Remedy
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R m Remedy
Sweet Moments 04 Betty’s Revenge 08 Keep Love 14 I want to be FAMOUS 20 Fashion & Disney 24 Because we’re 30 worth it Circo Nuovo 32 Pretty Crafty 38
Cirque de Minuit 42 Shoot Affair 48
Tributes & Tips 50 Paper Cuts 52
Giving Pigs the 58 Day Off
Welcome to Remedy issue 6 ‘The Ripple Effect’
This issue is not just a pretty face, be sure to check out pages 38 and 58 which features a couple of artist who are insuring that their principles remain intact in their pursuit of creativity, which is something that we at Remedy believe in very strongly and want to shout about, so if you are out there doing the same, we want to hear from you… NOW!!! We also look at how powerful creative talent can be (page 50) and how it has become overlooked in our society as we became obsessed with fame, and question what it could mean for our future generations (page 20).
Remedy Issue 6 Designed, edited and produced by Farhana Jaffer.
www.farhanajaffer.co.uk Featuring: Hortencia Caires Cathy Hoste Sarah Ford Jayesh Pankhania Ese Akpojotor Ade Okelarin John Puschase Alexis Day Front cover by Ade Okelarin
Remedy Magazine mail@remedymag.co.uk Disclaimer Reproduction of all editorial/images in any form is strictly prohibited without prior permission. Remedy cannot be held responsible for breach of copyright arising from any material supplied.
We celebrate true beauty, experimentation and attention to detail, from hand made recycled bags to ethical conscious make up, funky photography and thought provoking illustration. Dare to be different, go that extra mile, try something you haven’t done before, don’t waist time worrying about getting it wrong, just do it! Be unique, and set a new standard that doesn’t compromise your values. We’re behind you all the way! Welcome to ‘The Ripple Effect’. Enjoy! Farhana Jaffer Founder & Editor of Remedy Magazine
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SweetMoments Imaginative, inspiring, and very sweet photography, this young lady has bags of talent! Introducing Hortencia Caires, 19.
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“I was born in Bahia, Brazil, but now based in Tampa, Florida. I fell in love with the world of photography 4 years ago at the age of 15. I always loved taking self portraits and that’s how I pretty much started! I learned to appreciate it even more when I started to work with photoshop and lightroom, I’m self taught in everything I know, with the exception of online tutorials and learning from other photographers in a community called Flickr. I have awesome fellow photographer friends there who have taught me so much. As many people say, a picture is worth a thousand words and that’s what I mostly love about photography. You can say anything you want, portray it anyway you want it, just by letting your imagination go free.” Hortencia Caires www.remedymag.co.uk
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Betty’ s Revenge Recycling with style. Beautiful vintage inspired hand made bags by Cathy Hoste, London. Photography by Remedy’s Farhana Jaffer.
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“Having worked full-time for a few years in various jobs in media, charity, campaigns and universities, I took the plunge and went back to art school - London University of Arts to study Surface Design, specialising in print textiles. It feels decadent to be doing something so enjoyable and absorbing. 10 www.remedymag.co.uk
I particularly adore the quirky designs of Deborah Bowness and Linda Florence plus fashion designers Christian Lacroix, Maison Martin Margiela and English Eccentrics. I get inspiration from flea markets, Camden, a backstreet, the
countryside or a random rusty bollard! I also love the flapper dresses and embellishment details of the 1920s and the gorgeous prints of the 1950s. Lyrics and performance arts have inspired many of my designs such as Billie Holiday,
Skip Theatre or flamenco. I try to encapsulate the mood within my designs. I also work parttime at Greenpeace and make recycled bags. I’m lucky to have been donated some beautiful www.remedymag.co.uk
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vintage fabric and never ever throw things away so the bags are vibrant and contemporary. The bags are a rendition of a giant purse with either a silver or brass frame either using one of my own prints or vintage fabrics, some are then embellished e.g. with antique buttons or bits of lace.
Images by Farhana Jaffer
When I graduate this June I intend to continue printing and designing and make a wider range of bags including laptop covers and installation textile prints.� Cathy Hoste
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Keeplove “My name is Sarah Ford and I’m a 27 yearold photographer from Paris. As a child I was always drawing faces on my notebooks during class or throwing drawing contests with my friends. My dream was to work for Disney as a graphic artist! After I spent a year in the USA where I graduated, I started to go to university in Paris to study Fine Arts for 3 years, and on my third year I took a photography class. Fortunately the teacher was lovely, and he made me want to go on. The second photography teacher I had was a witch, and now I think ‘if I got through her, I can make it into photography!’
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Then I went to a photography school for three more years. I loved my school, everything was so inspiring and made me dream of a job where I could express myself as an artist and make a living and travel at the same time... make up my own images as I used to do with drawings... Assisting famous photographers and devouring magazines are my best inspiration. Faces and colors make a great breakfast to me! No wonder I do a lot of beauty, like a scientist observing every detail and making experiences...
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I just hope to keep being inspired by everything, keep traveling around and keep love for what I do.� Sarah Ford. Photography: Sarah Ford Makeup : Jade Hair : Claire-Marie Lassere Models : page 14 Coralie Joos @ Crystal Models. Pages 16-19 Alona & Tamara @ Mademoiselle Agency.
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Images bySarah Ford
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Famous
WHEN I GROW UP I WANT TO BE
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Over 30% of Primary school children in Britain assume they will be famous when they grow up. Over 50% of 16-19 year olds want to be famous, less then a quarter of them say they are going to use a talent to achieve this. The rest say they will achieve fame through reality TV shows like Big Brother. We need a Remedy! If we go back just 40 years, in the
60’s when TV was black and white, you would only see people with actual talent in the public eye like writers, artist, actors and actresses, dancers etc. In fact it was always like that, even before TV. During Victorian times people like poets, painters, scientist and doctors were celebrated and promoted in the public. And we certainly would not still be celebrating people like Michelangelo if all he did was sit around doing nothing all day.
We have always looked up to talent and aspired to achieving it. Fast forward to the year 2000 where we are introduced to a new brand of ‘celebrity’ through Big Brother. It was challenging morality and privacy, which was both shocking and thrilling at the same time. Suddenly, here was a group of people on our TV screens with no talent, no glamour and a complete lack of inhibition. We felt these were REAL people that we could relate to. But as soon as they left the Big Brother www.remedymag.co.uk
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house, they were launched into fame and money. Suddenly anyone could be rich and famous and we became obsessed with it. For the following 10 years to the present day we are bombarded with reality TV shows churning out even more ‘celebrities‘ with no talent or positive attributes for our society. And as a result, our aspirations have hit an all time low. People are out purely to seek fame and fortune, and do not care about how they will attain it. It’s a parasite on young peoples self esteem, there is little or no encouragement to achieve higher education and discover our talents and be proud of them. Or to be satisfied with what we have and live within our means. We want everyone to know and like us and to be filthy rich, then we will
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be happy. The sad thing is that we can all name ‘celebrities’ who have all of that and are constantly in and out of rehab or have even taken their own lives. The meaning of the word fame has changed dramatically in the past 10 years, it has completely lost it’s integrity, to be famous once meant that you were well known for your talent or because you had achieved something incredible, like Martin Luther King, Florence Nightingale and Mahatma Gandhi. The word came with respect and credibility. Now fame is immediately associated to being a celebrity, it’s cheap and lacks merit. Lets bring back it’s original meaning, as fame and money are not bad things, it
is what you do with it and how you gain and attain it that can be destructive. In it’s original context, fame can help spread an incredible message across the world and money can save lives. This is why we are Remedy. We promote people with talent and principles. We recognise our responsibility as creatives in the media and are constantly working for an even better tomorrow for future generations. We want to encourage everyone to challenge what you see and hear in the media and to champion all that helps you progress. Article by Farhana Jaffer.
“Suddenly anyone could be rich and famous and we became obsessed with it”
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Fashion & Disney
‘The Seasons’ by Remedy’s Farhana J.
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‘This is very much a work in progress and the entire project and it’s purpose will be revealed soon. The inspiration for these images came from one of the greatest Art Nouveau painters, Alphonse Mucha, an extraordinarily gifted artist. Also I’ve been looking at the exceptional work directed by Walt Disney in the 40’s and 50’s. At the time the Disney studios had some of the most talented artists who’s work, in my opinion, has stood the test of time. Contemporary fashion photography has also influenced the overall look of the illustrations. They started as sketches, then were scanned and coloured digitally. Keep up with Remedy for updates on the project as it progresses…’ Farhana J www.remedymag.co.uk
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Because we’re worth it… I was watching a documentary about slums, and how people have to live to survive, it highlighted to me just how powerful the TV is. I had no idea how bad the situation is. This TV screen was showing me in great detail just what is happening, and that we in the west are so privileged and there is a lot we could be doing to help. Then came the add break, a bombardment of plastic faced
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women telling me I deserve to have shiny hair, longer lashes and baby like skin ‘because I’m worth it”. It just felt so wrong, this TV screen was giving me completely contradicting messages. One minute I’m shown a women forced to work in a landfill so that she can put her children through school,
the next I’m being told my eyes should be perfectly lined with thicker lashes and that I should be worrying about wrinkles! We have such a powerful communicative tool, what are we doing with it? We’re telling each other to hide behind fickle ideals rather then encouraging
each other to look at how easily we could help others. A child dies every 15 seconds in the slums, but my lips can stay glossy for up to 24hours. We need a Remedy! Article by Farhana J
BECAUSE WE’RE WORTH IT... AND THEY’RE NOT
Weak, limp, lifeless children all over the world due to malnutrition, poverty and poor living conditions. We have one solution, ignore all of it and worry more about how shiny our hair is. Because we’re worth it… and they’re not.
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Circo
nuovo
This shoot highlights just what great teamwork can do. The translation of the clown theme through hair, make up and styling was perfectly executed, and beautifully captured by up and coming photographer Jayesh Pankhania, 22 based in Hertfordshire, UK. “I’m an aspiring self taught freelance beauty and fashion photographer. I also freelance in graphic design. I just love to be creative and photography is my chosen medium to express this. My aim is to create some real ‘avant garde’ style work; I want to push the boundaries, try something 32 www.remedymag.co.uk
new and stand out from the rest of the crowd. Experimenting with different lighting techniques to create different atmospheres, emotions, to create a unique style. I get inspiration from nearly everything, I spend countless hours flipping through magazines, books, videos and various other media, you never know what’s going to inspire you. What gave me a huge kick of motivation was having the opportunity to work with, who I think is a real inspirational photographer, Alexandre Pichon. Assisting and
working with Alex on photo shoots has been a great insight and an invaluable experience. So far I have gained a lot of experience in most areas that I’ve wanted. Having the opportunity of meeting and working with a variety of creatives has resulted in me producing some great images and getting my work published. Currently I’m focusing on developing a few ideas that I aim to release early in the new year, so stay tuned!” Jayesh Pankhania
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Photographer: JAY P Photography Make Up Artist: Alison Cameron Hair Stylist: Shana Bond-Dixon Wardrobe Stylist: Omenaa Boakye Model: Coralie Jouhier @ Oxygen Retoucher: Omer Janjua
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Pretty
crafty
Daring to be different, Ese Akpojotor, London.
“I am founder and designer of Sweet Design Studio. It is a collection of handmade bespoke fashion greeting cards. The aim of the cards is very simple, it is to celebrate woman of colour, style and individuality. I created Sweet Design Studio because I wanted to go against the ‘beauty ideals’ of 21st century women presented in the media. Sweet Design Studio girls are 38 www.remedymag.co.uk
“I wanted to go against the beauty ideals of 21st century women presented in the media�
daring, confident, quirky and are not afraid to be different. I hope for my cards to inspire all women from all backgrounds especially the younger generation, and give the message that it is ok not to look like everybody else, it is ok to have an edge about yourself, you should feel confident and comfortable within your own skin. I decided to go down the greeting cards route because I felt there was a gap within this industry, especially www.remedymag.co.uk
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when it came to fashion orientated cards. I felt they were either vintage inspired, or reproduced from an original format. Sweet Design Studio cards are all completely handmade; I created all designs from the poses to the clothes. I have always been passionate about handmade crafts since I can remember so doing these designs is very personal to 40 www.remedymag.co.uk
“ I hope all woman from all generations will enjoy or be inspired by my designs”
me and hopefully captures the woman of today. My cards are fun, colourful, eyecatching, stylish and feminine. I hope all woman from all generations will enjoy or be inspired by my designs.” Ese Akpojotor. www.remedymag.co.uk
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Cirque de minuit By Ade Okelarin
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Wardrobe stylist: Segun Garuba Okelarin Makeup artist: Becks Buki Clothes designer: Tanielle Lobo Models: Pauline Ong and Natasha Ndlovu.
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Shoot AFFAIR
Photographer Ade Okelarin... “My journey into photography took an active turn in the summer 2005 while I was in between jobs when I decided to start using a little camera my mother had bought me a few months before. For years I had always been interested in art and more especially images but I never bought a camera to feed that desire (in hindsight I wish I had). From that point my interest has snowballed into an unwavering 48 www.remedymag.co.uk
passion that sometimes borders on obsession. For me photography is not about a point and shoot affair or the size of the camera, it’s about giving birth to ideas and concepts that generate creative images. Photography has acted as a medium for me to paint how I see things and how I see the world, through it I am able to share my thoughts. I always try to incorporate elements of atmosphere, mystery and symbolism in all my images. For me it is
an art that freezes a moment in time and it was the inspiration for my photography alter-ego àsìkò (which means time or moment in my native Yoruba language). My images are about a certain sense of drama and fantasy. I try to create an atmosphere, mystery and symbolism in my images. Most of my images are lit with artificial light using anything from strobes, small flashguns, video lights, and flashlights; basically
whatever I can find. I enjoy using light to create drama and tension in images; it plays a big part in my work as I have had an obsessive attitude towards contrast, light and shadow. A big part of my influence is basically God, who I can see in the world around me. I draw inspiration from an imagination of the things unseen and the unreal. I think this stemmed
from watching and reading a lot of science fiction and fantasy, things I still indulge in today, I’m a big kid. Another big part of my inspiration is my wife, nothing is more inspirational than connecting with the right soul (cheesy, but true). I am also influenced by other amazing photographers Javier Vallhonrat, Solve Sundsho, Tim Walker, August Bradley to name but a few.
I really love working with other creatives to birth ideas and images with an element of fantasy, mystic and story telling. I am constantly learning and developing my style as an artist and I am currently working on fashion, portrait and art projects. I currently live in London with my amazing wife who helps me out a lot by styling and providing advice.� Ade Okelarin. www.remedymag.co.uk
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Tributes Remedy takes a look at pioneering people from the past and present, who have achieved outstanding things using only their talents. Being talented within the creative arts is actually an incredibly powerful tool that can easily be over looked. We possess priceless skills that enable us to express ourselves without the use of words. This hanging was made by a group of women belonging to Adithi in India, a nongovernment organisation that trains women in skills including handicrafts. This enables extremely poor and illiterate women to earn money for themselves and freely express their social and personal concerns. Initially, the women depicted scenes from life in their village, but later began to address issues such as poverty, social injustice and the spread of AIDS. This appliquĂŠd hanging depicts the different ways AIDS is transmitted: through blood transfusions, infected needles, unprotected sex, and from woman to her unborn child. It also shows health workers distributing condoms as a practical means on prevention. You can find this hanging from northeast India made in 2002, at The British Museum, entrance is free.
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Tips Ideas to keep your creative juices flowing… Remedy recommends keeping an art journal; they differ from sketchbooks, as the focus is more on your day-to-day thoughts, feelings and experiences. It’s simply a diary with images rather then words. It can be done anyway you like, drawing, painting, magazine cut outs, photography, it’s completely up to you. Getting into the daily habit of expressing yourself visually without limitations can help greatly with pushing your work to new avenues, and can be a fantastic way of breaking through those awful ‘creative blocks’. Give it a go and let us know how you get on: mail@remedymag.co.uk. We’ll also post links on our blog to other art journals for more inspiration and ideas. www.remedymag.co.uk
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Cuts
Paper Introducing artist John Purchase... “In the unlikely settings of East Leeds, Northern England I have been consciously crafting a new style of art. My style draws upon influences from the 20th Century movements of Pop Art, Cubism and 1980’s synthpop music. If you put Pablo Picasso, Roy Lichtenstein and Depeche Mode into a food blender the end result would be my artwork. On first glance my creations look deceivingly like paintings but in 52 www.remedymag.co.uk
fact each piece is painstakingly crafted out of bright fluorescent paper. Not a single drop of paint is used in any of my pictures, which surprises many people who think they are looking at paintings but on closer examination realize they are looking at a paper collage. Due to the craft and Pop Art elements in my style I generally refer to my own work as KraftPop. The K in Kraft instead of C is in tribute to the band Kraftwerk.” John Purchase
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“each piece is painstakingly crafted out of bright fluorescent paper”
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Images by John Purchase
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Day
Giving pigs the off..
Finally, a makeup artist with an ethical conscience! Alexis Day, based in London, made the decision to use animal friendly products when expressing her creativity as a freelance makeup artist and hair stylist, and we at Remedy love her for it! It was also her versatility and down to earth approach to her work that gave us all a refreshing warm fuzzy feeling inside! We just had to share her with you…introducing Alexis Day. “I’ve been fascinated - from around the time I could see over a makeup counter - with colours, makeup, hairstyles and how just a simple eyeliner flick here, or application of lipstick there could completely change someone’s look and their persona. I first decided to go pro after seeing disastrous “experts” 58 www.remedymag.co.uk
time after time and realising that there were too many pretenders out there doing frankly a bit of a disservice to the beauty industry. I work with animal friendly products and am a keen champion of ethical designers including Where Shoes, Traid, Melissa for Vivienne Westwood, Natio Cosmetics and apart from being a makeup junkie, am also a bit of a shoe fiend. In my spare time I write about new products, innovations, reviews new beauty items and trends and am constantly designing new looks for my clients. They include Jay Sean, Adidas, Wonderland and ITV to name a few. I work across editorial, fashion, TV, music and film genres and have been trained across beauty to special effects. I would
say that I have the best job in the world because I love makeup, love people, creativity and coming up with crazy concepts, and generally the variety of the job. One day you might be preparing blood and bullet wounds whilst the next you will be adding thousands of pounds worth of Swarovski crystals to create an eye mask on a model for an editorial. “I personally think that being friendly and easy to get along with helps, as does being responsible, self-disciplined and paying attention to detail not just before the camera starts, but during and after. Perhaps above all, I can make a great cup of tea when needed!”
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Make up by Alexis Day
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Remedy positive promotion
Images by Hortencia C, Farhana J, Ade O and Ese A.
Remedy is dedicated to promoting real talent within the creative arts, if you think you’ve got what it takes to shine in Remedy, get in contact. Please send a covering letter and examples of your work/ a link to your work online to: mail@remedymag.co.uk Please note, due to high response volumes only successful applicants will be contacted. Good Luck!
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