WHY RE/MAX? Discover what more than 110,000 agents around the world already know. RE/MAX gives entrepreneurs a place to thrive. It’s an environment of vast support services, extensive resources and incredible brand power.
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THE POWER OF THE BRAND RE/MAX agents love the brand. Place the RE/MAX balloon next to your name and instantly tap into incredible brand awareness, trust and reputation. The RE/MAX brand opens doors to more potential clients – and more potential business.
In Brand Name Awareness
Agents Worldwide
110,000 RE/MAX
By the Numbers
Nearly
100
Countries
ÂŁ 88,481 Average Commissions
15.4
Average Years In Real Estate
U.S. agents, as of year-end 2015
In Global Property Transactions
Sales leadership by total residential transaction sides
No. 1
U.S. agents, as of year-end 2015
No. 1
As of year-end 2015
Among Large Brokerages
Based on 2016 REAL Trends 500 data, citing 2015 transaction sides for the 1,605 largest participating U.S. brokerages
Average Transactions
MMR Strategy Group study of unaided awareness
17.3
Offices Worldwide
As of year-end 2015
>7,000
CHART TOPPING NUMBERS Other companies may talk a big game, but there’s no denying the numbers. RE/MAX tops the charts across major metrics – total transactions, brand awareness and global presence, to name a few. If you’re looking to join a winning team that inspires you to do great things, RE/MAX is your kind of place.
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RE/MAX vs. THE INDUSTRY TRANSACTION SIDES PER AGENT
U.S. RESIDENTIAL TRANSACTION SIDES2
BRAND AWARENESS (UNAIDED)3
COUNTRIES4
OFFICES WORLDWIDE
AGENTS WORLDWIDE
17.3
960,000+
27.0%
95+
6,986
104,826
10.4
Not released
0.4%
5
516
6,500
1
LARGE BROKERAGES ONLY
9.4
8.7
120,919 Not released
1.9%
4.0%
30
1
2,350
1,200
WHAT DO ELITE PRODUCERS LOVE MOST ABOUT RE/MAX? A recent survey revealed:*
36,800
42,000
8.6
730,128
14.0%
34
3,000
84,800
8.2
411,731
19.7%
63
6,900
101,400
7.0
62,738
1.0%
2
300
10,200
6.8
843,547
8.3%
13
773
133,212
1
Brand power/name recognition
2
Home of the top agents
3
Independence/freedom
4
Winning environment/culture
*From an April 2016 survey of RE/MAX Diamond Award Club ($1 million GCI), Titan Club ($750K GCI) and Chairman’s Club ($500K GCI) members.
Data is full-year or as of year-end 2015, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2015; Keller Williams, Realty Executives and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1 Transaction sides per agent calculated by RE/MAX based on 2016 REAL Trends 500 data, citing 2015 transaction sides for the 1,605 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America.
Keller Williams reports all transaction sides and does not itemize U.S. residential transactions.
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MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?
3
6.3
100,297
1.6%
44
835
18,800
Based on lists of countries claimed at each franchisor’s website, excluding claimed locations that are not independent countries (i.e. territories, etc.).
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#REMAXHUSTLE Are you looking for the biggest network or the best one? Other major networks may have more agents. But productivity rules at RE/MAX. Check the numbers. RE/MAX is the only one that can say: Nobody in the world sells more real estate.
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NATIONAL FRANCHISES RANKED BY TRANSACTION SIDES PER AGENT AMONG LARGE BROKERAGES 1
RE/MAX
17.3
Realty Executives
10.4
ERA
9.4
Berkshire Hathaway Home Services
8.7
Coldwell Banker
1
Referrals from consumers
2
Referrals from other agents
3
Internet leads
8.2
Better Homes & Gardens
7.0
6.8
£84,004 2015 average RE/MAX commissions worldwide
Sotheby’s
How do the most productive agents generate business? Referrals rule.*
*From an April 2016 survey of RE/MAX Diamond Award Club ($1 million GCI), Titan Club ($750K GCI) and Chairman’s Club ($500K GCI) members.
8.6
Century 21
Keller Williams
1 Based on 2016 REAL Trends 500 data, citing 2015 transaction sides for the 1,605 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire Hathaway HomeServices does not include HomeServices of America.
THE TOP 3 SOURCES OF NEW BUSINESS FOR TOP PRODUCERS
6.3
£ 88,481 2015 average RE/MAX commissions in the U.S.
REAL ESTATE IS GLOBAL . ARE YOU? Small market or large, international real estate happens. Every day, people relocate overseas, purchase vacation properties and buy investment real estate. With the RE/MAX global network, your market becomes the entire world. Become the go-to resource for international referrals and you can create an entirely new income stream for your business.
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OVERSEAS INSIGHT International clients buy more expensive homes, paying an average of $500K (approx ÂŁ384k). The average U.S. home price is $256K (approx ÂŁ196k). Cash sales are the majority for international clients (55%). 1 Source: NAR, 2015 Profile of Home Buying Activity of International Clients.
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60,317 potential referral agents in the United States*
19,819 potential referral agents in Canada (where RE/MAX is No. 1 by far)*
26,572 potential referral agents in nearly 100 countries outside the U.S. and Canada* * As of Q1 2016
LOTS AND LOTS OF LEADS Leads pour in at RE/MAX. Nearly 35,000 leads generated per year. Through our various routes to market supported by our systems, technology and industry standard platforms we collate leads that are then distributed directly to RE/MAX agents – with no tacked-on corporate fees. Since its inception in 2006, LeadStreet has delivered more than 16 million fee-free leads.
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MILLIONS OF CONSUMERS SEARCH FOR PROPERTIES ON:
P
LIFE OF A LEAD
GB remax.co.uk
www
global.remax.com
remax.com theremaxcollection.com remaxcommercial.com various uk portals
DATA IS PROCESSED THROUGH
Your office
G E N E R AT I N G
35,000 pa LEADS
D E L I V E R E D TO R E / M AX AG E N TS
REFERRAL FEE-FREE 13
EXCEPTIONAL EDUCATION With RE/MAX, you receive more than training and education; you gain access to complete agent development.
The all-new, award-winning RE/MAX University® (RU) features a library of more than 2,500+ videos and countless opportunities for continual growth.
THE MORE YOU LEARN, THE MORE YOU EARN® Income averages in 2015:* Buying Agents (retained)
£114,534
New Home Sales Agent
£122,037
Residential Sales Agent
£124,708
Commercial Specialist Luxury Homes Specialist * Among RE/MAX Associates holding each designation.
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£153,052 £210,332
INCREDIBLE EVENTS There’s nothing like a live event to invigorate your career. No matter your niche or specialty, there’s a RE/MAX event designed to fit your needs. At the heart of it all is the annual RE/MAX R4® convention. Each year, thousands of RE/MAX Associates from around the globe gather for an unforgettable week of networking, education and entertainment.
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TECH THAT CONNECTS YOU With RE/MAX, you have an entire suite of innovative technology at your fingertips. It’s all designed to save you time, boost your business and make your life easier.
remax.co.uk Enhanced in 2016, the new remax.co.uk offers consumers robust home and agent-search functions combined with an instant home valuation tool. The result: more consumer-agent connections.
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THE TECH SUITE You can access powerful lead management systems, refer clients to agents and offices around the world, create professional marketing pieces, earn certifications and much, much more. We at RE/MAX know that technology will never replace a Sales Associate, but Sales Associates that uses technology will replace those who don’t.
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EVERYONE KNOWS YOUR NAME The new RE/MAX ad campaign That’s the sign of a RE/MAX agent® showcases the dedication, professionalism and hard work of RE/MAX agents. It’s just the latest in a string of successful campaigns that have helped establish RE/MAX as the No. 1 name in real estate.* As a result, buyers and sellers know about RE/MAX – and you – long before they’re ready to move. * MMR Strategy Group study of unaided awareness
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KEY MARKETING MOVES When you merge a powerful global brand with great personal marketing, you create something special. 1
2
3
4
Include valuable, relevant information in your marketing. Create and share original content, confirming your expertise. In social media, focus on the platforms you care about most. Be genuine. All the time.
From “5 Areas You Can’t Afford to Overlook,” from ABOVE, the RE/MAX magazine
THE RE/MAX COLLECTION Success in the luxury-home market requires a specific approach and a certain finesse. With an elegant look and distinctive brand, The RE/MAX CollectionŽ positions you as the luxury expert in your market – and around the globe. Resources such as a dedicated website, distinctive signage, and ad programs with global publications provide invaluable assistance in promoting your luxury properties to millions of qualified buyers.
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Fine Homes & Luxury Properties theremaxcollection.com
Earn the Luxury Home Specialist designation through the RE/MAX UniversityÂŽ and the RE/MAX London Academy Market yourself and your listings with the distinctive branding of The RE/MAX Collection Enjoy worldwide listing syndication on websites including theremaxcollection.com and global.remax.com Network with other luxury professionals at The RE/MAX Collection Luxury Forum, held annually
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RE/MAX COMMERCIAL With thousands of clients served and billions of dollars in transactions, RE/MAX Commercial® is one of the industry’s most notable commercial networks. RE/MAX Commercial Practitioners have access to industryleading tools, training and resources – along with the extensive reach of the global RE/MAX referral network. And it’s all backed by the power and resources of one of the most recognised brands in residential real estate.
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A Better Way in Commercial Real Estate remaxcommercial.com
Ranked as one of the Top 25 Commercial Real Estate Brokerage Networks by National Real Estate Investor magazine RE/MAX closed more than $11 billion in commercial sales and lease volume from more than 24,000 transactions in 2015 Commercial-specific education at annual events and through RE/MAX University
All product groups represented – industrial, land, hospitality, multi-family, etc.
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CULTURE OF CARING RE/MAX agents are all about helping others and it doesn’t end with home sales. Through the Miracle Home and Miracle Property programs, you can easily make a donation to your local Children’s Miracle Network Hospital after each closed transaction. This way you, – and your clients – play a role in helping sick children get better. To date, RE/MAX agents have donated more than £112.7 million to help kids.
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DOING GOOD IS GOOD BUSINESS Here’s why: 1
2
3
4
People want to do business with professionals who care. You generate consistent, positive visibility in the community. You meet great folks who turn into clients. You truly help people, which is always a good thing.
Source: Inc. magazine
franchise.remax.co.uk
Š2016 RE/MAX, LLC. Each RE/MAX office independently owned and operated. 16_98489
Darren Hicks
Franchise Sales Director m 07969000260 e darren.hicks@remax.co.uk