TRULY INTERNATIONAL
AN INNOVATIVE HEAD START IN THE WORLD OF STYLE In 1997, Pan America was launched as a focused mid-segment brand. There were many big brands in fashion this year that were well-established and well-entrenched. In addition, there was a gap in the market, since there were either big players with a range of expensive shirts and trousers catering to the top of the pyramid, or a lot of ordinary brands catering to the economy section, but these lacked brand appeal, quality and variety. Our decision to bring in Pan America was prompted by this. The result was a brand that was a mid-segment business with a focus on delivering top-notch quality while also maintaining phenomenal value for money.
THE AMERICAN PHILOSOPHY OF DELIVERING VALUE Pan America embodies the American philosophy of life: to deliver value for money. Creating fashion lines with a comfort focus. To create a range of products that is elegant, sophisticated, and distinguished. Pan America is cognizant of the fact that the world of fashion constantly changes, evolves, and transforms. Pan America sees its own role as bringing in the latest styles with the triple features:
Absolute comfort Great quality and Sheer value for money The company’s pillars are tradition, experience, technology, quality, and good service. Pan America has its corporate headquarters in Bangalore, India, spread over seven floors and covering more than one lakh square feet.
FASHION COMPLETE Pan America understood the taste and sensibilities of the mid-segment Indian consumer and set off a spark to lead a life in the spirit of choice. Providing a breath of fresh air to those desiring to express their lifestyle through their fashion, it broke the clutter of conservative alpha male outlook. A complete fashion storehouse, which meets all the customer’s needs, was soon created. The Pan America range has it all: Shirts – Formal, Casual, Designer, Denim & Clubwear Shirts Trousers – Formal & Casual Trousers Loungewear & Innerwear – T-shirts, track pants, shorts and boxer shorts. Winterwear – Jackets, Hoodies, Sweatshirts Clubwear – Nehru Jacket, Casual & Formal Blazers Formal, casual, designer and club wear shirts, Formal & casual trousers, jeans, t-shirts and winter wearable’s.
SMART FASHION TECHNOLOGY Manufactured by Royalex Fashions (India) Pvt. Limited, Pan America complies with the ISO 9001 standards and is manufactured in its state-of-theart factory. We use the world’s latest Juki computerized machine for stitching.
Pan America’s real strength comes from the people behind the machines. We monitor every step of the process by a team of experts whose experience in the business ensures our garments stand out from the rest. We produce 5 to 6 lakh garments every month.
OUR VERSATILE DESIGN STUDIO Pan America has an in-house design studio, where we use a collaboration of design and technology to ensure the latest in fashions are continually delivered to our valuable customers. Pan America also participates in International Fairs to expose itself to a broader market. India is a vast country with clearly demarcated regional preferences.
And so, what is happening in the South may find few takers in the North of India. Pan America creates fabric patterns based on specifications from individual markets to ensure the right design mix. Shirts and trousers are not created until the market feedback is obtained. The result is a brand that is fully in sync with India’s diverse needs.
SUPERIOR WASHES AND ACCESSORIES We buy the finest of fabrics from top-of-the-line mills including Arvind, Vardhaman, Raymond, Bombay Rayon, NSL Ashima, Birla Century, Soktas. Great importance is given to the right wash technique in the critical areas: seams, pockets, cuffs, and collars. The repeated washes deliver a rich texture to the apparel. The cotton breathes giving you unmatched comfort.
Unlike factories that use harsh chemicals, at Pan America, we use the softest of bio-enzymes that give the perfect fall and fit the garment. Many unique and formulated wash systems give a wide range of luxurious feels to our range. We have a range of international accessories to add sheen to the design implementation.
THE DELIGHT QUOTIENT Stunning quality, great washes, smart accessories, and finishes. The range delivers incredible price performance advantages - Adding to the delight of our customers and THE DELIGHT QUOTIENT of stakeholders. CLASSIC FORMAL SHIRTS CORPORATE FORMAL SHIRTS LEGEND CASUAL SHIRTS COTTON FORMAL SHIRTS GIZA COTTONS CLUB WEAR - PARTY WEAR SHIRTS YOUTH SHIRTS (DENIM) SPORT CASUAL SHIRTS KURTA/CHINESE COLLAR SHIRTS PURE LINEN SHIRTS FORMAL TROUSERS LIMITED EDITION TROUSERS FASHION JEANS T-SHIRTS SHORTS TRACK PANTS BUNDI (NEHRU JACKET) BLAZERS
`445 TO `595 `695 TO `895 `795 TO `995 `895 TO `1195 `1295 TO `1495 `1295 TO `1495 `995 TO `1395 `1045 TO `1395 `895 TO `1395 `1795 `895 TO `1045 `1195 TO `1595 `1495 TO `1995 `345 TO `895 `695 TO `995 `995 TO `1295 `1895 TO `2295 `2495 TO `3995
OUR CORE CATALOGUE Our core catalogue - is an evergreen collection available throughout the year. From whites to pastels and vivid colors, the core collection would mean you can buy them, whenever and wherever. The Core catalog consists of: 6 different qualities of Core Plain Shirts with Hundreds of colors. 3 Qualities of Plain Core OUR CORE CATALOGUE Trousers.
OUR KEY DIFFERENTIATOR At Pan America, we use our expertise and aptitude to go deep into sourcing our products to extract the maximum value at each stage of production to provide a great product at an affordable price for our esteemed customers. Our brand was launched in 1997 with prices starting at `325. As an all-American approach, delivering value is in our DNA and that attitude is the key differentiator. In contrast to most other fashion brands that go on Sales at least twice per year, we may be the only brand in the country that does not resort to Nationwide Sales to liquidate our stock.
NATIONAL AND INTERNATIONAL NETWORK We have a massive network of distributors in virtually every state in India. We have more than 250 Shop in Shops (SIS). And we cater to more than 5000 Multiband Outlets (MBOs). We have a presence in Dubai and the Middle East. We have a team that has been with us with extremely negligible attrition rates.
Our distributors and trade are like family. We educate them, share information, knowledge and support them, because we believe in growing together. This has created strong brand equity. People believe us. Our customers have also experienced delight. All these have contributed to the success of the brand Pan America.
THE MEN WHO SAW TOMORROW Pan America was the brainchild of the trinity masterminds M G Reddy, Ashok Bhandari, and the Late Rajkumar Lalwani who leveraged their extensive expertise in the garment sector in use to give shape to the brand Pan America. The directors clearly saw the untapped potential in this segment as the aspiring Indian middle class was looking for quality, fashionable clothing at an affordable price.
M Govind Reddy Director
By bringing in massive economies of scale and passing on the savings to the customers, we created the critical pull factor for the brand. Our retailers and distributors reaffirm that the products fly-off-the shelves easily because of the magical twin combination of great quality and sensible pricing.
Late. Rajkumar Lalwani
Ashok Bhandari
When the brand Pan America was launched, we had made a promise to our customers. A promise to deliver an international standard of clothing that is a value for money for them. Even to this date as we have crossed two decades that promise forms the core value of our brand.
In the evercompetitive, saturated apparel arena, you need to create an impact. With Pan America, we have managed to create that impact because we could connect with our customer base. Customers’ satisfaction has been the only motivating factor that has kept us going.
Director
Director
THE FUTURE IS NOW The future looks exciting with new beginnings and a whole new range of products in our repertoire including Tracks, Shorts, Sweat Shirts, Wind Cheaters, Jackets, Suits and Blazers, Winter Wear. We have been a highly focused and consistent player. Retailers understand that Pan America translates into efficient profitability. We are strengthening our supply chain to meet the huge demand. We are a brand that is less hype and delivers what it promises: An international experience that is highly aspirational and coupled with value for money. In essence: We are Truly International.
Manufactured by: Royalex Fashions (India) Pvt. Ltd. #54/3, Industrial Suburb, Yeshwanthpur, Bengaluru – 560 022, Karnataka, India. Ph.: 080 2347 6062, 2337 1139 info@panamerica.in www.panamerica.in