SECTOR RURAL
Courage in the Current Market
Phil McGoldrick Freelance auctioneer and real estate trainer
I spoke recently at an excellent seminar organised by REINZ for rural real estate agents. I saw my role there to provoke somewhat, to challenge their thinking and to review their business practices so that their incomes from their toil might improve. Commercial insanity is continuing to do what you’ve always done and expecting a better result. To address the current market I drew on lots of different and challenging times and experiences, the least of which was not my introduction into real estate in provincial New Zealand in the early and mid-80s when “Rogernomics” was brutally inflicted upon the rural sector. Whilst ultimately good for the sector, the short-term pain was horrendous with many farmers losing their land.
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The Real Estate Institute of New Zealand
