AMPERSAND
AMPERSAND
Like an ampersand continues a sentence, the journey commences...
Copyright © 2010 Elizabeth Renata Gandha Phone / 626.203.7302 Email / eliza.gandha@gmail.com Web / www.renatagandha.com
Academy of Art University 79 New Montgomery / San Francisco, CA 94109 Department Director / Mary Scott Course / Portfolio Seminar Instructor / Thomas McNulty
Cover Stock / Iris 828 Yellow, Acid-Free Davey Board .080 Text Stock / Neenah Environment 100% PC White 80lb Text Printer / Typecraft Wood & Jones, Pasadena, CA Bindery / Kater Crafts, Pico Rivera, CA Photography / E. Renata Gandha, Derek A. Smith
Typefaces / Helvetica Neue, Excelsior Software / Adobe Illustrator, Photoshop, InDesign Printer / HP Indigo Press 5500 Lighting / Studio Lighting Camera / Nikon D90, 12.3 MP
Behind The Color Yellow / Yellow denotes happiness and joy. It shines with optimism, enlightenment and creates positivity. Its bright and warm color has a profound impact on creative intellect, stimulates mental processes and triggers energy.
Every moment is of the essence.
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[ INTRODUCTION ]
PURPOSE_ A closer look at recent work. CONCEPT_ Journey: the experience and process; from skills, ideas, knowledge, and inspirations acquired and used to the full potential. ENJOY.
GRAPHIC DESIGN_00
Elizabeth Renata Gandha
GRAPHIC DESIGN_00
JOU R
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N A N A D V E N T U R E T H AT T R A N S F O R M S
A DREAM INTO A GOAL...
» determined
» imaginative
» organized
» creative
» positive
» curious
» passionate
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a passionate individual. These are me. The journey is just the beginning.
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toward a desired, noteworthy outcome. Every journey is full of possibilities, and these are my interpretations. These are what make me
the right message. The journey is an adventure that transforms a dream into a goal—and my goal is to inspire my audience, working
I strive to express positivity through my work. Pieces that could make my audience smile or even inspire, at the same time conveying
everyday things, leading me on a journey to venture forth—as the experience and process are essential to be able to resolve a problem.
revealing a message that may perhaps touch others and make a positive outcome. As a designer, I love to explore and be inspired by
its own way. Each one embarks upon an idea that is ventured through a search of its problem and finding the appropriate solution,
create something special and memorable, coming to realize that every design begins with a journey. Each and every one is unique in
Since that moment, I begin searching, finding myself becoming interested in the process behind it all; the journey and experience to
by the piece—begin to journey in deep thoughts, searching for an answer, “What does this mean? Is it supposed to mean something?”
it—words running through my head, lines and shapes interacting as if trying to fit together. I was frozen in time, becoming so fascinated
in trouble. I was a passionate lass, a curious one at that. Until one day, I come across a paper substance with strange elements all over
would doodle on just about every book, paper that I see, anything that is of writing materials, even knowing the possibilities that I’d get
Reminiscing upon my childhood, I begin to ponder, “What has led me to this path? How have I come so far?” I remember, as a child, I
[ ABOUT THE DESIGNER ]
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PRO JE C TS
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10 / SEEING BEYOND REALITY --Future contact lens ad campaign
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07 / ROUND'EM UP --A new line of men's bath and body care
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/ 132 – 149
0 6 / A L L - I N - O N E C O M M U N I C AT I O N --Magic realism product promotion
09 / LIVING A MODERN LIFESTYLE --Stylish lamp design
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05 / THE GOOD LIFE --Promoting "the good life" products of Kmart
/ 168 – 189
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04 / SKIN CARE MEETS TECHNOLOGY --Environmental innovation
0 8 / V I B R AT I O N S O F L I F E --Wasau Paper promotional concept
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03 / REFOCUSING IN --Nature Photographer magazine redesign
0 2 / B A R E F O O T- LY D E L I G H T F U L --Harking back to the wine tradition
01 / TWINE OF ENLIGHTENMENT --International Fabrics Expo event identity
[ TA B L E O F C O N T E N T S ]
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[ Ralph Waldo Emerson ]
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T H E T W I N E O F E N L I G H T E N M E N T / E V E N T I D E N T I T Y _ M AY 2 0 0 8
AUDIENCE_ Men and women ages 20-40+. Seamstress. Fashion designers. Tailors. Artists. Arts and Crafts enthusiasts. CONCEPT_ Providing insight of a significant source of mankind's survival. An individuality that has created global fashion and trends; embracing the importance of the fabrics of our lives. EXECUTION_ The solid, fresh, selective colors and perfect bound book is a visual exploration through a narrative individuality of each fabric. TYPEFACE_ Gotham
T H E T W I N E O F E N L I G H T E N M E N T / E V E N T I D E N T I T Y _ M AY 2 0 0 8
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something that will be remembered.
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a particular fabric is made. Each collateral piece works as a standalone—though together, they are a cohesive unity, which surely be
that is typical of textiles—”intertwining” each other, as well as icons and step-by-step figures shown in the booklet to illustrate how
it. To keep the viewers engaged and involved, a series of posters were created with graphics and words that were placed in a way
is easily understood, yet informative. Careful choice of type and colors work successfully in conveying the message without shouting
in its personality. With a great deal of creative thinking and strategic plan, the identity is presented in a friendly, interactive manner that
will capture the viewers’ attention, and of course, attend the event. Intertwine is then, born. Fresh, fun, and approachable is apparent
in the country, I wanted to create and promote an event that will appeal to a new generation of demographics. Bringing something that
With an objective to enlighten and educate the curious minds of men and women alike, as well as introducing fabrics of different regions
in some cultures. The colors and styles we choose to wear, they are what make us different. They signify our individuality.
dependent upon. It has created fashion and trends throughout the world. Patterns, colors, materials—they represent something special
How can we ever abandon something that is a significant source of our survival? Fabric, has always been something that we are
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COMPONENTS
» abstract
» interactive
» universal
» informational
» illustrative
» insightful
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WELCOME TO THE WORLD OF WHERE FABRIC BECOMES YOUR NECESSITY
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WELCOME TO THE WORLD OF WHERE FABRIC BECOMES YOUR NECESSITY
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WELCOME TO THE WORLD OF WHERE FABRIC BECOMES YOUR NECESSITY
WELCOME TO THE WORLD OF WHERE FABRIC BECOMES YOUR NECESSITY �
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WELCOME TO THE WORLD OF WHERE FABRIC BECOMES YOUR NECESSITY
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WELCOME TO THE WORLD OF WHERE FABRIC BECOMES YOUR NECESSITY
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WELCOME TO THE WORLD OF WHERE FABRIC BECOMES YOUR NECESSITY
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B A R E F O O T- LY D E L I G H T F U L / W I N E L A B E L _ M A Y 2 0 0 9
AUDIENCE_ Everyone, from first-time wine consumers to long-time connoisseurs. Primarily, male and female consumers in the 20's and 40's range. CONCEPT_ Flavory experience in this wine is defined in the tradition of crushing grapes barefoot. Classic and contemporary join in the formation of a new lifestyle and lasting impression; a simple pleasure that whispers satisfaction and freedom. EXECUTION_ Tactile allure, minimal saturated colors, and classic appeal are exposed through abstraction and words of insights; carrying the sense of liveliness and "juicy" excitement. TYPEFACES_ Gotham, Lauren Script, Granjon, Imprint MT Shadow, Chopin Script, Chaparral Pro
B A R E F O O T- LY D E L I G H T F U L / W I N E L A B E L _ M A Y 2 0 0 9
B A R E F O O T- LY D E L I G H T F U L / W I N E L A B E L _ M A Y 2 0 0 9
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R E
B A R E F O O T- LY DELIGHTFUL
02 & WINE BOTTLE LABELS
AMPERSAND_ E . R E N ATA G A N D H A
BAREFOOT
CLIENT
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and character, are certainly to be noticed on the shelf alongside their competition.
affordability for the lower line, sill offering the tactile allure. Classic and juicy—is what is being achieved. Unmistakably flavorsome, both in design
Organic, delicate elements are apparent in conveying its distinct personality. Careful choice of paper and colors were chosen to accent its elegant
memorable way. Following the slogan of, “Get barefoot and have a good time”—meet the new delightful line of Barefoot wine.
while elevating their level of achievement to a wider audience—affordable, lively, yet leaves a lasting impression; one that speaks elegance in a
then, comes to: “How do we reminisce upon the tradition and convey such feeling of invigorating excitement?” Ones that reflect their persona
barefoot—every tension of every steps, juices fly up in the air; splashing in every direction. Every moment of it is full of sensation. The question
alludes to the original way of crushing grapes barefoot. I want to envision standing on a pile of grapes; each and every one being crushed
A simple pleasure that whispers satisfaction and freedom, explains the philosophy that is apparent in Barefoot personality. Its prominent name,
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W H AT IS THE DEFINITION OF A G OOD WINE?
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» passion
» inspirational
» authentic
» modern
» classic
» friendly
» memorable
» lively
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COMPONENTS PA P E R I L L U S T R AT I O N S PRINTER PRODUCTION
2 High-end Cabernet / 1 Low-end Cabernet & Chardonnay Arches Watercolor Paper Natural Self Epson Stylus Photo 1280 / Purrfect Color Adhesive Transfers / Ink Jet
WINE BOTTLE LABELS
BAREFOOT
PA C K A G I N G
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barefoot
BAREFOOT WINERY
B A R E F O OT WINERY
BA R E F O O T
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BAREFOOT
Cabernet Sauvignon
WINERY
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2009
Cabernet Sauvignon
CABERNETS AUVIGNON C A L I F OR N I AW I N E
C A L I F OR N I AW I N E
WINE BOTTLE LABELS
BAREFOOT
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BAREFOOT WINERY
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FRESH•APPROACHABLE FLAVORSOME•VIBRANT LIVELY • CHARACTERFU L L A S T I N GI M P R E S S I O N
Modesto California 20 09 C ABERNETS AUVIGNON A S I M P L E P L E A S U R E T H AT W H I S P E R S
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[ PROJECT / DECEMBER 2008 ]
REFOCUSING IN / MAGAZINE REDESIGN_DECEMBER 2008
AUDIENCE_ Men and women 22-35. Photographers, both amateur and professional. Artists. Nature photography enthusiasts. CONCEPT_ Interactivity and experience in photography is just as important as learning it from a magazine. Communicating that message visually and verbally in appealing to those audience, as well as providing the technical insights and nature experience is the challenge of this project. EXECUTION_ Rich photography and vivid colors, interactive elements in conveying movement are explored typographically and aesthetically in creating an interactive learning experience as if the readers are in their natural locations. TYPEFACES_ DIN, Rockwell, Grotesque MT, Orator, Baskerville, Eureka
REFOCUSING IN / MAGAZINE REDESIGN_DECEMBER 2008
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magazine serves as an insight, at the same time inspiring those who yearn for success.
delicate strokes of elements provide technicality and interaction in contrast to the large images and representation. In its entirety, the
aim for the elegance of nature—a reverence and appreciation for the universe coupled with valid information, insight, and purpose. The
show interactivity, technical; aesthetic elements of photography are integrated. The imagery and color palette in the cover and interior
competitive market, the magazine undergo a great deal of change where desirable images and information are applied. As well as to
desired results, appealing to those target market needs to play the part as well. To elevate its current stature and appeal to the
adventures into more successful trips in the natural world. While it is essential to clarify the techniques necessary to help produce
For more than a decade, Nature Photographer magazine has provided guidance to millions of photographers and enthusiasts in their
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Masthead / 2 Seasonal Magazines Epson Premium Presentation Matte 27 lb & 44 lb Various Epson Stylus Photo 1280 Self-bound
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REFOCUSING IN
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MAGAZINE REDESIGN
NATURE PHOTOGRAPHER
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warmth
activity
insects buzz
REFOCUSING IN
SPRING
CHAPTER / 03
solitude
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reflection
NATURE PHOTOGRAPHER
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harvest
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S K I N C A R E M E E T S T E C H N O L O G Y / E N V I R O N M E N TA L I N N O V AT I O N _ D E C E M B E R 2 0 0 7
AUDIENCE_ Generation Y. Primarily men and women in their early 20’s to late 40’s. Travelers. Those who enjoys the sun as well as gadgetry. CONCEPT_ We are aware that our most powerful resource is the sun. We know that many technology materials are going to waste and destroying the environment. An innovation combining skin care and technology in the form of a lotion with the use of the sun as the main source, we are helping ourselves by using energy more efficiently, at the same time helping rebuild the environment. EXECUTION_ Solar panels and the sun work as the main idea to introduce the brochure, as the inner content explains what the product is about, what it contains, and how consumers use it to the full potential. Scientific elements, warm photography and color palette are incorporated to communicate skin care and the primary source of power—the sun. TYPEFACES_ Chaparral Pro, Abadi MT Condensed
S K I N C A R E M E E T S T E C H N O L O G Y / E N V I R O N M E N TA L I N N O V AT I O N _ D E C E M B E R 2 0 0 7
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SKIN CARE MEETS TECHNOLOGY
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elegance through scientific, friendly, clean, yet sophisticated approach.
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No batteries, no waste. As an intention to introduce and promote this new product, Epi communicates to the audience by showing its
contact with the skin, the solar panels draw power from the sun, which work to charge any electronic devices that are carried with you.
derived from the word “epidermis,” meaning skin. Not only it helps protect from the sun, it also converts to energy. When it comes in
went in the process to combine a cream substance with micro solar panels. The result, is an amazing lotion—hence the name, “Epi”
Epi is a product that could change the way we live. It is essentially a cream containing solar panels. You say, “How in the world?” I
could be revolutionary.
would be the first thing that comes to mind—at least my mind. But how do we take that beyond our imagination? An invention that
the box—something you may think is impossible to produce. When we think of things that uses the sun as its source, solar panels
What could be so cool and convenient, transportable, at the same time helps the environment? Not something ordinary, but outside
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TE CH N O LOG
B E E F F I C I E N T. J O U R N E Y T O A B E T T E R E N V I R O N M E N T.
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Y
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» informational
» warm
» experimental
» technical
» scientific
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E N V I R O N M E N TA L I N N O VAT I O N
COMPONENTS PA P E R PHOTOGRAPHY PRINTER PRODUCTION
EPI
Logo / Stationery System / Brochure Epson Premium Presentation Matte 27 lb & 44 lb Self / iStockphoto.com / Flickr.com Epson Stylus Photo 1280 Self-assembled
PRINT / IDENTITY
GRAPHIC DESIGN 2
MAX SPECTOR
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AMPERSAND_ E . R E N ATA G A N D H A
07 06 05 04 03 02 01
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SKIN CARE MEETS TECHONLOGY
08
CHAPTER / 04
COMPONENTS PA P E R PHOTOGRAPHY PRINTER PRODUCTION
Logo / Stationery system / Brochure Epson Premium Presentation Matte 27 lb & 44 lb Various Epson Stylus Photo 1280 Self-bound
AMPERSAND_ E . R E N ATA G A N D H A
CHAPTER / 04 SKIN CARE MEETS TECHONLOGY
E N V I R O N M E N TA L I N N O VAT I O N
EPI
PRINT / IDENTITY
GRAPHIC DESIGN 2
MAX SPECTOR
E N V I R O N M E N TA L I N N O VAT I O N
EPI
PRINT / IDENTITY
GRAPHIC DESIGN 2
MAX SPECTOR
10 09 08 07 06 05 04 03 02 01 CHAPTER / 04 SKIN CARE MEETS TECHONLOGY
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AMPERSAND_ E . R E N ATA G A N D H A
E N V I R O N M E N TA L I N N O VAT I O N
EPI
PRINT / IDENTITY
GRAPHIC DESIGN 2
MAX SPECTOR
10 09 08
hair fo llicle
micro solar panel s
05
06
07
T he micr o panels in the skin r eceive r ays fr om the sun. It deflects the bad r ays (UV) w hile absorbing the solar r adiation conver ting it to ene r gy.
When the solar panels conver t the r adiation into ener gy, it then stor es the ener gy by cr eating a for ce field ar ound itsel f on the surface of the skin.
3
T he for ce field that is cr eated using epi cr eam is able to r echar ge and r un all electr onic devices by holding the device in the for ce field .
03
2
04
for ce field
micr
la o so
ne r pa
l
electronic devices
ď‚ą
02
AMPERSAND_ E . R E N ATA G A N D H A
CHAPTER / 04 SKIN CARE MEETS TECHONLOGY
090 / 0 91
ď‚ą
skin
01
02
how epi wor ks
1
E N V I R O N M E N TA L I N N O VAT I O N
EPI
PRINT / IDENTITY
GRAPHIC DESIGN 2
MAX SPECTOR
10 09
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07 06 05 04 03 02 01
092 / 0 93
SKIN CARE MEETS TECHONLOGY
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CHAPTER / 04
E N V I R O N M E N TA L I N N O VAT I O N
EPI
PRINT / IDENTITY
GRAPHIC DESIGN 2
MAX SPECTOR
10 09 08 07 06 05 04 03 02 01
AMPERSAND_ E . R E N ATA G A N D H A
CHAPTER / 04 SKIN CARE MEETS TECHONLOGY
094 / 0 95
N o:
/ ď ˝
05
[ PROJECT / DECEMBER 2009 ]
T H E G O O D L I F E / K M A RT R E VA M P E D _ D E C E M B E R 2 0 0 9
AUDIENCE_ Earliest baby boomers. Generation Y (Millennials). Primarily modern women who are also single mothers. CONCEPT_ In a mission to elevate Kmart ahead of Target and Walmart as the leading department store, we wanted Kmart to appeal to a larger demographic by bringing well designed products into their stores. Kmart will be known as a design within reach company that still proves to be a leader in low prices. Our house of brands will be inspired by the theme of "the good life." EXECUTION_ With the use of contemporary and fresh colors, Kmart is revamped with a new logo along with a creation of its tiers: heritage brand of affordable basic products featuring $1 sample items, boutique brand of high quality and sophisticated products, as well as a Kmart endorsed bistro that are designed revolving our theme and design objectives. TYPEFACES_ Univers, Rockwell, Gotham, Clarendon, Garamond, Love Ya Like A Sister
T H E G O O D L I F E / K M A RT R E VA M P E D _ D E C E M B E R 2 0 0 9
T H E G O O D L I F E / K M A RT R E VA M P E D _ D E C E M B E R 2 0 0 9
05
/
[ PROJECT / DECEMBER 2009 ]
THE GOOD LIFE
N o:
& KMART
KMART RE-BRANDING
AMPERSAND_ E . R E N ATA G A N D H A
PA C K A G I N G / IDENTITY
C AT E G O R Y
PA C K A G E D E S I G N 4
COURSE
MICHAEL OSBOURNE
INSTRUCTOR
communicating our design objectives.
lunch and a fro-yo. It’s quick, easy, and good for both of them. The products are designed with this situation in mind, as well as
Bistro when she is finished her shopping, picks up her kid at the daycare, and wants to treat baby Zoey and herself to a healthy
she can get a good quality item at a reasonable price, because that’s what Kmart has stood for since 1889. Chloe eats at Full Belly
and indulgent—which she is. Chloe shops the Five-and-Dime line when she just needs her basic everyday essential items. She knows
at Bloomingdales and now she is shopping at Kmart, but still wants to feel like she is purchasing something that is premium quality
story: Chloe shops the Vida line when she is shopping for a dinner party and wants to impress her friends. She is used to shopping
To aid us with our design visuals, we gave birth to our imaginary target audience, Chloe. Our design and items revolves around her
value of $1 in small packages provided for consumers who want to try before they buy the regular size at a considerable price).
boutique line), Full Belly Bistro (a Kmart endorsed bistro that is located inside of Kmart), and OneZee (select products are sold at a
refined—and from these objectives, we created four house of brands consisting of two tiers: Kmart basic and organic, Vida (high-end
around the theme of “The Good Life,” thus, later becomes its slogan. Its design objectives include: simple, smart, honest, fresh, and
within reach company that still proves to be a leader in low prices. Keeping that in mind, we gathered a strategy to transform Kmart
of Kmart is to appeal to a larger demographic by bringing well designed products into their stores. Kmart will be known as a design
A team of three prominent designers called, Mavericks, have set on a mission to bring Kmart to a level of Target and beyond. Our vision
CLIENT
PROJECT
PORTFLIO
10 09 08 07 01
02
03
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OD
O
G
L
T
E
HE
IF
ENJOY THE GOOD LIFE. J O U R N E Y T O T H E C O N S U M E R H E AV E N .
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SIMPLE / SMART / HONES FRESH / REFINED
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ST / 01
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KMART RE-BRANDING
KMART
PA C K A G I N G / B R A N D I N G
PA C K A G E D E S I G N 4
MICHAEL OSBOURNE
10 09 08 07 06 05 04 03 02 01
PA P E R PHOTOGRAPHY PRINTER PRODUCTION
4 Brands / As many as necessary Epson Watercolor / Moab Entrada Istockphoto.com / Flickr.com Epson Stylus Photo 1280 & R 1800 / Plotnet Purrfect Color
AMPERSAND_ E . R E N ATA G A N D H A
CHAPTER / 05 THE GOOD LIFE
104 / 1 05
COMPONENTS
HOUSE OF BRANDS
SUB-BRANDS
KMART RE-BRANDING
KMART
PA C K A G I N G / B R A N D I N G
PA C K A G E D E S I G N 4
MICHAEL OSBOURNE
10 09 08 07 06 05 04 03 02 01 CHAPTER / 05 THE GOOD LIFE
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AMPERSAND_ E . R E N ATA G A N D H A
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KMART RE-BRANDING
KMART
PA C K A G I N G / B R A N D I N G
PA C K A G E D E S I G N 4
MICHAEL OSBOURNE
10 09 08 07 06 05 04 03 02 01 CHAPTER / 05 THE GOOD LIFE
110 / 1 11
AMPERSAND_ E . R E N ATA G A N D H A
THE GOOD LIFE
CHAPTER / 05
AMPERSAND_ E . R E N ATA G A N D H A
KMART RE-BRANDING
KMART
PA C K A G I N G / B R A N D I N G
PA C K A G E D E S I G N 4
MICHAEL OSBOURNE
KMART RE-BRANDING
KMART
PA C K A G I N G / B R A N D I N G
PA C K A G E D E S I G N 4
MICHAEL OSBOURNE
10 09 08 07 06 05 04 03 02 01 CHAPTER / 05 THE GOOD LIFE
114 / 1 15
AMPERSAND_ E . R E N ATA G A N D H A
KMART RE-BRANDING
KMART
PA C K A G I N G / B R A N D I N G
PA C K A G E D E S I G N 4
MICHAEL OSBOURNE
10 09 08 07 06 05 04 03 02 01 CHAPTER / 05 THE GOOD LIFE
116 / 1 17
AMPERSAND_ E . R E N ATA G A N D H A
KMART RE-BRANDING
KMART
PA C K A G I N G / B R A N D I N G
PA C K A G E D E S I G N 4
MICHAEL OSBOURNE
10 09 08 07 06 05 04 03 02 01 AMPERSAND_ E . R E N ATA G A N D H A
CHAPTER / 05 THE GOOD LIFE
120 / 1 21
Detail images above from left
KMART RE-BRANDING
KMART
PA C K A G I N G / B R A N D I N G
PA C K A G E D E S I G N 4
MICHAEL OSBOURNE
10 09 08 07 06 05 04 03 02 01 CHAPTER / 05 THE GOOD LIFE
122 / 1 23
AMPERSAND_ E . R E N ATA G A N D H A
THE GOOD LIFE
CHAPTER / 05
AMPERSAND_ E . R E N ATA G A N D H A
KMART RE-BRANDING
KMART
PA C K A G I N G / B R A N D I N G
PA C K A G E D E S I G N 4
MICHAEL OSBOURNE
KMART RE-BRANDING
KMART
PA C K A G I N G / B R A N D I N G
PA C K A G E D E S I G N 4
MICHAEL OSBOURNE
10 09 08 07 06 05 04 03 02 01 CHAPTER / 05 THE GOOD LIFE
126 / 1 27
AMPERSAND_ E . R E N ATA G A N D H A
CHAPTER / 05 THE GOOD LIFE
126 / 1 27
AMPERSAND_ E . R E N ATA G A N D H A
KMART RE-BRANDING
KMART
PA C K A G I N G / B R A N D I N G
PA C K A G E D E S I G N 4
MICHAEL OSBOURNE
AMPERSAND_ E . R E N ATA G A N D H A
CHAPTER / 05 THE GOOD LIFE
N o:
/
06
[ PROJECT / DECEMBER 2008 ]
A L L - I N - O N E C O M M U N I C AT I O N / P R O D U C T P R O M O T I O N _ DECEMBER 2008
AUDIENCE_ Business men and women. Translators. Travelers. Anyone who wants to expand diversity and be able to communicate with people of various ethnicities. CONCEPT_ Living in a world filled with diversity, everyone’s culture and language are distinct. To break the language barriers, Fluent has been thought to resolve all issues limiting communication, which will help in listening and speaking in various, unlimited languages—translating one language to another. EXECUTION_ The concept of “translating” is explored and shown in the collateral pieces. The simple, interactive design immediately sends the message to the viewer and communicates exactly what the product does. TYPEFACE_ DIN
A L L - I N - O N E C O M M U N I C AT I O N / P R O D U C T P R O M O T I O N _ DECEMBER 2008
A L L - I N - O N E C O M M U N I C AT I O N / P R O D U C T P R O M O T I O N _ DECEMBER 2008
06
/
[ PROJECT / DECEMBER 2008 ]
ALL-IN-ONE C O M M U N I C AT I O N
N o:
& FLUENT
PRODUCT PROMOTION
AMPERSAND_ E . R E N ATA G A N D H A
PRINT / IDENTITY
C AT E G O R Y
PRINT 1
COURSE
JEREMY STOUT
INSTRUCTOR
AL L - IN
result, is interactive, as that is what communication is.
-
O NE
the voice to the specific language of choice as he speaks it. This concept of “translating” then, is taken to the collateral pieces--the
unlimited languages. It works as an automatic translator with the language that comes through the user’s ear as he listens, and converts
Fluent is created to resolve all of those issues. It is primarily a compact device that will help in listening and speaking in various,
when we speak different languages? Do you ever wonder what people say when they know you don’t understand what they are saying?
distinct—but what could we do to get us closer to unity? We are in a world that is held by language barriers. How do we make friends
completely gone. Our world is diverse. As mankind, we are all different in our unique ways. Our culture, background, and language are
my ideas. In this case, the invention is derived from my personal experience. The idea is to eliminate an issue in my life that I want
A product can be of great benefit. It may even change a person’s life. There is no limit to the product, only my imagination will limit
CLIENT
PROJECT
PORTFLIO
10 09 08 01
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04
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C O M MU NI
S AY W H AT Y O U M E A N . J O U R N E Y T O G L O B A L C O M M U N I C AT I O N .
134 / 1 35
C A TIO N
136 / 1 37
» universal
» translate
» communication
01
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09
10
PRODUCT PROMOTION
FLUENT
PRINT / IDENTITY
PRINT 1
JEREMY STOUT
10 09 08 07 06 05 04 03 02 01 CHAPTER / 06 ALL-IN-ONE COMMUNICATION
138 / 1 39
AMPERSAND_ E . R E N ATA G A N D H A
ALL-IN-ONE COMMUNICATION
CHAPTER / 06
AMPERSAND_ E . R E N ATA G A N D H A
PRODUCT PROMOTION
FLUENT
PRINT / IDENTITY
PRINT 1
JEREMY STOUT
COMPONENTS PA P E R PHOTOGRAPHY PRINTER BINDERY
Logo / 1 Booklet / Product Packaging / Poster Moab Lasal Matte Bright White / 235 gsm Self Epson Stylus Photo 1280 Self-bound
PRODUCT PROMOTION
FLUENT
PRINT / IDENTITY
PRINT 1
JEREMY STOUT
CHAPTER / 06 ALL-IN-ONE COMMUNICATION
144 / 1 45
AMPERSAND_ E . R E N ATA G A N D H A
PRODUCT PROMOTION
FLUENT
PRINT / IDENTITY
PRINT 1
JEREMY STOUT
AMPERSAND_ E . R E N ATA G A N D H A
CHAPTER / 06 ALL-IN-ONE COMMUNICATION
146 / 1 47
N o:
/
07
[ P R O J E C T / M AY 2 0 0 8 ]
R O U N D ’ E M U P / M E N ’ S B AT H & B O D Y C A R E _ M A Y 2 0 0 8
AUDIENCE_ Sportsmen. Ages 25–40. Hunters. Ranchers. CONCEPT_ As the world’s leading sportsmen supplies with the best sporting ammunition, Winchester takes a whole new level in showing their authentic character apparent in their new line of men’s bath and body care. EXECUTION_ Rustic and vintage is the personality that Winchester brings in their body care line. Aside from their bold intentions, a classic appeal balances their trait, communicating soft with a manly exterior. TYPEFACE_ Rockwell, Gotham
R O U N D ’ E M U P / M E N ’ S B AT H & B O D Y C A R E _ M A Y 2 0 0 8
R O U N D ’ E M U P / M E N ’ S B AT H & B O D Y C A R E _ M A Y 2 0 0 8
N o:
/
[ P R O J E C T / M AY 2 0 0 8 ]
R OU
ROUND’EM UP
07 &
ND
WINCHESTER
MEN’S BATH & BODY CARE
AMPERSAND_ E . R E N ATA G A N D H A
PA C K A G I N G
C AT E G O R Y
PA C K A G E D E S I G N 2
COURSE
CHRISTINE GEORGE
INSTRUCTOR
‘E
M
expands Winchester’s products and are certainly to be noticed on the shelf.
cialty box is carefully crafted to mimic Winchester ammunition box to flatter the new set of products. All the unique elements combined,
Winchester’s equity. The rust texture harks back to the vintage ammunition, and is sure to convey the message. As an addition, a spe-
The authentic and rustic look and feel that is embraced in sturdy containers is the personality I have approached in a way to incorporate
appeal to the target market and to stand uniquely on the shelf along with other Winchester products, as well as their shelf competitors.
Winchester takes on a new level and introduces a new line of men’s bath and body care. The primary challenge of this packaging is to
sporting ammunition that attracts many male consumers. To keep the company at its best and continue to serve its loyal consumers,
Famous for bringing to life “the Gun that Won the West,” Winchester has been known for their sportsmen supplies with the leading
CLIENT
PROJECT
PORTFLIO
10 09 08 07 06 05 04 03 02 01
U P BE A MAN. J O U R N E Y T O T H E W I L D W E S T.
154 / 1 55
» classic
» rustic
» vintage
» authentic
156 / 1 57
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03
04
05
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09
10
ROUND’EM UP
CHAPTER / 07
AMPERSAND_ E . R E N ATA G A N D H A
MEN’S BATH & BODY CARE
WINCHESTER
PA C K A G I N G
PA C K A G E D E S I G N 2
CHRISTINE GEORGE
10 09 08 07 06 05 04 03 02 01
COMPONENTS PA P E R I L L U S T R AT I O N S PRINTER PRODUCTION
5 Products of the same line Epson Premium Presentation Matte 27 lb & 44 lb AllPosters.com Epson Stylus Photo 1280 Self
158 / 1 59
162 / 1 63
MEN’S BATH & BODY CARE
WINCHESTER
PA C K A G I N G
PA C K A G E D E S I G N 2
01
02
03
04
05
06
07
CHRISTINE GEORGE
08
09
10
ROUND’EM UP
CHAPTER / 07
AMPERSAND_ E . R E N ATA G A N D H A
MEN’S BATH & BODY CARE
WINCHESTER
PA C K A G I N G
PA C K A G E D E S I G N 2
CHRISTINE GEORGE
164 / 1 65
01
02
03
04
05
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07
08
09
10
MEN’S BATH & BODY CARE
WINCHESTER
PA C K A G I N G
PA C K A G E D E S I G N 2
CHRISTINE GEORGE
AMPERSAND_ E . R E N ATA G A N D H A
CHAPTER / 07 ROUND’EM UP
N o:
/ ď ˝
08
[ PROJECT / AUGUST 2008 ]
V I B R AT I O N S O F L I F E / P A P E R P R O M O T I O N _ A U G U S T 2 0 0 8
AUDIENCE_ Graphic Designers. Printers. Advertisers. Educated individuals. CONCEPT_ Based on a theory I researched, we are provided with factual evidence that human vibrational energy, thoughts, words, ideas and music, affect the molecular structure of water. With this in mind, I chose to expand this concept further to enlighten people that water not only has the ability to visually reflect the environment, but it also molecularly reflects the environment, and is explored through typographic experimentation. EXECUTION_ Abstract graphics and soft, pastel colors are used to convey the message and provide meaningful narrative with its imagery. The typography flows with the elements surrounding it to allow for an increased learning and engaging experience to the readers. TYPEFACE_ Univers, Orator, Courier
V I B R AT I O N S O F L I F E / P A P E R P R O M O T I O N _ A U G U S T 2 0 0 8
V I B R AT I O N S O F L I F E / P A P E R P R O M O T I O N _ A U G U S T 2 0 0 8
/ &
B RA
[ PROJECT / AUGUST 2008 ]
V I B R AT I O N S OF LIFE
08
VI
ď ˝
N o:
T I
WA S A U PA P E R
PA P E R P R O M O T I O N A L CONCEPT
AMPERSAND_ E . R E N ATA G A N D H A
C AT E G O R Y
TYPOGRAPHY 3
COURSE
ARIEL GREY
INSTRUCTOR
O NS O F
to provide an engaging experience.
L IF
E
convey the flow and meaning of the narrative. The entire book shows fluid movement that takes the viewer from one page to the next
A perfect bound book, along with abstract images, info-graphics, and experimental typography are explored in a scientific manner to
snowflake when seen under a microscope.
fascinating. The idea that any vibrations of sound projected in the emotion of what we say produces an imagery that is apparent in the
created based a phenomenon of snowflake formations comprised of water that is experimented by a scientist, which I found very
case, Exact Ice is the main subject explored to generate an interesting, yet meaningful story. Vibrations of Life is the concept I have
The primary purpose of this project is to promote a particular paper line that is taken to conceptualization based on its name. In this
CLIENT
PROJECT
PORTFLIO
10 09 08 07 06 05 04 03 02 01 BE INSPIRED. J O U R N E Y T O A FA S C I N AT I N G P H E N O M E N O N .
170 / 1 71
172 / 1 73
» classic
» rustic
» vintage
» authentic
2X
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07
08
09
10
VIBRATIONS OF LIFE
CHAPTER / 08
AMPERSAND_ E . R E N ATA G A N D H A
PA P E R P R O M O T I O N A L C O N C E P T
WA S A U PA P E R
TYPOGRAPHY 3
ARIEL GREY
174 / 1 75
...
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VIBRATIONS OF LIFE
CHAPTER / 08
AMPERSAND_ E . R E N ATA G A N D H A
PA P E R P R O M O T I O N A L C O N C E P T
WA S A U PA P E R
TYPOGRAPHY 3
ARIEL GREY
VIBRATIONS OF LIFE
CHAPTER / 08
AMPERSAND_ E . R E N ATA G A N D H A
PA P E R P R O M O T I O N A L C O N C E P T
WA S A U PA P E R
TYPOGRAPHY 3
ARIEL GREY
180 / 1 81
01
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09
10
PA P E R P R O M O T I O N A L C O N C E P T
WA S A U PA P E R
TYPOGRAPHY 3
ARIEL GREY
10 09 08 07 06 05 04 03 02 01 CHAPTER / 08 VIBRATIONS OF LIFE
182 / 1 83
AMPERSAND_ E . R E N ATA G A N D H A
8HZ
5HZ
1.25 1 0.75 0.5 0.25 0 -0.25 -0.5 -0.75 -1 -1.25
12 HZ
AMPERSAND_ E . R E N ATA G A N D H A
CHAPTER / 08
VIBRATIONS OF LIFE
PA P E R P R O M O T I O N A L C O N C E P T WA S A U PA P E R PRINT TYPOGRAPHY 3
PA P E R PHOTOGRAPHY PRINTER BINDERY
Logo / 1 Booklet / Product Packaging / Poster Moab Lasal Matte Bright White / 235 gsm Self Epson Stylus Photo 1280 Self-bound
ARIEL GREY
COMPONENTS
PA P E R P R O M O T I O N A L C O N C E P T
WA S A U PA P E R
TYPOGRAPHY 3
ARIEL GREY
10 09
AMPERSAND_ E . R E N ATA G A N D H A
07 06 05 04 03 02 01
VIBRATIONS OF LIFE
08
CHAPTER / 08
N o:
/
09
[ P R O J E C T / M AY 2 0 0 9 ]
L I V I N G A R E T R O L I F E S T Y L E / L A M P D E S I G N & PA C K A G I N G _ M AY 2 0 0 9
AUDIENCE_ Designers in general. Architects. Interior decorators. Individuals who enjoy creative and contemporary lifestyle ranging from young adults to 50’s. CONCEPT_ The heart and soul of the Fossil brand is about a unique kind of inspired creativity. In an intention to launch a new lamp product, Fossil’s objective is to keep its vintage authentic style mixed with a creative spirit and a sense of humor that creates an innovative and unique design while strengthening its brand equity.
EXECUTION_ Keeping consistent with the company’s existing product themes and images, Fossil studies and draws inspiration from emerging lifestyle and fashion trends, bringing a lamp that possesses a retro vintage, yet modern personality with a sense of humor present in the packaging. Playful colors and illustrations bring the packaging to life.
TYPEFACES_ DIN, Courier
L I V I N G A R E T R O L I F E S T Y L E / L A M P D E S I G N & PA C K A G I N G _ M AY 2 0 0 9
L I V I N G A R E T R O L I F E S T Y L E / L A M P D E S I G N & PA C K A G I N G _ M AY 2 0 0 9
09
/
LI
& FOSSIL
LAMP DESIGN & PA C K A G I N G
AMPERSAND_ E . R E N ATA G A N D H A
PRODUCT DESIGN / PA C K A G I N G
C AT E G O R Y
PA C K A G E D E S I G N 3
COURSE
T H O M A S M C N U LT Y
INSTRUCTOR
A
M OD ER N
As a build-your-own lamp, Fossil creates a packaging that makes for easier shipping and gives more room on the store shelf.
tage, yet modern personality with a sense of humor present in the packaging. Playful colors and illustrations bring the packaging to life.
Fossil constantly studies and draws inspiration from emerging lifestyle and fashion trends bringing a lamp that possesses a retro vin-
Ensuring consistency with the company’s existing product offerings and the themes and images that it associates with its products,
uct, Fossil’s objective is to keep its vintage-modern style, bringing an innovative and unique design while strengthening its brand equity.
extends into all its product offerings, graphics and one-of-a-kind, trademark collectible tins. In an intention to launch a new lamp prod-
concept of accessible cool, Fossil’s identity is anchored in vintage authentic style mixed with a creative spirit and a sense of humor that
The heart and soul of the Fossil brand, its people, products and culture is about a unique kind of inspired creativity. Representing the
CLIENT
PROJECT
PORTFLIO
V IN G
[ P R O J E C T / M AY 2 0 0 9 ]
LIVING A MODERN LIFESTYLE
N o:
10
ES T
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IF
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I L L U M I N AT E L I F E . JOURNEY TO A MODERN LIFESTYLE.
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» playful
» memorable
» inspiration
» stylish
» retro
» vintage
» modern
B 01
02
03
04
05
06
07
08
09
10
COMPONENTS PA P E R I L L U S T R AT I O N S PRINTER PRODUCTION
L A M P D E S I G N & PA C K A G I N G
FOSSIL
Lamp Design / Lamp Packaging Matte Paper with Lamination Self BPS California Model & Design / Self-assembled
P R O D U C T D E S I G N / PA C K A G I N G
PA C K A G E D E S I G N 3
T H O M A S M C N U LT Y
10 09 08 07 06 05 04 03 02 01
AMPERSAND_ E . R E N ATA G A N D H A
CHAPTER / 09 LIVING A MODERN LIFESTYLE
198 / 1 99
L A M P D E S I G N & PA C K A G I N G
FOSSIL
P R O D U C T D E S I G N / PA C K A G I N G
PA C K A G E D E S I G N 3
T H O M A S M C N U LT Y
10 09
AMPERSAND_ E . R E N ATA G A N D H A
07 06 05 04 03 02 01
200 / 2 01
LIVING A MODERN LIFESTYLE
08
CHAPTER / 09
L A M P D E S I G N & PA C K A G I N G
FOSSIL
P R O D U C T D E S I G N / PA C K A G I N G
PA C K A G E D E S I G N 3
T H O M A S M C N U LT Y
10 09 08 07 06 05 04 03 02 01
CHAPTER / 09 LIVING A MODERN LIFESTYLE
202 / 2 03
AMPERSAND_ E . R E N ATA G A N D H A
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LIVING A MODERN LIFESTYLE
CHAPTER / 09
AMPERSAND_ E . R E N ATA G A N D H A L A M P D E S I G N & PA C K A G I N G
FOSSIL
P R O D U C T D E S I G N / PA C K A G I N G
01
02
03
PA C K A G E D E S I G N 3
04
05
06
07
08
09
10
T H O M A S M C N U LT Y
STEEL
COLORED
Front view
GLASS
Right side from front
Back view
4
3
IN DIMENSION
INSIGHT
it will easily fit in and is sure to be a
conversational piece.
This retro, modern design is ideal for
virtually any home with its premium
STYLISH
T H I S L A M P W I L L N E V E R L E AV E Y O U I N T H E D A R K . I T ’ L L B E T H E R E T O L I G H T Y O U R H O M E
/
L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R
wood finish and accent colored glass,
A N D I T ’ S S T Y L I S H ! S O I T W I L L N E V E R B O R E Y O U — A N D W O U L D B E A G R E AT
WOOD
COMPLIMENT TO YOUR HOME.
FROSTED
Left side from front
BRUSHED
1
HIGH
STEEL
BIRCH
2
BRUSHED
GRADE
3 4
I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C C L A SS I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R
V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C C L A SS I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N
Y L I S H AVA N T - G A R D E A U T H E N T I C C L A SS I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I
N T - G A R D E A U T H E N T I C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T
A U T H E N T I C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA
C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E
U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I
W
CLOCK + LAMP
A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y
T H O M A S M C N U LT Y PA C K A G E D E S I G N 3 P R O D U C T D E S I G N / PA C K A G I N G FOSSIL
L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E
A U T H E N T I C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N
P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V
U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C
TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T
L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R
C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C C L A SS I C U IVECHICSTYLISHAVANT-GARDEAUTHENTICCLASSICUNIQUERETRO
L A M P D E S I G N & PA C K A G I N G
T H I S L A M P A N D C LO C K
HOME.THE DESIGN WAS
M I N D A N D C R E AT I V I T Y T
KEEP UP WITH THE TREN
LAMP + CLO
B B B
A U T H E N T I C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I
VA N T - G A R D E A U T H E N T I C C L A SS I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA
HICSTYLISHAVANT-GARDEAUTHENTICCLASSICUNIQUERETROINSPI
C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C C L A SS I C U N I Q U E
R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C C L A
SS I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O
CHAPTER / 09
G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C
LIVING A MODERN LIFESTYLE
206 / 2 07
R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I
I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H A
AMPERSAND_ E . R E N ATA G A N D H A bringing out its individuality.
design to your home.
to keep up with the trend, but still
bring the most innovative and unique
vintage, retro and modern style
from a fresh mind and creativity to
The design was inspired by the
This lamp was designed and created
INSPIRED
UNIQUE
to light up and compliment your home.
A mix of modern and retro lamp and clock LAMP
CLOCK
INSIGHT
3
2
AUTHENTIC
INPIRED
1
UNIQUE
INSIGHT
INSIGHT LAMP
CLOCK
A mix of modern and retro lamp and clock to light up and compliment your home.
LAMP + CLOCK
to light up and compliment your home.
A mix of modern and retro lamp and clock
2
1
INSIGHT
LIGHT FROM WITHIN LIGHT FROM WITHIN
OCK
N D , B U T S T I L L B R I N G I N G O U T I T S I N D I V I D U A L I T Y.
S I N S P I R E D B Y T H E V I N TA G E , R E T R O A N D M O D E R N S T Y L E T O
T O B R I N G T H E M O S T I N N O VAT I V E A N D U N I Q U E D E S I G N T O Y O U R C O M B I N AT I O N W A S D E S I G N E D A N D C R E AT E D F R O M A F R E S H
ď‚ą
V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E A N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R D E A U T H E N T I C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I HAVANT-GARDEAUTHENTICCLASSICUNIQUERETROIN ECHICSTYLISHAVANT-GARDEAUTHENTICCLASSICUNI N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D
01 02 03 04 05 06 07 08 09 10
LIVING A MODERN LIFESTYLE
CHAPTER / 09
AMPERSAND_ E . R E N ATA G A N D H A
L A M P D E S I G N & PA C K A G I N G
FOSSIL
P R O D U C T D E S I G N / PA C K A G I N G
PA C K A G E D E S I G N 3
T H O M A S M C N U LT Y
L A M P D E S I G N & PA C K A G I N G
FOSSIL
P R O D U C T D E S I G N / PA C K A G I N G
PA C K A G E D E S I G N 3
T H O M A S M C N U LT Y
10 09 08 07 06 05 04 03 02 01 CHAPTER / 09 LIVING A MODERN LIFESTYLE
210 / 2 11
AMPERSAND_ E . R E N ATA G A N D H A
N o:
/
10
[ PROJECT / DECEMBER 2009 ]
S E E I N G B E Y O N D R E A L I T Y / A D C A M PA I G N _ D E C E M B E R 2 0 0 9
AUDIENCE_ Male and female in their 20’s–30’s. College students. Engineers. Soldiers. Fighter pilots. Those who have interest in future technology. CONCEPT_ Knowing that electronics are getting smaller and smaller, eventually what will exist is something as small as a contact lens that helps you see beyond reality. With a recent research I did, a prototype has been made and experimented. This project is to promote its capabilities, push the boundaries of technology, and inform the possibilities of future technology. EXECUTION_ Perfect bound book with die-cuts of circuitry from metallic paper gives a textural appeal and makes for an interesting exterior that communicates directly to the viewer. Put together in a story, illustrations and graphics are made bold and clear, with a touch of humor to show the capabilities of the contact lens. TYPEFACE_ Akzidenz Grotesk
S E E I N G B E Y O N D R E A L I T Y / A D C A M PA I G N _ D E C E M B E R 2 0 0 9
S E E I N G B E Y O N D R E A L I T Y / A D C A M PA I G N _ D E C E M B E R 2 0 0 9
10
/
[ PROJECT / DECEMBER 2009 ]
SEEING BEYOND REALITY
N o:
& UNIVERSITY OF WA S H I N G T O N
ADVERTISING C A M PA I G N
AMPERSAND_ E . R E N ATA G A N D H A
C AT E G O R Y
PRINT 3
COURSE
ROLAND YOUNG
INSTRUCTOR
S EE I NG
what the contact lens can do.
B
E YOND
that communicates directly to the viewer. Simple illustrations and graphics are made bold and clear with a touch of humor to show
exterior. A perfect bound book with die-cuts of circuitry from metallic paper gives a textural appeal and makes for an interesting exterior
The bionic lens is basically an electrically charged carrot to say, therefore explains the logo and the orange goodness of the book
capabilities, push the boundaries of technology, and inform the possibilities of future technology.
do things beyond our perceptions. From my research, a prototype has been made and experimented. This project is to promote its
from the fact that eating a lot of carrots give better eyesight and have been known to help see better in the dark. This contact lens can
it Carrot or Super Carrot, named after the simply called Bionic Contact Lens that is used as a metaphor. The idea of Carrot comes
What could be more interesting than to research something that doesn’t exist in the market, yet may possibly exist in the future? Call
CLIENT
PROJECT
PORTFLIO
10 09 08 07 06 05 04 03 02 01
R EA L IT Y
DISCOVER THE POWER. J O U R N E Y T O T H E F U T U R E T E C H N O L O G Y.
216 / 2 17
» informational
» direct
» technical
218 / 2 19
01
02
03
04
05
06
07
08
09
10
AMPERSAND_ E . R E N ATA G A N D H A
CHAPTER / 10 SEEING BEYOND REALITY
A D V E R T I S I N G C A M PA I G N
U N I V E R S I T Y O F WA S H I N G T O N
PRINT 3
ROLAND YOUNG
+
A D V E R T I S I N G C A M PA I G N
U N I V E R S I T Y O F WA S H I N G T O N
PRINT 3
ROLAND YOUNG
10 09 08 07 06 05 04 03 02 01
=
PA P E R I L L U S T R AT I O N S PRINTER BINDERY
Logo / Booklet / Poster Series Canson Mi-Tientes / Metallic Paper / Moab Lasal Matte Self Epson Stylus Photo 1280 Self-bound
AMPERSAND_ E . R E N ATA G A N D H A
CHAPTER / 10 SEEING BEYOND REALITY
222 / 2 23
COMPONENTS
A D V E R T I S I N G C A M PA I G N
U N I V E R S I T Y O F WA S H I N G T O N
PRINT 3
ROLAND YOUNG
CHAPTER / 10 SEEING BEYOND REALITY
224 / 2 25
AMPERSAND_ E . R E N ATA G A N D H A
226 / 2 27
SEEING BEYOND REALITY
CHAPTER / 10
AMPERSAND_ E . R E N ATA G A N D H A A D V E R T I S I N G C A M PA I G N
U N I V E R S I T Y O F WA S H I N G T O N
PRINT 3
01
02
03
04
05
06
ROLAND YOUNG
07
08
09
10
230 / 2 31
01
02
03
04
05
06
07
08
09
10
232 / 2 33
01
02
03
04
05
06
07
08
09
10
10 09 08 07 06 05 04 03 02 01
The journey goes on with endless possibilities. The skills, ideas, knowledge, and inspirations I acquire, are experience that will continue to build... ...and so, a new chapter will
234 / 2 35
carry on with a new journey.
THANK YOU
THANK YOU FOR PROVIDING YOUR GUIDANCE AND SUPPORT THROUGHOUT THE YEARS TO HELP ME GROW AS A PERSON AND DESIGNER. YOU’VE OPENED MY EYES WITH IMMEASURABLE K N O W L E D G E A N D I N S P I R AT I O N S T O A C H I E V E A L L T H E T H I N G S I N L I F E . I A M T R U LY B L E S S E D .
Family / God / My dearest parents / Arvin Gandha / Keith Dolezel / Janet Dolezel / Dwight Dolezel Friends / Jup Tummanon / Angela Wijaya / Adam Mulyadi / Rika S. Putri / Jon Patterson / Marek Djordjevic / Jayde Cardinalli / Derek A. Smith / Cristina Rotundo / Caitlyn Gibbons / Von Dominguez / Kevin Liu Faculty / Mary Scott / Thomas McNulty / Michael Osbourne / Roland Young / Ariel Grey / Kelly Conley / Christine George / Jeremy Stout / David Haliwell / Coco Qiu / Reneé D’Arcy / Max Spector / Hunter Wimmer / Julia Brown / Jeff Towner / Mark Reynolds / Claude Dieterich / Doris Harrison / Amy Broadbent / James Gleeson / James Canning Services / Typecraft Wood & Jones / Kater Crafts / VA Bindery / Neenah Paper / Kelly Paper / Paper Source / Office Depot / Blicks / Plotnet / Purrfect Color / California Office Service / BPS / Amazon
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