ROSES CFEa3.pdf
10/5/09
2:07:58 PM
FOLD IN 146.5
BACK
FRONT
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148
Entry Requirements Anyone enrolled on a full-time advertising, graphic design or digital course in England (outside London’s M25), Ireland, Scotland or Wales may enter. You can enter alone or in teams of a MAXIMUM of 2, in which case prizes will be shared. Entrants MUST choose one brief only. Work must be prepared to presentation standard and mounted on boards no bigger than A2 or typed script. An ABSOLUTE MAXIMUM of 2 boards per entry. Entry forms must be LOOSELY attached to the back of each board – DO NOT GLUE. Students should make copies of their entries as work CANNOT be returned. The judges will consider the entrants’ interpretations of the brief, creativity, design, art direction, copy, typography and the standard of presentation. They will be looking for originality. The winners of each brief will be awarded a 2- 4 week work placement at the agency that set the brief. Payment is at the discretion of each agency and is for the individual student to negotiate with the company. Client companies and agencies should not be contacted directly. Additional information such as logos should be sourced by the student as part of their research.
Deadline - 5pm, Friday 26th Feb 2010. C
Send your entries to: MPA Roses Student Creativity Awards 2010, Carnyx Group, 4th Floor, Mercat Building, 26 Gallowgate G1 5AB. Judging will take place in March. The results will be announced at the exhibition held on the evening of the judging. Date to be announced in February. Entrants are encouraged to attend the exhibition WHERE they can meet the judges and many other creative professionals. If you have any queries please contact Lisa Fraser on 0141 559 6064 or by email: lisa.fraser@carnyx.com
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MY
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CY
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Entry Form Photocopy this form. Complete and LOOSELY attach to ALL presentation boards. Please use CAPITALS. Entrant Name(s):
Entrant Email:
Tutor Name:
Tutor Email:
Special thanks to Laurence Hudghton, Photographer.
Home address: Tel No:
10 agencies, 10 briefs, 10 placements.
College/Uni address:
We’re all proud to put our name behind the aims of the MPA Roses Student Creativity Awards 2010. Good luck with your entry and we’re looking forward to judging the entries.
Tel No: College/Uni email: No. of boards (eg. 2 of 2):
Brief number:
Signature of entrant(s):
mpa roses student creativity awards 2010
Signature of tutor:
INSIDE FRONT
FOLD IN
148
1996 - 2010 Main sponsor Sponsoring these awards is a practical way for the MPA to support the training and development of the next generation of creative professionals. By encouraging the best and the brightest to test their skills on a national stage and through the placement scheme. Students can win a glimpse into the inner workings of the creative industries and be inspired to pursue their goal of a career in creativity.
012
148
146.5
MPA Roses Student Creativity Awards 2010
The campaign should seek to induce the kind of negative social stigma to throwing away electronics as is seen with allowing a dog to foul on pavements, or wasting food.
Seems like fertile ground. Each one of nine agencies has set a creative brief. Students choose one, and only one, to work on. Soon, a Kew’s worth of fragrant little ideas have bloomed. But there’s only one placement available for an individual or team at the agency setting each brief. So the jury of little Titchmarshes get out their secateurs: snip, snip, snippety-snip. Until only the nine loveliest ideas remain. The rest? They’re next week’s compost.
Electronic waste is increasing drastically because electronics are becoming obsolete, and cheaper to replace, than ever. See> http://news.bbc.co.uk/1/hi/technology/6187358.stm
The winning entries then compete for gold, silver and bronze at the Roses Advertising Awards gala dinner. And all the best entries, worthy of note will be published in The Drum and the Roses Advertising Awards winners’ annual.
Sharing those ideas
The Briefs
Supporting the creative industries. The Roses Advertising and Design Awards, The Drum and Like A River Brand Agency are helping to bring further education and the very best creative agencies together.
1. HURL
4. Make museums sexy Use any appropriate media.
5. Lifeline Northern Ireland has one of the highest suicide rates in Europe. They've set up a telephone helpline called Lifeline for people who are in despair or distress. Launch this helpline. Forget about winning awards, this is about saving lives.
6. Undertaking? A great career opportunity. Convince school leavers that they should pursue a career in the funeral industry.
7. Save our pubs Public houses, boozers, second homes – call them what you will – have been the heart and soul of the British community for centuries. But our pubs are now in peril and actually closing down at a rate of 52 a week. Your challenge: use the power of branding to bring pubs back from the brink and get the beer and good times flowing once again.
8. Money, Money, Money Design a new £5, £10, £20 and £50 note to unify the UK's currency. As with the coins and stamps the Queen's image must be included.
9. Cannibals
Create a global anti-internet movement. Name it. Brand it. Write the mission statement. Use any media to shout about it.
We are a charity committed to integrating Cannibals into society. To do this, we need to educate the public and banish the negative stigma attached to them. They are not murderers, they are just humans like you and me.
2. Band
10. Stay-cation
Create a campaign to encourage postman to stop dropping elastic bands in the street. Use any appropriate media.
Promote the Stay-cation: Reinvent the British Holiday through an advertising campaign.
3. Electronic waste Create an on-line campaign to raise awareness among young people of the environmental impact of electronic equipment, and to inspire them to think more about their purchases and how they pass on or dispose of them after use.
Briefs available on-line @ www.mpa.org.uk and @ www.thedrum.co.uk/events
FOLD IN 146.5
BACK
FRONT
148
148
Entry Requirements Anyone enrolled on a full-time advertising, graphic design or digital course in England (outside London’s M25), Ireland, Scotland or Wales may enter. You can enter alone or in teams of a MAXIMUM of 2, in which case prizes will be shared. Entrants MUST choose one brief only. Work must be prepared to presentation standard and mounted on boards no bigger than A2 or typed script. An ABSOLUTE MAXIMUM of 2 boards per entry. Entry forms must be LOOSELY attached to the back of each board – DO NOT GLUE. Students should make copies of their entries as work CANNOT be returned. The judges will consider the entrants’ interpretations of the brief, creativity, design, art direction, copy, typography and the standard of presentation. They will be looking for originality. The winners of each brief will be awarded a 2- 4 week work placement at the agency that set the brief. Payment is at the discretion of each agency and is for the individual student to negotiate with the company. Client companies and agencies should not be contacted directly. Additional information such as logos should be sourced by the student as part of their research.
Deadline - 5pm, Friday 26th Feb 2010. Send your entries to: MPA Roses Student Creativity Awards 2010, Carnyx Group, 4th Floor, Mercat Building, 26 Gallowgate G1 5AB. Judging will take place in March. The results will be announced at the exhibition held on the evening of the judging. Date to be announced in February. Entrants are encouraged to attend the exhibition WHERE they can meet the judges and many other creative professionals. If you have any queries please contact Lisa Fraser on 0141 559 6064 or by email: lisa.fraser@carnyx.com
210
Entry Form Photocopy this form. Complete and LOOSELY attach to ALL presentation boards. Please use CAPITALS. Entrant Name(s):
Entrant Email:
Tutor Name:
Tutor Email:
Special thanks to Laurence Hudghton, Photographer.
Home address: Tel No:
10 agencies, 10 briefs, 10 placements.
College/Uni address:
We’re all proud to put our name behind the aims of the MPA Roses Student Creativity Awards 2010. Good luck with your entry and we’re looking forward to judging the entries.
Tel No: College/Uni email: No. of boards (eg. 2 of 2):
Brief number:
Signature of entrant(s):
mpa roses student creativity awards 2010
Signature of tutor:
ROSES CFEb3.pdf
10/5/09
2:05:33 PM
INSIDE FRONT
FOLD IN
148
1996 - 2010 Main sponsor Sponsoring these awards is a practical way for the MPA to support the training and development of the next generation of creative professionals. By encouraging the best and the brightest to test their skills on a national stage and through the placement scheme. Students can win a glimpse into the inner workings of the creative industries and be inspired to pursue their goal of a career in creativity.
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M
Y
CM
012
MY
148
MPA Roses Student Creativity Awards 2010
The campaign should seek to induce the kind of negative social stigma to throwing away electronics as is seen with allowing a dog to foul on pavements, or wasting food.
Seems like fertile ground. Each one of nine agencies has set a creative brief. Students choose one, and only one, to work on. Soon, a Kew’s worth of fragrant little ideas have bloomed. But there’s only one placement available for an individual or team at the agency setting each brief. So the jury of little Titchmarshes get out their secateurs: snip, snip, snippety-snip. Until only the nine loveliest ideas remain. The rest? They’re next week’s compost.
Electronic waste is increasing drastically because electronics are becoming obsolete, and cheaper to replace, than ever. See> http://news.bbc.co.uk/1/hi/technology/6187358.stm
The winning entries then compete for gold, silver and bronze at the Roses Advertising Awards gala dinner. And all the best entries, worthy of note will be published in The Drum and the Roses Advertising Awards winners’ annual.
CY
CMY
146.5
K
Sharing those ideas
The Briefs
Supporting the creative industries. The Roses Advertising and Design Awards, The Drum and Like A River Brand Agency are helping to bring further education and the very best creative agencies together.
1. HURL
4. Make museums sexy Use any appropriate media.
5. Lifeline Northern Ireland has one of the highest suicide rates in Europe. They've set up a telephone helpline called Lifeline for people who are in despair or distress. Launch this helpline. Forget about winning awards, this is about saving lives.
6. Undertaking? A great career opportunity. Convince school leavers that they should pursue a career in the funeral industry.
7. Save our pubs Public houses, boozers, second homes – call them what you will – have been the heart and soul of the British community for centuries. But our pubs are now in peril and actually closing down at a rate of 52 a week. Your challenge: use the power of branding to bring pubs back from the brink and get the beer and good times flowing once again.
8. Money, Money, Money Design a new £5, £10, £20 and £50 note to unify the UK's currency. As with the coins and stamps the Queen's image must be included.
9. Cannibals
Create a global anti-internet movement. Name it. Brand it. Write the mission statement. Use any media to shout about it.
We are a charity committed to integrating Cannibals into society. To do this, we need to educate the public and banish the negative stigma attached to them. They are not murderers, they are just humans like you and me.
2. Band
10. Stay-cation
Create a campaign to encourage postman to stop dropping elastic bands in the street. Use any appropriate media.
Promote the Stay-cation: Reinvent the British Holiday through an advertising campaign.
3. Electronic waste Create an on-line campaign to raise awareness among young people of the environmental impact of electronic equipment, and to inspire them to think more about their purchases and how they pass on or dispose of them after use.
Briefs available on-line @ www.mpa.org.uk and @ www.thedrum.co.uk/events
FOLD IN 146.5
BACK
FRONT
148
148
Entry Requirements Anyone enrolled on a full-time advertising, graphic design or digital course in England (outside London’s M25), Ireland, Scotland or Wales may enter. You can enter alone or in teams of a MAXIMUM of 2, in which case prizes will be shared. Entrants MUST choose one brief only. Work must be prepared to presentation standard and mounted on boards no bigger than A2 or typed script. An ABSOLUTE MAXIMUM of 2 boards per entry. Entry forms must be LOOSELY attached to the back of each board – DO NOT GLUE. Students should make copies of their entries as work CANNOT be returned. The judges will consider the entrants’ interpretations of the brief, creativity, design, art direction, copy, typography and the standard of presentation. They will be looking for originality. The winners of each brief will be awarded a 2- 4 week work placement at the agency that set the brief. Payment is at the discretion of each agency and is for the individual student to negotiate with the company. Client companies and agencies should not be contacted directly. Additional information such as logos should be sourced by the student as part of their research.
Deadline - 5pm, Friday 26th Feb 2010. Send your entries to: MPA Roses Student Creativity Awards 2010, Carnyx Group, 4th Floor, Mercat Building, 26 Gallowgate G1 5AB. Judging will take place in March. The results will be announced at the exhibition held on the evening of the judging. Date to be announced in February. Entrants are encouraged to attend the exhibition WHERE they can meet the judges and many other creative professionals. If you have any queries please contact Lisa Fraser on 0141 559 6064 or by email: lisa.fraser@carnyx.com
210
Entry Form Photocopy this form. Complete and LOOSELY attach to ALL presentation boards. Please use CAPITALS. Entrant Name(s):
Entrant Email:
Tutor Name:
Tutor Email:
Special thanks to Laurence Hudghton, Photographer.
Home address: Tel No:
10 agencies, 10 briefs, 10 placements.
College/Uni address:
We’re all proud to put our name behind the aims of the MPA Roses Student Creativity Awards 2010. Good luck with your entry and we’re looking forward to judging the entries.
Tel No: College/Uni email: No. of boards (eg. 2 of 2):
Brief number:
Signature of entrant(s):
mpa roses student creativity awards 2010
Signature of tutor:
ROSES CFEb3.pdf
10/5/09
2:05:33 PM
INSIDE FRONT
FOLD IN
148
1996 - 2010 Main sponsor Sponsoring these awards is a practical way for the MPA to support the training and development of the next generation of creative professionals. By encouraging the best and the brightest to test their skills on a national stage and through the placement scheme. Students can win a glimpse into the inner workings of the creative industries and be inspired to pursue their goal of a career in creativity.
C
M
Y
CM
012
MY
148
MPA Roses Student Creativity Awards 2010
The campaign should seek to induce the kind of negative social stigma to throwing away electronics as is seen with allowing a dog to foul on pavements, or wasting food.
Seems like fertile ground. Each one of nine agencies has set a creative brief. Students choose one, and only one, to work on. Soon, a Kew’s worth of fragrant little ideas have bloomed. But there’s only one placement available for an individual or team at the agency setting each brief. So the jury of little Titchmarshes get out their secateurs: snip, snip, snippety-snip. Until only the nine loveliest ideas remain. The rest? They’re next week’s compost.
Electronic waste is increasing drastically because electronics are becoming obsolete, and cheaper to replace, than ever. See> http://news.bbc.co.uk/1/hi/technology/6187358.stm
The winning entries then compete for gold, silver and bronze at the Roses Advertising Awards gala dinner. And all the best entries, worthy of note will be published in The Drum and the Roses Advertising Awards winners’ annual.
CY
CMY
146.5
K
Sharing those ideas
The Briefs
Supporting the creative industries. The Roses Advertising and Design Awards, The Drum and Like A River Brand Agency are helping to bring further education and the very best creative agencies together.
1. HURL
4. Make museums sexy Use any appropriate media.
5. Lifeline Northern Ireland has one of the highest suicide rates in Europe. They've set up a telephone helpline called Lifeline for people who are in despair or distress. Launch this helpline. Forget about winning awards, this is about saving lives.
6. Undertaking? A great career opportunity. Convince school leavers that they should pursue a career in the funeral industry.
7. Save our pubs Public houses, boozers, second homes – call them what you will – have been the heart and soul of the British community for centuries. But our pubs are now in peril and actually closing down at a rate of 52 a week. Your challenge: use the power of branding to bring pubs back from the brink and get the beer and good times flowing once again.
8. Money, Money, Money Design a new £5, £10, £20 and £50 note to unify the UK's currency. As with the coins and stamps the Queen's image must be included.
9. Cannibals
Create a global anti-internet movement. Name it. Brand it. Write the mission statement. Use any media to shout about it.
We are a charity committed to integrating Cannibals into society. To do this, we need to educate the public and banish the negative stigma attached to them. They are not murderers, they are just humans like you and me.
2. Band
10. Stay-cation
Create a campaign to encourage postman to stop dropping elastic bands in the street. Use any appropriate media.
Promote the Stay-cation: Reinvent the British Holiday through an advertising campaign.
3. Electronic waste Create an on-line campaign to raise awareness among young people of the environmental impact of electronic equipment, and to inspire them to think more about their purchases and how they pass on or dispose of them after use.
Briefs available on-line @ www.mpa.org.uk and @ www.thedrum.co.uk/events
FOLD IN 146.5
BACK
FRONT
148
148
Entry Requirements Anyone enrolled on a full-time advertising, graphic design or digital course in England (outside London’s M25), Ireland, Scotland or Wales may enter. You can enter alone or in teams of a MAXIMUM of 2, in which case prizes will be shared. Entrants MUST choose one brief only. Work must be prepared to presentation standard and mounted on boards no bigger than A2 or typed script. An ABSOLUTE MAXIMUM of 2 boards per entry. Entry forms must be LOOSELY attached to the back of each board – DO NOT GLUE. Students should make copies of their entries as work CANNOT be returned. The judges will consider the entrants’ interpretations of the brief, creativity, design, art direction, copy, typography and the standard of presentation. They will be looking for originality. The winners of each brief will be awarded a 2- 4 week work placement at the agency that set the brief. Payment is at the discretion of each agency and is for the individual student to negotiate with the company. Client companies and agencies should not be contacted directly. Additional information such as logos should be sourced by the student as part of their research.
Deadline - 5pm, Friday 26th Feb 2010. Send your entries to: MPA Roses Student Creativity Awards 2010, Carnyx Group, 4th Floor, Mercat Building, 26 Gallowgate G1 5AB. Judging will take place in March. The results will be announced at the exhibition held on the evening of the judging. Date to be announced in February. Entrants are encouraged to attend the exhibition WHERE they can meet the judges and many other creative professionals. If you have any queries please contact Lisa Fraser on 0141 559 6064 or by email: lisa.fraser@carnyx.com
210
Entry Form Photocopy this form. Complete and LOOSELY attach to ALL presentation boards. Please use CAPITALS. Entrant Name(s):
Entrant Email:
Tutor Name:
Tutor Email:
Special thanks to Laurence Hudghton, Photographer.
Home address: Tel No:
10 agencies, 10 briefs, 10 placements.
College/Uni address:
We’re all proud to put our name behind the aims of the MPA Roses Student Creativity Awards 2010. Good luck with your entry and we’re looking forward to judging the entries.
Tel No: College/Uni email: No. of boards (eg. 2 of 2):
Brief number:
Signature of entrant(s):
mpa roses student creativity awards 2010
Signature of tutor:
ROSES CFEb3.pdf
10/5/09
2:05:33 PM
INSIDE FRONT
FOLD IN
148
1996 - 2010 Main sponsor Sponsoring these awards is a practical way for the MPA to support the training and development of the next generation of creative professionals. By encouraging the best and the brightest to test their skills on a national stage and through the placement scheme. Students can win a glimpse into the inner workings of the creative industries and be inspired to pursue their goal of a career in creativity.
C
M
Y
CM
012
MY
148
MPA Roses Student Creativity Awards 2010
The campaign should seek to induce the kind of negative social stigma to throwing away electronics as is seen with allowing a dog to foul on pavements, or wasting food.
Seems like fertile ground. Each one of nine agencies has set a creative brief. Students choose one, and only one, to work on. Soon, a Kew’s worth of fragrant little ideas have bloomed. But there’s only one placement available for an individual or team at the agency setting each brief. So the jury of little Titchmarshes get out their secateurs: snip, snip, snippety-snip. Until only the nine loveliest ideas remain. The rest? They’re next week’s compost.
Electronic waste is increasing drastically because electronics are becoming obsolete, and cheaper to replace, than ever. See> http://news.bbc.co.uk/1/hi/technology/6187358.stm
The winning entries then compete for gold, silver and bronze at the Roses Advertising Awards gala dinner. And all the best entries, worthy of note will be published in The Drum and the Roses Advertising Awards winners’ annual.
CY
CMY
146.5
K
Sharing those ideas
The Briefs
Supporting the creative industries. The Roses Advertising and Design Awards, The Drum and Like A River Brand Agency are helping to bring further education and the very best creative agencies together.
1. HURL
4. Make museums sexy Use any appropriate media.
5. Lifeline Northern Ireland has one of the highest suicide rates in Europe. They've set up a telephone helpline called Lifeline for people who are in despair or distress. Launch this helpline. Forget about winning awards, this is about saving lives.
6. Undertaking? A great career opportunity. Convince school leavers that they should pursue a career in the funeral industry.
7. Save our pubs Public houses, boozers, second homes – call them what you will – have been the heart and soul of the British community for centuries. But our pubs are now in peril and actually closing down at a rate of 52 a week. Your challenge: use the power of branding to bring pubs back from the brink and get the beer and good times flowing once again.
8. Money, Money, Money Design a new £5, £10, £20 and £50 note to unify the UK's currency. As with the coins and stamps the Queen's image must be included.
9. Cannibals
Create a global anti-internet movement. Name it. Brand it. Write the mission statement. Use any media to shout about it.
We are a charity committed to integrating Cannibals into society. To do this, we need to educate the public and banish the negative stigma attached to them. They are not murderers, they are just humans like you and me.
2. Band
10. Stay-cation
Create a campaign to encourage postman to stop dropping elastic bands in the street. Use any appropriate media.
Promote the Stay-cation: Reinvent the British Holiday through an advertising campaign.
3. Electronic waste Create an on-line campaign to raise awareness among young people of the environmental impact of electronic equipment, and to inspire them to think more about their purchases and how they pass on or dispose of them after use.
Briefs available on-line @ www.mpa.org.uk and @ www.thedrum.co.uk/events
ROSES CFEa3.pdf
10/5/09
2:07:58 PM
FOLD IN 146.5
BACK
FRONT
148
148
Entry Requirements Anyone enrolled on a full-time advertising, graphic design or digital course in England (outside London’s M25), Ireland, Scotland or Wales may enter. You can enter alone or in teams of a MAXIMUM of 2, in which case prizes will be shared. Entrants MUST choose one brief only. Work must be prepared to presentation standard and mounted on boards no bigger than A2 or typed script. An ABSOLUTE MAXIMUM of 2 boards per entry. Entry forms must be LOOSELY attached to the back of each board – DO NOT GLUE. Students should make copies of their entries as work CANNOT be returned. The judges will consider the entrants’ interpretations of the brief, creativity, design, art direction, copy, typography and the standard of presentation. They will be looking for originality. The winners of each brief will be awarded a 2- 4 week work placement at the agency that set the brief. Payment is at the discretion of each agency and is for the individual student to negotiate with the company. Client companies and agencies should not be contacted directly. Additional information such as logos should be sourced by the student as part of their research.
Deadline - 5pm, Friday 26th Feb 2010. C
Send your entries to: MPA Roses Student Creativity Awards 2010, Carnyx Group, 4th Floor, Mercat Building, 26 Gallowgate G1 5AB. Judging will take place in March. The results will be announced at the exhibition held on the evening of the judging. Date to be announced in February. Entrants are encouraged to attend the exhibition WHERE they can meet the judges and many other creative professionals. If you have any queries please contact Lisa Fraser on 0141 559 6064 or by email: lisa.fraser@carnyx.com
M
Y
CM
MY
210
CY
CMY
K
Entry Form Photocopy this form. Complete and LOOSELY attach to ALL presentation boards. Please use CAPITALS. Entrant Name(s):
Entrant Email:
Tutor Name:
Tutor Email:
Special thanks to Laurence Hudghton, Photographer.
Home address: Tel No:
10 agencies, 10 briefs, 10 placements.
College/Uni address:
We’re all proud to put our name behind the aims of the MPA Roses Student Creativity Awards 2010. Good luck with your entry and we’re looking forward to judging the entries.
Tel No: College/Uni email: No. of boards (eg. 2 of 2):
Brief number:
Signature of entrant(s):
mpa roses student creativity awards 2010
Signature of tutor:
INSIDE FRONT
FOLD IN
148
1996 - 2010 Main sponsor Sponsoring these awards is a practical way for the MPA to support the training and development of the next generation of creative professionals. By encouraging the best and the brightest to test their skills on a national stage and through the placement scheme. Students can win a glimpse into the inner workings of the creative industries and be inspired to pursue their goal of a career in creativity.
012
148
146.5
MPA Roses Student Creativity Awards 2010
The campaign should seek to induce the kind of negative social stigma to throwing away electronics as is seen with allowing a dog to foul on pavements, or wasting food.
Seems like fertile ground. Each one of nine agencies has set a creative brief. Students choose one, and only one, to work on. Soon, a Kew’s worth of fragrant little ideas have bloomed. But there’s only one placement available for an individual or team at the agency setting each brief. So the jury of little Titchmarshes get out their secateurs: snip, snip, snippety-snip. Until only the nine loveliest ideas remain. The rest? They’re next week’s compost.
Electronic waste is increasing drastically because electronics are becoming obsolete, and cheaper to replace, than ever. See> http://news.bbc.co.uk/1/hi/technology/6187358.stm
The winning entries then compete for gold, silver and bronze at the Roses Advertising Awards gala dinner. And all the best entries, worthy of note will be published in The Drum and the Roses Advertising Awards winners’ annual.
Sharing those ideas
The Briefs
Supporting the creative industries. The Roses Advertising and Design Awards, The Drum and Like A River Brand Agency are helping to bring further education and the very best creative agencies together.
1. HURL
4. Make museums sexy Use any appropriate media.
5. Lifeline Northern Ireland has one of the highest suicide rates in Europe. They've set up a telephone helpline called Lifeline for people who are in despair or distress. Launch this helpline. Forget about winning awards, this is about saving lives.
6. Undertaking? A great career opportunity. Convince school leavers that they should pursue a career in the funeral industry.
7. Save our pubs Public houses, boozers, second homes – call them what you will – have been the heart and soul of the British community for centuries. But our pubs are now in peril and actually closing down at a rate of 52 a week. Your challenge: use the power of branding to bring pubs back from the brink and get the beer and good times flowing once again.
8. Money, Money, Money Design a new £5, £10, £20 and £50 note to unify the UK's currency. As with the coins and stamps the Queen's image must be included.
9. Cannibals
Create a global anti-internet movement. Name it. Brand it. Write the mission statement. Use any media to shout about it.
We are a charity committed to integrating Cannibals into society. To do this, we need to educate the public and banish the negative stigma attached to them. They are not murderers, they are just humans like you and me.
2. Band
10. Stay-cation
Create a campaign to encourage postman to stop dropping elastic bands in the street. Use any appropriate media.
Promote the Stay-cation: Reinvent the British Holiday through an advertising campaign.
3. Electronic waste Create an on-line campaign to raise awareness among young people of the environmental impact of electronic equipment, and to inspire them to think more about their purchases and how they pass on or dispose of them after use.
Briefs available on-line @ www.mpa.org.uk and @ www.thedrum.co.uk/events
ROSES CFEa3.pdf
10/5/09
2:07:58 PM
FOLD IN 146.5
BACK
FRONT
148
148
Entry Requirements Anyone enrolled on a full-time advertising, graphic design or digital course in England (outside London’s M25), Ireland, Scotland or Wales may enter. You can enter alone or in teams of a MAXIMUM of 2, in which case prizes will be shared. Entrants MUST choose one brief only. Work must be prepared to presentation standard and mounted on boards no bigger than A2 or typed script. An ABSOLUTE MAXIMUM of 2 boards per entry. Entry forms must be LOOSELY attached to the back of each board – DO NOT GLUE. Students should make copies of their entries as work CANNOT be returned. The judges will consider the entrants’ interpretations of the brief, creativity, design, art direction, copy, typography and the standard of presentation. They will be looking for originality. The winners of each brief will be awarded a 2- 4 week work placement at the agency that set the brief. Payment is at the discretion of each agency and is for the individual student to negotiate with the company. Client companies and agencies should not be contacted directly. Additional information such as logos should be sourced by the student as part of their research.
Deadline - 5pm, Friday 26th Feb 2010. C
Send your entries to: MPA Roses Student Creativity Awards 2010, Carnyx Group, 4th Floor, Mercat Building, 26 Gallowgate G1 5AB. Judging will take place in March. The results will be announced at the exhibition held on the evening of the judging. Date to be announced in February. Entrants are encouraged to attend the exhibition WHERE they can meet the judges and many other creative professionals. If you have any queries please contact Lisa Fraser on 0141 559 6064 or by email: lisa.fraser@carnyx.com
M
Y
CM
MY
210
CY
CMY
K
Entry Form Photocopy this form. Complete and LOOSELY attach to ALL presentation boards. Please use CAPITALS. Entrant Name(s):
Entrant Email:
Tutor Name:
Tutor Email:
Special thanks to Laurence Hudghton, Photographer.
Home address: Tel No:
10 agencies, 10 briefs, 10 placements.
College/Uni address:
We’re all proud to put our name behind the aims of the MPA Roses Student Creativity Awards 2010. Good luck with your entry and we’re looking forward to judging the entries.
Tel No: College/Uni email: No. of boards (eg. 2 of 2):
Brief number:
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mpa roses student creativity awards 2010
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1996 - 2010 Main sponsor Sponsoring these awards is a practical way for the MPA to support the training and development of the next generation of creative professionals. By encouraging the best and the brightest to test their skills on a national stage and through the placement scheme. Students can win a glimpse into the inner workings of the creative industries and be inspired to pursue their goal of a career in creativity.
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MPA Roses Student Creativity Awards 2010
The campaign should seek to induce the kind of negative social stigma to throwing away electronics as is seen with allowing a dog to foul on pavements, or wasting food.
Seems like fertile ground. Each one of nine agencies has set a creative brief. Students choose one, and only one, to work on. Soon, a Kew’s worth of fragrant little ideas have bloomed. But there’s only one placement available for an individual or team at the agency setting each brief. So the jury of little Titchmarshes get out their secateurs: snip, snip, snippety-snip. Until only the nine loveliest ideas remain. The rest? They’re next week’s compost.
Electronic waste is increasing drastically because electronics are becoming obsolete, and cheaper to replace, than ever. See> http://news.bbc.co.uk/1/hi/technology/6187358.stm
The winning entries then compete for gold, silver and bronze at the Roses Advertising Awards gala dinner. And all the best entries, worthy of note will be published in The Drum and the Roses Advertising Awards winners’ annual.
Sharing those ideas
The Briefs
Supporting the creative industries. The Roses Advertising and Design Awards, The Drum and Like A River Brand Agency are helping to bring further education and the very best creative agencies together.
1. HURL
4. Make museums sexy Use any appropriate media.
5. Lifeline Northern Ireland has one of the highest suicide rates in Europe. They've set up a telephone helpline called Lifeline for people who are in despair or distress. Launch this helpline. Forget about winning awards, this is about saving lives.
6. Undertaking? A great career opportunity. Convince school leavers that they should pursue a career in the funeral industry.
7. Save our pubs Public houses, boozers, second homes – call them what you will – have been the heart and soul of the British community for centuries. But our pubs are now in peril and actually closing down at a rate of 52 a week. Your challenge: use the power of branding to bring pubs back from the brink and get the beer and good times flowing once again.
8. Money, Money, Money Design a new £5, £10, £20 and £50 note to unify the UK's currency. As with the coins and stamps the Queen's image must be included.
9. Cannibals
Create a global anti-internet movement. Name it. Brand it. Write the mission statement. Use any media to shout about it.
We are a charity committed to integrating Cannibals into society. To do this, we need to educate the public and banish the negative stigma attached to them. They are not murderers, they are just humans like you and me.
2. Band
10. Stay-cation
Create a campaign to encourage postman to stop dropping elastic bands in the street. Use any appropriate media.
Promote the Stay-cation: Reinvent the British Holiday through an advertising campaign.
3. Electronic waste Create an on-line campaign to raise awareness among young people of the environmental impact of electronic equipment, and to inspire them to think more about their purchases and how they pass on or dispose of them after use.
Briefs available on-line @ www.mpa.org.uk and @ www.thedrum.co.uk/events