REINZ Real Estate Magazine - Spring 2020

Page 54

INTEREST

Five of the best tools, tips & tricks to make your social media shine! In the competitive social media space, beautifully curated content is King (or Queen!).

So often dismissed as ‘too expensive’ (to employ a designer), or too difficult and time consuming to do yourself - this article shares five tools, tips and tricks that will empower you with the ability and knowhow to be able to step up and put the sparkle back into your socials. Well managed, professional and beautifully curated content will translate to; - Your profile being recognised

2. linktr.ee If you want to be able to have more than one link active at any one time in your Instagram bio, then linktree provides the perfect solution.

1. Space - Spaces For Instagram

For instance, you may want to link to a few individual listings, your blog, a testimonial and your website. Linktree allows you to add all of these links via one personalised linktree link. To see it in action, head to the @bayleysnz Instagram account and click on their linktree link in their bio - linktr.ee/bayleys. The free version of linktree allows you to add multiple links and select from a limited number of themes and customisation options. Definitely enough to get started with.

If you have ever felt frustrated trying to get your Instagram (IG) bio and captions to have the correct paragraph breaks, or line breaks then this is the app for you. In fact, there are a number of apps that do the same thing; Caption Writer, Instaspacer, and others.

The paid option (US$6 per month), adds screeds of additional features, including full customisation and reporting.

The free versions of these apps allow you to quickly and easily create captions with the line breaks you need, and either copy directly over to your IG account or copy the text and then paste into your post.

Two great apps that will set your Stories alight and showcase your property listings

The downside to the free versions is (of course) the adverts and continuous ‘upsells’ The Real Estate Institute of New Zealand

The paid version of the apps include some (or all) of; font options, the ability to use multiple fonts in one caption, hashtag suggestions, saving your captions and hashtags etc. and cost around $2 to $5 (sometimes a bit more).

- More leads (and sales).

If you are using a social media scheduling tool like Later (or many others), then this article is probably not for you. A scheduling tool usually has a number of these tools built into its functionality (and is included in the monthly subscription fee).

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from the app providers. But if you can see past that, and simply want to get a neater and more polished caption, then any of the free versions will do the job.

- Higher engagement and, ultimately The best part of all? Everything I am sharing is FREE! There are of course paid options for some of the tools, but if budget is limited, or non-existent, the free versions are more than enough to get you started.

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Odette Coates, Halo Digital

Find out more via this link: https://linktr.ee/

3. Instories & unfold instagram story templates


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