Replay Panda - Toy Library A Concept from Finland
The Triple Problem:
1. Preschools have less / no toys - Activity Based
2. Toy Stores focus on Psychedelics and Battery operated Toys with low/no Brain Stimulation
3. Parents are not qualified to buy toys and games.
• RESULT 1: NEED FOR A PLAY CONSULTANT (you)
• RESULT 2: Kids get bored within 4-5 Days (You need toys that stimulate the brain - Our Expertise)
• We train the Franchisee to be a Play Consultant
• A Level 1 (L1) Program for 30 days
• The Program will continue for 52 weeks (L2-L4)
What kind of Toys: IQ, EQ and Fun
• High Educational + Fun Value
• Interest + Skills + Need-Based, Versatility
Age Group (Loads of Overlap)
• 1-3 Years
• 3-6 Years
• 6-8 Years
• 8-12 Years
• 12-16 Years
• Toys, Games, Puzzles, Board Games, Books
• 50% of Subscribers: 1-6 Years (Preschoolers)
Brands: The best of Brands
• Hasbro,
• Mattel,
• Fisher-Price,
• Play-Doh,
• Disney
• Every Library will have 400 Toys and Books
• 75 Subscribers x 5 Per Month = 375
• Still 25, Left in the Library
1-3 years
3-5 years
5-8 years
Toys Analysis:
• Software Based
• Will toys break: Durabilization Proprietary Process
• Hygiene: DurabilizationEasy to Clean
Biggest Advantages
• Saves Effort: Play Consultant
• Saves Money: 85% to 90% savings
• Saves Space: No/Low Clutter
• Saves Time: Door delivered & Pick Up every Fortnight
• Learn More, Brain Neuron Development
• Buying a Toy costs anywhere between Rs. 750 to 5000
• For Rs. 1050 - Parents can Rent 5 Toys and 3 Books every month
• We give them the best of branded toys from top companies
• Nearly 11000 worth of Toys and books on an average at 10% (11000 x 10% = 1100)
• The Toys are door delivered as Joy Bundles every fortnight
• The delivery cost alone by Dunzo/Uber/ Rapido could be Rs. 250 x 2 deliveries = 500.
Rs. 1050 is inclusive of that.
• Effective Price 1050-500 = 550
• We give Parents a Kids Magazine Subscription worth Rs. 250 Free
• Effective Price: 550-250= 300 + Promotions
The Jio Style Pricing strategy will help with market penetration
But remember, this is a brand from Finland. International brand, Local Pricing Double Advantage
• Huge Marketing completely by the company
• Ads in TV,
• Digital Marketing,
• Local Marketing,
• Newspaper Ads etc.,
• Participation in Kids' Shows.
All you need are 75 Customers in 6 Months time. Easy!
• When you sell a half yearly Package
• You are making 787.50 x 6 months = 4735 + Security Deposit of Rs. 2000 – 6735
• We want you to make 75 Subscriptions in 6 months Rs. 4725 x 75 = 3,54, 375 + Security Deposit of 2000 x 75 = 1,50,000
• At the end of 6 months, you have Rs. 3,54,375 + 1,50,000 = 5,04, 375
• You will make one additional
• At the end of 12-15 Months
• You will be with 150 Subscriptions = 7,08, 750
• + Security Deposit 2000 x 150 = 3,00,000
• Total = 10,08,750
• Most businesses take three years for CAPEX Recoup
• You have got your recoup within 12-15 months
What do you do? • Operations of the Library
And Sales
While we take away more than 50% of your responsibilities we operate on 25% royalty
• The 25% Royalty is add on beyond your business plan
• Thus, when a customer pays Rs. 1050 as Subscription charges
• You get 1050 x 75% = 787.50
• We get 1050 x 25% = 262.50
• Business Growth
• By Reinvesting the Profits you can upgrade your business to
• Party Toys
Renting Organizing Birthday Parties at Home (Outsourced by us)
• Add-on Revenue streams that we will give you
• 7.5 Lakhs x 12% = 90000
That's the Maximum you will get thru Mutual Funds
• 7.5 lakhs x 8.5% = 63000
That's the Maximum you will get thru Fixed Deposits
• We will give you a Minimum Guaranteed Return of Rs.
1,80,000
• More than FD
• More than Mutual Funds
• Peace of Mind
•
What are your overheads
• 1 Bedroom / Hall in your home: 2000 (Notional)
• 1 Delivery Boy Part Time Salary: 8000 – 10000
• Running AC for 4 hours (5 Months in a Year) Rs. 1000 - Rs. 1500 each
• Cleaning Consumables: 1000
• Mobile Phone + Internet: 500
• Rs. 15,000 x 12 = 1,80,000
• Rs. 1,80,000 Covered by your MGR - Minimum Guaranteed Returns
• MG is calculated 12 months from Library Opening Date.
Calculated Annually
• You should run the library actively for all 12 months
Your Investments For Rs. 7.5 Lakhs
1. We give you toys and books worth Rs. 3 Lakhs
2. Durabilization, Coding, Photo set ups: 50,000
3. Software worth Rs. 60,000 (Library Software, CRM, Accounting)
4. Call Centre Patch Phones Applications 15000
5. Franchise Fee 90,000 (Annual Recurring) +
6. Brand Licence worth Rs. 60,000 (Annual Recurring)
7. Play Consulting Training over 52 Weeks: 1,00,000
8. Toy Shelves worth Rs 25000
9. Kids Rug worth Rs. 9000
10. Packaging + Stationery Worth Rs. 35000
11. Replay Panda Wall Sticker worth Rs. 6000 Rs. 7,50,000
First 10 Libraries: Inclusive of GST
What are the next Steps:
Step 1: Pay a Token Advance of Rs. 50,000 (Refundable for 3 days)
We will give you a plain English Agreement Okay it within 3 days
Once you okay and sign the Plain English Agreement - Rs. 50,000 is non-refundable.
Step 2: Within 7 days - Sign the Franchise Agreement - Pay Rs. 1 Lakh
What are the next Steps:
Step 3:
Within 15 days of signing the Franchise Agreement - Pay Rs. 2,00,000
Step 4
Within 30 days of signing the Franchise Agreement - Pay Rs. 2,00,000
Step 5
Within 45 days of signing the Franchise Agreement - Pay Rs. 2,00,000
What are the next Steps:
• If you Pay Rs. 7.5 Lakhs in One Single Payment
• 1.5 Ton AC worth Rs. 35000 Free +
• Minimum Guarantee upgrade to Rs. 2.5 Lakhs (From 1.8 Lakhs)
• Your Training Program will begin after you make the entire Rs. 7.5 Lakhs
• As soon as you clear the Basic Certification of Play Consulting Program - within 30-45 days your centre will be operational.