1 minute read
Trends
What’s cooking in kitchen colors The reviews are in
According to the 2022 U.S. Houzz Kitchen Trends Study, here are the colors consumers are gravitating to for kitchen renovations.
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Walls Cabinetry
White 32% 41% Gray 27% 10% Beige 19% 3% Blue 5% 5% Green 5% 3% Yellow 3% 0%
Deciding factors
If deciding between two final quotes, with all else equal, these are the factors that influence customer decisions.
66% 65%
Younger Generations (Gen Z/Millennials) In their Local Consumer Review Survey 2022, BrightLocal determined which review sites consumers are using with more or less frequency.
63% 81%
54% 48%
32% 53%
2020 2021 2020 2021 2020 2021
Remodeling to peak in 2022
Spending for home improvements and repairs is expected to expand in 2022, potentially reaching $430 billion
by the end of the third quarter.
46%
41%
Older Generations (Gen X/Boomers/Silent Gen.)
SOURCE: Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University, 2022
27%
24% 26%
18% 23%
8% 18%
11% 20%
8%
Better communication Stronger references Virtual/online quotes Digital project rendering
SOURCE: Lowe’s State of the Pro 2022 Annual Report
Virtual online customer service Virtual online scheduling Interactive project trackers
In good company
Membership in professional organizations for the paint industry is on the rise. Here’s how growth for two prominent organizations tracked between January 2020 and February 2022:
Painting Contractors Association (established in 1884) +13% Commercial Painting Industry Association (established in 2016) +800%
Good pros are hard to find
According to The Farnsworth Group’s PRO Research Insights, 58% of home improvement professionals reported labor challenges in January 2022. Here’s a look at the top four trades they’re having the hardest time finding:
Painters
Electricians
Carpenters
Plumbers
