5 ways using Local Suburb Guides can help you become an attraction agent

The most successful agents in real estate are those who have clients coming to them rather than constantly hustling on cold calls.

These are agents who have developed a reputation for being trustworthy and knowledgeable about their market and who are genuinely interested in helping their clients make better decisions about their next step with property.

With behaviour changing in the recent explosion of social media and mobile technology, consumer hunger for information has grown.

Sharing data about the market can be a big step in building trust with potential clients. By connecting potential clients regularly with information that is helpful and useful in the form of Local Suburb Guides, you can build their trust and be top of mind when they need you.

Here are five major benefits of using the REINZ Local Suburb Guides.

1. Local Suburb Guides position you as a trusted expert

Why should people hire you as a real estate agent? Not because you’ll sell their property – all agents are supposed to do that. They’ll hire you because they believe you have the expertise to get the highest price and are the kind of person they can relate to and trust through the stressful period of selling their home.

To demonstrate your expertise, provide information on how the market is performing, what prices are doing, and the time it takes to sell and your client base will recognise you as someone helpful and reliable.

2. Local Suburb Guides let you differentiate yourself

Flyers appear in letterboxes every week talking about a property that’s on the market or been sold. All homeowners are constantly barraged with messaging that states “I’m a real estate agent and I sell properties.”

Local Suburb Guides help you differentiate yourself by providing valuable information that helps start a conversation with a potential vendor that they’re interested in; how the local property market is performing.

This type of communication will tell your prospects you’re an agent who’s here to help, not just pitch to them.

3. Local Suburb Guides create leads that are warm and better qualified

Sharing a Local Suburb Guide changes your phone call regime. What would you prefer – pitching to someone who knows nothing about you or your agency, or someone who has read your guide and is engaged about the local property market and curious to know more. By sharing a Local Suburb Guide, you are warming up your leads by providing a great conversation starter.

4. Local Suburb Guides encourage customers to come to you

Use printed versions of your Local Suburb Guide as alternative to flyers or hand them out at open homes. A prospect with a question is an opportunity waiting to happen and when a contact reaches out to you looking for more information about something in the report, you know you are becoming an attraction agent.

5. Local Suburb Guides and videos can expand your digital marketing activities

Your Local Suburb Guide can be both printed off and used as a physical report, or you can use a digital version for your online marketing. Share the URL link to your Local Suburb Guide in your social media posts or include it in your email marketing. This will also give you valuable insights into the demographics of who has accessed your report improving your social media targeting and knowledge about your audience even further.

Combine REINZ data straight from the REINZ Statistics Portal to create an informative, local suburb video in just minutes – then share it across your own social media channels, straight to your potential customers and clients, visit statistics.reinz.co.nz/home to claim your free seven-day trial.

Kylie Davis

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