VISUAL IDENTITY C H AT E A U E L A N B R A N D G U I D E
Château Élan E S T.
R E A L E S TAT E
1981
B R A S E LT O N , G E O R G I A
V I S U A L I D E N T I T Y : L O G O VA R I AT I O N S C H AT E A U E L A N B R A N D G U I D E
C H AT E A U E L A N . N E T E S T. 1 9 8 1
Château Élan E S T.
R E A L E S TAT E
C—E
1981
B R A S E LT O N , G E O R G I A
EST
Discover life at Château Êlan
C—E 1981
E S T.
real estate 1981 Braselton
V I S U A L I D E N T I T Y : C O L O R PA L E T T E C H AT E A U E L A N B R A N D G U I D E
DARK TONES Pantone 558 C / U
RGB 52, 66, 63
Pantone 558 C / U
RGB 176, 102, 48
CMYK 75, 56, 63, 48
HEX #34423f
CMYK 25, 65, 93, 12
HEX #b06630
Pantone 432 C
RGB 198, 195, 188
Pantone 558 C / U
RGB 248, 246, 241
CMYK 23, 18, 23, 0
HEX #c6c3bc
CMYK 2, 2, 4, 0
HEX #f8f6f1
LIGHT TONES
C H AT E A U E L A N B R A N D G U I D E
VISUAL IDENTITY: BUSINESS CARD
VISUAL IDENTITY: TYPOGRAPHY C H AT E A U E L A N B R A N D G U I D E
P R I M A R Y T Y P E FAC E
SECONDARY
T Y P E FAC E
Superior Light
Larssiet Light
Rainmaker Bold
— Headings
— Paragraphs
— Specifications
— Quotes
— Descriptions
T E R T I A R Y T Y P E FAC E
VISUAL IDENTITY: PRINT EXAMPLE C H AT E A U E L A N B R A N D G U I D E
Discover life at Château Êlan
Resort lifestyle for everyday life Offering a serene sanctuary for both overnight and day guests, the expansive Spa Mansion overlooks a sparkling lake and is surrounded by lush green lawns and flowering shrubs.
C H AT E A U E L A N B R A N D G U I D E
VISUAL IDENTITY: BROSHURE
C H AT E A U E L A N B R A N D G U I D E
VISUAL IDENTITY: WEBSITE
VISUAL IDENTITY: PRINT EXAMPLE C H AT E A U E L A N B R A N D G U I D E
Live a legendary lifestyle E S T.
R E A L E S TAT E
1981
B R A S E LT O N , G E O R G I A
C H AT E A U E L A N B R A N D G U I D E
VISUAL IDENTITY: SOCIAL MEDIA
C H AT E A U E L A N B R A N D G U I D E
V I S U A L I D E N T I T Y : S TAT I O N E R Y
C H AT E A U E L A N B R A N D G U I D E
VISUAL IDENTITY: WEBSITE
C H AT E A U E L A N B R A N D G U I D E
VISUAL IDENTITY: PHOTOGRAPHY
VISUAL IDENTITY C H AT E A U E L A N B R A N D G U I D E
Château Élan E S T.
R E A L E S TAT E
1981
B R A S E LT O N , G E O R G I A