Religiate Health Brochure 2019

What Emotion does your Brand Own?

Hospital Branding is all about tapping the right emotions.

Religiate

Health

Branding is Religion Take the Top Religions of the world. They have their traditions.

Colors. Symbols. Icons. Rites. Rituals. Often chiselled in stone.

They are the ultimate in Belief. Branding means following the rules.

Go by the Story. Propagate. It is a brilliantly emotional framework.

We at Religiate create those amazing stories that companies will live by. Sacrifice. Hold on to those emotions. Religiate: create brands like Religion.

Religiate (Pronounced as Reli-zhi-uht) is a French neologism which means the art of building trust by enhancing customer experiences.

Contents 03. Brand Leadership 04: The No 1 Healthcare Branding Company: Service Spectrum 05. Meet our Founder Director 06. India's Top 50 in Digital 07. Leading Healthcare Digital Marketing Company 08. On top of Google Search 09. Huge Medical Tourism Potential 10. Emotional Branding 12. Collaborative Networks 14. Case Studies - Ask us 16. S-Map - Our Proprietary Branding Process 18. BrandBuzz: Scientific Digital Marketing 20. Healthcare Brand Ammunition 22. Team Religiate 23. Buyer Avatars to deliver high price: performance 24. Religiate Edge 25. X-Ray Vision 26. What we can do for you 27. Whatever your need, we have a solution 28. Our coordinates

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Branding to create leadership for your hospital.

Do you want a Company that has launched more than 50 Hospitals, 10 Diagnostic Centres and understands Medical Communication?

Where Medical writers can write ads, brochures, and campaigns.

We have launched more than 20 brand new hospitals.

A company that can think not only in English, Hindi, and Telugu but vernacular Indian Languages.

We deliver end-to-end Cutting Edge Design Solutions.

We can help connect you to journalists across India and deliver PR. In Hospital Signages, we can embed Videos.

A company that has won the best digital marketing award - the top 50 in India.

We can help you with technology for upselling and cross-selling to patients, increase pharmacy billing.

Also, help you reach premium patients and medical tourism Our fee is a thin slice of the growth we help deliver.

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Religiate - the No 1 Healthcare Branding Company џ Launched 15 Multi-Specialty Hospitals џ Launched 7 Super Specialty Hospitals џ Rejuvenated 12 Hospital Brands џ Launched more than 7 Brands of Diagnostic Centres џ Branded Healthcare E-Commerce Companies џ Brought back sick and ailing hospitals to life џ Branded more than 75 Doctors џ Branding of Specialty Clinics џ Expertise in Handling Medical Tourism Branding џ Proven Track Record in Digital Marketing for Hospitals џ Branding of Pharma Companies, Medical Device Companies џ Launched Telemedicine campaigns џ Proven ability in Augmenting Referrals џ Track record in Medical Data Analytics, Cross-selling and upselling

Expertise of Launching Scores of Healthcare Brands 4

Extensive Healthcare Domain Knowledge

Shrinivas Ayyar Religiate Health: a Healthcare Branding & Funovation company.

Founded by Shrinivas Ayyar - who has decades of experience in handling some of the finest healthcare and Hospital Brands including

BGS Global, Bangalore, Rainbow Hospitals, Apollo Cradle Virinchi Hospitals Wockhardt Global Health City Chennai, Germanten Hospitals Insight Diagnostics Krsna Diagnostics Quest Diagnostics Raddquest Teleradiology Sunshine Hospitals, Care Hospitals Outpatient, Sandhya Eye Hospitals Mahatma Gandhi Cancer Hospital Kamineni Hospitals,

Ramayya Pramila, Axon Pain Centre, Pace Hospitals, CDR Hospitals Supraja Hospitals Olive Hospitals, Dr. C, Ramayya Pramila, Axon Pain Centre, Pace Hospitals, CDR Hospitals Supraja Hospitals Olive Hospitals, Dr. Babar's, Times Hospital, Ozone Hospitals,

Vijaya Diagnostics, MedSkills, Neelima Hospitals Medplus Global Pharmacy Apollo Diagnostics American Oncology Institute, Ampath, Citizens Hospitals, Brainstorm Medical School Supraja Hospitals, Ramesh Hospitals, Sai Sudha Hospitals, Healthy Heart Foundation, Healthy Heart Foods....

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Among The Top 50 Digital Marketing Professionals in India Award Shrinivas Ayyar, Director, Religiate won the Best Digital Marketing Professional Award from CMO Council & World Brand Congress in the 2nd edition of “50 BEST DIGITAL MARKETING PROFESSIONALS, 2013” at the 3rd “Mobile & Digital Marketing Summit 2013” held at Taj Lands’ End, Mumbai on 22nd October 2013. The theme of the Summit was “Mobile & Digital Marketing: To the Future & Beyond”. The honour was presented by Donovan Neale-May, Executive Director, CMO Council and Dr. Graeme Salter, School of Computing, Engineering and Mathematics, University of Western Sydney.

The “50 Best Digital Marketing Professional” is intensely researched. It is the iconic job of the research cell to produce a shortlist of Individuals who have demonstrated outstanding achievement in the conception, creation and execution of digital initiatives. The criteria adopted for the honour is: “Industry Digital & Social Media leaders, mentors and master collaborators whose work has earned them exceptional repute, and whose contributions, ingenuity and commitment pushed digital marketing to new levels of excellence through their outstanding achievements”.

Our teams have won a whole set of creative excellence awards including: Gold & Silver for Ad Films, Gold & Silver Awards for Radio Jingles, Gold for Retail Kiosk, Gold for CSR Initiatives, Gold for Newsletter Design, Gold & Silver for Packaging Design & Annual Reports, Gold for Direct Mail, Gold for Outdoor campaigns.

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India's leading Healthcare Digital Marketing company.

We can help you: Multiply your revenue using past patient data and help you cross-sell and upsell better.

Reach out to Medical Tourism Clusters?

Deliver high powered Referrals?

Reach out with the Power of Facebook Marketing for Healthcare

Access Video Marketing - Discover the combined impact of YouTube, IGTV and Facebook Videos.

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If you Google: "Hospital Brand Consultant in India" you will find us

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Advantage India

Strong Demand Healthcare market in India is expected to reach US$ 372 billion by 2022, driven by rising incomes, greater health awareness, lifestyle diseases and increasing access to insurance.

Policy Support

Attractive Opportunities

The world’s largest government funded healthcare scheme, Ayushman Bharat was launched on September 23, 2018.

The hospital industry in India is expected to grow CAGR of 16-17 per cent to reach Rs. 8.6 trillion (US$ 132.84 billion) by FY22 from Rs. 4 trillion (US$ 61.79 billion) in FY17.

Rising Manpower The number of doctors* increased to 841,104 in 2017 from 827,006 in 2010.

Note: * - number of doctors possessing recognised medical qualifications (Under I.M.C. Act) registered with state medical councils/medical council of India.

Medical Tourism - a huge potential Very few countries allow professional marketers to get involved in consulting and helping them build a brand, the way it should be done. As a result, marketing efforts are often amateurish at best. No one wants to seek treatment from an amateurish doctor or hospital, so marketing efforts and materials need to be highly professional.

The most crucial and effective marketing tool for those who want to survive in the competitive medical tourism market, then, is to build a "country" brand first, "destination" brand next, followed by "doctor" and "hospital" brands.

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What Emotion does your Brand Own? Year after year, the most shared ads have rich emotional content. Facts tell, but stories sell The most important aspect of a brand is to construct a brand story and then convert into episodic reinforcements.

We use the Emocircle to decode the critical emotion a brand ought to own.

Successful brands throb with pulsating emotion. They leverage the core feelings that help people evolve and prosper. Every successful brand has, deep within its DNA a primal emotional source code of human behavior. The Brand Strategy enables us to tap on the very code and amplify it thru compelling brand stories. Religiate helps in the creation of brands using psychology, research and domain expertise to mobilize that vital force that ignite buying behavior

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Desire

Seek

Harmony

Feel Safe

Control

Connect

Imagine

Grow

Game-On

Defy

Metamorph

Care

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The Future of work is here.

Collaborative networks to deliver synergy.

Graphics Designer Slovakia Virtual Assistant Philippines

Finance Gurgaon Illustrator Madrid, Spain

Video Editor Chennai

x Virtual Office Cubicles x One Tap Video Conferencing x Project Management Software x Real-Time Screen sharing x State of the Art CRM x Virtual Meeting Rooms x No Commute: Happier Workforce x Collaborative Searchable Notes x Files on the cloud x Marketing Automation x Investment of Lakhs on fully-wired suite of

Digital campaign Team Mumbai

30 Softwares seamlessly integrated.

So do you want a team member to work from your city? Your office. No problem.

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Social Manager Dhaka

Content Editor Punjab Paris

Space Branding Expert Hyderabad

Brand Consultants Delhi, Hyderabad

Art Director Serbia

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HOW DID

we create a sensory branding for a leading children's hospital?

we succeed in the E-Commerce of a Diagnostic Centre by telling a critical brand story?

Mobile Apps and Space branding tell the story of correcting a cell. we communicate the concept of Telemedicine by taking a leaf out of Ramayana we launch a new hospital in a land of corporate hospitals using the power of media domination we tell the Tech story for a diagnostics centre in the Northern hinterlands using the power of Augmented Reality we create an Organic community thru the power of unadvertise? we help a leading cancer hospital from the US create an Indian emotional story? we redesign the story of a Diagnostics PPP chain tell the story of goodness.

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S-MAP Scientific Road-map for helping clients access success!

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Religiate is an interactive branding company with a linear, success-driven branding process called S-MAP.TM

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BrandMap :

BrandDNA :

BrandCreateTM:

Brands today need to be distinctive. To enable that, we cohesively fuse core business strategy with a distinct, organic brand strategy. We decipher the competition's Achilles heel points, amplify our key strengths and decode our core brand promise. We create a cohesive business plan and a brand manual that acts as a compass guiding important brand decisions. We define core KPIs and set timelines and resources to achieve it.

We help organizations create a pro-digital ecosystem built on the core values that resonate effectively with the tribes of consumers. Through a series of internal audits, we raise the service levels in sych with the brand essence. We conduct brand training programs and create process manuals for customer facing teams to walk the talk.

We collaborate with some of the finest minds in design, creativity and innovation to translate brand strategy and essence into cutting edge creatives including brand identity design, spatial branding, offline creative and digital assets, packaging, marketing collateral, advertising & UX design. We reinforce and amplify the assets thru BrandPublishTM.

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BrandBuzzTM

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BrandBuzz :

BrandConnect :

BrandTrackTM:

We define brand KPIs and fortify the owned and earned media thru well synchronized brand publishing efforts. We deploy nurtured email lists, connect social graphs, social media marketing, PR 2.0, experiential marketing, webinars, digital marketing and rich media to enrich our clients' digital and social ecosystem.

We enable you with an X-Ray vision. We deliver highly efficient ad to sales ratios by integrating data and brand communication with our highly intuitive LMS platform. We weld this data with sales CRM systems to create a seamless integration. We help foster collaborative joint promotions and shared databases to optimize efficiencies. We have a scientific media planning and brand activation suite to help stretch the budgets the farthest and deliver success.

Our Qualitative and Quantitative Tests, Online Metrics, WOM scores, Communication Testing, Brand Scorecard and a slew of brand metrics ensure scientific and measured growth.

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01 Ecoscape: Our competitive landscape audit deciphers where should the brand be focused at. And decodes consumer clusters, hangouts and behavioral cues.

02 I-Evalu8:

R-TrackingTM

We audit internal digital assets, customer touchpoints and create a digital readiness route-map

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CP-audit & D-DNA: We decode Customer Personas, Segments and their purchase funnels. We also conduct customer-centric internal training and experience-building programs.

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DAM & BrandPublish : We reinforce Owned and Earned Media by harvesting internal and external knowledge and content repositories and create relevant Digital Assets.

G-EngineeringTM

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DCP & LMS Integration: We have an excellent Digital Communications Planning division and Lead Management Software Integration.

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G-Engineering: We deploy digital tactics: SEO, SMM, Display, Video and Mobile Advertising to enable achieving KPIs. Our nurture programs increase yields.

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R-Tracking: We use a series of metrics and analytics to track, course-correct and deliver success.

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We help clients’ Market in a Digital World TM thru BrandBuzz At Religiate, Digital is at the core of our thinking process. Thus, we enable brands to achieve success thru effectively engaging the growing tribe of highly mobile netizens. We help build digital brands by dedicating focused resources that enable create lasting impact thru consistent and ideal digital brand behaviors. We act as strategic partners to our clients and enable them to harvest data and distill insights to build innovation.

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CP-audit & D-DNA

Our 3600 digital branding process ensures seamless brand experience. We go beyond to deliver long lasting distinctive brand advantage.

DCP & LMS TM Integration TM TM DAM DAM&&Brand BrandPublish Publishing

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The ammunition to implement the Brand Strategy effectively.

Brand IdeAh!entity:

Physician Engagement Initiatives & Branded Event Properties

Is your Brand Identity a secret code that spurs internal action that translates into cohesive customer experience? Is it a a beacon of guiding light that propels positive energy?

The primary customers for any hospital. Think beyond mere monetary motivations.

Spatial Branding

Corporate Film

A 25 point program that goes beyond wayfarers to use hospital as media - to cross promote, educate and amplify core brand personality.

A Hospital Corporate Film has different perspectives that need presentations. Religiate Health has a conceptual films Team.

Web Videos and Testimonials

Designer Uniforms

for dynamic content distribution enables that the content is consumed by specific clusters that are in the decision making stage of the funnel.

Is the core brand tonality reflected in the uniforms? Does it speak the Brand Language?

Collaterals & Mini Campaigns

Hospital Sales & Corporate Relationships Kit

Hospitals need a number of mini campaigns? Is the communication calendar robust? Does the stationery, carry bags have the essential brand character?

Has a series of smart animatics presentations aimed at different target groups. Also a CME Kit, well designed LBLs. And sales orientation programs with a tracked study.

Visual Bank If it is not proprietary, it is not a brand. Today's communication need strong visual nails to hammer the brand message.

Smart Digital Marketing enabled Responsive Website

Digital PR

It is the fulcrum of all digital activities. We design, develop content and build the back-end engine ideal for digital marketing with the right squeeze pages. A marriage of design, content and functionality. Also branded apps to optimize mobile marketing.

The first step in creating a brand is strategic PR and effective implementation beyond obvious geographies.

Halo Branding The brand stars. Do we know them? Would they amplify the corporate communications without spending a fortune?

Newsletters, Intelligent logic based Emailers

Brand Championships

Keep the nurture quotient high and help build and sustain ownable communities.

Are the Brand values well percolated internally. Is there a tracked brand based learning systems focused on fun based learning. Are the teams using the brand glue to culturally bond seamlessly?

Scientific Media Planning based on our insights and research combined with strategic digital planning & buying.

Audible Branding

Launch Communication

We live in a mobile world. Are ring tones, caller tunes and music on hold branded? Is it being used as media?

Plan, Design and per media vehicle Implementation and Tracking

Media Planning & Buying

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Medical Tourism

How to slash media budgets and yet drive growth?

The Premium patients from all over India first and then the world. Are we gearing right from the word go?

One-on-One Branding Healthcare communications need to speak to individuals and clusters and not at Demographics & Psychographics

Brand Publishing If the Hospital is media, isn't it time we had our own publishing machinery?

Tracked P-EX Mapping Are we geared to achieve high Word-of Mouth scores or do we need to go to the Drawing Board again. If we are boring, we need to spend crores,

Community Outreach UNadvertizing

Not those same old programs done to death? Are we combining social listening and creating an outreach calendar?

Unless you are looking at brand awareness as a sole objective, mass media is already in the ICU.

P3: Promotions Partnering Program

Touchpoint Analytics

P3: Why spend media CURRENCY without earning it in the first place. Collaborative Media Partnerships.

Is every customer touch-point branded. Do we have a skills based TNA based on Touchpoint analytics?

Ad2Sales Monitoring

Inbound Marketing

How much do hospitals need to spend on brand awareness and walk the tightrope by closely monitoring Ad to Sales ratios.

So we know why hospitals are so different from virtually every product category!. Nurtured inbound is the only answer.

Funovations A hernia hospital filled up its beds by spending Rs. 10/- per patient. Low cost fun based innovations are the new Aha!

Performance Based MediaFund Religiate Health will work with offline and online media companies to create partly pay for performance modes to bring in Brand building based MediaFund so that it does not tax hospitals and creates a win: win

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By creating Buyer-Avatars, we help clients leverage the Pareto Factor.

Most businesses understand that 20% of their customers are the most profitable.

Sometimes these deliver as high a returns as 80%. The bad news is that these are often hidden in reams of data and there is no clear customer journey pathway that gets defined.

To leverage on these focused customers we create Buyer-Avatars to construct the entire buyer journey as a seamless experience across multiple touchpoints.

Our BrandMapTM Process helps identify these profitable customers thus ensuring higher engagement rates. The result: better ROI for Karauli Diagnostic Centre.

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Religiate Advant:edge

Halo Branding

Video & Photography suite

Every brand needs a face. Someone at the top: the CEO, the MD are

70% of internet traffic in the world is video. This will transform to more than 85% in the years to come. Youngsters consume more video than text. The reason is simple: Mobile devices lend themselves to video viewing better. Religiate has a dedicated video and film suite to deliver excellent video content and podcasts. Shot in HD formats, with excellent audible branding. We also deliver conceptual photography to create brand visual nails that can be hammered effectively on the perception landscape to deliver the desired imagery.

business magnets as they spread the culture and the philosophy of the brand. Halo Branding focuses on reinforcing the brand image thru Authorship, PR 2.0, rich social connectivity, participating in Thought Leadership sessions, attending conclaves and thru brand publishing.

Digital Media Planning and Buying

One-on-One BrandingTM:

There are a billion websites out there. Where can you target your customers? Which strategy will open up the Pandora's Box of business opportunities? What are my target audiences doing online and how engaged are they?

Today, it is imperative that you craft your communication to individuals, deliver them information at the right time and engage with them. This was unthinkable a few years back. One-on-One BrandingTM is Extreme Personalization at its best. Our One-on-One BrandingTM module delivers great spend optimization and superior ROI by creating metrics dashboards.

What was the true value of my digital advertising campaign – did it reach my intended audience in a brand safe environment, did it improve brand awareness, and did it drive intended behaviour? How can I make the best media buy at the best rate possible. Religiate has a strong media planning and buying team that have worked on the entire Procter & Gamble portfolio for Digital marketing initiatives. Handled Digital Branding of Amex, Diageo, British Airways, IBM, Qualcomm, Economist, Sony, LG, Canon, Whirlpool, GE, SBI Cards, Monster India, GE Money, and Discovery Channel.

Customers give us a world of cues: their online behavior, their social graphs, their quest for brand information, their offline footprints, their search patterns, the media they consume, the engagement they seek, the user-reviews they consume and the tribes they belong to. One-on-One BrandingTM is an intelligent mash-up of relevant data in a dashboard helping create meaningful engagement.

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We enable clients’ sales team with the X-Ray Vision.

70% of purchase decisions are made today, even before business prospects get "ĂŻn-touch" with your brand. We call these, the "invisible leads." Organizations that score here are the winners.

Leads do not move linear - from cold to warm to hot anymore. They zig-zag. They suddenly become hot and then turn warm or cold. You need a Digital Thermometer to measure their heat point consistently and accordingly alter the engagement modes.

What Karauli Diagnostic Centre Team Sales needs is X-Ray Vision that will help them spot prospects that helps you spot prospects early in the purchase funnel, profile them progressively, use the digital thermometer to gauge their "buy moment" and engage with them. We enable them to engage with each prospect thru the revolutionary One-on-One Branding.

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Advantage Religiate: No matter where you are - a dedicated Brand Consultant will serve you in your city.

A team of Healthcare Strategists will help you create the overall business and growth plan Project Management Software will enable you to track progress in Real-Time.

Medical Copywriters and content writers with domain knowledge will make things easy for you.

Smart Graphics Designers and Video Teams will deliver stunning content.

Our Augmentation Teams will embed live videos in your signages, Brochures, and Print Material.

Our Data Analytics teams will enable you to use data intelligently: џ џ џ џ џ џ

Increase Cross-Selling Augment Up-Selling Get old patients to visit again - increasing the Lifetime Value Augment Referrals Increase Pharmacy Sales Handle Regular Hospital Marketing Training and more

We understand Metrics like ALOS, ER Waiting Times, Lab Turnaround Time, Patient NPS to deliver more

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We are the doctors for hospitals and healthcare companies џ Launch your hospital or healthcare company џ Come out with a Brand Name for your hospital џ Help you with Digital Marketing џ If your hospital or healthcare brand is facing severe competition,

we can help it get more visibility џ Help in Halo Branding - Branding of Specialty Doctors џ If you want to expand faster and are hungry for growth, we can help deliver success. џ If your hospital is cautious and has low budgets we can help џ If your hospital wishes to get more elective surgeries we can help џ If you need a hospital website that can give you tremendous ROI, get in touch

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