RE/MAX Listing Presentation

Page 1

OPENING MORE DOORS FOR YOU

RE/MAX behind-the-scenes

WHO WE ARE THE RE/MAX AGENT ELITE MARKETING

MARKET ANALYSIS THE AGREEMENT OUR CAUSE

WHO WE ARE

Established in 1984, founder Sandra Sanders gained momentum with a loyal following and an outstanding track record for supporting agents, their buyers, and their sellers. James Sanders joined his mother in 1989, as Broker and Co-Owner. Together with his brother, John (CTO) and sister, Diane (CMO) they have taken RE/MAX Estate Properties to new levels.

#1 in Dollar Volume and Transactions SOLD for the last 18 years.
One of LA County’s largest independently owned real estate brokerages for over 38 years.
All reports are published October 2022 based on data available at the end of September 2022. All reports presented are based on data supplied by the CARETS.

WE ARE THE COAST

310.205.0050

HILLS
Wilshire Blvd., Suite 600 Beverly Hills, CA 90212
BEVERLY
9454
EL SEGUNDO
Main Street El Segundo,
90245
PALOS VERDES - MALAGA COVE 63 Malaga Cove Plaza Palos Verdes Estates, CA 90274
402
CA
310.322.1425
BEACH / DOWNTOWN 1401 Highland Avenue Manhattan Beach, CA 90266
MARINA DEL REY / VENICE 124 Washington Blvd. Marina Del Rey, CA 90292
PALOS VERDES - MIRALESTE 5 Miraleste Plaza Rancho Palos Verdes, CA 90275
REDONDO BEACH 1901 S. Catalina Avenue Redondo Beach, CA 90277 310.378.7747 PALOS VERDES - SILVER SPUR 450 Silver Spur Road Rolling Hills Estates, CA 90275 310.544.9999 TORRANCE 23740 Hawthorne Blvd. Torrance, CA 90505 310.378.9889 WEST LOS ANGELES 10500 W. Pico Blvd. Los Angeles, CA 90064 310.559.5570
310.378.9494 MANHATTAN
310.937.5700
310.577.5300
310.831.0222

SNAPSHOT: CALIFORNIA

18.2 9.4

AVERAGE YEARS IN REAL ESTATE AVERAGE YEARS WITH RE/MAX

WE ARE EXPERIENCED WE ARE PRODUCTIVE

7.74

318

5,913 OFFICES AGENTS

47,182 RESIDENTIAL TRANSACTION SIDES

AVERAGE RESIDENTIAL TRANSACTION SIDES PER AGENT WE ARE THRIVING

©2023 RE/MAX, LLC. Each Office Independently Owned And Operated. All figures are full year or as of year-end 2022.
WE GET
RE/MAX: A POWERFUL NETWORK OF OVER 140,000 AGENTS WHO HELP MILLIONS OF FAMILIES BUY AND SELL THEIR HOMES
RESULTS

SOUTHERN CALIFORNIA

VS. THE INDUSTRY

CHOOSE THE BRAND WITH OUTSTANDING AGENTS, LEADING BRAND AWARENESS AND AN UNMATCHED GLOBAL PRESENCE.

NATIONAL, FULL-SERVICE BROKERAGE BRANDS

TRANSACTION SIDES PER U.S. AGENT1 U.S. TRANSACTION SIDES U.S. BRAND AWARENESS (UNAIDED)2 COUNTRIES & TERRITORIES OFFICES WORLDWIDE AGENTS WORLDWIDE 13.3 781,377 34.0% 110+ 9,175 144,014 10.3 67,571 1.4% 1 300 6,592 7.4 210,365 1.2% 1 502 28,237 6.4 608,728 16.3% 39 2,900 103,400 6.2 298,562 25.3% 85 13,600 148,600 6.2 1,047,548 12.7% 60 1,100 191,877 6.1 307,235 6.0% 13 1,500 50,775 5.9 132,230 2.3% 81 1,100 26,300 5.5 100,374 0.3% 13 400 18,000 5.5 6,236 NA 10 85 1,700 5.4 397,138 0.9% 24 NA 87,000 4.2 34,184 NA 2 NA 10,000 4.1 4,365 NA 1 1 1,070 3.6 6,816 0.1% 1 38 1,906 3.3 80,200 0.5% 1 200 24,000 2.5 3,052 NA 1 12 1,200 Data is full-year or as of year-end 2022, as applicable. Except as noted, Coldwell Banker, Century 21 and Sotheby’s data is as reported by Anywhere Real Estate Group on SEC 10-K, Annual Report for 2022; data for all other competitors is from company websites and industry reports. 1Unless otherwise noted, U.S. transaction sides per agent are calculated from the T3 Sixty 2023 Corporation Report, citing 2022 transaction sides and agent counts, some of which are estimated by T3 Sixty. For the following competitors, averages were calculated by RE/MAX based on the 2023 RealTrends 500 data, citing 2022 totals for residential transaction sides and agents for the 1,561 largest participating U.S. brokerages: Allison James, Rodeo Realty, First Team, The Agency. *The Agency’s transaction sides and transaction sides per agent are for the company owned brokerage and do not include franchisees. 2MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? ©2023 RE/MAX, LLC. Each Office Independently Owned and Operated. 23_368 Windermere Real Estate COMPASS Coldwell Banker Century 21 Keller Williams Berkshire Hathaway Homes Services Sotheby’s International Realty Realty One Group The Agency EXP Realty REAL Allison James Estates & Homes Elite First Team HomeSmart Rodeo Realty

GLOBAL REACH

Having access to thousands of international referral sources is key to finding qualified buyers and sellers.

Los Angeles County offers a diverse cultural population and is a desirable destination for international buyers.

110+

140,000+ ASSOCIATES WORLDWIDE NETWORK GLOBAL RECOGNITION COUNTRIES & TERRITORIES

WORLDWIDE NETWORK

NORTH AMERICA

• Canada

• Mexico

• United States

SOUTH AMERICA

• Argentina

• Bolivia

• Brazil

• Chile

• Colombia

• Ecuador

• Guyana

• Peru

• Suriname

• Uruguay

• Venezuela

CENTRAL AMERICA

• Belize

• Costa Rica

• El Salvador

• Guatemala

• Honduras

• Nicaragua

• Panama

CARIBBEAN

• Anguilla

• Antigua & Barbuda

• Aruba

• Bahamas

• Barbados

• Bonaire

• British Virgin Islands

• Cayman Islands

• Curacao

• Dominica

• Dominican Republic

• Guadeloupe

• Grenada

• Haiti

• Jamaica

• Puerto Rico

• St. Barthelemy

• St. Kitts

• St. Lucia

• St. Maarten

• St. Vincent

• Trinidad & Tobago

• Turks & Caicos

• US Virgin Islands

EUROPE

• Albania

• Austria

• Belarus

• Belgium

• Bosnia & Herzegovina

• Bulgaria

• Croatia

• Czech Republic

• Denmark

• England

• Estonia

• Finland

• France

• Germany

• Greece

• Hungary

• Iceland

• Ireland

• Italy

• Latvia

• Liechtenstein

• Lithuania

• Luxembourg

• Malta

• Montenegro

• Netherlands

• Norway

• Poland

• Portugal

• Romania

• Scotland

• Serbia

• Slovakia

• Slovenia

• Spain

• Sweden

• Switzerland

• Wales

MIDDLE EAST

• Bahrain

• Egypt

• Israel

• Kuwait

• Lebanon

• Oman

• Qatar

• Saudi Arabia

• Turkey

• United Arab Emirates

AFRICA

• Algeria

• Botswana

• Cape Verde

• Mauritius

• Morocco

• Mozambique

• Namibia

• Seychelles

• South Africa

• Zambia

• Zimbabwe

ASIA/PACIFIC

• Australia

• Bhutan

• China

• Guam

• India

• Indonesia

• Japan

• Micronesia

• Mongolia

• Nepal

• New Zealand

• Northern Mariana Islands

• Philippines

• Republic of Palau

• Singapore

• South Korea

• Sri Lanka

• Thailand

THE RE/MAX AGENT

RE/MAX Estate Properties focuses on the agent for transactional success and client satisfaction.

Your RE/MAX Estate Properties agent is assisted by an innovative marketing team, in-house risk management, and a strong systematized transaction approach.

ELITE MARKETING

Through our technology partners and in-house developers, we use cuttingedge marketing platforms that strategically focus on attracting buyers and selling homes. Using state-of-the-art tools and platforms, we offer buyers unparalleled access to data and visuals that highlight the unique features and desired lifestyle each of our listings has to offer.

Our agents use enhanced virtual resources, such as Real Scout, and our custom marketing center, the EPLA Portal, to acquire and generate datadriven results enhanced by RE/MAX’s local and global reach. This allows our agents to get the data they need to make informed decisions on the listing’s price and positioning in the market while allowing potential buyers to experience one of the most interactive and customizable home-buying experiences.

MARKETING INNOVATIVE

MARKETING YOUR HOME

• Editorial Photography

• Single Property Website

• 3D Virtual Videos

• 2D Modern Interactive Floorplans

• Virtual Remote Tours

• Aerial Drone Tours

• Drone Virtual Neighborhood Walks

FIRST IMPRESSIONS

• Intelligent Preparation

• Enhanced Luxury Staging

• Strategic Landscaping

• Guided Virtual Tours

• Digital Target Marketing

• Email Interactive Marketing

• Social Media Marketing and Strategy

• Agent Exclusive Networking

• International Reach

• Design & Printing Services

• Enhancement Loans

• Safety Protocols

• Broker’s Open Houses

• Public Open Houses

THE POWER OF PHOTOGRAPHY IMAGERY

PHOTOGRAPHING YOUR LISTING

Beautiful photography is one of the most powerful tools for selling your home. RE/MAX uses best-in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.

EPLAHomes.com

• REMAX.com/luxury

• RealEstate.WSJ.com

• Global.REMAX.com

• Listings that meet the threshold and are $1M+ syndicate to MansionGlobal.com

3rd

Mobile
Locally & Nationally International Connection
Platform
RE/MAX
Mobile APP EXPOSURE DIGITAL
media platforms Web tracking Streaming video sites Digital target marketing Mobile syndication Virtual listing videos Interactive floor plans Interactive virtual tours Property portal
Party Exposure Social

FOOTPRINT SOCIAL

OUR PLATFORMS

INSTAGRAM

345 followers

LINKEDIN

982 followers

YOUTUBE

186 subscribers

FACEBOOK

2,114 followers

TIK TOK

4,912 followers

53.1K Likes

COLLECTION THE GALLERY

Property Flyer
Property Flyer
Postcard Social Media
Postcard
Social Media

OUTLINE PROPERTY

WHAT TO EXPECT

Working with our in-house marketing department, I will target the right audience across the most effective platforms through cohesive branding. Some of the tools I utilize are below:

COMING SOON - Pre-Market Exposure

STAGING - Appliance Upgrades, Staging, Landscaping

IMAGERY - Photography, Social Media Videos, Virtual Tours

LISTING LAUNCH - MLS, Digital Platforms, Syndication

EMAIL CAMPAIGN - Just Listed Announcement, Open House Preview, Broker Preview Event

PRINT CAMPAIGN - Postcard Mailer, Property Brochure, Advertising

DIGITAL CAMPAIGN - Paid Social Media Ads, Featured Listing on all RE/MAX Platforms

MARKETING MULTI-LEVEL

OUR DESIGNS STANDOUT

From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers.

POSTCARD
FLYER

and

FIX NOW. PAY WHEN YOU SELL.

WHY CURBIO ?

Curbio is the pre-sale home improvement company that helps you make significantly more money on the sale of your home, without the hassle or upfront costs of working with a traditional home improvement company.

With Curbio, your home will be transformed into the move-in-ready home buyers are looking for, and you don’t pay us until you sell your home.

LEAVE THE CLOSING TABLE WITH MORE MONEY

Homes that are outdated or in need of repair attract low-ball offers and sit on the market. Instead of eliminating potential buyers or selling cheap, let Curbio help. Our improvements are designed to appeal to buyers, increase sale price, and maximize net proceeds by an average of $80k.

AVOID THE STRESS OF TYPICAL HOME IMPROVEMENT

Curbio’s turnkey updates are easy and painless for everyone involved. Your Curbio Project Manager will oversee the work, so you won’t need to lift a finger - and, of course, you won’t pay a dime until closing.

GET TO THE CLOSING TABLE QUICKLY

We use technology and our national partnerships to provide estimates quickly, condense project timelines, and finish projects on time and to quality. Plus, Curbio has curated a portfolio of materials that are high-quality, in-stock, and ready-to-ship for your project.

Before
After

A real estate market analysis, also known as a comparative market analysis, is an analysis of current market values of properties, comparable to a property you are looking to buy or sell.

This report should always be done, whether buying or selling a property, as it will help to understand the current market, how much similar properties are worth, if it is an investment property or how much you can charge for rent.

As your agent I will create reports to help you set a list price for your home and, less frequently, to help buyers make competitive offers.

MARKET ANALYSIS

OF OPPORTUNITY WINDOW

Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later.

Tactical pricing isn’t about getting the most for your home — it’s about getting your home sold quickly at fair market value

SWEET SPOT

THE MARKETING LOOKING AT

HOW DO I COMPARE?

• Sale Prices

• Beds/Baths

• Square Footage

• Lot Size

• Location

EMOTIONAL IMPACT

• View

• Age

• Amenities

• Condition

Your home’s value is also determined by the emotional impact it has on potential buyers. These emotions are based on design elements of your home such as recent upgrades, views, curb appeal and interior colors.

THE AGREEMENT

The agreement is a legally binding agreement that governs the purchase and sale of a property. Made between a buyer and seller, it defines the terms of the transaction, and the conditions under which a sale will occur. If this all sounds overwhelming to you, don’t worry; I will guide you through each step.

OFFER TIME

NOW WHAT ?

ANALYZE

Look over the terms and conditions of the offer.

REASONING

What is the buyer’s motivation for the offer?

COST

Can the buyer afford it?

TIMING

Does the timing match?

NEGOTIATE

Craft a negotiating tactic to net the most monies.

CONTRACT TO CLOSE TIMELINE

Time Constraints Relocation Financial Goals Other Goals

QUALIFY THE SUBJECT PROPERTY

Competing Properties For Sale

Competing Properties Recently Sold Absorption Rate Odds Of Selling

Subject Property Inspections Make Necessary Repairs/Improvements

Staging, Declutter, De-Personalize

Cosmetically Enhance Interior/Exterior

Attract Qualified Buyers

INITIAL REAL ESTATE CONSULTATION
DETERMINE ASKING PRICE
Direct Mailing OFFER TO PURCHASE CONTRACT CONTINGENCIES
Property Showings Inspections Financing Other
List Property For Sale Multiple Listing Service Print Advertising Internet Advertising Virtual Tour Open House Direct Mailing All Seller Documentation Signed All Buyer Documentation + Mortgage Signed Mortgage + Deed Recorded Seller Paid
Negotiate Counter Offers Offer Accepted

OUR CAUSE

RE/MAX Estate Properties is proud to be the largest contributor to Children’s Hospital Los Angeles for over a decade, raising and donating over $150,000 annually to Children’s Miracle Network.

Below is a list of the annual events we have:

Casino Night | Malibu Nautica Triathlon

Miracle Home Program | Blood Drive

Comedy & Magic Club

Wine Tasting | Toy Drive

THIS IS THE CAUSE THAT MATTERS MOST!

OPENING MORE DOORS FOR YOU

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