How an Agent Helps Sell Your House

Today’s market is at a turning point, making it more essential than ever to work with a real estate professional so you can stay up to date and make the best decision possible. Here are five key reasons why working with a real estate professional makes sense right now.

1. We Follow the Latest Market Trends

With higher mortgage rates and moderating buyer demand, conditions are changing and staying on top of the latest market information is crucial when you sell. Working with an expert real estate advisor helps ensure you can stay updated on what’s happening in both the local area and nationally too. More importantly, we'll know what this data means for you, and we'll be able to help you make your best decision based upon the facts.

2. We Help Maximize Your Pool of Buyers

Your agent’s role in bringing in buyers is important. We have a large variety of tools at our disposal, such as social media followers, agency resources, and the Multiple Listing Service (MLS) to ensure your house is viewed by the most buyers. Investopedia explains why it’s risky to sell on your own without the network an agent provides: “You don’t have relationships with clients, other agents, or a real estate agency to bring the largest pool of potential buyers to your home. A smaller pool of potential buyers

means less demand for your property, which can translate into waiting longer to sell your home and possibly not getting as much money as your house is worth.”

3. We Understand the Fine Print

Today, more disclosures and regulations are mandatory when selling a house. The National Association of Realtors (NAR) explains it best, saying: “Selling a home typically requires a variety of forms, reports, disclosures, and other legal and financial documents. . . . there’s a lot of jargon involved in a real estate transaction; you want to work with a professional who can speak the language.” A real estate professional knows exactly what needs to happen, what all the paperwork means, and how to work through it efficiently. We'll help you review the documents and avoid any costly missteps that could occur if you try to handle them on your own.

4. We're Trained Negotiators

If you sell without a professional, you’ll also be solely responsible for the negotiations. That means you’ll have to coordinate with: The buyer, who wants the best deal possible The buyer’s agent, who will use their expertise to advocate for the buyer The inspection company, which works for the buyer and will almost always find concerns with the house The appraiser, who assesses the property’s value to protect the lender In today’s changing market, buyers are regaining some negotiation power as bidding wars ease. Instead of going toe-to-toe with all the above parties alone, lean on an expert who knows what levers to pull, how to address everyone’s concerns, and when to get a second opinion.

5. We Know How To Set the Right Price for Your House

Real estate professionals also know how to price your house accurately and competitively, so you don’t overprice or underprice your home for today's market. NAR explains it like this: “A great real estate agent will look at your home with an unbiased eye, providing you with the information you need to enhance marketability and maximize price.”

Bottom Line

A real estate agent has essential insights you’ll want to rely on throughout the transaction. Don’t go at it alone. If you plan to sell, let’s connect so you have an expert on your side.

“Today’s market is different than it was just six months ago. . . . Sellers that want the contract to move forward should be willing to work with the buyer. . . . Consider helping with the closing costs or addressing many of the items on the home inspection list.”

- Ali Wolf, Chief Economist at Zonda