom Editorial Photoshoot, Product Styling 2016
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Chapter #3
Editorial Photoshoot
CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
MAPEMALL.COM
Aesthetic Pleasure Editorial Photoshoot, Product Styling 2016
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Editorial Photoshoot Chapter #3
MAPEMALL.COM
CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
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CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7 Chapter #3
MAPEMALL.COM
Editorial Photoshoot
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Chapter #3
Editorial Photoshoot
MAPEMALL.COM
Editorial Photoshoot, Product Styling 2015
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CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
Christmas Editorial Photoshoot
Chapter #4
Personal Projects
PERSON PROJECT CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
Personal Projects
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Chapter #4
NAL TS
Personal Projects
Personal Projects
branding, digital imaging, illustrations, packaging design, final artwork and event.
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My personal project include
CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7 Chapter #4
Personal Projects
Personal Branding
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Chapter #4
Personal Branding
Personal Projects
CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
Reinhard Andersen Personal Branding 2016
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Chapter #4
Digital Imaging
CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
Personal Projects
La Nuit Silencieuse (The Silent Night) Poster, Digital Imaging 2016 This is the work that was born of my imagination. This work is the result of my representation when I imagine what would happen if I was reborn an owl? This suddenly flashed in my head as I watched the show on National Geographic Wild channel, coincidentally the theme this time was about owls. As we know owls are creatures that usually live alone (ungrouped) and look for food during the night, this is very contrary to me who hates the dark atmosphere, alone, and away from other people, even yes, I hate when must eat alone. I imagine what I feel if I become an owl? ObscuritĂŠ, peur, inquiĂŠter, solitude (darkness, fear, worries, solitude), this is what I will feel, the things I hate the most in this world. "LA NUIT SILENCIEUSE" is the French language of "The Silent Night", it sounds very beautiful when the host who happens to be a Frenchman says it, contrasts with the "night" that is identical with something dark and dark.
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Chapter #4
Digital Imaging
Personal Projects
Living In The Dreamland Digital Imaging 2017
Digital Imaging 2017
Your Vitamin M Digital Imaging 2017
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CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
Stairway To Heaven
Chapter #4
Illustration
Personal Projects
Dried Cassava Vol. 1, 2, 3 Cover Album & Illustration 2016 Dried Cassava is an indie pop rock band from Jakarta, Indonesia. The vocalist, Baskoro, is my friend and He asked me to make an illustration for his album cover titled "Vol,
CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
1,2,3" which contains 10 songs for publication in Japan on 2017.
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Illustration Chapter #4
Personal Projects
CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
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Chapter #4
Illustration
CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
Personal Projects
Gundam Project Digital Illustration 2014 I started watching Gundam series when I was in elementary school. Of the many Gundam, I always liked RX-93 Nu Gundam and MSN 04 Sazabi because I think they are the true rivals. So I decided to make an illustration of both these legends gundam.
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Chapter #4
Illustration
Personal Projects
Color Block Project Digital Illustration 2017
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Chapter #4
Illustration
Personal Projects
Pika Pika Fantajin Digital Illustration
CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
2014
From Another Planet Digital Illustration 2014
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Chapter #4
Illustration
Personal Projects
Teeth Education Digital Illustration 2015 This project is an illustration project with the client of one dental clinic in Jakarta. In this project, I have to make educational illustrations related to the teeth to be easily understood by the wider community especially children, this is because usually the information related to the teeth is difficult to be accepted by ordinary people because it uses many medical terms that are less familiar to our ears. CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
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Chapter #4
Packaging Design
Personal Projects
Morito Branding, Packaging Design 2016 MORITO is a cookie which is high in protein and carbohydrate as well as rich in micronutrients and low in sodium. MORITO is targeted for the children in Indonesia under the age of five, but can be consumed by older children (6-12 years). The dominant taste of MORITO is sweet, suitable for children. MORITO is round shaped with 5 cm diameter and 0.5 cm thickness. MORITO is designed to be soft-texture cookie and can be consumed in two methods, under five years old children with may eat MORITO as porridge. MORITO porridge can be served by adding lukewarm
CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
water (± 45ml/piece of biscuit). For older children, the cookie can be directly consumed.
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Chapter #4
Packaging Design
Personal Projects
CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
My clients-, Accesstia Christy & Stella Alinneshia who studied at Wageningen University, Netherlands compete on The 16th IUFoST Student Fighting Hunger Competition on Dublin, Ireland who held by IUFoST (International Union of Food Science and Technology), and Morito won 3rd place on this competition.
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CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7 Chapter #4
Personal Projects
Event
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Chapter #4
Event
Personal Projects
Branding, Content Design, Decoration Concept 2015 Wall of Fades (WOF) is the largest annual jeans and denim event in Southeast Asia. This event aims to educate the public about what the meaning and value of history behind a pair of jeans. At WOF 2015, exactly the 7th WOF event, I was given the confidence as a conceptor of the whole event, ranging from major theme events, logos, merchandise, decoration execution and event content. I also assisted 2 of my colleagues in making the whole design in this event. The event lasts for 3 days from December 4th to December 6th, 2015 in Kuningan City, Jakarta and organized by INDIGO (Indonesian Denim Group) cooperation and darahkubiru.com, which is the largest denim and jeans community in Southeast Asia.
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CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
7th Wall Of Fades
Chapter #4
Final Artwork
Personal Projects
Jeans "The Story About Life & Passion" Editorial Book, Illustration
CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
2014 This is my Final Artwork after 4 years as a
the world? Why jeans can be one garment
student of Visual Communication Design. I
that remains used by people around the world
created a collection of books that highlighted
to date? How is a jeans created? Why a high
jeans and denim as the main topic. Society in
quality jeans can penetrate the price of
general must have been very familiar with
millions of dollars? What exactly is the
jeans and denim, from successful entrepre-
difference between jeans and denim? How to
neurs to hawkers traders must have at least a
care for good jeans? All these things will be
jeans in their closet. But does the public know
answered by this book.
about the long history of jeans and denim in
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Final Artwork Chapter #4
Personal Projects
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Thank you very much for taking the time to look at my portfolio, hopefully by seeing what I have done we can work together in the future.
CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7
CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7
THANK YOU