BEACH SOCCER WORLDWIDE OVERVIEW 2015-2016
HISTORY Originally born in Copacabana, Rio de Janeiro, playing soccer on the beach easily spread around the world as the perfect recreational game for football fanatics. It was only in the 90´s when Beach Soccer Worldwide created official laws for this popular sport. Beach Soccer is now the most exciting and dynamic version of the ¨World Game¨ to emerge onto the global sports scene in the past 20 years.
BEACH SOCCER IS… LAWS OF THE GAME Pitch dimension: 28x37m 5 players including goal keeper Match time: 3 periods of 12 minutes Extra time in case of tie: 3 minutes followed by penalties An average of 9.6 goals per match, that’s one goal every 4 minutes!
18 minutes
1st PERIOD
Opening and closing, FIFA Protocol, other commercials and if necessary extra time and penalty shootout
60’
12 minutes
0’
1st BREAK
12’ 3’ 15’
42’
3rd PERIOD
3 minutes
30’ 3’ 27’
2nd PERIOD 12 minutes
12 minutes
2nd BREAK 3 minutes
MORE THAN JUST A SPORT
“A colourful cocktail for the beautiful game� Successfully combing sport with music, dance, fashion, parties and celebrity entertainment, Beach Soccer provides a totally unique experience held in the most stunning locations around the world.
Beach Soccer was officially endorsed by FIFA in 2005; FIFA Beach Soccer produces a bi-annual FIFA Beach Soccer World Cup, a 16 team format played over 10 days in the most stunning locations around the world. This is the ultimate competition and display of high performance Beach Soccer.
http://www.fifa.com/marketinghighlights/tahiti2013/
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ASSOCIATED NATIONAL FEDERATIONS
35+ BEACH SOCCER IN NUMBERS
COUNTRIES HOSTING MAJOR BEACH SOCCER EVENTS
180+ 500.000+
SPECTATORS ONSITE PER YEAR WORLDWIDE
COUNTRIES BROADCAST BSWW EVENTS
250m+
GLOBAL TV HOUSEHOLD REACH
DEMO GRAPHICS & MEDIA COVERAGE
DEMOGRAPHIC APPEAL Beach Soccer is a young & sexy sport, with very specific characteristics designed to create a fun atmosphere, wide-reaching entertainment package that is bound by the passion of football. Breakdown 15-35 year olds (71% Male, 29% Female) Football Lovers: 91% Practice sport on a regular basis: 77% Watch football on regular basis: 86% Perception vs. Football Similar: Passion, Bring people together No Barriers: Can be played freely Different: Less aggressive, cooler, more fun & colorful
Source: Etudes MediterranĂŠes and Sport+Markt Research in FIFA Beach Soccer World Cup 2008, in Marseille
DEMOGRAPHIC APPEAL Male Female
50 and over 40-50 25-39 Under 25 0
50
University High School School 0
20
40
60
0
20
40
60
Host City Region Foreign
INTERNATIONAL TV COVERAGE Country by Country
TV DISTRIBUTION INTERNATIONAL North America - BeIn Sports Middle East and North - BeIn Sports Brazil - Globo - SporTV Panasia - Fox Sports Asia Panafrica - Supersport
270 million households -15 countries 50 million households - 22 countries 50 million households - Brazil 209 million households - 20 countries 4,5 million households - 17 countries
ASIA Australia - SBS Malaysia - astro India - Ten Sports Japan - Fuji TV Thailand - True Visions
5.5 million households 1.8 million households 1.2 million households 50 million households 0.8 million households
EUROPE Russia - Russia 2 Germany, Switzerland and Austria - Sport1 Ukraine - Football Channell Italy - Rai Sport Spain - Teledeporte France - Be in Sport Portugal - Sport TV United Kingdom - BT Greece and Cyprus - Sport TV Scandinavia - VIASAT Netherlands - Eredivise Eastern Europe: Poland, Hungary, Bosnia, Serbia, Croatia, Slovenia, Macedonia, Montenegro, Kosovo - Sport Klub
82.1 million households 32 million households 25.7 million households 23 million households 20 million households 1.1 million households 0,8 million households 10 million households 5.5 million households 1 million households 0,85 million households 2.2 million households
MEDIA COVERAGE
ONLINE
Avg of 50 accredited media per event including press conferences
BSWW Website www.beachsoccer.com recording over 50,000 unique visits per month
International media coverage of all events, invitations sent to key media Print/Magazine/Local sports reports
Live online streaming of all events, avg 5,000 visits on bs.com Access to BSWW social media platforms: Facebook, Twitter, Youtube, Instagram, App and Spotify Direct links to sponsors and company micro sites
COMPETITIONS
BSWW COMPETITIONS / NATIONAL TEAMS
CONCACAF - North, Central America & the Caribbean
13 National Teams 3 BSWW Events
EUROPE
AFC - Asia
34 National Teams
25 National Teams
9 BSWW Events
5 BSWW Events
1 FIFA Beach Soccer World Cup – Qualifier
1 FIFA Beach Soccer World Cup – Qualifier
1 FIFA Beach Soccer World Cup – Qualifier
5 Euro Beach Soccer League
1 Intercontinental Cup
2 BSWW Tours
1 Euro Beach Soccer Cup
1 Asian Beach Soccer Cup
1 Euro Winners Cup
2 BSWW Tours
1 Mundialito
CONMEBOL - South America 10 National Teams
CAF - Africa
OFC - Oceania
1 FIFA Beach Soccer World Cup – Qualifier
14 National Teams
6 National Teams
1 Mundialito de Clubes
3 BSWW Events
2 BSWW Event
5 BSWW Events
1 Juegos Sudamericanos de Playa
1 FIFA Beach Soccer World Cup – Qualifier
1 FIFA Beach Soccer World Cup – Qualifier
2 BSWW Tours
2 BSWW Tours
1 BSWW Tour
INTERNATIONAL
BSWW COMPETITIONS NATIONAL TEAMS
FIFA BEACH SOCCER WORLD CUP – QUALIFIERS Over 85 National Teams compete inside the 6 FIFA Confederations for a place in the FIFA Beach Soccer World Cup competition.
INTERCONTINENTAL CUP Features the top 8 International Teams (host country + FIFA Beach Soccer World Cup Winner + 6 Confederations winners) in a 5 day competition format.
MUNDIALITO An annual 3 day invitational competition that gives Portugal the chance to compete against top class teams at home.
COPA LAGOS Our most established annual Beach Soccer event in Africa, a 6 team shoot-out hosted in Victoria Island in Lagos, Nigeria.
BSWW COMPETITIONS
EXHIBITION
CONTINENTAL
NATIONAL TEAMS
EURO BEACH SOCCER LEAGUE
This European focussed competition, 28 teams run in a 4 stage League + Superfinal format. The Superfinal hosts the top 12 teams of the League to determine the best European team of the season.
EURO BEACH SOCCER CUP
An annual 3 day, 8 team competition according to the previous European season rankings.
COPA AMERICA
Brazil based 3 day competition with Brazil + top 3 COMNEBOL teams compete in a round robin format.
ASIAN BEACH SOCCER CUP
An annual 3 day, 8 teams competition that reunites the best Asian teams of the season.
BSWW TOUR
Purely designed to promote the sport in new markets, the competition format is based on 4 teams over 3 days in a round robin fomat.
BSWW COMPETITIONS / CLUBS
UNITED KINGDOM 2016
MOSCOW 2017
BARCELONA 2015-2016
MIAMI 2017
DUBAI
2016-2017
RIO DE JANEIRO 2016-2017
DURBAN 2016
HONG KONG 2016
BSWW COMPETITIONS CLUBS
EURO WINNERS CUP
The top clubs in Europe battle for the European crown of beach soccer clubs in a 5 day competition. Clubs classify through their respective national leagues.
MUNDIALITO DE CLUBES
Corinthians, Santos, Seattle Sounders, Sporting C. Portugal, Lokomotiv, Vasco da Gama, Flamingo, Boca Juniors, F.C. Barcelona and A.C Milan compete in an extremely unique 8 day competition.
CLUBS WORLD TOUR
A selection of the world´s top football clubs compete in a series of 8 team, 4 day tournaments that highlight the best of Beach Soccer.
2015 CALENDAR NOTE: This calendar is subject to location & date changes, events are updated regularly (events in orange rights not included in this proposal).
COMPETITION
LOCATION
DATES
BSWW Tour – El Jadida
El Jadida, MOROCCO
14-16 August 2015
Euro Beach Soccer League Superfinal
Pärnu, ESTONIA
20-23 August 2015
Mediterranean Beach Games Pescara 2015
Pescara, ITALY
2-6 September 2015
Mundialito de Clubes
Santos, BRAZIL
21-25 October 2015
Mundialito Futebol de Praia
Lisbon, PORTUGAL
TBC 2015
Samsung Intercontinental Beach Soccer Cup Dubai
Dubai, UAE
3-7 November 2015
Juegos Sudamericanos de Playa
Pimentel, PERU
5-13 December 2015
BSWW Tour - Copa Lagos
Lagos, NIGERIA
December 2015
COMPETITION
LOCATION
DATES
BSWW Tour – Copa Viña del Mar
Viña del Mar, CHILE
January 2016
Copa Sul Americana de Beach Soccer
Recife, BRAZIL
February 2016
Powerhorse Beach Soccer African Trophy
Durban, SOUTH AFRICA
4-6 March 2016
BSWW Tour - Copa Encarnación
Encarnación, PARAGUAY
March 2016
BSWW Tour – Paradise Cup
Victoria, SEYCHELLES
March 2016
FIFA Beach Soccer World Cup 2015 – Qualifier AFC
TBC
March 2016
FIFA Beach Soccer World Cup 2015 – Qualifier CONCACAF
TBC
April 2016
FIFA Beach Soccer World Cup 2015 – Qualifier CAF
TBC
April 2016
FIFA Beach Soccer World Cup 2015 – Qualifier CONMEBOL
TBC
April 2016
FIFA Beach Soccer World Cup 2015 – Qualifier UEFA
TBC
May-Aug 2016
Barcelona Beach Soccer Cup
Barcelona, SPAIN
May 2016
Euro Beach Soccer League
Moscow, RUSSIA
June-July 2016
Euro Beach Soccer Cup
Siofok, HUNGARY
July 2016
Euro Beach Soccer League
Pärnu, ESTONIA
July2016
Mundialito Futebol de Praia
Cascais, PORTUGAL
August 2016
Euro Beach Soccer League Superfinal
TBC
August 2016
Samsung Intercontinental Beach Soccer Cup Dubai
Dubai, UAE
November 2016
Mundialito de Clubes
Rio de Janeiro, BRAZIL
November 2016
Juegos Sudamericanos de Playa
Pimentel, PERU
December 2016
BSWW Tour – Saudi Arabia
Jeddah, SAUDI ARABIA
December 2016
BSWW Tour – Doha Qatar
Doha, QATAR
December 2016
BSWW Tour - Copa Lagos
Lagos, NIGERIA
December 2016
2016 CALENDAR NOTE: Calendar is subject to changes.
COMMERCIAL BENEFITS
1) ASSOCIATION RIGHTS & USAGE OF MARKS • Status of Official/ Premium / Presenting Sponsor • Right to use events trademarks, logos • Right to use BSWW imagery • Category exclusivity
2) TV EXPOSURE Live and delayed coverage on over 21 channels 1 Hour highlight packages Magazine & Highlight programming Primetime news coverage Global sports broadcast partners Lifestyle Channel partners Reaching over 250+ million households globally
Over 100.000 live streaming unique viewers per event
3) ONSITE VISIBILITY
2nd ROW (3x1m) ADVERTISING BOARD
STADIUM FLAGS
CAR DISPLAY ON HALFWAY LINE
1st ROW (3x1m) ADVERTISING BOARDS
BRANDED CORNER FLAG POLES
GOAL NET BRANDING
3) ONSITE VISIBILITY - STADIUM LAYOUT
4) PROMOTIONAL & ONLINE RIGHTS BSWW events are the ideal platform to engage football and sport fans throughout the year. Unique exclusive content created for your brand will allow you to run cross promotions in the point-of-sale as well as impacting the audience in social media • Stay connected to all Beach Soccer news with your app and on www.beachsoccer.com • Follow the matches with live results on Twitter • Run Facebook promotion amongst around 1+M fans • Check out events highlights and top-goals on our Youtube channel • Find the most beautiful Beach Soccer pictures on our Instagram account • Special hashtags can be created for each event/promotion: #BeachSoccerYOURBRAND
facebook.com/beachsoccerworldwide @BeachSoccer_WW youtube.com/beachsoccerworldwide Instagram: @beachsoccerworldwide App: BeachSoccer
5) ACTIVATION ENTERTAINMENT In-stadium entertainment plays a great part in all beach soccer events. You will be able to engage fans with our activation programs: sweepstakes and give-aways are a guarantee of success to impact the audience.
5) ACTIVATION ONSITE INTERACTION Sponsors are encouraged to create fun activities to entertain a truly captive onsite audience. Each tournament will have a specific entertainment program, including but not restricted to cheerleaders, local DJs, dancers, fashion shows, celebrity games and promotions etc. Each activity can be owned by one of the sponsors, we welcome you to be creative. Commercial areas joined to the stadium provide sponsors with unlimited opportunities to interact with the crowd and display product or service.
6) UNIQUE VIP EXPERIENCES - THE VIP LOUNGE An exclusive VIP area with limited capacity provides sponsors, guests, key partners and celebrities the perfect spot to network and relax in an informal setting.The covered VIP area is fully catered and serviced during the matches with music and special entertainment during the breaks. Sponsors are encouraged to build up premium commercial spaces in the VIP area to engage topclass clients.
6) UNIQUE VIP EXPERIENCES CELEBRITIES & FASHION Former football players, singers, actors and actresses, athletes, journalists, TV presenters‌ all particpating in custom built games wearing the logo of your brand on their uniforms. A unique catwalk runway arranged in the VIP lounge provide an ideal platform to showcase the latest products and beach fashions for local and worldwide renowned brands.
7) SOCIAL RESPONSABILITY PROGRAMS The Beach Soccer Foundation organizes actions across its 3 key pillars: Beach & Ocean Conservation, Marginalized or Handicapped Children and Skin Cancer Awareness. Actions such as special auctions, “Clean the Beach� activities and Beach Soccer clinics with players and children are all initiatives highlighted in the agenda at every event.
THANK YOU! RĂŠmi Gaich
Head of Sponsorship +34 610 56 37 48 remi.gaich@beachsoccer.com
www.beachsoccer.com