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DESIGN a brief overview from the design point of view with emphasis on the current dutch design scene
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all the ideas are expressed in material (usually coming from the perspective of one material based discipline)
material is just a means of expressing the idea (especially conceptual design) - working for client (originally intended for)
free of outside restrictions - can start from material or from idea
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ARTS AND CRAFTS
The Arts and Crafts Movement began primarily as a search for authentic and meaningful styles for the 19th century and as a reaction to the eclectic revival of historic styles of the Victorian era and to “soulless� machine-made production aided by the Industrial Revolution.
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MODERNISM FUNCTIONALITY = GOOD DESIGN
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FUNCTION FUNCTIONAL CERAMICS (cleaning, washing, eating)
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MODERNISM
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FUNCTION FUNCTIONAL CERAMICS (cleaning, washing, eating)
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MODERNISM
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FUNCTION FUNCTIONAL CERAMICS (cleaning, washing, eating)
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FUNCTIONAL CERAMICS (cleaning, washing, eating) AS OPPOSED TO CERAMICS AS SUPERFLOUS GOODS
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DESIGN
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CRAFTS
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MODERNISM
READY MADE
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MODERNISM FUNCTIONALITY = GOOD DESIGN Bauhaus (Walter Gropius) architects became designers
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MODERNISM CERAMICS IN BAUHAUS Theodor Bogler Marguerite Friedlaender Otto Lindig Walter Gropius
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ORNAMENT AS OPPOSED TO FUNCTION
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ORNAMENT Adolf Loos “In a highly productive nation, ornament is no longer a natural product of its culture, and therefore represents backwardness or even a degenerative tendency.”
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MODERNISM FUNCTION AS ORNAMENT Function has become a purpose per se
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CONCEPTUAL ART Sol LeWitt “In conceptual art the idea or concept is the most important aspect of the work. When an artist uses a conceptual form of art, it means that all of the planning and decisions are made beforehand and the execution is a perfunctory affair. The idea becomes a machine that makes the art.�
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POSTMODERNISM MEMPHIS Ettore Sottsass Matteo Thun “No-one mentioned forms, colours, styles, decorations,” observed Radice. That was the point. After decades of modernist doctrine, Sottsass and his collaborators longed to be liberated from the tyranny of smart, but soulless ‘good taste’ in design.”
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READY MADE
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CONCEPTUAL DESIGN DUTCH DESIGN = DROOG Dutch platform of conceptual design promotes the work of designers who believe that form, function, use of material and decoration are rigorously subordinate to underlying ideas. Concept, humour, simplicity, and comment on the world and its own discipline come first.
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POSTMODERNISM DUTCH DESIGN = DROOG DESIGN
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GROWING INTEREST IN CRAFTS Awareness that traditional craft is an excellent means of telling stories and visualising ideas has penetrated the world of contemporary art and design. Traditional techniques are not only the means but also the goal.
CONCEPTUAL DESIGN IN HOLLAND
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Royal Makkum Hella Jongerius Marcel Wanders Wieki Sommers Studio Job Piet Hein Eek Atelier NL Vincent de Rijk Geert Lap
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GROWING INTEREST IN CRAFTS EXPERIMENTS WITH MATERIAL
STORYTELLING EMOTIONAL DESIGN IMPORTANCE OF CONTEXT
DESIGN IS OVELAPING WITH ART
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DESIGN
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Hella Jongerius Wieki Sommers Marcel Wanders Royal Makkum Baukje Trenning Studio Job Piet Hein Eek Lonny van Rijswijck
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GROWING INTEREST IN CRAFTS EXPERIMENTS WITH MATERIAL
STORYTELLING EMOTIONAL DESIGN IMPORTANCE OF CONTEXT
DESIGN IS OVELAPING WITH ART
CRAFTS 1900
DESIGN
ART
Hella Jongerius Wieki Sommers Marcel Wanders Royal Makkum Baukje Trenning Studio Job Piet Hein Eek Lonny van Rijswijck
1920
1940
1960
1980 1990 2000 2000 2010
GROWING INTEREST IN CRAFTS EXPERIMENTS WITH MATERIAL
STORYTELLING EMOTIONAL DESIGN IMPORTANCE OF CONTEXT
DESIGN IS OVELAPING WITH ART
CRAFTS 1900
DESIGN
ART
Hella Jongerius Wieki Sommers Marcel Wanders Royal Makkum Baukje Trenning Studio Job Piet Hein Eek Lonny van Rijswijck
1920
1940
1960
1980 1990 2000 2000 2010
GROWING INTEREST IN CRAFTS EXPERIMENTS WITH MATERIAL
STORYTELLING EMOTIONAL DESIGN IMPORTANCE OF CONTEXT
DESIGN IS OVELAPING WITH ART
CRAFTS 1900
1920
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1980 1990 2000
2010
DESIGN
ART