Rebranding With Purpose

Reheat is delighted to be ready to launch its new brand, having gone through the challenging process of replacing the brand that had been in place since Ben Tansey, Managing Director, started the business in 2011. Rather than simply replace the look and feel, Reheat went through a full exploratory process to reach a brand promise and personality. Ben said: “I am proud to now have a brand that I think reflects who we are as a business today. Far beyond a logo change and a new website, there was an extensive process of self-reflection, asking ‘Why do we do what we do? Why do we exist as a business?’ While we have always been a business with purpose, the rebrand enabled us to go deeper in terms of defining and communicating this far better, both internally and externally.”

Amid a climate and energy crisis there is surely no better time for business leaders to be thinking about their purpose and the impact of their business on society and the environment, ensuring they are doing the right thing beyond profit - but certainly not without it.

Ben continued: “In short, our purpose is ‘to be part of an urgent global response to the climate crisis, by accelerating the transition to renewable heat and power’. We also add that we are ‘helping businesses and communities to flourish without the environmental and financial costs of fossil fuels.’ Our arrival at this purpose statement was the recognition that our sector –renewable heat – is part of something far greater than ourselves, but that we are absolutely playing our part in helping clients achieve decarbonisation and transition to renewable solutions.”

Ben and Reheat also took a ‘sledgehammer’ to their old values, involving the whole team to ensure the new values are honest and authentic in reflecting everyone’s beliefs.

Ben added “I can’t sit here and write that we have categorically cracked it with regards to purpose and values - like all companies we are continuously learning - but it is a journey that is well underway at Reheat. I know many other businesses and business leaders have started their own journey towards placing purpose, people and planet at the forefront of their brand and stakeholder governance, and I would urge businesses to do what they can, and to use networks such as the Entrepreneurs' Forum to support and encourage one another. I have regular conversations with my networks on these issues, giving and taking onboard advice wherever I can.

“The climate crisis is without doubt the biggest challenge of our time, but it is an opportunity out of which healthy, profitable business models can prosper with a people and planet-first approach.”

North East Skills And Employment Programme Wins Global Praise

PlanBEE (Built Environment Education) - an innovative skills programme designed and developed by Ryder and Gateshead Collegehas won the further and higher education category at the 2022 Inspire Future Generation Awards. Supported by a growing consortium of the UK construction’s leading companies, the higher apprenticeship scheme is designed to help attract and retain talent in the built environment and construction sector. Peter Barker, Partner at Ryder said:

“PlanBEE is a great example of the benefit of close collaboration between industry and education to nurture a growing diversity of exceptional talent, leading to exciting careers in our industry.”

For further information on PlanBEE including how to apply for September 2023, visit www.gateshead.ac.uk/planbee

Emg

Opening Of Fourth Office In Darlington

Hot on the heels of the opening of their Penrith office in September 2022, EMG Solicitors are expanding further with a brand-new division in Darlington. This is supported by a growing Court of Protection (COP) offering, making EMG the largest independent team in the North East with 36 practitioners. Specialising in court of protection, wills, trusts and probate, family, employment, residential conveyancing and commercial property services, the Darlington branch is a welcome addition to their existing Newcastle, Durham and Penrith offices; demonstrating the strength of the brand’s growing reputation in the legal sector. Officially opened in January 2023, the Darlington office will be led by Court of Protection Director, Sarah Jackson, who recently joined the business. Law Society accredited, she brings with her over 13 years’ experience in health & welfare COP work – a specialism that looks after the best interest decisions of clients in areas including accommodation, care and support.

The team of five along with Sarah join the existing COP health & welfare team to support the business's North East client base. The new office supports EMG Solicitors’ continued growth which has seen revenues increase in the last year by approximately 36% from £3.4 million to £4.6 million, with headcount now in excess of 117.

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