FEATURE
Maintaining a Growth Mindset Over the last few months, we have all had to adapt and change our behaviours to help our businesses survive COVID-19 and the country-wide lockdown. It’s important that at times like this we are open to change, open to learning and maintain a growth mindset. Maintaining a growth mindset throughout our lives and particularly throughout our career is important, as it ensures we don’t stagnate and get left behind. We spoke to individuals from across the country to understand how COVID-19 and now two separate lockdown periods made them re-think their working style and how they took advantage of the growth opportunities that arose.
Robert Tulp – Apollo Auctions, Auckland During COVID we became very aware that our core business activities - Auctions and Coaching teams became difficult due to the inability to be face-to-face with our clients and the public. We were able to continue to operate (in some capacity) during levels 3 & 4 by conducting ‘Remote Auctions’ and Zoom coaching sessions. This has now evolved (post-lockdown) to us conducting what we now refer to as Hybrid Auctions - we conduct (on-site and in-room) auctions in front of the public, but we also give people the ability to watch online and then participate via telephone bidding. Our standard practices now include setting up a tripod and ‘cage’ as well as the latest GoPro cameras to stream our auctions to Auction Live platforms and social media. COVID taught us to adapt and be futureproof - to conduct our business whilst putting the health and social responsibility of our clients and customers first.
Ben Ryan – Tommy’s, Wellington Kindness, The Path to Long-Term Success. If COVID-19 and lockdown taught us anything, it’s to be grateful for what we have and be kind to one another. Real estate is a people-business which puts us in a unique and wonderful position where we can make people’s lives that little bit better during this trying time. We deal with buyers and sellers who have all been impacted in varying ways; if we can offer a little ray of light, through kindness and compassion, we brighten the world just that little bit. People will remember who was kind when they needed it. Showing kindness and compassion will attract business. As lockdown drew people to social media and other online channels, people have spent more time in front of their screens than ever before. What better time to promote your success through social channels but, be mindful of others’ situations. Show compassion and check the ego. People are happy to see you doing well and it’s great branding. But brandishing lavish holidays and how great things are going for you, all the while they have lost a job or a family member to this horrible pandemic, it can very quickly have an adverse effect on business. Real estate is long game, play it well and play it nicely. Although it’s important to seize any opportunity as it comes, and now more so than ever, it’s more important to drop the commission breath. These are trying times for everyone and being kind and looking to the future will lay the ultimate path to success.
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The Real Estate Institute of New Zealand
